COLUMN Andy’s Apps
Don’t Bury the Leads
f you’re serious about your of course, a more professional verleads, you know that there sion with more bells and whistles are many more efficient ways for those willing to put a little of gathering them than swapmore money towards the issue. ping little bits of paper or having Like the other two, you can By F. Andrew Taylor someone sign a mailing list. scan badges or business cards Although these tried and tru-ish into the system and have it spit methods still exist, most companies and out data on the other side, including conventions are making heavy use of lead real time stats during the event. It offers retrieval data from badge scans. multilingual business card transcription LeadPod Pro, by Expo Logic, is one and audit logs. Also, like the other two, it of the more widely used lead apps. It offers online training, webinars support is free to download but does require a during business hours and more to guide license key to access attendee data, and it you and your staff through the operation will only work at events where Expo Logof the system. ic is contracted to provide lead retrieval AtEvent is available for Android, iPhone services. Exhibitors just scan the attendand iPad and allows you to improve your ee’s badge using your device’s camera event marketing strategies with analytics. and it collects their contact. These are just three of scores of similar From there, you can take notes on your products and you may find that another interaction with the attendee, saving the app is more suited to your specific needs information as a contact on your phone. and interconnectivity issues. All of these You can also follow up with the contact, lead retrieval apps are locked in a race to via phone or email, directly from the app. provide more analytics, ease of use and It is not an inexpensive app but it is one interconnectivity with both devices and of the industry standards for a reason. other business software. This is a case ICapture is another lead retrieval where competition will inevitably lead to app. It’s less expensive but still an invest- better and more refined apps, so everyment rather than a whim. With prices one will benefit. Except the apps that starting at $79 per month, per user, you don’t adapt and improve. aren’t going to be budgeting it in the So far, Vegas isn’t offering odds on same category as the advanced levels of which one will come out on top and Angry Birds. It’s more along the lines which ones will spiral into the dust, so budget-wise of your business and word you may have to start an office pool if you processing software. want in on that action. It scans, logs and allows you to sort leads into categories. It can sync with F. Andrew Taylor has been in the journalism field many standard CRM (Customer Relafor 23 years working for alt-weeklies, tourism pubtionship Management) systems. It is lications, hyper-local papers and others. He is the initially survey software which includes illustrator for “Christmapus,” the tale of the Christbadge and business card scanning and mas Octopus. His first fiction prose story was data collection. It also allows lead qualifi- published in 2018 and was featured at the Vegas cation and nurturing. Valley Book Fair. He also works in film production, For the more cost-conscious event does local historical research and has been an planner, there is AtEvent, which offers a amateur stunt driver and rodeo participant. Confree version and a free trial, but there is, tact him at email@example.com.
14 July/August 2020 Exhibit City News
7/1/20 9:22 AM