Most Empowering Women Leaders to Follow in 2025 | Stoyana Natseva

JULY 2025

ISSUE – 38

I N - F O C US

Andrea hailey: guarding democracy, one generation at a time I N - F O C US

Sewing Hope: Jenny Nuccio and her Vision for Imani Collective

STOYANA NATSEVA ST E E R I N G A M I S S I O N T O AWA K E N O N E M I L L I O N L E A D E R S

Stefanie Gass BUILDING A B U S I N E S S W IT H G O D AT T H E C E N T E R

Empowering Women Leaders TO FOLLOW IN 2025

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CONTENTS

12 STOYANA NATSEVA

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24 AMANDA LYNN

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46 STEFANIE GASS

COVER STORY

Stoyana Natseva Steering a Mission to Awaken One Million Leaders 1 2 | J U LY 2 0 2 5

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OT EVERY LEADER sets out to change the world, but from the very beginning, Stoyana Natseva knew her path would be different. Quietly powerful, deeply intentional, and spiritually driven, her mission isn't just to lead, it's to awaken.

As the visionary behind Happy Life Academy® and founder of the International Association of Professional Trainers and Consultants (IAPTC®), Stoyana has rede ined what it means to lead, to serve, and to transform.

From humble beginnings to international acclaim, her journey is both deeply personal and profoundly universal. Guided by the belief that “we are not born to suffer, but to awaken,” Stoyana has dedicated her life to helping others remember who they truly are—and rise.

Now, as the July 2025 Cover Feature of Exeleon Magazine's Empowering Women Leaders to Follow edition, she shares the heart and vision behind her global mission: to awaken 1 million conscious leaders who will shape the future with clarity, authenticity, and soul-led action.

This is not just a story of success. It is a story of service, spirit, and the kind of leadership the world needs now more than ever.

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THE BIRTH OF A MISSION For Stoyana, the creation of Happy Life Academy® was never about building a business—it was the manifestation of a deeper spiritual calling.

“My journey has always been guided by a single, unwavering truth: we are not born to suffer, but to awaken,” she shares. “Every challenge in my life—whether personal or professional—has brought me back to this realization. I've seen how deep pain often hides deep power. And I've also seen how the right guidance, at the right moment, can awaken someone's purpose, identity, and leadership.”

It was this realization that became the spark behind the Academy's founding. “This understanding is what inspired me to create Happy Life Academy®—not as just another coaching school, but as a sacred space for rebirth,” she explains. “A space where people remember who they truly are and step into their mission with clarity, strength and presence.”

What began as a vision quickly evolved into a global movement.

Today, Happy Life Academy® has trained over 100,000 students from around the world and now offers nine internationally accredited MBA programs—merging advanced education with soul-centered transformation.

“We combine science with soul, education with transformation, and results with integrity,” Stoyana says.

Her overarching goal is both clear and ambitious: “My mission is both simple and bold: to awaken 1 million conscious leaders who live with purpose, lead with heart, and elevate others through truth, service and awakened action.”

A NEW STANDARD FOR LEADERSHIP What sets Happy Life Academy® apart from other institutions is not just its curriculum, but its conscious foundation. At the heart of this global academy is a set of guiding values that inform every course, every interaction, and every transformation.

“Happy Life Academy® is founded on timeless principles that shape every interaction, every course, every breakthrough,” says Stoyana Natseva. These principles aren't just written into program materials, they are lived by the team, the mentors, and the global student community.

, WE DON T JUST TEACH TRANSFORMATION, WE LIVE IT.

At the core of the Academy's philosophy is wholeness. “We see each person as a whole system: mind, body, energy, emotions, soul, environment, origins, and spiritual memory,” Stoyana explains. This multidimensional approach allows the Academy to foster profound, lasting transformation—not just surfacelevel success.

Another cornerstone is authenticity. “We don't just teach transformation. We live it,” she states. “Our mentors walk the path others lead.” This lived experience ensures that every lesson is rooted in real-world integration and personal evolution.

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Equally important is a commitment to results and impact. While deeply spiritual in its vision, the Academy grounds its work in practical outcomes.

“Our trainings go beyond theory.

They lead to measurable growth—personal and professional—with degrees that open doors around the world.”

Service through values is a guiding principle in how the Academy engages with its students and the world. “We lead with presence, awareness, and high standards,” says Stoyana.

“Every session is a service to human potential.”

Lastly, the Academy champions global unity. With students from across continents and cultures, Happy Life Academy® is committed to building conscious bridges—between people, perspectives, and purpose. “Our students come from all over the world. We build conscious bridges between cultures, hearts, and missions.”

For Stoyana, this mission transcends education. “This is not a business model—it's a movement. One that aims to build a world where leadership is not about domination, but about conscious service.”

Through these principles, Happy Life Academy® continues to elevate what's possible in leadership development.

REDEFINING CERTIFICATION IN COACHING AND THERAPY As the coaching and therapy industries continue to grow at a

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global scale, Stoyana has emerged as a powerful voice. With countless practitioners entering the ield, she saw a critical gap – one that wasn't about popularity or demand, but about integrity, ethics, and true transformational standards.

“When I founded IAPTC®, my intention was clear: to raise the standards in a growing—but often unregulated—industry,” she shares.

Through IAPTC®, Stoyana is working to establish a new global benchmark—one that ensures coaches and therapists are not only skilled, but deeply respectful of the complexity and sacredness of the human experience. “I believe the future of coaching and therapy must be ethical—where every coach respects the human soul, not just the mind,” she says.

Her vision goes beyond skill development. For Stoyana, professional certi ication must come with responsibility. “It must include real standards, supervision, and lifelong learning,” she explains. “Certi ication should never be a formality. It should be a mark of service, safety, and sacred leadership.”

THIS IS N

Under her leadership, IAPTC® has expanded rapidly, now certifying experts in over 20 countries, and fostering a growing network of professionals committed to what she calls “healing, awakening, and conscious evolution.”

Equally vital to her mission is the integration of holistic methods.

Stoyana's approach embraces a full-spectrum view of human

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, NOT A BUSINESS MODEL IT S A MOVEMENT.

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development—blending traditional modalities like psychology and systems theory with energy work and ancestral wisdom. “The future must be holistic—integrating psychology, energy work, systems theory, and ancestral wisdom,” she af irms.

She also emphasizes the importance of cross-cultural alignment in a globalized world: “The industry must be globally aligned—with shared values across cultures and languages.”

Through IAPTC®, Stoyana is not only changing how coaches and therapists are trained, but she's also elevating what it means to be one.

THE BLUEPRINT FOR TRUE TRANSFORMATION In an industry often saturated with quick ixes and surfacelevel motivation, Stoyana brings a rare depth to personal development; an approach rooted not in momentary inspiration, but in identitylevel change.

“Lasting change requires depth,” she explains. “It requires a complete recon iguration of how a person sees themselves—not just what they think, but who they believe they are.”

This belief forms the core of her transformational methodology at Happy Life Academy®, where clients are guided through a multidimensional process of

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BEYOND TH SPOTLIGHT With over 30 national and international awards, two Forbes cover features, and a profound in luence on thousands of coaches and therapists across the globe, Stoyana Natseva has become a recognized force in the realm of conscious leadership and transformation. Yet, despite the accolades and visibility, she remains unwavering in her humility and focus.

“Awards and recognition are important, but they are never the goal,” she shares. “To me, every award is a symbol of trust and impact. A reminder that when we serve from the heart, the world responds.”

Her recognitions include prestigious honors like the Universe Grand Prize in Vienna and the Writer of the Decade award—milestones that re lect both the depth and breadth of her work. But for Stoyana, the real reward lies elsewhere.

“What sustains me deeply is the transformation I witness every day: a client breaking a generational cycle, a woman inding her voice, a man choosing love over fear,” she says. These quiet moments of change, often invisible to the world, are what keep her rooted in her purpose.

In a culture often enamored with the spotlight, Stoyana remains grounded through intentional living. “Success without soul is empty,” she explains. “That's why I maintain harmony through spiritual discipline, daily structure, sacred rest, and a loyal team that shares my values.”

Her perspective is refreshingly clear: while external recognition may come and go, what truly endures is the inner alignment with purpose. “The spotlight comes and goes,” she re lects. “But integrity, mission, and love for humanity—they are eternal.”

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HE T

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personal evolution. Stoyana's approach works on several key levels: mental reframing, emotional release, ancestral patterns, identity structure, and vision and action integration.

Each layer addresses a vital aspect of a person's inner world, allowing for breakthroughs that are not only powerful—but permanent. “We use a system I developed that combines psychology, quantum principles, coaching, and energetic transformation,” she says. “It's not about temporary motivation—it's about activating a new inner blueprint.”

The results? Clients don't just accomplish goals, they evolve. They shed limiting stories, dismantle inherited fears, and begin operating from a more aligned, empowered self. “People don't just get results—they become different people,” Stoyana re lects. “And that, to me, is the real miracle.”

A VISION FOR GLOBAL IMPACT As Stoyana continues to shape the future of conscious leadership, her focus remains irmly on highquality global expansion. The success of her internationally accredited MBA programs offered in disciplines like Holistic Psychology and Counseling, Life and Business Coaching, Systemic Therapy and Family Work, and

Quantum Psychology and Identity has laid a strong foundation for what comes next.

“We're expanding our licensing model and building a global network of certi ied teachers,” she shares. This next chapter includes organizing retreats and seminars across Europe, the UAE, India, Africa, and South America—offering immersive learning experiences to leaders and seekers worldwide.

Stoyana is also initiating new partnerships with academic and professional institutions, bridging the gap between traditional education and transformative inner work. But perhaps her most

ambitious undertaking is the launch of her global campaign, '1 Million Awakened'—an initiative that will provide free education and conscious content to youth and vulnerable communities around the world.

“My vision is to change the standard,” she states with conviction. “To build a world in which the conscious, inspired and realized person is the new norm.”

It's a bold vision, but one entirely aligned with the life she lives, the work she leads, and the legacy she's already building.

CONTACT NOW

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Love The Artistry of Amanda Lynn Photography

In the dynamic realm of wedding and event photography, Amanda Lynn stands out as a storyteller with a camera, weaving narratives of love, joy, and authenticity. Her passion for preserving life's leeting moments, paired with a vibrant style and a knack for connection, has made her a beloved igure among couples and event planners. Through her own words, we explore what drives her, how she de ines her craft, and why her work leaves a lasting impression.

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A LIFELONG LOVE FOR THE LENS Amanda's journey into photography began in childhood, armed with a wind-up camera she carried around her schoolyard.

“I've always been drawn to capturing real, authentic moments—just watching beauty unfold in real time,” she recalls fondly.

Snapping candid shots of classmates or staging playful poses, she discovered a joy in freezing time that never faded.

That early spark grew into a passion for wedding and event photography, where she found her true calling. “Wedding and event photography lets me step back and witness a true love story in motion, preserving all the little emotions as they happen,” she says. For Amanda, it's about more than images—it's about encapsulating the essence of a day her clients will treasure forever.

A STYLE THAT'S TRUE AND TIMELESS Amanda Lynn's photography de ies leeting trends with a style she describes as “true to color with a touch of magic.” She explains, “I focus on movement and genuine moments—photos that feel real and full of emotion.” Her work celebrates vivid, natural hues, steering clear of overprocessed aesthetics to let the moment's soul shine through.

But her artistry extends beyond the lens—it's the experience she creates that sets her apart. “I'm a girl's girl and a guy's guy,” she says

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with a smile. “I know how to make her feel beautiful and empowered, and help him relax and have fun.”

By fostering a space where clients feel at ease, she captures images that pulse with authenticity, turning stiff poses into heartfelt exchanges.

THE JOY OF COLLABORATION Collaboration is at the heart of Amanda's process, and she thrives on the energy her clients bring. “I love feeding off the love and affection my couples have for each other—it's truly what takes good photos and makes them great,” she shares.

She delights in helping couples rediscover their spark, noting, “One of my favorite things is helping them tap into that inner lirtiness, where they let their guard down and it feels like no one else is in the room.” When event planners join the mix, the day lows even smoother. “They keep the day running so smoothly and help keep me on track—because honestly, I could get totally lost in documenting the love story and just keep going!” she admits. This teamwork ensures every moment is captured seamlessly.

MEMORABLE MOMENTS THAT LINGER When asked about a favorite memory, Amanda hesitates—not for lack of one, but because each event leaves its mark. “Honestly, there's something that stands out to me at every wedding,” she says.

From hilarious mishaps to tipsy

friends tearing up the dance loor, or even a DJ who “really missed the vibe,” she treasures the chaos and charm of every occasion. “Every event has its own energy and chaos and charm, and I always come away with a story to keep,” she re lects. This unpredictability keeps her passion alive. “That's what makes this job so fun—I never know what I'm walking into, but I always leave with something unforgettable,” she adds, underscoring why she loves what she does.

PUTTING CLIENTS AT EASE Amanda's ability to make anyone feel comfortable in front of the camera is one of her greatest strengths—a skill born from empathy. “I get it—I'm so awkward in front of the camera myself, so I totally understand the feeling!” she confesses.

Her approach is simple yet effective: “I usually start with something like walking hand-inhand and being playful,” she explains. “It gives them a moment to connect and realize they're in this together—and that it's going to be fun.” This gentle nudge often sparks spontaneous, adorable moments that set the tone for the session, transforming nerves into natural ease.

TIPS FOR A PICTURE-PERFECT DAY For those planning a wedding or event, Amanda's advice is clear: “First off, hire me ASAP!” Booking early unlocks more than just her photography—it taps into her

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expertise as a guide. “The sooner we lock everything in, the sooner I can help guide you through the entire planning process,” she says.

With recommendations for vendors—from hair and makeup to DJs—and a hands-on role in timeline planning, she ensures the day lows smoothly. “I'm with you every step of the way, making sure you get the most out of your photography experience,” she promises. Her goal? To capture every moment worth remembering, stress-free.

A LEGACY OF LOVE Amanda Lynn's photography is a celebration of life's most profound moments. With her vibrant style, empathetic approach, and knack for inding beauty in the unexpected, she doesn't just document events—she preserves love stories.

Whether coaxing a shy groom into a grin or capturing a bride's quiet tears, she infuses every frame with magic, proving that the best photographs aren't just seen—they're felt. For clients, the reward is twofold: stunning images and memories of a day where they felt truly seen and loved. In Amanda's hands, a wedding becomes a timeless tale, beautifully told.

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Spotlight GUARDING DEMOCRACY, ONE GENERATION AT A TIME

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Born Into Justice

Andrea Hailey doesn't remember a time when advocacy wasn't a part of her daily life. As a child, she wasn't simply raised in a home that valued justice—she was raised in a law office, quite literally.

Her parents, civil rights attorneys in Indiana, ran a small but mighty legal practice where justice wasn't measured by the size of a case but by the opportunity to make something right.

"It didn't matter if it was the largest case or someone walking in off the street with a small issue," Andrea recalls. "If my parents could see something was wrong that needed to be right, they would help—even if the client paid in lasagna."

That ethos of service was Andrea's foundation. From her earliest days, she was surrounded by legal minds not only concerned with the rule of law but with uplifting their community. It was never about prestige or profit—it was about people. And that people-first lens would shape every chapter of her life and career.

Her family's activism extended beyond the courtroom. While the 1965 Voting Rights Act outlawed racial discrimination in voting, her parents understood the work was far from over. They helped neighbors get to the polls and embedded the value of civic participation in everyday life. This wasn't just about checking a box on Election Day. This was democracy as a lived, shared responsibility.

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Spotlight LESSONS FROM LEGENDS Growing up in a household dedicated to civil rights placed Andrea in direct contact with history. From a young age, she met and learned from icons like Coretta Scott King, Juanita Abernathy, and John Lewis—leaders who didn't just make history, but carried it forward.

Mrs. King's words stayed etched in Andrea's memory: "Freedom is never really won. You earn it and win it in every generation." The quote was a refrain in the Hailey household; a lesson Andrea took to heart. Rights aren't inherited; they are protected and renewed by each generation.

And when Andrea had the opportunity to meet and thank Juanita Abernathy for her sacri ices, Mrs. Abernathy looked Andrea in the eye and said, "Stop thanking me." Instead, she passed the torch: Carry the work forward. That moment was a turning point for Andrea—a call to action.

"From that moment on," Andrea mentions, "I knew it was my duty to take my rotation on the wall. To protect democracy, so that the next generation has one to live in."

Andrea also walked across the Edmund Pettus Bridge with

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Congressman John Lewis to commemorate Bloody Sunday. And when she asked him what today's generation might be forgetting, she expected a tactical answer. Instead, he said simply: "You have to keep your joy."

Patrick Kennedy, she con idently declared she would one day work for him. That prophecy ful illed itself when she launched her career on Capitol Hill in his of ice.

"That joy is what carries you through the hardest moments," Andrea re lects. "It's how you push through exhaustion and setbacks.

Joy is what builds resilience.”

When Andrea took the reins at VOTE.org, the largest nonpartisan voting rights platform in the U.S., she brought two decades of experience in voter engagement—from Capitol Hill to presidential campaigns. But what truly set her apart was her ability to translate deeply personal purpose into scalable impact.

DEMOCRACY AS DESTINY Andrea's calling wasn't something she stumbled upon; it was written into her DNA. Her grandfather, a Black veteran of World War I, faced poll taxes and intimidation when he tried to vote. Her greatgrandmother, from a family of South Carolina sharecroppers, had to pass literacy tests to access the ballot box.

These weren't distant memories, they were of Andrea's inheritance.

Raised in a family where civil rights law was the family business, Andrea watched her parents dismantle racism, including their role in a major case that led to the bankruptcy of the Ku Klux Klan in Indiana.

Politics and purpose weren't separate. They lived together. Even as a child meeting Representative

SCALING A MISSION

Under her leadership, VOTE.org quadrupled its impact, reaching more voters than ever before.

Andrea's irst move? Diversify the funder base. She traveled extensively to bring in new grassroots donors, fostered crosssector partnerships, and rebuild trust with civic organizations, universities, and in luencers.

"It's not about how I want to communicate," she says. "It's about how an 18-year-old student, a tradesperson, or a new voter wants to be reached." This mindset led to a 50-state get-out-the-vote campaign that reached over half a billion voter contacts. The secret?

Meet voters where they already are.

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Andrea and her team formed partnerships with platforms like Snapchat and Tinder, organizations like the NBA and Southern Poverty Law Center, and even pop culture icons like Taylor Swift to amplify their reach. These weren't gimmicks—they were bridges. The result? An astounding 81% conversion rate among users who interacted with VOTE.org.

"It's about community," Andrea says. "It's about bringing civic engagement into everyday life."

LIFTING EVERY VOICE One of the most critical shifts Andrea made at VOTE.org was intentionally focusing on traditionally excluded communities. "Voting history is like credit history," she explains.

"Young people don't get courted by political parties because they're seen as low-propensity voters. But they're the future."

Rather than ignoring them, VOTE.org did the opposite: they prioritized them. They launched on-ramps for irst-time voters, demysti ied the voting process, and provided year-round information. From how to register to what's on the ballot, Andrea's team ensured voters had what they needed, when they needed it.

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Spotlight DEMOCRACY IS A LIVING THING “Democracy is a living thing," Andrea often says. "It has to be nurtured, protected, and practiced."

That doesn't just happen at the ballot box. It starts in community. It starts with showing up for one another.

"Register yourself, then register three friends. Share your voting plans. Talk about your local elections," she urges. In 2025 alone, over 30,000 city council seats, 22,000 school board positions, 5,000 mayoral offices, and 1,000 judgeships will be decided. "These positions affect our daily lives far more than most realize."

Andrea is passionate about demystifying civic participation.

National politics may dominate the headlines, but it's the local ballots that often hold the most immediate power over our lives. Her call to action is simple but urgent:

Democracy only works if we all show up.

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Spotlight This wasn't just about elections. It was about building a culture of democratic participation.

For Andrea, the answer is clear: show up, speak out, and vote. And don't do it alone.

A ROTATION ON THE WALL

"People think politics is something separate from their lives," Andrea says. "But every part of our lives—from our schools to our streets to our paychecks—is affected by it.”

TOWARD A MORE PERFECT UNION So, what does a truly representative democracy look like to Andrea Hailey?

"It's one where everyone—regardless of background—has the ability to cast a ballot and have their voice heard," she says. "The people should decide the leaders, not the other way around."

But she's quick to acknowledge the fragility of this vision. "We're in a de ining moment. Some want a more inclusive, participatory democracy. Others are pushing for a more authoritarian model. The next few election cycles will determine which path we choose.”

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Andrea Hailey sees her work not as a career, but as a rotation on the wall—guarding the fragile promise of democracy so it can be passed to the next generation.

She leads with joy, purpose, and unshakeable conviction.

She is as comfortable on a panel of policymakers as she is in grassroots community centers, reminding voters that their voices matter.

From the child in the nursery room of a small Indiana law of ice to the CEO leading the largest digital voting platform in America, Andrea's journey has come full circle. But her mission continues.

And with every election, every voter registered, and every barrier dismantled, she brings us one step closer to the democracy we deserve.

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g n i w e S Hope

Jenny Nuccio and her Vision for Imani Collective

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enny Nuccio's journey with Imani Collective began with a transformative trip to Kenya in 2009. Moved by the determination of local women and the challenges they faced, Jenny felt a calling to make a difference. This led her to establish Imani Collective, a brand driven by the belief that empowerment and community go hand in hand.

Starting as a small sewing training program, Imani Collective has since lourished into a globally recognized brand with 120 artisans across three Kenyan locations. Jenny's visionary leadership and dedication to empowering artisans have propelled Imani Collective's growth, turning audacious dreams into reality.

Through its associated brands, including Imani + Kids, Selah, and Sukwa, Imani Collective provides high-quality, sustainable, and scalable merchandise ranging from swag to home dé cor, kids' toys, and more. Most recently, Jenny published her irst book, Let It Be Wild, in which she recounts the exhilarating highs and lows of her journey thus far.

What inspired you to start Imani Collective, and how did your personal journey lead you to this point?

It all started with a trip to Kenya in 2009. While I was there, I had the opportunity to work closely with a couple who were starting a school to help provide education opportunities to the local community. Although I was just a student at the time, I felt a connection with the people and the place that was undeniable. It was there that I started to forge deep bonds with the women who would later become integral to the Imani Collective family.

However, it wasn't until I witnessed the struggles of single, widowed, or disabled mothers irsthand that the seeds of an idea began to take root in my mind. These women, despite their immense resilience, were trapped in a cycle of poverty that seemed impossible to escape. In 2013, I decided

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EXELEON SPOTLIGHT

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to sell everything I owned and permanently relocate from Texas to Kenya. With the proceeds, I purchased the irst 16 sewing machines that would become Imani Collective. Every stage of this journey has been guided by the foundational belief that we are not just better together—we are our best. This philosophy has been the core of Imani Collective, driving our mission to empower artisans and foster community.

Imani Collective started as a small sewing training program.

How did it evolve into a globally recognized brand with 120 artisans across three Kenyan Locations?

Since the beginning, I felt called to make a greater impact and pursue a comprehensive approach to economic independence. I remember one night, right when Imani Collective was just registered as a nonpro it, where I gathered with founding members and friends to start charting our journey forward. We wanted to envision the possibilities for the future of Imani Collective, which seemed dif icult at the time, as we were so small.

But, we began to dream big. One exercise, saved for the end of the day, was to write a ten-year toast to Imani Collective. As we imagined ourselves ten years into the future, celebrating a decade of impact, the room was illed with hope. Each of us raised our metaphorical champagne glasses, celebrating the collective's growth. Among the toasts, one friend's words stand out to this day: “It is beautiful to see how much Imani has grown. How much they have impacted the world. How much they have become known to many. I am in awe

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that we now can say we are a household name. That people across the nation know who we are and what we do. That we have created so much impact and so much good that it cannot be ignored and for that, cheers to our ten years.”

Well, when the ten-year mark indeed rolled around, these audacious dreams had become reality. We had 120 artisans and staff on salary, and we had three locations in Kenya: Mombasa (Old Town), Mtepeni Village, and Turkana. We had partnered with organizations in Uganda, Tanzania, Ethiopia, Rwanda, Burundi, and India. We had just shifted into a hybrid model and were now not only a nonpro it but a global business, with customers in more than 160 countries. It was through this bold vision that Imani Collective evolved from a mere training program to what we are today.

Imani Collective has a unique approach that combines a social enterprise with a nonpro it. Can you elaborate on how this model works and the advantages it offers?

Within the social impact space, I realized that many businesses struggle to encompass both impact and growth. A big challenge for traditional nonpro its is inancial sustainability due to their reliance on sporadic donations and grantbased funding. To overcome these limitations, our hybrid model merges the strengths of both the business and nonpro it sectors to address the immediate needs of our artisans and the broader goal of breaking the generational cycle of poverty.

Operating as a nonpro it allows us to break down the cycle of poverty at every level, while the brands in our social enterprise, including Imani + Kids, Selah, Sukwa, and Talanta, enable us to provide stable employment opportunities and consistent income for our artisans.

By maintaining a stable revenue stream through our business endeavors, we can further invest in our nonpro it initiatives without compromising on our commitment to social impact.

What have been some of the biggest challenges in scaling Imani Collective, and how have you addressed them?

One of my biggest challenges in scaling Imani Collective was to stop saying “yes” to everything. It sounds counterintuitive, but for years, that mindset left me stressed and overwhelmed. I was afraid to miss out on potential experiences that could shape the future of Imani Collective. Saying “no” felt impossible at the time. But I soon began to understand the importance of setting boundaries and putting myself and my time irst.

Saying “no” didn't mean I was missing out on opportunities, but rather respecting my own time to focus on the things that mattered to me. By learning to be selective in my commitments, I gained a newfound sense of clarity. I was able to focus my energy on the things that most aligned with my values and goals. I learned to be able to show up fully present and engaged in the moments that truly matter.

What advice would you give to individuals who aspire to start

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their own social enterprises and make a positive impact in the world?

My main piece of advice for someone considering building an organization from the ground up, and especially a social enterprise, is to be driven by clear values.

When you know your purpose and what you want to make of it, you can ensure that every step you take creates real change that later affects the world in meaningful ways.

My story is simply an example of that. I had to learn to trust my instincts and embrace the unknown in order to ind my 'why.'

I think the most important thing anyone can do is listen to your heart and let it guide you to the opportunities that are right for you.

What are your future goals for Imani Collective, both in terms of business growth and social impact?

In the next 5 to 10 years, we plan to expand our training and development work in Kenya. This way, we can continue to grow our offering in accordance with the needs of the communities around us. We also plan to help other brands grow their impact by leveraging our own experience in creating change. I plan to continue to be a voice for those who often go unheard and to provide meaningful education and employment opportunities not just in Kenya but also around the world.

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Building a Business with God at the Center

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n an entrepreneurial world driven by algorithms, achievement, and relentless hustle, Stefanie Gass offers a refreshing and faithful counter-narrative: a business rooted in biblical values, simplicity, and trust in God's timing.

As the founder of Stefanie Gass LLC and host of the popular podcast Online Business for Christian Women, Stefanie has helped thousands of women create impactful businesses, without compromising their faith or family.

Her story is not one of instant success but of surrender, prayer, and divine redirection. Through her coaching, content, and community, Stefanie continues to model what it looks like to thrive in business while remaining anchored in purpose and obedience.

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Stefanie, can you take us back to the beginning? What led you to create Stefanie Gass LLC and launch Online Business for Christian Women?

My journey to building Stefanie Gass LLC and launching “Online Business for Christian Women” began in a season of surrender.

Years ago, I found myself chasing worldly success in network marketing, constantly hustling and striving for achievement. While I hit the big milestones — six igures, recognition, the trips — I felt empty and disconnected from my true purpose.

God began to work in my heart, revealing that I was placing my worth in success instead of in Him. In 2016, I decided to lay it all down. I deleted social media for a season, leaned into prayer, and asked God to guide me to

His plans for my life and business.

Through that process, He revealed a calling to help ambitious, faith-led women build businesses that honor Him — without compromising their family or faith. That's when my podcast, “Online Business for Christian Women,” was born, and later my signature programs that help women monetize their Godgiven gifts through podcasting.

You're known for your antihustle, biblical approach to business. How do you de ine “anti-hustle” in a culture that glori ies grind?

To me, “anti-hustle” means building a business in partnership with God rather than relying solely on our own strength. It means prioritizing presence over pressure,

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STEFANIE GASS Founder Stefanie Gass LLC

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sustainability over burnout, and obedience over outcomes.

The world celebrates constant hustle, late nights, and busy schedules as badges of honor — but God calls us to rest, to trust, and to steward our gifts with peace. The “anti-hustle” approach allows us to grow businesses that don't drain us but instead support the life God is calling us to live — with margin for faith, family, and true freedom.

How do you coach clients to trust God's timing and provision while still stewarding their business growth wisely?

One of my favorite verses is Proverbs 16:9: “In their hearts humans plan their course, but the Lord establishes their steps.” I remind my clients that God is not surprised by their timeline or their journey.

We co-create a strategy — because planning and taking action are biblical — but we hold those plans loosely and remain open to His redirection. I help them set boundaries, de ine their “enough,” and build businesses that align with their calling rather than chasing numbers or comparison.

Ultimately, it's about leaning into trust daily: trust that God sees the big picture, that His provision is always on time, and that success His way is far greater than anything we could force in our own strength.

Can you walk us through your coaching framework or roadmap? What are the key milestones your clients reach?

My coaching framework is built

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around the idea of growing an audience organically and monetizing with simplicity and sustainability. It starts with clarity: getting clear on who you serve, your niche, and the transformation you offer.

Next is content — for most of my clients, this means launching a podcast as a long-form platform to build trust and authority. From there, we focus on community and cultivating a loyal audience who deeply connects with your message.

Then comes monetization: creating scalable offers like courses, coaching programs, or memberships that solve your audience's problems.

The milestones I love seeing clients reach are launching their podcasts, growing an engaged listener base, creating and selling their irst offer, and inally, generating consistent income — all while working less and living more.

How do you ensure your message and mission remain authentic and God-centered as your in luence expands?

I believe that staying grounded in God's Word and maintaining a daily relationship with Him is nonnegotiable. Before any big decision, launch, or pivot, I pray and seek His direction.

back, evaluate if something aligns with God's will, and remind myself that my worth is not in numbers, but in obedience.

Looking ahead, what's your vision going forward both on a personal and professional front?

Personally, I'm focused on deepening my relationship with God and being fully present for my family. My prayer is to live a life of simplicity and joy, with margin to serve and love well.

Professionally, I'm excited to continue helping thousands of women step into their calling, create kingdom businesses, and ind true freedom. I envision expanding our programs and resources, reaching more faith-led entrepreneurs around the world, and continuing to create content that equips and inspires.

At the end of the day, my ultimate vision is to steward the platform God has given me to bring Him glory — one obedient step at a time.

Thank you so much for the opportunity to share my heart and mission. My hope is that this encourages other women to surrender their businesses to God and trust that His plans are truly the best plans.

I also surround myself with a community that holds me accountable — mentors, peers, and my team — who all share the same faith-centered values.

When the world starts shouting “do more, be more,” I intentionally step

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From ‘Nutritionist’ to Becoming CEO, My Fullling Journey Through the Nutrition Industry

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K A T T

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hat moment you realize everything you've been through -- every lucky break, every failure, every disappointment, every open and closed door -- has led you to exactly where you're meant to be.

That's how I feel on a daily basis.

Reminiscing on the memories of being a very picky eater growing up, I became determined to create a healthy life as a young adult. Despite my parents' best efforts to get me to eat a more diverse diet, like so many 80's kids, I grew up on chicken nuggets, ish sticks, canned green beans, and plain pasta. As a teen

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athlete, I started to have an appreciation for how food fueled me and made me feel. And as I started to discover all of the amazing cuisines I was missing out on as a picky eater, I started training my palate to learn to love the foods I'd loathed like salmon, sushi, eggs, beets, anything spicy or non-Americana. This began my passion for 'palate development'.

MY BEGINNING AT STARBUCKS In college, I pursued Pediatrics -driven by my combined appreciation for health and love of caring for babies and children. After I graduated from the University of Oregon with a Pre-Med major and

minors in Business and Chemistry, I decided to move to Seattle to pursue a Masters in Nutrition at the University of Washington. During my Masters and Registered Dietitian programs, I nannied for a wonderful family in our neighborhood, John & Karen Culver. John worked for Starbucks.

After I completed my education, John so kindly offered to send my resume to the QA/Regulatory Affairs teams at Starbucks to see if they had any need for a dietitian. And the stars were aligned for me that day as they'd just decided they needed someone to come help with Nutrition Analysis for their irst

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Beverage Nutrition Brochure. It was just a 3-week contractor role, but I was elated! I didn't care how mundane the work felt, I was working for one of the biggest and most respected brands. I completed the 3-weeks of work in 2 weeks.

Begged to stay. And I did.

Over the course of the next 6 years, I'd create the irst 'Nutritionist' role at Starbucks as a full-time 'Partner'.

It was the irst ride of my life.

Knowing there was so much more a dietitian could do for a company than nutrition/data analysis, I took an early opportunity to present to the then-CEO, Jim Donald, and share my thoughts on the company's Strengths, Weaknesses, Opportunities, and Threats.

I talked about the health bene its of tea and coffee, and the nutritional impact that a daily latte can have on a population that is largely in need of calcium and vitamin D. I talked about the sugar, sodium, trans fat, and saturated fat across the food and beverage portfolio and recommended healthier options, smaller portion sizes, and a focus on communicating to the customer how to customize their beverage to meet their needs.

LEARNING THE 'INS' AND 'OUTS' I started my career on the Regulatory Affairs & Quality Assurance team -- in charge of the accuracy of every nutrition facts panel and claim on the packaging. I learned from the best regulatory and legal specialists who trained me to understand the FDA's regulatory ins and outs as well as have an appreciation for and dedication to marketing and packaging that was 'truthful and not misleading'.

Essentially, this work prepared me to

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walk through a grocery store and see through the BS marketing that often plagued the aisles.

Over the next several years, I'd take on a strategic role in the company as Health & Wellness became one of the 4 strategic pillars of the company. I'd work alongside Marketing and Category teams to determine product priorities and with R&D chemists to reformulate existing food and beverages -- going to a Skinny Vanilla Latte taste testing was a fun 'meeting' to have on the calendar!

We made some incredible progress together as we created the irst Nutrition Guardrails (caps on calories, fat, saturated fat, sodium, etc.) and Ingredient Standards (removing arti icial lavors, colors, preservatives, HFCS, and arti icial trans fat across the US and International food and beverage products.) Hundreds of products were reformulated to be better for you.

And dozens of new products were launched like wholesome smoothies, oatmeal, egg white options, and a beautiful assortment of salads and protein and veggie-packed bistro boxes. I also consulted the Strategy and M&A teams on retail assortment and potential acquisitions for the Starbucks brand.

With all of these product launches and nutrition initiatives, I started to have the opportunity to act as a spokesperson for the Health & Wellness Agenda -- doing TV, radio, and print interviews as well as numerous desksides. I found that I loved storytelling, especially on behalf of a brand I was so proud to be a part of.

ANOTHER TASK ADDED TO THE CHECKLIST Everything -- and nothing -- changed when I became a mom in 2008.

Everything changed in that my focus shifted from Frappuccinos and breakfast sandwiches to baby purees and infant cereals. And nothing changed in regard to the fact that I was always focused on creating healthy solutions for customers and was a champion for transparent, authentic brands and truthful marketing.

As a new mom, I cruised the aisle for baby food options and was fed up with what I found — many baby foods were unbalanced, lacking premium proteins and healthy fats, and misleadingly marketed. I saw a sea of uninspiring, shelf-stable, muted lavors. And rows and rows of unrecyclable pouches that don't encourage the important motor development skill of spoon-feeding.

So, I left my dream job at Starbucks to set out to create a better solution for parents.

FILLING UP THE BABY AISLE We didn't want the next generation of babies growing up on so much applesauce. Did you know many baby food pouches have the same grams of sugar as a bowl of LUCKY CHARMS? Babies deserve better.

I was determined to solve mealtime for parents. To take the guesswork out of feeding baby balanced meals.

To offer a variety of foods, lavors, and textures without spending hours in the kitchen.

So, I put in the work. I dove into the

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research surrounding infant nutrition -- understanding the developmental milestones and important nutrients like iron + vitamin C, calcium & Vitamin D, zinc, biotin, choline, probiotics, omega 3's, healthy fats, iber, protein, etc.

I developed the Square Meal System™, the irst-ever customizable meal plan service that offers 100% Daily Nutrition. That means any 2 or 3 Square Meals per day (depending on babies' age) offer 100% of the baby's daily recommended servings of veggies, fruit, whole grains, and protein-based on USDA and AAP recommendations.

After several years of nutrition research, recipe development and baby taste testing (the best part!), developing a business plan and model, and creating our brand -- I moved to the Bay Area in 2014 with my husband and 2 kids, Nolan and Jackson who were 2 and 5 years old at the time.

Everything changed when I met Kendall.

THE PERFECT BUSINESS PARTNER She was one of my irst friends in my new town of Orinda. We both had kindergartners and a passion for health and wellness. Together, we volunteered in our community to raise money for local children's hospitals and organizations, start a nutrition education program at our elementary school, revamp the School Lunch Program, and more. I quickly learned that Kendall was the perfect business partner for me -- a solutions-based operator and executor and a born leader. She's also insanely smart and accomplished with a Masters in Biophysics & Molecular Genetics.

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Kendall started her own business by the age of 30 -- the irst private Perinatal Practice in San Francisco.

In 2017, following one of my insistent gut instincts, I asked if she would join me in launching Square Baby. To my surprise, she accepted!

We got to work reviewing and re ining all of the research and business plans and developed our go-to-market strategy. This was a turning point in my life.

In July 2018, Square Baby was born.

SOLVING THE HUNGER OF PARENTS We created Square Baby to solve for every pain point we had when feeding our kiddos. To solve all of the fears and questions we had when irst feeding our own children. How do we know we've given him the right amount of the right foods? Is he getting enough protein, veggies, and healthy fats? When is he ready for gassier foods like beans and

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cauli lower? And how about herbs & spices? How do I help prevent food allergies? And how can I assure he'll grow up to be an adventurous eater who loves beets and sushi -- and not a picky eater who demands chicken nuggets and plain pasta?

Everything I'd learned and experienced as a young picky eater, at graduate school, and at Starbucks helped me design premium and safe products with the most optimal nutrition, a trustworthy brand with transparent packaging, and a solution for parents that was always laser-focused on the customer

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experience.

We are so proud of what we've built with Square Baby. Our organic meals are made fresh in small batches and delivered frozen— giving you as close to 'homemade' quality & nutrition as possible. And we are the only brand that offers 100% Daily Nutrition and a comprehensive Allergen Introduction Menu.

THERE'S A LOT MORE TO COME We are beyond excited to announce that our regional, bootstrapped brand is growing! West Coast

parents have been loving our meals and service and we quickly outgrew our Bay Area commercial kitchen.

We are scaling into a new state-ofthe-art facility and expanding nationally with our direct-toconsumer service in early 2022.

Any entrepreneur will tell you that launching and operating a startup is a crazy roller coaster - to put it mildly. But there's one thing I know for certain: I'm doing exactly what I should be. And I'm so grateful every day for the opportunity to chase this dream and make an impact on the next generation.

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Jeanne M. Gills

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Bridging Law, Technology, and Leadership

Jeanne

M. Gills is a powerhouse in the world of intellectual property law, seamlessly blending her engineering background with her expertise in litigation to navigate the complex intersections of technology and legal protection. As a irst-chair patent litigator and an equity partner at Foley & Lardner LLP, she has built an impressive career advising Fortune 500 companies, leading high-stakes IP litigation, and shaping the future of intellectual property law.

Beyond her legal acumen, Gills is a trailblazer in fostering diversity, equity, and inclusion in the legal ield. From founding Foley's African American Attorneys Af inity Group and the Black Patent Network to spearheading Team Impossible, she is dedicated to creating opportunities for underrepresented groups in STEM and law. Her leadership extends beyond her irm—through mentorship, strategic counsel, and groundbreaking initiatives, she continues to uplift the next generation of diverse

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legal and business professionals.

In this exclusive interview, Gills shares the pivotal moments that led her to intellectual property law, the lessons she's learned from integrating litigation expertise into high-value corporate transactions, and her vision for the future of IP law. She also discusses the impact of her leadership philosophy and the importance of cultivating meaningful relationships in both business and life.

What inspired you to pursue a career in intellectual property law, and how did your background in electrical engineering shape your approach to IP litigation?

STEM has long been a part of my world, and I could not run from it having a father with a Ph.D. in mathematics and a sister with a Ph.D. in optical physics. That said, a fortuitous pre-engineering program at Purdue University before my high school senior year led me on a similar path.

While I enjoyed electrical engineering at Michigan State University, I was unsure

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whether working in an engineering lab was my forte, so I considered post-graduate studies in engineering, business, and medicine. Fortunately, the answer came via my internship session with 3M Company, which afforded me extensive time interacting with 3M's patent attorneys given the constant innovation occurring in my supervisors' labs. The intersection of law and science immediately captivated me. As I delved deeper, I discovered my passion lay in litigation—enforcing patent and IP assets in court, rather than simply identifying and procuring those rights in the irst instance.

Watching my father leverage his technical background in numerous

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ways inspired how I deployed my own technical training. Namely, my father not only taught math to students at HBCU institutions (e.g., Southern, Jackson State, and Howard universities), but also his substantive expertise and people skills led to engineering roles at AT&T and NASA and to becoming the irst Black member of Allentown, PA's School Board. As an IP litigator, my technical skills give me the con idence to tackle any technology. While my practice certainly involves a healthy dose of patent litigation, I likewise handle all types of IP disputes—including trade secret, trademark, trade dress, copyright, and false advertising litigation. My own “people skills” and ability to cultivate meaningful relationships

has allowed me to build teams within and outside of Foley, leading to a far broader IP practice than most. On any given day, the IP issues could just as easily concern patents on anti-dandruff conditioning shampoo or fuel vapor canisters to reduce evaporative emissions, as they could patents on apparel or AI technologies. Likewise, my career has involved counseling clients on trademark and trade dress protection for color and packaging designs and defending clients accused of false advertising based on product placement on retail shelves.

Growing up, I watched both my parents use their passions and natural abilities to also foster

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career success. Giving back and championing others was also emphasized, which taught me the value of investing time to build meaningful relationships. Those relationships coupled with being a natural conversationalist and people-oriented person are traits that serve me well as a litigator.

How do you integrate your litigation expertise into advising clients on IP-driven transactions, such as the Kraft Foods split or high-value M&A deals?

Nearly 15 years ago, a former Fortune 100 deputy general counsel opened my eyes to how my work as a litigator could naturally add value to M&A teams. At the forefront of litigation is the management of risk. That skillset allows me to view a transaction from the standpoint of how any particular contractual language will be viewed if and when the parties' relationship ends and evaluate potential risks and proactively address them. To the extent that language can be clear and free of ambiguities from the outset, it can help minimize future disputes later or at least put my client in the superior position as to contract interpretation. My litigation background helps me think critically about how IP will or might be contested in the future, including via experience with IP ownership con licts, licensing issues, or validity challenges.

Whether the target's IP portfolio is free of roadblocks, such as prior adversarial proceedings, could undermine its value. Likewise, because complex transactions often involve splitting or transferring IP rights, the need to draft IP

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ownership and license rights with clarity and enforceability in mind is paramount. Given the value of IP in many commercial transactions and the high costs of resolving most IP disputes, it is vital to have those IP provisions solid from the outset. At the end of the day, whether it is litigation or a transaction, I align the legal strategies to my client's overall business objectives.

Can you elaborate on the principles that guide your leadership, particularly with initiatives like “Team Impossible”?

While “Team Impossible” got its of icial name during COVID and at a time when I particularly wanted to recognize how hard my colleagues were working and performing at a high level even in those desperate times, the foundation for our team had started far earlier. Every company undoubtedly needs strong leaders, but it is our connections and relationships—with these leaders and with each other—that truly drive success. “Team Impossible” comprises a diverse group of over 60 attorneys, paraprofessionals, and business professionals from Foley's multiple of ices and operates under a motto inspired by Muhammad Ali's famous words: “Impossible is nothing …” when we support each other professionally and personally. As a team, we drive excellence, foster collaboration, and always push each other to be better.

A client's CEO recently noted that while all leaders strive to lead others to achieve the best outcomes, great leaders inspire because “following [that leader] is voluntary.” Through Team

Impossible, I too hope to inspire, not just our team but others within our irm more broadly. We work hard for our clients and sometimes at personal sacri ice. But when you work with people you like, do what you like, and see the fruits of that labor in how you make others feel and the results you achieve together, it makes it all worthwhile.

By building teams and engaging diverse perspectives within the broader community, it has enabled me to continuously grow my network of top legal and business talent, nurture those relationships, and leverage these connections to bene it others. Likewise, through hosting exclusive thought leadership and social events, I facilitate introductions, spark collaboration, and inspire innovation.

What role does mentorship play in your leadership style, and how do you cultivate growth within your team?

I am the product and bene iciary of phenomenal mentorship inside and outside Foley, a fact I know many others in Big Law cannot say. I therefore deeply value the mentorship that shaped my own career as one of the few irst-chair Black patent litigators in the country and a female equity partner and irm leader—including roles on Foley's IP Department leadership team and prior member of the irm's Management Committee and 2024 chair of its Compensation Committee. I therefore feel a strong responsibility to mentor, champion, and foster the next generation. I am equally passionate about supporting the professional growth of our clients by identifying and

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sourcing candidates for open inhouse counsel roles at all levels and assisting both law irm and inhouse attorneys transitioning to their next career opportunities. As a single mother to an adopted Black son, I also particularly enjoy mentoring women on balancing (juggling!) work and life, embracing the rewards of parenting, and mastering skills like multi-tasking, lexibility, stress management and selfcare—invaluable qualities for handling complex legal matters and life in general.

As a founder of Foley's African American Attorneys Af inity Group, the Black Patent Network, and the Chicago Black Partners Alliance, what motivated you to create these initiatives, and what impact have they had?

As a young girl, I watched my father persevere against racism to become one of the irst Black students to earn his Ph.D. in mathematics at Louisiana State University. Then and now, we have to ensure all people (regardless of race, gender, religion or orientation) have a level playing ield and an equal and fair opportunity to succeed. As a Black female engineer and AmLaw 50 irm leader, I want to minimize some of the obstacles I endured, though those same obstacles have undoubtedly made me more resourceful, resilient, creative, and adaptable. Regardless, championing diversity, equity, and inclusion is essential to leaving our world better than we found it.

While there is still much progress to be made, driving the legal profession toward greater diversity and inclusiveness through

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organizations such as these is necessary. Indeed, the success of Team Impossible stems from the diversity of our collective backgrounds and life experiences that allows us to better “think outside the box” and see things that others do not see. Team Impossible members now work with people they may not have naturally worked with before, especially after seeing what we have been able to achieve through our more inclusive approach.

With multiple leadership positions and a thriving litigation practice, how do you balance your responsibilities and maintain focus?

Honestly, some days are easier than others. Litigation is inherently demanding, so it requires a combination of prioritization, delegation, and a clear focus on outcomes and what truly moves the needle—whether it's a critical client matter, an internal initiative, or a leadership responsibility—and allocating my energy accordingly.

Effective delegation is key and Team Impossible shares a commitment to excellence. By trusting and empowering team members to take ownership, work progresses seamlessly, whether I am directly involved or not.

Regardless of my leadership roles, client service remains at the core of my practice. I make a conscious effort to stay deeply involved in high-stakes client matters and provide personal attention where needed while also trusting and empowering the team. Clear and candid communication ensures alignment and avoids bottlenecks.

It is also important to have fun, laughter, and joy, and a personal board of directors that can hold you accountable and make sure you remain your authentic self. I feel blessed to have family and friends that keep me grounded and ensure that even the work is fun, but also that there is life outside of work.

What innovations or changes would you like to see in the ield of intellectual property law in the coming decade?

From the perspective of both technology and diversity, the IP ield has immense potential for innovation and evolution in the coming decade. There needs to be clearer guidance on how AIenabled inventions and creative works are treated under IP laws.

Using tools like AI and blockchain to simplify processes can make them more accessible globally, particularly to innovators in underprivileged groups or remote parts of the world. Inconsistencies in IP protection and enforcement also create inef iciencies and risks.

Greater alignment of laws, particularly in fast-growing markets, would reduce barriers and foster innovation.

From a people perspective, law irms that remain dedicated to fostering diversity, inclusivity, and belonging will continue to succeed.

As a leader within Foley, I am not going to stop what I am doing because I have seen over the course of my career the wonderful things that come from having diverse teams.

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