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Global Account Management Executive Program

Winning and Keeping Global Customers

Programme benefits The Global Account Management Executive Program (GAMPRO) offers both the opportunity to explore the concept of global account management (GAM) and the ability to compete successfully in the global sales arena. GAMPRO provides the analytical and strategic skills required to manage global customer relationships effectively. This three day programme is taught by faculty from leading business schools who represent decades of expertise in their respective fields of study and are recognised for their ground-breaking research. In addition, practitioners from well-known multi-national companies, who have successfully tackled the challenges of implementing customer management strategies within their own organisations, ensure insightful real world perspectives and current and next practices in global customer management. GAMPRO’s faculty and methodology helps your progress toward global customer excellence. Practice oriented, interactive sessions from practitioners for practitioners provide you with actionable tools and innovative ideas to improve your daily business.

Objective • Provider: ES-HSG – Executive School of Management, Technology and Law Dates: 21.06.2017–23.06.2017 Duration: 3 days Location: St.Gallen, Switzerland Price: CHF 4900.– Language: English Contact: Dr. Christoph Senn Dufourstrasse 40a, 9000 St.Gallen T | +41 (0)71 224 24 71 E | cgam@unisg.ch www.fim.unisg.ch

• • • •

Develop the analytical and strategic skills required to manage your global customer relationships effectively Acquire knowledge from both faculty of leading business schools and practitioners from well known multinational companies Engage with peer participants and learn from other firm’s experiences during the interactive workshops in a small group forum Broaden and deepen your view on current GAM issues and successful next practices Attend breakout sessions focused on two distinct audiences: 1. executives managing their GAM programmes, and

2. global / key / strategic account managers who are responsible for their company’s most strategic customers

Structure GAMPRO is designed for both senior level sales executives who face the challenge of introducing or optimising a GAM program and global account/key account managers who are charged with being a value creator for customers and an internal change agent for customer centricity. Day 1 covers creating high-impact GAM programmes; Day 2 looks at strengthening global customer relationships; and Day 3 we investigate how to orchestrate cross-enterprise value creation. This set up offers an opportunity to bring a small team to the event for the purpose of learning as well as achieving greater internal alignment around key customer strategy and initiatives. Speakers: Speakers from the world-class universities and leading global companies presented during GAMPRO 2016: • • • • • • • • • • • • •

Airbus AMC Account Management Center BASF Cisco Coca-Cola CTC Analytics DHL Henkel IBM MCI Philips Schneider-Electric University St.Gallen

Programme Director: Dr. Christoph Senn Director Competence Center for Global Account Management (CGAM), Research Institute for International Management, University of St.Gallen.

Target group • • • •

Head of GAM or GAM program directors VP’s of international sales and marketing Global account, strategic account and international key account managers Business development managers

To maximise the benefits of the programme class size is limited! Testimonials «To be successful in the 21st century, the old ways of selling just don’t cut it. It requires taking a far higher level of account engagement and professional expertise in order to lead your company to success with global accounts. GAMPRO provides a good ex­ perience that includes high-level input and discus­ sions as well as many takeaways to implement.» David Kahan Senior Vice President Rockport Adidas US «It is an excellent opportunity for global managers to network with and leverage the experience and practices of fellow global professionals.» Ravindra Utgikar General Manager International Corporate Development Suzlon Energy «GAMPRO is a unique forum for experience shar­ ing and learning from other companies.» Domenica Rosato Global Key Account Manager Swiss International Airlines

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Gesamtprogramm Weiterbildung Universität St.Gallen 2017  

Wir laden Sie herzlich ein, sich im vorliegenden Gesamtprogramm über die neuesten Entwicklungen und Weiterbildungsangebote der Universität...

Gesamtprogramm Weiterbildung Universität St.Gallen 2017  

Wir laden Sie herzlich ein, sich im vorliegenden Gesamtprogramm über die neuesten Entwicklungen und Weiterbildungsangebote der Universität...

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