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Venue manager Volume 2 NUMBER 1 • 2013

Darling Harbour

precinct's

extreme makeover

Live music still draws a crowd

Print Post Approved 100009228

'The Theatre of the Horse' at Randwick


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CONTENTS NEWS 2

Industry news

DEVELOPMENT 6

Adelaide Oval’s new lease on life

13

Unveiling the plan to transform Sydney’s convention, exhibition and entertainment hub

TECHNOLOGY + SOCIAL MEDIA 20

Social media for venues and events

ROYAL RANDWICK 24

The jewel in the crown of Sydney racing and events

LIVE MUSIC 32

Live music a great opportunity for venues

VENUE PROFILE 35

Transporting you to yesteryear

40

The rise of AAMI Park

EDUCATION + TRAINING 44

Forgotten aspects of training in compliance

SPORTSFIELDS 46

The New South Wales Stadia Strategy

Editor: Gemma Peckham Design: Alma McHugh Published by:

ABN 30 007 224 204 430 William Street, Melbourne VIC 3000 Tel: (03) 9274 4200 Fax: (03) 9329 5295 Email: media@executivemedia.com.au Web: www.executivemedia.com.au Cover image: The International Convention Centre, Sydney The editor, publisher, printer and their staff and agents are not responsible for the accuracy or correctness of the text of contributions contained in this publication or for the consequences of any use made of the products, and the information referred to in this publication. The editor, publisher, printer and their staff and agents expressly disclaim all liability of whatsoever nature for any consequences arising from any errors or omissions contained in this publication whether caused to a purchaser of this publication or otherwise. The views expressed in the articles and other material published herein do not necessarily reflect the views of the editor and publisher or their staff or agents. The responsibility for the accuracy of information is that of the individual contributors and neither the publisher nor editor can accept responsibility for the accuracy of information which is supplied by others. It is impossible for the publisher and editors to ensure that the advertisements and other material herein comply with the Trade Practices Act 1974 (CTH). Readers should make their own enquiries in making any decisions, and where necessary, seek professional advice.

© 2013 Executive Media Pty Ltd. Reproduction in whole or in part without written permission is strictly prohibited.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 1


News

Industry news Cairns Convention Centre has its most successful December on record The Cairns Convention Centre ended 2012 on a record high, with more bid wins for the month than in any December since opening. Some of the bid wins include:

}} Tertiary Education Management Conference 2014; 800 delegates }} 2013 Australasian International Mountain Bicycling Association (IMBA) Trail Summit; 400 delegates }} Community Legal Centres 2013 National Conference 2013; 500 delegates }} Parks & Leisure National Conference 2014; 600 delegates. Ross Steele, General Manager of Cairns Convention Centre, says, ‘Our December conference wins were a very pleasing way to finish another successful year for the Centre. These wins will ensure the Cairns Convention Centre continues to provide ongoing economic, social and educational opportunities for our region, the state and our stakeholders, something of which we are very proud.’

Australia’s newest convention centre opens Australia’s newest convention centre, the Royal International Convention Centre (RICC), has opened and proudly welcomed its first guests. Offering a distinctive and uniquely Australian event and convention experience, RICC has been under construction at the iconic Royal National Agricultural and Industrial Association of Queensland’s (RNA) Showgrounds (1.6 kilometres from Brisbane’s CBD) since April 2011. ‘RICC is characterised by sophisticated, multi-functional and flexible spaces that can accommodate up to 3000, people and [the venue] sits alongside a range of available

indoor and outdoor venues located at the showgrounds,’ says RNA General Manager of Venue Sales and Marketing Sue Hocking.

(ORS) exempted many not-forprofit groups from strict RSA rules for the National Multicultural Festival in Civic in February.

‘The 10,000-square-metre two-level building accommodates conferences, seminars, banquets, weddings, concerts and exhibitions, and features three halls, seven adaptable meeting rooms, two boardrooms, an open foyer, 140 car parks, and state-of-theart rigging and catering facilities.'

‘As the leading voice for hospitality and tourism in the ACT, the AHA-ACT welcomes events and festivals that attract tourists to Canberra and boost the local economy,’ AHA-ACT Branch General Manager Brad Watts says.

Superbikes at Phillip Island set for another three years

Victoria’s reputation for world-class major events has received a further boost with the Victorian Coalition Government announcing that Phillip Island will host the Superbike FIM World (SBK) Championships for a further three years, from 2015 to 2017. Member for Bass Ken Smith made the announcement on behalf of Tourism and Major Events Minister Louise Asher at the Phillip Island Grand Prix Circuit. ‘The Coalition Government recognises the importance of the World Superbikes as part of Victoria’s regional major events calendar, and I am thrilled to announce another three years – which means another three years of economic stimulus and promotion of Phillip Island through national and international media and broadcast exposure,’ says Mr Smith.

No more RSA exemptions in Australian Capital Territory There should be no exemptions

on Responsible Service of Alcohol (RSA) regulations by authorities for major events in Canberra, the Australian Hotels Association (AHA) ACT Branch urges. Industry’s call comes after the Office of Regulatory Services

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‘But industry does not support an unbalanced, unfair approach to responsible service of alcohol standards. Licensed venues must comply with strict RSA rules, and all staff at licensed venues must undergo costly training to gain RSA certificates. ‘There can’t be double-standards applied to RSA – there must be a level playing field for alcohol regulation in Canberra.’

Sydney Opera House and Etihad Airways partnership

Minister for Tourism, Major Events and the Arts, George Souris, has announced a three-year, multi-million dollar partnership between the Sydney Opera House and Etihad Airways. ‘This exciting partnership between Etihad Airways and our nation’s flagship performing arts centre will raise even further Sydney’s profile as one of the world’s great tourist and cultural destinations,’ Mr Souris says. ‘It will help bring more international artists to New South Wales and provide its citizens, as well as visitors, with access to all the cultural opportunities of a truly global city. ‘This partnership between the Opera House and Etihad Airways will connect Sydney Opera House to a massive global network of destinations. '


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Company Profile

Leading design for public assembly

Cox Architecture is a recognised leader of innovative and sustainable sports and public assembly architecture, evidenced by our recent success in achieving second place in the international competition for the Japan National Stadium for the 2020 Olympic Games.

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ith offices in Melbourne, Sydney, Adelaide, Canberra, Brisbane, Perth and Abu Dhabi, Cox Architecture employs over 400 professional staff across a range of disciplines, providing a design-led approach to the delivery of public assembly architecture. Cox Architecture is currently working on Australia’s major sporting venues, including Adelaide Oval, Sydney Cricket Ground and Melbourne Cricket Ground. These projects are seeing the development of new and refurbished facilities that will set the benchmark for sporting facilities in Australia for years to come. We are also working on the New Doha International Stadium, venue for the 2022 FIFA World Cup. Cox Architecture is proud to be the lead architectural consultant for the redevelopment of Adelaide Oval, which is currently under construction and scheduled for completion in 2014. This world-leading stadium is being developed by Baulderstone Construction on behalf of the Government of South Australia and

the Stadium Management Authority, and is staged to allow continual operation for major cricket events in 2012 and 2013. The project aims to create an iconic, world-class, multi-sport 50,000-seat stadium that will energise the recreational edge of Adelaide for cricket and AFL sports. An international-standard indoor cricket centre will be included within the stadium complex. The new stadium will continue the legacy of the world-famous cricket oval maintaining the traditions of the ground, such as the heritage scoreboard and the northern mound fig trees. The stadium design builds on the recently completed Western Stand, contributing to the development of the ground as a series of pavilions set within the worldfamous Adelaide parklands. The proposal design focuses on the fan and player experience through the incorporation of technology and unique social spaces designed to promote fan engagement. New lounges, internal streets, cafes and bars serving local produce will create

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a uniquely Adelaide experience. The design reinvigorates the parklands and creates a new event plaza on the Torrens River that will connect to the new pedestrian bridge to link the oval with the city. The stadium design and delivery represents a first in Australia through the full utilisation of Building Information Modelling (BIM). This process has allowed significant savings of time on the transition from concept to delivery through the full development of the stadium in the ‘virtual world’ prior to construction on site. The advantages of BIM will be seen through the improved whole-of-life asset management and operational efficiency of the stadium. The redeveloped Adelaide Oval will create a great cultural and social building for Adelaide that will bring sports fans and the community together in the heart of the city. For more information contact: rebecca.gaylor@cox.com.au www.coxarchitecture.com.au


Company Profile

Company Profile

Building on heritage at the SCG

Cox Architecture has been engaged by the Sydney Cricket and Sports Ground Trust to provide full architectural services for the redevelopment of the Northern Stand at the Sydney Cricket Ground. The development builds on the rich heritage of the world-famous cricket ground, creating a new stand that redefines the architectural traditions of the cricket pavilion.

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he new stand, currently under construction by AW Edwards, is being developed for the 2014 Ashes Tour and the 2015 ICC Cricket World Cup. The stand will represent the latest in design and technology for cricket stadia and provide new dining, lounge, corporate and public facilities that will set a new benchmark for fan engagement in Sydney. The integration of the heritage-listed clock tower from the original Noble Stand provides a unique restaurant facing the Members Lawn. Extensive interpretation of the rich heritage of the Sydney Cricket Ground through the integration of elements from the old stand and artefacts links the new stand to the traditions of the ground.

This combination of new and old continues the unique atmosphere and environment of the ground for future generations. The new Northern Stand continues the traditional development of individual cricket pavilions at the ground epitomised by the heritagelisted Members Pavilion and Ladies’ Pavilion. The suite of pavilions will form the backdrop for the 2015 ICC World Cup and help cement the Sydney Cricket Ground as one of the world’s best cricket venues. The Sydney Cricket Ground Northern Stand continues a long tradition of architectural development of cricket and Australian Rules Football grounds carried out by Cox Architecture. Our work at the

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Melbourne Cricket Ground (the world’s largest cricket ground), Adelaide Oval, Manuka Oval and the Sydney Cricket Ground has redefined the sport architecture landscape in Australia, and for cricket, established new benchmarks in fan engagement and integrated new technologies. The Northern Stand redevelopment forms part of the masterplan being developed by the Sydney Cricket and Sports Ground Trust for the revitalisation of the precinct. For more information contact: rebecca.gaylor@cox.com.au www.coxarchitecture.com.au

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 5


Development

Adelaide Oval's new lease on life

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he Adelaide Oval is in the midst of a significant redevelopment, increasing capacity, improving patron comfort and providing upgraded facilities for staff, visitors and entertainers. Venue Manager speaks with Ed Sanderson, Manager, Venue and Operations at the South Australian Cricket Association. Venue Manager: The redevelopment of Adelaide Oval is extensive, and promises to deliver a lot in terms of amenities for visitors. How has the development impacted attendees’ experiences during the 2012/13 cricket summer? Ed Sanderson: Amenities at the Oval have been considerably affected for the 2012/13 summer of cricket, with the removal of three access gates at the south and east, removal of the Bradman Stand – incorporating media and broadcast infrastructure, corporate boxes, bars and kiosks – and the Chappell stands on the venue’s eastern boundary line removing further food and beverage amenities.

Attending patrons, including existing and new South Australian Cricket Association (SACA) members, have received the reduced venue positively. Extensive communication was relayed to attending patrons as to what to expect: ‘reduced capacity, minimal car parking available, reduced amenities and corporate facilities’, along with new directions for entry into the venue, a new members' access gate on Adelaide Oval No 2 (west of the venue) to make up for the three gates that were demolished, and, of course, the new public area on the northern mound, which included a decking area and increased seating capacity. Positively, our key clients – Cricket Australia and the Adelaide Strikers (Big Bash team) – have worked closely with us to ensure that the services they provide have not been affected. We were able to provide Cricket Australia with ample space to ensure sponsor activation areas and services were maintained, adding to the experience of patrons.

Attendances throughout the year have been pleasing, with 73,307 people attending the Vodafone Test match, a total of 53,594 attending the four KFC T20 Big Bash League matches, and 12,877 attending the Commonwealth Bank One Day International between Australia and Sri Lanka. VM: How has Adelaide Oval managed the development while still operating as a venue? ES: The South Australian Cricket Association’s redevelopment journey began following the conclusion of the 2011/12 cricket season, including relocating a staffing group of more than 80 people from the Adelaide Oval to office accommodation on the other side of Adelaide. Moving an onsite caretaker and his family from a house they had lived in for 25 years, relocating ground staff and their operating equipment whilst maintaining a multi-million dollar functions and catering business, and ensuring that the venue was available for public tours were all top of mind. continued on page 8

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Company Profile

A greener Oval for Adelaide Pak-Rite Green Solutions is a division of the Pak-Rite Group of Companies, and is a market leader within the green sustainable industry. Offering an extensive range of environmentally friendly packaging, and washroom and cleaning supplies, they have the solution for your needs.

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ore and more companies and organisations now realise the importance of minimising their impact on the environment. Pak-Rite is committed to leading the way and offering environmentally preferable systems and programs that enhance their product range. Pak-Rite works with you to personally build a program for your facility that supports the principals of corporate and social responsibility. The Adelaide Oval has been a client of Pak-Rite’s for many years, and this relationship was strengthened by the introduction of Pak-Rite’s 'green washroom program'. Managing Director Bronte Hough says, 'By introducing a systemised program that includes world-leading products,

we have been able to reduce their consumption, reduce wastage and reduce their overall spend.' This unique washroom program incorporates controlled-use dispensing systems, 100 per cent recycled paper products including toilet paper and hand towel, a selection of premium soap formulas, and a range of odour control solutions. Pak-Rite has also introduced a similar program for the Adelaide Oval's chemical and cleaning needs. The program and highly concentrated products that are manufactured by True Blue Chemicals include a systemised approach that offers real value for money, with innovative cleaning solutions that do not cost the earth.

Pak-Rite works with a broad network of partners located in all capital cities of Australia and in many regional areas, which will bring you a level of service and support beyond your expectations. Contact us today for a free evaluation and on-site trial.

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Development

continued from page 6

Planning and preparations began with an analysis of the exact requirements necessary for all stakeholders to deliver a summer of cricket. A number of forums involving various parties were established, including internal SACA clients, Baulderstone (the site builders), project managers, government, the hierarchy from the Stadium Management Authority and Cricket Australia, and plans were pieced together over a period of time. The installation of temporary infrastructure ramped up as the domestic cricket season commenced. Temporary broadcast buildings were built, including television and radio studios and print media facilities installed in the lead-up to Bupa Sheffield Shield and Ryobi One Day Cup matches; additional temporary offices were brought in to accommodate key staff relocating

back to Adelaide Oval during major events; civil works were completed, allowing for a suitable broadcast compound; a flat, grassed area was installed for activations and temporary box office facilities; and a hardstand car park was installed to allow for parking in wet weather.

A big thank you must be relayed on behalf of SACA to all staff involved in the execution of events during this challenging period. Without the support, patience and commitment of SACA staff, event staff, and venue and event suppliers, successful delivery would not have been possible.

As mentioned in the previous question, the public experience was maintained by ensuring that additional space was provided in the members’ area. Adelaide Oval is in a unique position, whereby it has a significant oval adjacent to the fence line that can be opened up, adding an additional 14,000 square metres of open space to the venue. Within this space, SACA attempts to create Adelaide’s largest lawn party, installing approximately 1600 square metres of hospitality infrastructure, plus additional screens, shade sails and food outlets.

VM: What has been the biggest challenge while operating as a venue through the redevelopment?

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ES: Two aspects: managing the expectations of attending patrons, and balancing the needs of the numerous stakeholders involved in the project and around the precinct. We used several communication channels (such as direct emails, Facebook and Twitter) to feed information regarding the plans for the summer to SACA’s 25,000-plus members or


Development

cardholders, informing them of what to expect while at the ground, and how best to get to the venue. Numerous forums were organised, promoting constant dialogue between the many stakeholders to ensure that requirements and needs were fulfilled. VM: What are some of the challenges to be overcome in the immediate future? ES: Key milestones in the coming months include: }} SACA concluding the cricket summer, culminating in Adelaide Oval’s surface being removed. This allows it to be levelled, and new irrigation and drainage systems and drop-in wickets to be installed in readiness for the coming Ashes summer (December 2013) }} commencement of the construction works in the existing Western Stand, which includes a media pod for AFL broadcast, coaches' boxes and player dugouts }} the transitioning of venue management responsibilities from SACA to the Stadium Management Authority: a newly created organisation governed by a joint venture between SA cricket and SA football }} the delivery of the second stage – the southern stand – in readiness for the cricket’s summer from October onwards, and the Ashes in December, which will clearly be a considerable focus.

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31/01/13 11:25 AM

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Development

VM: The first stage of the development has been completed, including a new entertainment area adjacent to the scoreboard, and more seating. How have crowds responded to the unveiling? ES: The northern mound has received overwhelmingly positive feedback from all stakeholders throughout the summer. The additional space provided by the decking and the introduction of additional seats, whilst maintaining the renowned northern mound, have seen crowd behaviour improve out of sight, and has provided space within the design to deliver an increased food and beverage offering.

The famous scoreboard bar remains a favourite location from which patrons watch the cricket while enjoying the mound. In addition to the front-of-house facilities, the redesign has allowed for a permanent base for SA Police and Adelaide Oval’s security contractors during events, while assisting stock movements by allowing for backof-house stairs and goods lifts. VM: The second and third stages are due for completion in October this year and March 2014 respectively. Are these on track? ES: Currently, Baulderstone is working around the clock to

ensure that timelines are on track for the Ashes summer of 2013/14 and the AFL season in 2014. VM: What will these stages bring to the venue? ES: The southern and eastern stands will transform the venue, bringing capacity into the low 50,000s, while providing a corporate product offering to rival any already available in Australia. The southern stand, scheduled to be handed over in October 2013, will deliver critical functions for the Ashes test match and cricket summer, including media facilities for 240 journalists, television and

continued on page 12

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Company Profile

Tensabarrier: why settle for anything less? ATIR Design enjoys the outstanding reputation of being at the forefront of the manufacturing and supply of quality portable Tensabarrier® and queuing systems, along with waste/litter bins, electronic call forward systems, in-queue merchandising and health and safety products.

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TIR Design is working closely with Tensator, a global company that is the original innovator of the Tensabarrier system. This means we can provide the best products on the market at competitive prices. Our products have proven to outlast their warranties without having any issues, outlasting our competitors' crowd barriers as well. Satisfied customers include Qantas, Virgin Australia, JetStar, Crown Casino, Etihad Stadium, Sydney International Airport, AAMI Park, Village Cinemas, Hoyts Cinemas, Greater Union Cinemas, Australian Customs and Border Protection, along with all major airports across the country.

Unlike competitor products, Tensator’s webbing cassettes have a patented braking system that incorporates twin brake shoes. This slow retract technology allows the webbing to fall to the floor upon release and then slowly and safely retract back into the post, eliminating the risk of an accident within your queue. The anti-tamper tape end means that you have to actually press the button to release the tape end connected to the post, preventing accidental release of the webbing by customers in your queue. Reduce risks and buy Tensabarrier, one of the safest barriers on the market. A wide range of standard and customisable products manufactured in

the United Kingdom, with same or next day dispatch on core products. With over 50 years' experience, Tensator has the expertise to help you optimise space and increase revenues. High-quality, long-lasting products from the name you can trust. At ATIR Design, we attribute our success to our commitment to constantly updating and modifying ideas for new products that will service our clients for many years to come. For more information contact: Ph: 03 9706 6329 Email Enquiries: enquiries@atir.com.au

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In-queue merchandising to increase impulse purchases Customised cafe banner solutions Tensabarrier – the world’s leading queue management system A wide range of stylish post & rope solutions Customised display & signage

Ph: 03 9706 6329 Email: enquiries@atir.com.au

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Development

continued from page 10

radio facilities servicing multiple broadcasters, a loading dock and back-of-house service road with a primary production kitchen, the stadium’s security hub, and staff facilities including locker rooms and AFL change rooms. Public facilities will include an additional members’ bar, function space for dedicated use by SA football and SA cricket, and a large dining room with capacity for over 1000 people. VM: There is a lot of focus on how the redevelopment will increase capacity and improve patron comfort, but how does it affect sports teams and the professionals that use the venue? ES: Certainly a significant focus of the architects and project managers has been the ‘at-match’ experience. A lot is made in the venue and sporting industries of broadcast competing against the gate; this is an aspect of our industry that will mature over coming years, much in the same way

the United States and Europe have developed their venue experiences to combat the live broadcast. With the advent of smartphone technology, mobile apps, IP TV systems, upgraded PA systems, and bigger and better big screens, the sporting clubs have the tools at their disposal to promote a unique environment, competing with the fan considering watching a game at home on the television. Add to this the multitude of corporate offerings available, which clubs can tap into, and Adelaide has an exciting venue upon which the AFL clubs, cricket and other entertainment options can further develop their products. VM: Adelaide Oval is known for hosting sporting events, but the new development is also attracting interest for corporate events. What are the facilities/options for corporate networking and entertainment?

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ES: Certainly a primary focus of the Adelaide Oval redevelopment managed by the Stadium Management Authority will be non-match-day business. With 15 different function spaces capable of hosting up to 1200 guests, Adelaide Oval will be a premier venue for corporate or private functions. The city view dining room will be a unique space providing guests with views over Adelaide Oval, looking at the northern mound and heritage scoreboard, while also providing views south over the Torrens River and the city skyline. Various corporate facilities suitable for functions ranging between 20 and 200 guests are spread throughout the facility, and all provide a unique product and environment, whether it is cricket, or football heritage, or a focus on iconic aspects of the Oval, for example the Cathedral and Scoreboard.


Development

The preferred masterplan for the new precint; view from the south.

Unveiling the plan to transform Sydney’s convention, exhibition and entertainment hub Australia’s largest fully Integrated convention, exhibition and entertainment precinct has been unveiled as part of one of the most exciting urban renewal projects Sydney has ever seen.

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he home of Sydney’s convention, exhibition and entertainment hub is set to undergo a major transformation that will again allow Sydney to successfully compete on the world stage. The redevelopment of the 20-hectare precinct at Darling Harbour will see the creation of Australia’s largest convention and exhibition facilities, Sydney’s premier new red carpet entertainment venue, a hotel complex of up to 900 rooms, and a new urban neighbourhood.

Public open space will be improved and expanded in the new precinct, with better connections east–west and north–south to the city, a new event area and a selection of gathering and meeting places. Tumbalong Park will be reinvigorated and expanded by 3000 square metres, with new adaptable event space capable of hosting up to 25,000 people. Darling Harbour Live – a consortium comprising AEG Ogden, Lend Lease, Capella Capital and Spotless – was selected as the preferred proponent to partner with the New South Wales Government for the $1 billion redevelopment.

Set to open in late 2016, the new world-class convention, exhibition and entertainment facilities are aimed at ensuring that Sydney remains the first choice in Australia and the Asia Pacific region for the competitive business events industry. Chief Executive of Darling Harbour Live Malcolm Macintyre says the landmark redevelopment will both revitalise Darling Harbour and generate significant long-term economic benefits for New South Wales. ‘Darling Harbour Live is committed to ensuring Darling Harbour becomes a first-choice

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 13


Development

destination for conventions and exhibitions, entertainment events and tourism and, of course, a place that everyone in Sydney will feel is theirs,’ Mr Macintyre says. ‘This project will redefine Sydney as a global city, create one of the world’s great meeting and entertainment destinations, and re-energise the city. It will become a beacon for tourists and build on the appeal of Darling Harbour for Sydneysiders.’

innovation, will cater for the needs of the industry well into the future. The new precinct will have the largest total meeting room space in Australia – at 8000 square metres across more than 40 rooms – which will be linked to both convention and exhibition areas. Total convention capacity will accommodate more than 12,000 attendees.

New world-class facilities

The facilities will have a uniquely Sydney style, with linked indoor and outdoor spaces. Visitors and delegates will be able to enjoy the Sydney climate and views as part of their event experience. Meeting rooms and sections of the pre-meeting spaces will be able to open up and spill onto the terraces. An internal high-level concourse, with views of the harbour and precinct, will connect all of the venues and the hotels.

The facilities will be known as the International Convention Centre Sydney (ICC Sydney). The facilities will demonstrate international best practice and respond directly to the changing nature of the events industry. Flexible meeting spaces, combined with technological

AEG Ogden, the leading venue manager in the Asia Pacific region, will be the operator of ICC. AEG Ogden Chairman and CEO Harvey Lister says, ‘ICC Sydney is destined to be a showcase international venue in one of the world’s leading cities, and is a welcome addition to the AEG Ogden

In addition, it will see the creation of a new neighbourhood at the southern end of the precinct called The Haymarket, home to over 2000 people, as well as hightech businesses, apartments, student accommodation, shops, cafés and restaurants.

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family of award-winning venues in Australia, Asia and the Middle East.’

‘This is the most exciting change to Darling Harbour in 25 years.’ The Hon. Barry O’Farrell NSW Premier

AEG Ogden’s Director of Convention Centres, Geoff Donaghy, says the new venue, featuring waterfront facilities in a prime CBD location, will position Sydney as one of the world’s most desirable meeting destinations. ‘Utilising our international operational and marketing experience and our global venue network, we plan on taking the meeting and events business to a new level through ICC Sydney,’ he says.


Development

There are four key, interconnected facilities in Darling Harbour Live:

International Convention Centre Sydney (ICC Sydney) The new ICC Sydney will have dedicated ‘plenary’ convention spaces for 2500, 1000 and 750 people, and 2500 square metres of adaptable ‘convex’ space to service the next generation of conventions, where associated exhibition space is required. It will also include a grand ballroom, with panoramic views of Darling Harbour and the city. This increased range of convention spaces, meeting rooms and flexibility allows multiple events to take place at the same time, which is one of the key benefits for the events industry in comparison to the existing facilities.

ICC Exhibition Centre The ICC Exhibition Centre includes a 20,000-square-metre exhibition space on the ground level, with a 13,000-square-metre exhibition space situated above and directly linked to it, allowing the combination to be used for larger exhibitions. This stacked configuration, suited to a

Connected with the ICC Sydney will be Sydney’s first premium, red carpet entertainment facility, providing a strong drawcard for top national and international acts.

high-density CBD environment, is successfully used in other modern facilities, such as those in Hong Kong and Vancouver. Both major exhibition halls can be divided into smaller spaces as required. A key space within the precinct is the 5000-square-metre outdoor Event Deck – Sydney’s newest event venue, with spectacular city views. This will be used for entertainment linked to exhibitions and conventions, as an additional space for exhibitions, or for special-occasion parties, such as New Year’s Eve. Overall, there will be more than 35,000 square metres of exhibition space, plus another 5000 square metres of internal, flexible space.

Entertainment theatre Connected with the ICC Sydney will be Sydney’s first premium, red carpet entertainment facility, providing a strong drawcard for top national and international acts. Its iconic location close to Sydney Harbour, as part of an active and vibrant precinct, will increase its appeal for both performers and concertgoers. A fan-shaped layout will bring audiences close to the performers and make for a better entertainment experience. It will also cater for the needs of the convention industry, with the auditorium adaptable for use in ‘mega conferences’, and boasting over 1500 square metres of corporate entertainment facilities. Sporting events will also be catered for, including basketball – making it suitable for Sydney Kings games. The facility will have seating capacity for 8000 people. This caters to the most popular sized market; about 80 per cent of commercial events held between 2000 and 2011 at the existing

International business delegates spend up to six times more than other tourists, and this development will ensure that Sydney has worldclass facilities in a prime CBD location

Entertainment Centre attracted less than 8000 people. Larger events will continue to be accommodated at Allphones Arena, which has capacity for up to 21,000 people. Unlike other cities, Sydney will have two purpose-built entertainment venues of different sizes that appeal to different markets, which is a huge competitive advantage. The largest events will continue to be held at ANZ Stadium, Sydney Cricket Ground and Sydney Football Stadium.

Hotel complex There will be up to 900 hotel rooms in a complex directly adjacent to the ICC Sydney. The proposal incorporates two hotels in one, sharing core facilities but offering two different price points – upscale and mid-scale. By providing different price points, the hotels will cater for the premium traveller, and also offer a more affordable option for delegates.

Australia’s leading events precinct Darling Harbour Live will become the choice for national and international events. The strength of the new facilities, combined with the city’s iconic attractions and natural beauty, is expected to make Sydney the venue of choice, and a major competitor in the Asia Pacific market.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 15


Development

The new facilities will demonstrate international best practice and respond directly to the changing nature of the events industry.

Deputy Premier and Minister for Trade and Investment Andrew Stoner says the convention and exhibition facilities will generate $200 million per year in economic benefit for New South Wales – or $5 billion – over the period of the 25-year concession.

‘International business delegates spend up to six times more than other tourists, and this development will ensure that Sydney has world-class facilities in a prime CBD location, so we can continue to compete on the global stage,’ Mr Stoner says. ‘Underscoring the need for new facilities, the Sydney Harbour Foreshore Authority advises that over the past five years, the existing facilities have been unable to accommodate 169 conventions and 12 exhibitions. These events could have created $150 million in economic benefit for New South Wales.'

16 . VENUE MANAGER . VOLUME 2 NUMBER 1 2013

The strength of the new facilities, combined with the city’s iconic attractions and natural beauty, is expected to make Darling Harbour Live Australia’s leading events precinct.

Next steps Detailed negotiations will continue between Infrastructure NSW on behalf of the New South Wales Government and Darling Harbour Live to finalise the contract in the first quarter of 2013.


Development

The existing Sydney Convention & Exhibition Centre will close in December 2013. The new facilities and improved public spaces at Darling Harbour will be opened in December 2016. During the three-year construction period, Darling Harbour will remain open for business. The Sydney Harbour Foreshore Authority will work with Darling Harbour Live and retailers at Darling Harbour, Cockle Bay and King Street Wharf to keep the precinct active.

Bookings Business Events Sydney (BESydney) is managing the enquiries for bookings for events taking place from 2017 onwards. To express your interest, visit www.siceepenquiries.com, call 1300 141 583 or email bookings@besydney.com.au

Highlights of the preferred plan: }} the largest exhibition space in Australia at 40,000 square metres, including 35,000 square metres of dedicated space, and a further 5000 square metres of flexible space }} the biggest total meeting room space in Australia at 8000 square metres across 40 rooms, linked to both convention and exhibition areas }} the biggest Australian convention capacity, able to accommodate more than 12,000 people over four different areas, allowing multiple events to take place at the same time

}} Sydney’s largest ballroom, for at least 2000 people – almost double the current capacity }} a red carpet, premium entertainment facility with a capacity of at least 8000 people, suitable for both entertainment events and ‘mega’ conferences }} state-of-the-art technology throughout, such as free wireless connectivity across all facilities and 10 free wi-fi hotspots in the public open space }} up to 900 hotel rooms in a hotel complex at the northern end of the precinct

}} renewed, upgraded, and betterconnected public domain that has been increased by a hectare, including an outdoor event space for up to 25,000 people at an expanded Tumbalong Park }} a new neighbourhood at the southern end of the precinct, called The Haymarket, home to high-tech businesses, apartments, student accommodation, shops, cafes and restaurants.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 17


Company Profile

Current state of the energy market in Australia

Energy is one of Australia’s largest industries, and we are the world’s ninth-largest energy producer, which equates to 2.4 per cent of world energy production.

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he Australian energy industry has changed dramatically since the 1990s. Where government-owned business used to generate, transport and sell electricity, there are currently many competing generators and retailers, while other businesses run the transmission and distribution networks that transport electricity to consumers. In many Australian states, including Victoria, South Australia, New South

Wales and Queensland, energy supply has been largely privatised, which has allowed for competitive energy markets with an emphasis on national development. The retail sector has also changed, with many customers now choosing their energy supplier. In 2012, rising energy prices continued to be a major focus for business and the community at large. The cost of residential energy has risen nationally by 91 per cent over the last five years, and gas prices

rose by 62 per cent during the same period. The main reason for this increase in cost is the rising charges for using energy networks – the poles, wires and pipelines that transport the energy to consumers. While network costs drove increased retail energy prices over the past five years, there has been less pressure on wholesale energy costs. Prices decreased steadily from 2010 until the introduction of carbon pricing on 1 July 2012. Currently, state and territory governments are implementing national reforms that are expected to make energy markets operate more effectively. The National Energy Retail Law aims to provide customers with competitive retailer options and the ability to negotiate energy contracts. This will help customers who are in hardship. Implementing a national law will improve consistency and increase efficiencies for retailers operating in multiple jurisdictions.

Australia’s energy future Over the last 30 years, the energy industry has seen many changes, which are set to continue into the future. As the industry moves to a low-carbon future, there will be an increased reliance on gas-powered electricity generation, growth of renewable energy sources, and changes in consumer behaviour with the introduction of smart meters and the global carbon trade. All of these changes can have a significant impact to future energy requirements.

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Company Profile

The Australian Energy Market Operator (2012) is currently researching the short- and long-term impacts so that the supply of reliable and sustainable energy in Australia is maintained.

Renewable energy in Australia: A way forward During the last few decades, there has been an increased awareness surrounding the impacts of climate change and our reliance on fossil fuels. The federal government’s mandatory Renewable Energy Target (RET) aims to have 20 per cent of the country’s electricity generated from renewable sources by 2020. This commitment by the government is a positive indicator of Australia’s clean energy future. The major competing issue is that fossil fuels are far more economical then renewable energy. However, the energy industry will benefit from grants and concessions brought about by the federal government’s carbon tax, which was introduced on 1 July 2012. IBISWorld industry experts have reported that in the five years leading up to 2012-13, the energy industry revenue is estimated to increase by 5.6 per cent per annum to a total of $5.24 billion. Within the renewable energy industry, the largest source of energy has been hydropower; however, due to poor rainfall and drought in some areas, this has been significantly affected. During the last decade, wind and solar power have grown significantly; however, their overall contribution to the energy industry remains minor. The two major hydropower players are currently

Snowy Hydro Limited and HydroElectric Corporation. The future of the renewable energy industry lies in the policymaking set out by the government and consumers’ readiness to wear higher costs. The support of the consumers alongside government initiatives is pivotal for change to occur. The example Australia can set is critical in developing a precedent for world change towards a low-carbon future (IBISWorld, 2012). Eastcoast Energy Consultancy has been a part of the energy industry for over 25 years, working with clubs and organisations in assisting their energy needs. With the introduction of commercial scale solar energy, there is a great opportunity for Eastcoast Energy Consultancy to assist in clubs reducing energy costs and lowering overall carbon emissions. References: •

Australian Energy Regulator (2012). 'State of Energy Market 2012'. Published by the Australian Competition and Consumer Commission 2012.

Australian Energy Market Operator (2012). 'Pivotal to Australia’s Energy Future'.

IBISWorld (2012). 'Renewable Energy in Australia: Industry Market Research Report'.

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Technology + Social Media

Social media for venues and events By David Cowling, Social Media News There is no doubt that social media has become truly influential across all facets of society. Australians are some of the most active users of social networking tools, with over 11 million Australians signed up to Facebook – just under half of the total population.

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vents – whether they are small local gatherings or large business-related conferences – can be hard to plan, promote, and execute. But when done successfully, the results can be amazing, and many companies are now looking to leverage social media and technology platforms to achieve maximum visibility, interaction and participation at their events. Social media can be effectively used for both pre- and post-event planning, and also during the event to get realtime participation with the audience.

Pre-event planning The first question to ask is this: is the target audience for your event already using social media? Many large conference companies are now using social media as a pre-event marketing tool to get more bums on seats, especially when the target audience is likely to already be using social media. If your audience is not so tech-savvy, then you will still need to use traditional marketing methods to attract the attendees, but during the event you can entice them to interact via social channels and get involved in the digital discussion.

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The pre-event marketing on social media sites can consist of the following as a starting point: Set up a LinkedIn group for the conference company if you haven’t already done so. It’s best to create a LinkedIn group for the company instead of that particular event for future marketing benefits. Event organisers can then post information about that specific event, teasers on the topics and information to be discussed, and also invite some of the speakers to join the LinkedIn discussion and entice the crowd with some interesting facts about what to expect.


Technology + Social Media

Many conference companies will run the Facebook promotion of the event through their own conference company fan page in order to build up a larger network of more connected fans

There is no doubt that Facebook will be one of the main online marketing mediums in the pre-event planning stages. Create a fan page (instead of a Facebook group), as this will allow your status updates to show in the newsfeed for all the people who have ‘liked’ your page. Many conference companies will run the Facebook promotion of the event through their own conference company fan page in order to build up a larger network of more connected fans, who can then be marketed to many times into the future.

Looking at Twitter, one of the main benefits of using this platform is that it can spread information quickly and often more easily than other networks due to the basic and short messaging service it offers. In the pre-event planning stage, see if the speakers at the conference can send out some tweets about topics to be discussed and what they are looking forward to. In the pre-event stage, it’s also a good idea to decide on a Twitter ‘hashtag’ that can be used throughout the conference to organise all tweets into one easy-to-read Twitter stream. Using LinkedIn, Facebook and Twitter successfully should generate some pre-event buzz around your conference, and if you manage to get people discussing and sharing ideas before the event, then during the event you should see even more discussion taking place. The pre-event discussion is also good for letting people see who else will be coming along. If the conference has some lastminute numbers and seats to fill, you could also offer some sort of discount to your social media followers.

With Twitter, create a hashtag for your event that people can use to send tweets specific to this event. That will allow people both at the conference and those unable to attend to keep close track of the Twitter discussion in one easyto-read Twitter stream.

Using social media on the day of your event When it comes to the day of your event, the strategy on your social media profiles will shift. It is important to make it known to the audience that you are using social media to promote the conference or event. Don’t be afraid to ask your audience to tweet, take photos, ‘like’ the fan page on Facebook, and so on. Make it known to them that you have a focus on promotion via social media channels.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 21


Technology + Social Media

With Twitter, create a hashtag for your event that people can use to send tweets specific to this event. That will allow people both at the conference and those unable to attend to keep close track of the Twitter discussion in one consolidated Twitter stream. To ensure the best success of your hashtag and that it doesn’t fall by the wayside, see if you can get two or three ‘tweeters’ at the event to constantly tweet interesting and thought-provoking things onto the Twitter stream. This will ensure that the online conversation keeps rolling, and more people are likely to participate in the Twitter stream if it is busy. Also, ask the audience questions in the Twitter stream, mention your speakers and post some pictures with your tweets so that anyone not at the events can get a visual idea of what is happening. When it comes to question time at the conference, you will be able to get questions from your Twitter stream. Some conferences also go to the effort of displaying the Twitter stream on a projector, which often entices the crowd to tweet even more. Facebook pages benefit from any visual material, and if you can take photos of the event, crowd, networking opportunities and sponsors, these are engaging pieces that would suit the Facebook platform well. Again, ask your

Facebook audience questions where suitable, and if there is any video material on the event, such as a daily round-up of speaker interviews, then Facebook is an ideal platform on which to post this content. If your audience is particularly tech-savvy, you can invite them to check in on a location-based service like Foursquare, and possibly offer some sort of prize or promo to event attendees. Using a location-based network can also show people the other attendees that are at the conference. In a big crowd of people, it may be hard to find people you know – but a check-in service such as Foursquare can quickly show you a list of people who have checked in to your particular conference. LinkedIn will benefit from a daily wrap-up of the speakers’ discussion, and again a teaser of what the crowd can expect the next day without giving too much away. As social media consumption is moving further and further towards visual communication methods, it is important that you leverage these mediums as much as possible. If you can, arrange an event photographer, take a number of photos and upload them to Facebook and photo-specific social networks such as Flickr or Pinterest. If you have the technology

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set-up available and the event has substantial interest, consider setting up a live video stream. You don’t have to stream the whole event, but there may be key topics you are happy to show for free. If you can’t do a video stream, you can upload any videos at the end of the day to a YouTube account. Video can also be used for future events if there is a series of conferences on a similar topic. Video use in social media is becoming more and more prevalent, so it’s a good idea to make use of this medium.

Post-event social media use As you know, the event is not ‘finished’ when everyone leaves your conference. No doubt your audience members have registered their details with you through an online ordering system, or you took their details with ticket purchases. Send out a postevent email to the attendees, giving them a recap of the event, where they can find further information on your social media accounts and website, and – for those who haven’t already connected – remind them of your social media channels and how to connect with your organisation. This will allow repeat marketing opportunities into the future, and will effectively build up your social media databases to promote future events. The next time you attend a conference, look at how social media is being used to enhance the experience, and join in on the discussion. If you are holding an event yourself, see how you can spread the word before, during and after the event by harnessing the power of social networks and technology platforms.


Company Profile

Crowd pleaser heading west A Darwin company will showcase its award-winning invention in front of Elton John and more than 15,000 fans at Australia’s newest venue, the Perth Arena. The crowd control barrier was invented by Colin West of Total Event Services and Framelock Structures. His creation will be put to work at the opening of the world-class venue on 10 November.

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ramelock Structures won the tender to supply the innovative barriers to the arena over strong international and national competitors. The venue, which is owned by VenuesWest and managed by AEG Ogden, will host an array of big acts, including Elton John, Matchbox Twenty, Jennifer Lopez, Nicki Minaj, Nickelback and One Direction. It will also host a Perth Wildcats NBL game, performances by the Wiggles and Russell Brand, a speaking engagement by Mike Tyson, and the Hopman Cup tennis tournament.

'I am absolutely on top of the world to win this tender to supply Framelock Barriers for such a prestigious venue like the Perth Arena,' Mr West said. 'It just goes to show once again that just because we live in sunny Darwin doesn’t mean we can’t compete on the world stage.' He believes Perth Arena owners VenuesWest chose Framelock Barriers because of their technical superiority and because the barriers are so easy to use. The barriers are already used in major venues across Australia, and supplying the Perth Arena will increase the national and international exposure of the system.

Mr West created Framelock in 2006 to satisfy a need for safe, industrialstandard crowd control barriers and fence systems for national and international venues and events. He uses a deceptively simple lightweight design that interlocks to create a safe and effective barrier system that is easy to assemble and transport. The Framelock Barriers can be quickly configured in different ways, with gates and corners, and include a step where police or crowd controllers can stand, as well as detachable countertops. The freestanding design has won national acclaim.

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Royal Randwick

The jewel in the crown of Sydney racing and events The Australian Turf Club gets ready for the launch of the new Royal Randwick

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he events industry in Sydney will receive a major boost in August at the hands of a major $150 million redevelopment of Sydney’s most iconic racecourse, Royal Randwick. Located at the gateway of the eastern suburbs, minutes from the Sydney CBD and Sydney’s international and domestic airports, is the iconic racecourse. Its prime location and multi-faceted facilities have long made it one of Sydney’s premier event destinations; however, it is its revamp that ensure that this remains the case for decades to come. A world-class five-level grandstand and an outdoor tiered amphitheatre known as the ‘Theatre of the Horse’ will offer the events market some of the most revered and dynamic facilities seen in the Harbour City. The construction of the Royal Randwick spectator precinct by globally and nationally renowned builders Brookfield Multiplex

commenced in December 2011. Established in 1962, Brookfield Multiplex boasts an award-winning portfolio and is responsible for the creation of some of Australia’s best sporting and tourism venues, including Federation Square in Melbourne, Stadium Australia at Homebush, Suncorp Stadium in Brisbane and, most recently, The Star at Pyrmont.

As the project draws closer to completion, the Australian Turf Club’s General Manager – Sales, Commercial, Darwyn Jolly, says there is very good reason for the industry to be abuzz with anticipation of its opening.

Putting the ‘Royal’ into Randwick

'Royal Randwick will take claim as Australia’s leading racecourse, but the racing industry is not the only one to benefit.

The new Royal Randwick will feature: }} over 15 unique indoor/ outdoor event areas }} state-of-the-art technology with full wi-fi connectivity throughout }} huge floor-to-ceiling height of 5.5 metres }} great glass expanse along the Royal Randwick home straight and the winning post }} two undercover terraces offering direct views over the Theatre of the Horse and the city skyline.

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'The grandstand and Theatre of the Horse will set new benchmarks in the entertainment and events landscape,' Mr Jolly says.

A world-class fivelevel grandstand and an outdoor tiered amphitheatre known as the ‘Theatre of the Horse’ will offer the events market some of the most revered and dynamic facilities seen in the Harbour City.


Royal Randwick

Upon completion, the new Royal Randwick will be a sporting, leisure and entertainment venue that Sydneysiders can access 365 days a year for any number of functions 'The Australian Turf Club Sales Team has been inundated throughout the redevelopment period with enquiries from both existing and potential clients who want to be among the first to make Royal Randwick their event destination.' Upon completion, the new Royal Randwick will be a sporting, leisure and entertainment venue that Sydneysiders can access 365 days a year for any number of functions, events, exhibitions or conferences.

The superior technology and multi-purpose nature of the grandstand will come into its own for trade shows, gala dinners, conferences and product launches. Coupled with its central location, the added convenience of free parking and government approval for a light rail network to commence construction in 2015, Sydney’s newest facility will be a standout choice for premium showcase events.

Grandstand ground floor With more than 2700 square metres of flexible floor space seamlessly connecting the front lawn and Theatre of the Horse, the grandstand has been designed to meet the demands of exhibitions, product launches and corporate family days.

Sydney’s newest facility will be a standout choice for premium showcase events.

The ground floor comfortably services the following set-ups: }} capacity 2500 cocktail }} capacity 1000 banquet }} capacity 670 classrooms }} capacity 900 theatre }} 116 exhibition booths. Features include high-definition wi-fi, double-action self-opening doors, carpeted floor, floor box and pillar power outlets, standard and three-phase power access, data outlets, two large-format screens (10 metres x 3 metres and 17 metres x 3 metres), televisions throughout, professional house sound system, zoned and dimmable lighting, bars and catering outlets,

Artist's impression: Grandstand ground floor

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 25


Royal Randwick

Artist's impression: Theatre of the horse

Artist's impression: The Royal Randwick Ballroom

elevators, grand reveals and other dramatic devices are possible. The Royal Randwick Ballroom is perfect for gala dinners, cocktail parties, product launches and exhibitions, and comfortably services the following set-ups:

service from two commercial kitchens, and direct loading access for cars and large vehicles.

The Royal Randwick Ballroom The tradition of grand-scale entertaining at Royal Randwick will reach a new standard with the 1000- seat Ballroom, which can be

divided into five large entertaining rooms by operable walls. Guests can spill out onto the undercover terraces that flank the ballroom on two sides, with the district and city views that the elevated vantage affords. With a floor space of more than 1400 square metres and multiple entry points via the escalators and

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}} capacity 1440 cocktail }} capacity 1000 banquet }} capacity 505 classroom }} capacity 1200 theatre }} 70 exhibition booths. Features of the ballroom include high-definition wi-fi, carpeted floor, four operable walls, standard and three-phase power access, data outlets, drop-down retractor screens and projectors, zoned and dimmable lights, house sound system, block-out blinds, goods and passenger lifts, amenities, green room with shower and service from two commercial kitchens.

continued on page 28


Company Profile

Mission: possible, with APP

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s far as photo-finishes go, it doesn’t get more exciting than this: transforming the newly-constructed Royal Randwick Racecourse entertainment precinct into a fully operational venue hosting 30,000 patrons – in only 120 hours. What might seem an impossible deadline is for APP Corporation all part and parcel of delivering overlay requirements in tight timeframes. APP is a professional services consultancy and a specialist in this arena, having managed the overlay for many major events such as the Olympic Games, the Commonwealth Games and the Formula OneTM Australian Grand Prix. APP operates nationally across sectors as diverse as commercial,

education, hospitality, aviation, health, environmental and industrial. They’ve recently managed the $860 million expansion of The Star in Sydney, including the Darling Hotel and new multi-use entertainment facility, the Sydney Showground (Skoda Stadium) redevelopment and the current expansion of the Sydney Cricket Ground. APP is also undertaking a similar role for the commissioning of the $1.8 billion Gold Coast University Hospital. For Royal Randwick, APP has just four months to plan the fiveday turnaround between physical completion of the new building and re-opening of the venue in time for one of Australia’s most important race events, the Autumn Carnival.

Paul Kirkwood, APP’s Project Director responsible for the project, said: 'Planning is everything. Our job is to make sure that every single item needed is ordered, delivered, installed and ready to go for the big day. This includes critical infrastructure systems such as IT, POS and WiFi, all front-of-house furniture, fittings and equipment, plus developing key operational systems such as Workplace Health & Safety policies and Standard Operating Procedures.' APP is also directly supporting the in-house teams managing the event hospitality, from catering setup, food and beverages and kitchen management to licensing, security and training.

When the show must go on… think APP Australia’s world class events and facilities count on APP. Whether it’s the elite Formula 1™ Australian Grand Prix, the $860M expansion of The Star in Sydney, the Commonwealth & Olympic Games, or the sport of Kings – APP efficiently brings your project to life while you get on with your business. APP is the proud Project Director for transforming the newly-constructed Royal Randwick Racecourse into an operationally ready venue for the 2013 Autumn Carnival.

Royal Randwick Racecourse

APP IS AN INTEGRAL PARTNER ON SOME OF AUSTRALIA’S LANDMARK PROJECTS

Contact Neil Macleod Sydney Manager - Projects APP Corporation Telephone 02 9957 6211

app.com.au/Hospitality Program & Project Delivery | Design & Technical Services Real Estate | Independent Assurance Services | Consulting & Advisory

Formula 1™ Australian Grand Prix

The Star

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Royal Randwick

continued from page 26

Owners and Trainers Pavilion The Owners and Trainers Pavilion is a unique event facility that overlooks the ‘Theatre of the Horse’ located at the rear of the main Grandstand. The 300-square-metre event space can be used for standalone conferences and meetings or in conjunction with larger

events that are based in and around the Theatre of the Horse amphitheatre and the new main Grandstand.

}} capacity 98 classroom }} capacity 150 theatre }} 12 exhibition booths.

The Owners and Trainers Pavilion comfortably services the following set-ups:

Major features of the Pavilion include high-definition wi-fi, standard power access, data outlets, large-format screen at the perimeter of the Theatre of the Horse, televisions, house sound system, zoned and dimmable lighting, two private rooms, lounge and cocktail furniture, amenities, a bar and a commercial kitchen.

}} capacity 200 cocktail }} capacity 100 banquet

The Australian Turf Club presents thoroughbred racing, spectacular carnivals and award-winning event centres across four Sydney racecourses: Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm. For more information on the new Royal Randwick, visit: www.theaustralianturfclub.com.au.

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Company Profile

A score for your venue

D

aktronics is recognised worldwide for engineering and technical capabilities in the design and development of electronic scoring and display systems. With more than 30 years of design/ build experience, Daktronics has been the choice of thousands of collegiate, professional and international sports teams and entertainment venues. Their talented, highly knowledgeable professionals focus on each customer’s specific situation and needs. The results are entertaining, integrated scoring and display systems that fans attending today’s sports and entertainment facilities expect.

The need for design/ build

Technology changes quickly, and Daktronics can guide you through the complicated process of determining the best system for your facility, helping you to keep up with: }}technology in electronic scoring and timing systems }}electronic advertising and information displays }}large-format video displays }}audio systems.

Project management

No company can match Daktronics’ experience in managing the design, manufacture, installation and operation of integrated display systems. Thousands of facilities around the world have taken advantage of Daktronics’ vast experience to help

meet important deadlines and stay on budget. Daktronics has proven its ability to successfully manage projects for venues around the world.

Local support

Daktronics Australia Pty Ltd is a wholly owned subsidiary of Daktronics Inc. located in Chatswood, New South Wales. The office contains all major areas for day-to-day operations including administration, management, sales, project management, and service. With hundreds of installations in Australia, Daktronics continues to provide the level of service Australian customers require. For more information www.daktronics.com/au

APN – Perth Airport Exit

ATC Rosehill Gardens Racecourse – Rosehill

Skoda Stadium Sydney Showground – Sydney

Metricon Stadium – Gold Coast

Qantas Domestic Airport – Sydney

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Company Profile

Is your business ready? Are you ready? All businesses are susceptible to critical incidents, and critical incidents can often be sudden and unexpected. Critical incidents can also have a significant impact on a business’s bottom line and staff morale.

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ith a little forward planning, the unexpected can be made substantially more manageable, and can aid business owners and managers in fulfilling their duty of care to their staff and customers.

What is a critical incident?

A critical incident (or crisis) is usually described as any situation that causes a person to experience unusually strong emotional reactions that have the potential to interfere with their ability to function, either at the scene or later. This may be a one-off event, or it can be triggered by one or more longer-term stressful events – as in the old saying, ‘the straw that broke the camel’s back’. Critical incidents can

impact one person, a few people, or they can significantly affect a whole business or community.

Typical events include:

}}threats, robberies, assaults, violent incidents, or abduction }}serious illness or death of a staff, family, or community member }}workplace bullying }}accidents at the worksite }}a violent event in the community or world events }}natural disasters, e.g. fires and floods, and people-made emergencies, e.g. chemical spills or industrial accidents }}any other incident or emergency that produces a strong reaction.

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Typical reactions

Because critical incidents can be extremely dangerous or distressing, they tend to have a significant impact on those involved or those who have witnessed them. They often include an element of physical or emotional loss or risk of loss, and they can be disruptive to one’s sense of control of events, challenging to one’s beliefs and assumptions about the world, and don't always appear to make sense. This can cause the sufferer to become psychologically and emotionally ‘stuck’. Most people involved will experience some degree of shock, confusion, sadness, anger, pain or anguish. How an individual responds to an event depends on their perception of the event and ability to cope. Perception of the event is key, as


Company Profile

the actual risk and perceived risk can be quite different. However, nearly everyone involved will have their thoughts consumed by the incident, making concentration on their work or home lives near impossible.

Employer duty of care

Dealing with human pain and suffering requires care from two perspectives. Firstly, your organisation has a duty of care to look after the people it employs in a physical sense; secondly, and just as important, is the emotional wellbeing of employees, management, and the general public using your venue. Knowing what to do when an event occurs is one of the key ways to mitigate a severe psychological reaction. Many businesses have emergency policies and procedures in place; however, the psychological element of the event is often ignored. Generally, organisations tend to be reactive, meaning that, in the unfortunate event of a critical incident, venue or duty managers are often left to make the decision about what to do in a time of high stress and confusion.

What to do when an incident happens

}}stay calm, take control, and delegate tasks where possible }}make the scene of the incident safe for yourself and others }}assess casualties and administer first aid as necessary }}call the emergency services if required }}advise key people on-site and offsite of your emergency procedures }}contact TRAUMA CENTRE of AUSTRALIA to initiate on-site support.

Case study

The following is an example of a typical incident. Tina* is a 32-year-old female employed as a club duty manager. She was working as usual on a Saturday morning, when one of her staff members ran up to her and stated that an elderly customer was

suffering some kind of heart attack or stroke on the gaming floor. Tina instructed her staff member to contact an ambulance, while she commenced CPR on the customer. Approximately 10 minutes later, the ambulance arrived, and pronounced the customer dead. The paramedics thanked Tina for her efforts, and stated that nothing could have been done; but Tina was in shock, and couldn’t stop seeing images of the elderly woman dying. Tina spoke to the club manager on the telephone; he was concerned for Tina and the other staff and customers who had witnessed the incident. Tina’s manager had engaged TRAUMA CENTRE of AUSTRALIA prior to the incident, and therefore had access to a 24-hour, 7-days-a-week contact number, and knew exactly what to do upon hearing about the critical incident. Without immediate, on-site assistance, Tina may have suffered from a range of symptoms, including post-traumatic stress disorder, all of which could have severely impacted her ability to return to work or normal functioning. As the venue owner had these systems in place, minimal damage was done to employee morale, employee productivity, and the business’s bottom line (through WorkCover premiums and legal costs). * Name and nature of incident changed to protect identity

About TRAUMA CENTRE of AUSTRALIA

TRAUMA CENTRE of AUSTRALIA has been working in this field for over 25 years, with businesses of all shapes and sizes, including some of Australia’s largest public and private organisations. TRAUMA CENTRE of AUSTRALIA understands the pressures and responsibilities of corporations. We are aware of your need to be mindful of caring for the health, safety, and wellbeing of your organisation’s most important asset – your people – and to do so cost-effectively.

TRAUMA CENTRE of AUSTRALIA understands that traumatic situations can occur at any time. We therefore provide a 24-hour contact service, 365 days a year, with guaranteed response times. TRAUMA CENTRE of AUSTRALIA operates using the same emergency frequency as the SES and emergency services, ensuring that we are contactable at all times. TRAUMA CENTRE of AUSTRALIA can respond on-site to your venue, the employee or customer’s home, over the telephone or internet, or at our offices – whichever is most convenient and appropriate for your situation. TRAUMA CENTRE of AUSTRALIA’s service provides immediate face-toface counselling and psychological support when it is needed most. This model has been shown to be extremely effective in reducing longterm psychological complications, workers’ compensation payouts, return-to-work schedules, and business insurance premiums. For further information, please contact Trauma Centre of Australia on 03 9205 9488, email reception@traumacentre.com.au or visit www.traumacentre.com.au References Carlier, I.V.E., Voerman, A.E., & Gersons, B.P.R. (2000). 'The influence of occupational debriefing on post traumatic stress symptomatology in traumatised police officers'. In The Journal of Medical Psychology, 73, 87-98. Mitchell. J. (n.d.). 'What is a Critical Incident, A Critical Incident – Emergency and Crisis Management'. Retrieved 23/01/2013 from www. crisis.sa.edu.au/files/links/Crisis_and_Emergency_Manag.doc Roberts, A.R., & Ottens, A.J. (2005). 'The sevenstage crisis intervention model: A road map to goal attainment, problem solving and crisis resolution'. Brief Treatment and Crisis Intervention, 5, 329-339.

VOLUME VOLUME22NUMBER NUMBER112013 2013. .VENUE VENUEMANAGER MANAGER. .31 Y


Live Music

Live music a great opportunity for venues Paul Mason is the Director of Music at the Australia Council for the Arts – the Australian Government’s arts funding and advisory body. Prior to joining the Australia Council in 2009, Paul worked extensively in broadcasting and live music presentation, and sat on the boards of various music organisations.

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enue Manager interviewed Paul about the importance of keeping the live music industry in Australia healthy, and how live music can be of benefit to venues. Venue Manager: It’s a sad fact that many live music venues in Australia have, in the recent past, found their heads on the chopping block. Is it lack of interest, disgruntled neighbours, regulatory pressure, the rise of gaming venues, all of the above, or something else entirely that has a hand in shutting these venues down? Paul Mason: Its true there have been many challenges facing live music in recent years, and you’ve captured a lot of them in your question!

The one I wouldn’t accept, though, is ‘lack of interest’. In fact, research conducted by Ernst & Young in 2011 (and commissioned by the Australia Council, the Australasian Performing Right Association and several other industry and government bodies) found that live music in pubs and clubs attracts over 41 million attendances each year around the country. So I don’t think that lack of interest is actually one of the problems. It is true, though, that there have been significant regulatory challenges facing live music in recent years, and these have varied from state to state. On the positive side, as these challenges have arisen, there have been huge displays of community support for live music, most prominently in Melbourne

32 . VENUE MANAGER . VOLUME 2 NUMBER 1 2013

where 10,000 people marched in the streets. There have also been small groups of deeply committed individuals who have worked tirelessly to reduce red tape and create regulatory environments that actually encourage live music. As a result, the national situation has improved, but there’s still work to do in some places. Hopefully venue managers are finding that, in general, it’s easier to present live music. VM: Australia is a creative nation from which many skilled performers have emerged. How does the closure of live music venues affect our arts culture?

There have also been small groups of deeply committed individuals who have worked tirelessly to reduce red tape and create regulatory environments that actually encourage live music


Live Music

Australians always impress because they know how to put on a killer live show night after night. We can confidently organise showcases for our artists and know that they are going to consistently deliver knock-out performances, wherever they are, every time!

PM: We do have an amazing musical culture in Australia, and seeing a band in a local venue has been a pivotal cultural experience for many, many Australians. Really, those pubs, clubs and other small venues that feature live music are critical pieces of our national musical infrastructure, and as important as the opera houses and recital halls. They’re also still the places where the majority of our new artists emerge, find audiences, find out what works, make connections and develop their live performance skills. Another thing to point out is that playing live is something our musicians are really good at. Millie Millgate from Sounds Australia sees Australian bands play at international markets like South by Southwest (SXSW) and CMJ in the United States, and The Great Escape in the United Kingdom. Ask Millie what people notice about Australian acts around the world, and she’ll tell you: ‘Australians always impress because they know how to put on a killer live show night after night. We can confidently organise showcases for our artists and know

You Am I live at the Tote, Melbourne

that they are going to consistently deliver knock-out performances, wherever they are, every time!’ VM: Musicians don’t tend to visit regional venues as much as they used to, preferring to fly between our hub cities rather than take the traditional driving route that takes them through smaller towns. Are regional areas suffering more than our capital cities when it comes to the availability of spaces for live music? PM: Obviously touring regionally is incredibly important for audiences, and also a huge opportunity for musicians. But it can be expensive, and that’s why its great that the Australia Council now offers a range of regionally focused touring funds. In particular, the Contemporary Music Touring Program supports bands and groups across a really wide range of musical styles to take on tours with regional performances. It’s a scheme that provides critical support to assist with the costs of bringing contemporary music to regional areas.

VM: It has been suggested that it might help to designate ‘activity areas’ within neighbourhoods, and apply noise restrictions that differ from purely ‘residential areas’. Do you think that this strategy would be effective? PM: It’s an interesting idea, but for me the big goal is to see local venues, local authorities and local residents all working together to create vibrant and interesting communities where people want to live. I actually think music is a key part of that. VM: In your opinion, has the desire to see live music diminished within the Australian public? PM: Definitely not! Apart from the 2011 research that showed there were over 41 million attendances at live music events in pubs and clubs per year, other Australia Council research from 2009 showed that live music is the most commonly attended of all art forms, with 57 percent of Australians attending a performance in that year.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 33


Live Music

I think there are more options for audiences now – apart from the obvious options like movies and games – there are more places to see live music, such as festivals. But if anything, there’s possibly more interest in music than ever. VM: What benefits do live music venues offer to communities? The economy? PM: It’s important to consider that there are both cultural and economic benefits to live music. For a long time, people knew instinctively that this was the case, but only in recent years have organisations like the Australia Council been investing in the hard research to test those assumptions. Arts Victoria, for example, released a study in 2011 that showed that patrons overwhelmingly believed that Victoria’s live music scene makes a positive contribution to

the state in terms of improving the quality of life in that state. In economic terms, the Ernst & Young study from that year showed that the venue-based live music industry has a gross industry output of $1.21 billion, and an industry value add of $652 million. In addition, this activity creates almost 15,000 full-time jobs. For the individual venue manager, that means that music is still a great way to attract audiences and create a positive environment. VM: What do you think the future holds for live music venues? PM: Well, there’s strong audience interest, big community support, continued reduction in regulatory challenges, and we make fantastic music, so I reckon the future looks pretty positive.

Joey Cape and Tony Sly at the Corner Hotel, Richmond

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One of the big lessons of the past few years is that you can’t take live music for granted. It’s an important part of our culture but it will change and evolve – and require support and attention. The most exciting development recently has been the appointment in January of a National Live Music Coordinator; a role funded by the federal government through the Australia Council, and based at APRA. It’s obviously early days yet, but the role will provide a link between venues and musicians, and further capitalise on the significant economic and cultural gains that can be made from investing in the live music economy for artists and venues alike.


Venue Profile

Image © Inlighten Photography

Transporting you to yesteryear This extraordinary venue offers Sydneysiders a completely different event experience.

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piano, called a "reproducing piano", and this played a lot better than I could. That’s when the interest in mechanical music was born.’

and the world that I could afford. They were then transported back to Australia, and, of course, they had to be housed somewhere.’

Craig Robson is a man of passion – passion for mechanical music. Over the past four decades, Craig has been collecting mechanical music items; his interest initially sparked by a surprising discovery.

The Antique Mechanical Music Museum, located down by Cook River in St Peters, Sydney, houses Craig’s impossibly large collection of wonderful musical machines, and the largest collection of antique fairground pieces in the southern hemisphere.

The opportunity to buy a warehouse arose, and Craig jumped at it, seeing this as the perfect quiet place to store and work on his machines. But it didn’t stop there – Craig didn’t want the machines to reside in any old warehouse.

So how did these curiosities come to be here?

airground Follies is not your average venue. From the outside, it looks like just another warehouse (albeit with a lovely front garden) in an industrial area. But once you venture through the doors into its colourful belly, you will find all manner of curiosities and delights that contribute to this quirky venue’s appeal.

‘I used to play the piano reasonably well,’ says Craig. ‘Then I came across a beautiful Steinway

Craig explains, ‘I had an engineering business in Germany, which gave me quite a bit of access to search and find the best machines in Europe

‘I thought, well, if we’re going to use it as a place for peace and quiet, why don’t we paint it like the inside of a tent?’ says Craig. ‘So that became red and yellow stripes about three metres wide, all around the area, and then we fitted it out to make it more attractive. People started to look at it and say “Oh, could we use this for a wedding?”

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 35


Venue Profile

or for corporate events and the like, and it’s taken off. People are loving it. ‘When I became involved in mechanical music, I didn’t think that people would be as interested in it as they have been.’ But interested they are. The venue regularly attracts visitors from a variety of clientele, and they are assured an enjoyable experience, designed to take them back to more happy-go-lucky times. ‘When we do tours – and we do a lot of tours for different clubs and associations – people come in and have a lamington and a cup of tea and some cake, and they go on the tour, and they go for a ride on a carousel. ‘We’re trying to get back some old traditional values and incorporate those. For example, carousels have always been romantic. They take people back to a time when they had no hassles, and lots of people have come up and said things like “We met on a carousel”. The same with our wonderful organ called the Taj Mahal, which was built for good luck, prosperity and love. We’re proud to still be able to find things that were built with these values in mind.’

Of course, giving tours of your space is slightly different from creating a venue in which to host events. There are considerations like safety, food, drinks, and access. ‘We had to make sure there was plenty of power and have a transformer in the carpark, and plenty of bays and power right throughout the premises,' says Craig. ‘I’ve learned about kitchens, catering and cleanliness. We have had to implement a system where everyone brings their own catering equipment, and they’re responsible for it. Then you can hire different people for different occasions.’ There’s a simplicity in this approach that works for Craig and his guests. ‘We can provide basic tables and chairs for free, which can be economical for people, but if they need a more elaborate chair, there are plenty of hire facilities in the area. ‘We allow the flexibility for the client of having their own caterers, and being able to choose their alcohol suppliers, allowing them a great saving and choice. That’s a great thing, I’ve found, because when you

have an alliance with a caterer, you’re not absolutely certain that that will fit into your client’s budget, or that it will have the type of food they want. When they choose the caterer themselves, the quality and selection will always be what they want. Having said that, we give recommendations for caterers and lighting people, DJs and bands, all of whom are happy to come to the premises. ‘This place allows people to have the creativeness to do something reasonably priced on top of what is already there. And it is very easy, because it’s open space, no columns, high ceilings, air conditioned – it is just perfect for someone to put their final touches on it.’ Craig believes that part of the reason Fairground Follies is so popular is because it is a venue that promotes fun above all else. ‘Sometimes people call and ask if they can be involved with a wedding, and I often have a joke with them. I ask them if it’s their first wedding. They sometimes say yes, and I say, “Well, have you considered going somewhere lovely and green and conservative, you know, like a garden or a hotel? It will be fantastic, but if you want to have fun, if you want to have a memorable wedding, come back and see us for your second or third wedding." ‘And that then sets the tone – we’re just there to provide something fun.

Image © Inlighten Photography

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‘There’s a gypsy wagon here, and we’ve had masters of ceremony, and ringmasters at events, and burlesque. It is just so flexible, and when you’ve got a place that’s happy and you’ve got good, happy colours, not whites, fauns, neutral colours that fit in with everything, you’re making a statement: come out and be happy. That happens there.’


Venue Profile

PER FOR MAN CE STAGIN G FROM THE EX PERT S A venue like this could be seen as catering solely to the weddings or parties market. But Craig says that corporate events also go down very well at Fairground Follies. ‘It’s something that is a completely different environment, with different values, and serenity when you come in. ‘In [a corporate] setting it works extremely well, because most people who are involved in the corporate industries understand and appreciate quality. They also understand what it’s like to be involved in teamwork, enjoy seeing what other people have put together, and wish to be around success.

Relied on by venues throughout Australia & New Zealand for SICO’s Quality, Efficiency & Safety

‘When a corporate event takes place at our venue, the instruments are revealed, and after that they become a colourful backdrop. The client can provide their own lights, or use our lights, and they can create a great setting for whatever they want to promote.’ On top of these more promotional corporate events, Fairground Follies also hosts many organisations that use the space for team building events. When asked about his most memorable events at Fairground Follies, Craig declines to list a particular favourite, instead stating that all events at the site are enjoyable. ‘There was the launch of MTV’s summer program, and most of the banks have used the venue, but all events have been standout successes.’ As far as unique venues and experiences go, Fairground Follies is a cut above the rest. It’s born from passion, and the genuine desire to make people happy. If you get the chance, you should try to visit while you can. Craig jokes that it won’t be there forever. ‘As soon as I have my heart attack, the whole of the collection will be dispersed again all over the world, and that will be the end of it in Australia. So, come and enjoy it!’

Contact the SICO team today to discuss your staging requirements.

For more information on Craig’s incredible collection, visit www.fairgroundfollies.com. Proud Supporting Member

www.sicosp.com.au | 1300 117 378 322755A_Sico South Pacific | 1841.indd 1

11/16/12 1:05 PM

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 37


Company Profile

Embrace the 'BIOZONE' technology: the future in 'GREEN' air care

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dours, bacteria and viruses cause so many problems in many establishments. Traditional cleaning can’t clean all areas, and it’s impossible to offer 24/7 protection from odour and bacteria formation. Ventilation bacteria, virus contamination and mould formation cause issues such as sick building syndrome and are becoming difficult and expensive to control. Air fresheners typically mask odours, but do not decompose the source or reduce bacteria. Solutions such as UV lights, ozone, hepa air filtration and chemicals offer their own problems and limitations. BIOZONE Scientific Plasma Solutions, using technology developed by NASA, offers the best 24/7 cleaning and purification or problem solving solution. BIOZONE = Active Air and Surface Purification Technology: Using special patented lamps, it releases PhotoPlasma into the air, which then actively attaches to chemical and organic contaminants, effectively and efficiently destroying the cell membrane and DNA of microorganisms: bacteria, viruses, fungi, moulds, etc.

It's this highly energised plasma that breaks down the chemical bonds in chemical pollutants – nicotine, VOCs, ammonia, etc. It also has the ability to disinfect surface bacteria and viruses.

BIOZONE has developed different units for different problem areas:

Aircare Why cover odour with deodorisers, when it can be removed? Aircare: }}solves odours and contamination problems in restrooms, restaurants, bars, lounges, office buildings, elevators, manufacturing facilities, retail establishments, corridors, studios, washrooms, coolers/chillers, public areas, garbage rooms and cold storage areas. IceZone Why risk your customers’ health by serving unhygienic ice? IceZone: }}keeps your ice machine clean from mould, yeast and other impurities }}reduces manual labour on cleaning }}reduces ratio of technical malfunctions and downtime of ice machines }}extends expected life span of ice machine. Induct BIOZONE installed air-ventilation units destroy odours, mould, bacteria and other typical impurities of ventilation systems. Induct: }}increases and protects the health and effectiveness of your establishment with purer air

38 . .VENUE VENUEMANAGER MANAGER . .VOLUME VOLUME12NUMBER NUMBER212013 2013 X

}}extends the effect of manual cleaning and avoids the need to purchase costly new systems }}keeps air-conditioning unit free of organic growth, thus keeping efficiency of air-conditioning unit high }}reduces electricity consumption }}does not cause pressure drop. PowerZone Why let cleaning be the bottleneck of your operations? }}The easy-to-use mobile unit PowerZone powercleans even the most demanding sites in no time }}Increases the turnover time of cleaning hotel rooms, vehicles, bars, etc. BIOZONE is already in use by airports, hotels, government buildings, casinos and many more locations around the world. There is an application for BIOZONE tailored to your requirements. Contact us today on 1300 88 90 91 for a demonstration of these exciting products that have now hit the Australian market with amazing reviews and results! What have you got to lose – other than unwanted odours? Visit www.biozonescientific.com.au for more information.


Washroom Hygiene Solutions Made Easy For Your Venue Jet Dryer – Faster, Quieter and more Hygienic Hand Dryers A range of high-quality hand dryers to meet your budget and requirements.

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Biozone – The Solution for Bacteria and Odour Control Odours, bacteria and viruses cause so many problems in many establishments, both within the washrooms and the general areas. BIOZONE Scientific Plasma Solutions uses technology developed by NASA and offers a 24/7 cleaning and purification solution.

CONTACT US TODAY ON 1300 88 90 91 FOR A FREE DEMONSTRATION OR TRIAL www.ehservices.com.au


Venue Profile

The rise of AAMI Park

As the first significant stadium to be built in Melbourne for 10 years, AAMI Park opened to great fanfare and a capacity crowd in May 2010. It wasn’t just the Rugby League fans there to see the Kangaroos hold off the Kiwis who welcomed Melbourne’s missing link in terms of sporting infrastructure; Rugby Union and soccer had also been aching for a dedicated world-class football venue in order to showcase their elite level, and to grow their codes in a city where Australian Rules football rules the roost.

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he 30,050-seat rectangular pitch stadium follows the trend away from stadiums with an industrial aesthetic, opting instead for a sculptural design. Indeed, the twofold conceptual brief to the architects was to create an iconic addition to Melbourne’s skyline, while providing spectators with the ultimate viewing experience. The stadium’s unique roof ingeniously facilitates both objectives. The worldwide acclaimed bioframe roof utilises American architect Richard Buckminster Fuller’s geodesic dome innovation. Apart from its striking organic appearance, this construct uses half the steel of a standard cantilever roof, and provides extraordinary strength and stability. As the roof is self-

supporting, spectators enjoy an unimpeded view, with not a pylon in sight. An associated benefit is the efficient use of space, whereby internal areas and concourses are not blocked by a lot of pillars. Skinned in a triangular panelled façade that is made up of a combination of glass, metal and louvres, the roof’s 20 connected domes are also furnished by thousands of low-energy LED light nodes. These have been programmed in artistic sequences using every colour imaginable – or on game day, simply twinkling in the home team’s colours. Maintaining a world-class pitch is the other crucial element in terms of the stadium’s success. To that

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end, a Melbourne-based company developed a playing surface that combines real turf with a synthetic fibre in the root zone, known as the ‘StaLok Instant Play’ system. The turf’s root system is locked into the sand beneath it, resulting in fewer divots and durability through heavy schedules (also aided by the Stadium’s natural light and ventilation). Recently, the busy horticulture team’s work was recognised by the Professional Footballers Association, with AAMI Park being named as the A-League’s best pitch for the 2011/12 season. The stadium has won a swag of other awards since its inception, including international design awards, fan-based awards for match day atmosphere, and,


Venue Profile

As with any new stadium, there have been some teething issues. And not unlike a new home, there are aspects of the design that require modification

There are a number of challenges when managing permanent tenants around a calendar boasting in excess of 50 event days per annum. As Shane explains, it all comes down to communication and planning.

The stadium is always busy, with the teams onsite training at Goschs Paddock, located next to AAMI Park. This is a one-stop shop for clubs, with training facilities, a sports medicine centre, radiology facilities and a café for all on site

most recently, the impressivesounding ‘World’s Most Iconic and Culturally Significant Stadium’. A common reaction to AAMI Park is along these lines: ‘I love the lights at night; it is so beautiful.’ The stadium has had a huge visual impact on the Melbourne skyline. As General Manager, Shane Mates is responsible for day-to-day stadium operations, yet he doesn’t take his special workplace for granted.

‘I love driving in each morning; I am always in awe of the design, and I never tire of talking about it. I must have personally run hundreds of tours, and I always discover something new. It is an architectural feat, and I have nothing but admiration for the architects and builders.’ AAMI Park has nine permanent tenants. As well as administration offices, there are elite training facilities (a sports campus featuring a gymnasium, pool, theatrette and café) shared by four clubs. Hence, AAMI Park is a stadium that never sleeps, and requires a fulltime team of event and facilities managers and horticulturalists. ‘The stadium is always busy, with the teams onsite training at Goschs Paddock, located next to AAMI Park. This is a one-stop shop for clubs, with training facilities, a sports medicine centre, radiology facilities and a café for all on site’, says Shane.

‘We have a full-time stadium scheduling manager, who is the day-to-day liaison with the tenants to ensure they are briefed on all activity around the site. AAMI Park is located within the Melbourne and Olympic Parks precinct, which is currently undergoing a $363 million redevelopment that requires constant communication with the tenants around parking, traffic management, event calendars and so on.’ As with any new stadium, there have been some teething issues. And not unlike a new home, there are aspects of the design that require modification. Since opening, there have been a number of works carried out to ensure the stadium meets the changing needs of the teams, media and production staff. Technology is constantly changing, creating new challenges for stadiums, such as wi-fi and 3G network connectivity for patrons. Cleaning the shell and other parts of the structure is another task not to be underestimated. As is replacing any of the 1544 LED lights on the roof, which requires maintenance staff to don abseiling gear. A very heavy hailstorm

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 41


Venue Profile

Since opening, the stadium has seen in excess of 100 event days – well above the number proposed at the time of construction. Managing a new venue with a high public profile is never easy, and each new event poses fresh challenges that hit Melbourne also prompted concerns given the amount of glass in the structure, but as testament to its design and fabrication, the stadium emerged unscathed. Since opening, the stadium has seen in excess of 100 event days –

well above the number proposed at the time of construction. Managing a new venue with a high public profile is never easy, and each new event poses fresh challenges. Shane Mates has been tested on several occasions, and attributes the results that the stadium has been able to achieve to date to his highly skilled team. It must be said that the greatest concern of all was just prior to AAMI Park’s opening, back in April 2010. Less than a month before Melbourne Storm’s debut at their new home, the club was stripped of two premierships and advised that they would play a full season for no points. The salary cap scandal had a significant impact on projected crowd numbers, which posed serious doubts as to the club’s viability. To their credit, Storm bounced back strongly. Their professionalism and devout following has resulted in

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The AFL requested that AAMI Park be the venue for a ‘live site’ for the replay and post-match celebrations (featuring Lionel Ritchie) the following Saturday. This conversation occurred on the Monday afternoon – a five-day turnaround to build a concert venue from scratch! excellent crowds and a remarkable return to the top of the NRL table. Another challenge followed the drawn AFL Grand Final between Collingwood and St Kilda in 2010. The AFL requested that AAMI Park


Venue Profile

be the venue for a ‘live site’ for the replay and post-match celebrations (featuring Lionel Ritchie) the following Saturday. This conversation occurred on the Monday afternoon – a five-day turnaround to build a concert venue from scratch! The team worked closely with the AFL and Frontier Touring to arrive at a solution that included full pitch protection to minimise turf damage. The outcome was a great venue for those unable to secure tickets to the game, a successful aftermatch for 15,000 jubilant Magpies fans, and Australian promoters welcoming a new concert venue into the market.

The Melbourne Derby in February 2012 marked the millionth patron walking through the turnstiles.

Also exciting was the announcement of two new clubs: Melbourne Heart in the A League competition, and Melbourne Rebels in the Super Rugby competition. This presented new challenges around sharing facilities and fixturing of games. Pleasingly, the clubs have all worked well together and have significantly added to the stadium event schedule.

The calendar ahead is as busy as ever, with Melbourne Storm, Melbourne Rebels, Melbourne Victory and Melbourne Heart all well and truly settled in their new home. Supporters and players love the atmosphere that AAMI Park delivers for each game, and the opposition teams are finding it equally imposing.

Roll forward to December 2011 and the stadium welcomed its first ticketed concert: the Foo Fighters, for two sold-out concerts. The learnings from the AFL live site experience were invaluable, and working again with Frontier Touring enabled a streamlined build of event infrastructure. The two concerts were a huge success, to the point where the Foo Fighters launched a music video showing clips from these visually impressive concerts.

‘The cooperation of our teams has been a real key to our success. We work together to achieve outcomes, and they have a real sense of pride about the stadium that they call home’, says Shane. The positive Foo Fighters experience leaves the door open to explore other concert opportunities in the future; however, our focus is firmly on providing the best facilities for sports fans and players. There is no question that the general public has embraced the stadium. It holds a special place in sports-mad Melbourne, and the team at AAMI Park is more than proud to extol its virtues.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 43


Education + Training

Forgotten aspects of training in compliance By Jim McKenzie, Principal Director of HT Solutions All hospitality, gaming and tourism (HGT) venues are classified as ‘small business’ operations, even allowing for the fact that some large stakeholders encompass large multi-venue businesses.

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he voice of this small business sector has constantly pursued governments over the ever-increasing levels of bureaucratic control and its expensive administrative procedures. In doing so, they have lost sight of the fact that some of these compliance controls are part of an evolving industry and, therefore, focused training and assessment protocols need to be in place to provide a pathway of evidence as proof of undertaking and interaction.

consumer expectations. It is a fact of life for HGT business operations. Legislation constantly enacted by the state governments is focused on some of the many social issues facing the HGT Industry. It is imperative that all stakeholders within the industry develop training and assessment strategies to integrate these socially focused compliance trends into their future training plans.

Duty of care

The evolution of the HGT sector will always demand a changing operational focus, brought about by market-driven competitive trends, and compounded by an increasing expectation from the community regarding preservation of its local amenity.

Recent events of violence surrounding nightclubs and other drinking venues, the increasing prevalence of spiked drinks, eateries serving contaminated food, and gaming operators being blamed for encouraging problem gamblers all signify part of the moving culture of community behaviour and expectation.

Compliance obligations are a result of society interaction and

The venue operators who do not have a duty of care program

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within their training strategy are not considering that a lack of such a procedure can inflict terminal damage upon their investment. We have recently seen liquor licences suspended and applications for cancellation because of inappropriate violence. We have also seen businesses close their doors after suffering the indignation of serving contaminated food, and patronage decline in others caused by sponsoring an unsafe environment.

Venue operators have a duty of care: }} towards customers and their safety from the products they offer, and from the environment they create }} to their personnel through developed safe work practices and intolerance of harassment }} to their company as responsible licensees and directors, to ensure the company’s obligations to


Education + Training

Landlords and financial providers need to temper their initial offers with an examination of their tenants’ or mortgagees’ workplace management strategies and attention to ongoing training programs. Only then can they be confident of a client’s ability to manage risk and minimise any adverse effect on the investment.

General market summary HGT operations must ensure that their operational environments are in harmony with the local community amenity, and understand that the existence of their investment within the community relies upon their compliance with regulations protecting its amenity. all stakeholders are met in a timely and compliant manner. Many disgruntled consumers will litigate, persuaded by a community focus on consumer rights. In the assessment of these risks, venue operators have an undeniable obligation to all their stakeholders to confirm that they have a functioning training and assessment process that certifies the currency of relevant duty of care programs.

Labour management issues will increasingly become an administrative problem for operators. Compliance with local, state and federal government requirements will continue to be a burden, whilst staff expectations will demand the existence of a safe and prosperous workplace.

Recommendations Review your venue’s training strategies and action compliance instruction processes as a priority. Operators should review their workforce obligations and expenditure, and then implement a ‘labour management solution’ strategy to ensure compliance in the workplace. Ensure your training strategies hold an up-to-date database of training and assessment outcomes for all personnel, and ensure it is available for audits at any given time. Further enquiries should be addressed to: jim.mckenzie@htsolutions.com.au

Workplace management The successful venues of the future will have all of these issues covered through a competent training program, and personnel appraisal and assessment procedures. Such a process will provide a pathway to maximising profits through a loyal and contented staff, which attracts satisfied customers who are happy with the venue’s environment and their personal safety.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 45


Sportsfields

The New South Wales Stadia Strategy

ANZ Stadium. Image © Alex Proimos

Sporting culture in New South Wales is a vital part of community and lifestyle. With NRL, A-League, Big Bash League, ruby’s Waratahs, and the state’s two AFL teams, the sporting scene in New South Wales today is particularly vibrant. Events for these sports attract tens of thousands of fans to the venues spread across the city; from the giant, million-dollar stadiums, to smaller grounds in suburban areas.

T

he announcement of a withdrawal of funds for some of the aforementioned smaller venues, and a focus on more centralised, spectator-integrated venues, will see a number of sporting clubs, spectators and venue operators facing drastic change. In November 2012, Graham Annesley, Minister for Sport and Recreation, announced a new strategy for New South Wales’s major sporting venues. The Stadia Strategy will see government funds henceforth being invested into a smaller number of government-owned venues, focusing on seven ‘Tier 1’ and ‘Tier 2’ stadia, rather than continuing to invest in the many grounds that are currently receiving funding.

While several regional venues will continue to be supported by the government, including Hunter Stadium and Wollongong Stadium, some iconic venues have been left out of the strategy, including the iconic Leichhardt and Brookvale Ovals. Minister Annesley pinpointed restricted funds as the primary reason for this reallocation of investment, saying, ‘Funds will always be limited, and it is essential future investments are planned. ‘Review of stadia has identified the number of current venues requiring ongoing maintenance and/or upgrading is financially unsustainable.’ While the government’s decision to redirect financing will consequently

46 . VENUE MANAGER . VOLUME 2 NUMBER 1 2013

inflict change upon the structure of the sports industry in New South Wales, Minister Annesley says that this is not the primary aim of the strategy. ‘The role of government in determining where and when taxpayer dollars are invested must be based on a strategic framework, which is why the stadia strategy was developed. ‘The New South Wales Government cannot, and would never attempt to, dictate to sporting organisations where they should play, but they need to be armed with information about the priorities for government investment so they can properly plan for the future. ‘The Stadia Strategy will assist the New South Wales Government to respond to stakeholder expectations, better address community access to government-owned venues, and meet key objectives for growing major events and tourism in New South Wales,’ says Minister Annesley.


Sportsfields

believe that spectators are put off by a lack of adequate public transport servicing a number of the venues, as well as an inferior match-day experience in grounds in residential areas, compared with the larger, more central grounds, from where fans can access a number of other entertainment options. Another concern listed was the importance of competing internationally for hosting rights with regard to major sporting events. ‘If New South Wales does not demonstrate vision with its stadia investment, events and spectators may move to other destinations, impacting a significant source of economic benefit for the state.'

Stakeholders, including sporting teams, tourism bodies, local government, and the operators and owners of stadia, were consulted and analyses made to define the main concerns to be addressed via the strategy.

Concerns expressed during stakeholder consultation included the inferior quality of New South Wales’s facilities when compared with other states, and the difficulty of fulfilling requirements for corporate, media, player and spectator amenity across such a large number of venues. In addition, stakeholders

This sentiment is echoed by Minister Annesley in his introduction to the strategy: ‘The implementation of the Stadia Strategy is integral to ensuring New South Wales keeps pace with the evolution of sport, both in Australia and around the globe.’ A major theme to come out of the stakeholder consultation was an excess of stadia in New South Wales. The report states: ‘New South Wales has a disproportionately high number of venues compared to other mainland states. These venues are highly decentralised. Many sporting teams have their own home stadium and some also play out of additional stadia.’ The nine NRL clubs in Sydney currently play out of nine stadia; this will soon change, with seven stadiums that are more strategically located, and governmentowned, hosting all nine teams.

Allianz Stadium. Image © Marco Estrella

With the initial research, consultation and strategy development complete, the strategy was constructed.

VOLUME 2 NUMBER 1 2013 . VENUE MANAGER . 47


Sportsfields

teams playing in national sporting competitions. Questions have been raised as to the fate of the Tier 2 venues not included in the Strategy. According to the document, ‘Tier 2 venues that fall outside the strategy could be given a new life as elite training facilities and used to host lowerdrawing professional games, preseason matches, junior competitions and community events.’

Sydney Cricket Ground. Image © Vijay.

A hub/precinct stadia model has been selected for the strategy; this model entails the provision of a small number of high-quality, centrally located stadia, with adequate capacity for large crowds and sufficient public transport options for ease of access and high demand at peak times. A requirement is also that stadia should be surrounded by an entertainment precinct to enhance the spectator experience. The hub model has been gradually established in Victoria since the 1980s, and today, all of the state’s AFL teams operate out of its two Tier 1 stadiums: the MCG and Docklands (Etihad) Stadium. According to the New South Wales Stadia Strategy document, in Victoria ‘attendance has significantly increased. AFL membership increased to over 600,000 compared to 90,000 in the mid-1980s VFL competition’. Beneficiaries of New South Wales’s new Stadia Strategy include the Sydney Cricket Ground, Sydney Football Stadium/Allianz Stadium, and Stadium Australia/ANZ Stadium, which are the only three New South Wales stadia that fall within the ‘Tier 1’ category of existing venues. Tier 1 is defined as having the following characteristics:

}} seating capacity greater than 40,000 }} regularly hosts international sporting events }} offers extensive corporate facilities, including corporate suites, open-air corporate boxes, and other function/dining facilities }} may be the home ground for sporting teams playing in national competitions. The ‘Tier 2’ stadia to be included are the Sydney Showground Stadium/ Skoda Stadium, Hunter Stadium in Newcastle, Wollongong/WIN Stadium, and one other in Western Sydney that has not yet been specified. With regard to this stadium, the strategy notes that ‘further consideration of the options for this stadium is required and could include redeveloping an existing stadium, or developing a new stadium in a strategic location’. This location was selected because ‘population growth projections indicate that Western Sydney and particularly South-Western Sydney are the key growth areas within Greater Sydney’.

Tier 3 stadia are defined as catering for an audience of at least 10,000, having limited or no corporate facilities, and being of use for preseason or exhibition matches. There are at least 26 such facilities existing in New South Wales currently. Implementation of the strategy is the next step, and includes discussions with sporting bodies, and development of master plans for Tier 1 and 2 stadia and their precincts, including transport, ticketing, spectator experience and facilities.

Tier 2 features include: }} total capacity of between 20,000 and 40,000 }} some corporate facilities }} home grounds for sporting

48 . VENUE MANAGER . VOLUME 2 NUMBER 1 2013

Etihad Stadium. Image © Adam Selwood.


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