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Senior Direct Marketing Executive

Candidate Information Pack


Contents 1.

Salary Information




Staff Diagram


Job Description


Person Specification


Employee Benefits


How to apply



Head Office, Barkingside – We are in zone 4 of the central line, and are 26 minutes from Liverpool Street by tube. One or two days per week may be worked from our hot desk office in Borough, SE1. (or from home)


£27,679 to £34,065


Full Time


Direct Marketing Team, Supporter Marketing

Responsible to:

Supporter Acquisition Manager

Responsible for:

Mentoring Direct Marketing Executives




Introduction Barnardo’s runs over 800 UK projects that transform the lives of more than 190,000 children and young people every year. We believe we can bring out the best in every child regardless of the issues they face, our work supports children living in poverty, children that have been sexual exploited, children living with a disability, children living with domestic violence and young carers who look after an ill parent or relative. The Fundraising & Supporter Marketing Team is responsible for raising circa £14 million from individuals, using a range of direct marketing techniques including, direct mail, telemarketing, digital & face to face. This is an exciting time of growth and development for Supporter Marketing and we are looking for an experienced and enthusiastic person to join our successful team at this time.

Direct Marketing Team - Staff Diagram

Head of Direct Marketing

Supporter Acquisition Manager

Senior DM Exec

Supporter Development Manager

DM Exec

DM Planner

Senior DM Exec

Senior DM Exec

Lotteries & HCB Manager

DM Exec

DM Exec

DM Exec


Job Description Job Purpose To project manage a range of direct marketing campaigns to acquire new supporters and to act as mentor to Direct Marketing Executives. Key Responsibilities Strategic responsibility •

To support Manager in the on-going development of the supporter acquisition strategy by providing comprehensive evaluation of campaigns, drawing conclusions and making recommendations for future activity.

Budgets and planning •

To support Manager with the development of annual direct marketing plans and their implementation

To work with Manager to monitor budgets on a monthly basis and forecast income and expenditure, including reporting on monthly budget variances

Campaign Delivery •

To project manage a range of ‘high risk’ direct marketing campaigns, which have substantial income & expenditure budgets, including door to door, face to face direct mail door drops, inserts, telemarketing and digital and ensure that all projects are delivered on time and to budget.

Ensure that the values of the Barnardo’s brand are fully understood by external suppliers and appropriately reflected in all supporter acquisition communications.

Liaise with other staff to obtain relevant stories/case histories and photographs for use in direct marketing appeals.

To proof read all campaign materials and ensure amends have been done

To manage the selection and delivery of data, from data briefing, personalisation and targeting.

Produce end of campaign reports/results analysis for all campaign activity


Managing relationships •

Brief and liaise with external agencies/suppliers (e.g. creative services agency, freelance copywriters, telemarketing agency, door to door agency, face to face agency, printers, list brokers, response handling agency) in the delivery of specific projects.

To liaise with various departments across the organisation to obtain relevant information and approvals required for campaign delivery.

To brief and liaise with Data and Response Handling Teams regarding each project

Management •

To mentor Direct Marketing Execs, supporting them during their probation and induction period; assessing their on-going training needs, providing & implementing training recommendations.

To increase Direct Marketing Exec’s direct marketing and fundraising knowledge and their understanding of campaign management internal/external processes.

To monitor Direct Marketing Exec’s management of campaigns, providing them with the support and knowledge they need to ensure campaigns are delivered to time and budget.

Deputise, as appropriate, for Manager

Administration •

Ensure effective processes, recording & filing systems are followed to ensure projects are delivered effectively and efficiently

To assist ‘response handling team’ in responding to donor enquiries/complaints

General •

To carry out any other duties as appropriate, directed by Manager

Contribute to team meetings and organisational priorities.

Support diversity and equality of opportunity in the workplace.



Person Specification All criteria are essential unless otherwise stated. Experience 

Experience project managing direct marketing campaigns across a wide range of media including telemarketing, direct mail, digital marketing.

Understanding of and an ability to manage and monitor budgets

Experience of selecting data and the principals of data segmentation for use in direct marketing campaigns

Experience of evaluating the effectiveness of direct marketing campaigns

Experience of briefing and liaising with external suppliers

Education 

Educated to a degree level or equivalent professional qualification.

Knowledge & Skills 

Ability to schedule and prioritise workloads effectively

Ability to work under pressure and meet tight deadlines

Ability to assess creative work, write/edit copy and feedback edits in a constructive manner

Ability to work under your own initiative with minimal supervision

Excellent written and spoken English

Ability to proof read copy and artwork

Excellent analytical and numeracy skills

Proficient in use of Windows-based software packages, including Word, Excel, email and internet


Competencies Listed below are key competencies, which describe how the job must be carried out in order to achieve the objectives set. 

Concern for Accuracy

Acts to minimise errors and inaccuracies, maintaining high standards of accuracy and correctness in dealing with information and data. Adopting an orderly and precise approach to work paying careful attention to following standard procedures and ways of working 

Planning & Organising

Ensures the successful achievement of results through the effective planning and management of resources, which are in line with the organisation’s strategic direction. An ability to think through and adopt a clear, sensible step-by step approach to planning and organising work, making effective use of time and resources in order to get the job done as effectively as possible. 

Developing Others

Genuine intent to foster the long-term learning/development of others. Develops others to achieve excellence through detailed feedback on current performance, knowledgeable support and meaningful assignments, recognising and celebrating individual success and achievement. 

Team Working

Ability to working collaboratively and share information within and across the organisation and contribute to the effective delivery of Barnardo’s services. Builds and maintains good working relationships with colleagues to foster team spirit, commitment to the team and achievement of shared goals. 

Managing Diversity

Recognising the unique potential that individuals from differing backgrounds, experiences and perspectives bring to Barnardo’s. Utilising individual performance, responding to changing working practices and acknowledging the changing customer/client base that the organisation operates with.


Basis & Values 

Ability to respect Barnardo’s basis and our values together with a commitment to, and an understanding of equality of opportunity

Circumstances 

Able to work the hours to complete the job.

Able to travel at short notice and to spend nights away from home when necessary.


Employee Benefits Annual leave 27 days leave per annum plus bank holidays. Leave entitlement increases by five extra days after the completion of five years’ service. Barnardo’s Retirement Savings Plan (BRSP) As a responsible employer, Barnardo’s considers it is important to encourage people to save for their retirement - pension provision is therefore a key feature of its benefits package. Barnardo's Retirement Savings Plan (BRSP) is a stakeholder pension and is available to all new staff. Flexible working In line with Barnardo’s flexible working policy, the right to request flexible working is available to all employees and can be arranged by mutual consent. We have a system whereby any overtime accrued can be used as an additional day’s leave – up to 4 days per year. Learning and development At Barnardo's we take learning and development very seriously. We see the purpose of learning to ensure employees, workers and volunteers are equipped with the skills and competence to undertake their role, and to develop capacity for the future. Barnardo’s employee support groups As an organisation Barnardo’s actively encourages its employees to become involved in the groups and forums which exist throughout Barnardo’s. Some of these are national or local or both. They are open to any employee who feels they identify with these groups and wish to access support. Child Care Vouchers In partnership with Computershare, we offer a childcare voucher scheme. This is a flexible way to meet the costs of your childcare. Part of your salary can be given up or ‘sacrificed’ in exchange for Childcare Vouchers. Within specified limits, these vouchers are non-taxable and exempt from National Insurance contributions and therefore present a saving for employees who receive them as part of their total employment package. The Childcare Vouchers received are then exchanged, in whole or part, for the approved and registered childcare services you use. Barnardo’s Employee Assistance Programme (EAP) Barnardo’s recognises that staff members may face and need help with a variety of issues throughout their lives and as part of the commitment to staff members provides the Employee Assistance Programme (EAP). The EAP is a 24/7 independent and confidential counselling and information service, free of charge, available to all Barnardo’s staff and their immediate family members. Support is available on a range of issues including legal, financial, emotional, health issues and work related concerns (Whistleblowing). Season ticket loan Interest free loans up to a maximum of £1,600 per annum are available to purchase season tickets for the journey between home and work. 12

How to Apply

The recruitment process is being managed by Stephen Perrett from Execucare, all enquiries should be directed to him. To make a formal application you need to email Steve a copy of your CV along with a short Covering Letter - address the letter to:

Stephen Perrett Director Execucare 71-75 Shelton Street London WC2H 9JQ And email to him at

Your Covering Letter really doesn't need to be more than a page.


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