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I C E B OYS AU T U M N | WINT E R 201 6


THAT’S WHAT WE ARE… SHOE THINKERS. WE THINK, WE DESIGN, WE CONSTRUCT, WE TEST AND IF THAT IS NOT ENOUGH, WE DO IT AGAIN… UNTIL WE ACHIEVE PERFECTION. MADE FOR YOU, BY US. WE USE GENERATIONS OF ACCUMULATED CRAFTSMANSHIP, COMBINED WITH TODAY’S MODERN TECHNIQUES TO CREATE INDIVIDUAL SHOES WITH AN EXCLUSIVE EXCEED PERSONALITY.

THAT’S WHAT WE ARE… SHOE THINKERS. WELCOME TO THE FAMILY.


AUTUMN | WINTER 2016 COLLECTION

Ice Boys is inspired in a new model of masculinity. Highly idealistic, seeking a lifestyle, as beautiful as useful, and that starts by the professional success. The pursuit of beauty, is across all areas of their lives, and the objects they choose, retains this concern, at the same time that express the singularity of their character. Interest us above all the sensitive experience that surrounds them, on travels that transcend and mold the physical space where they are. Their faces illustrate tundra, rocky mountains and frozen lakes, lurking between urban frames, as romantic paintings in museums. There are awakened volcanoes and lava flows into the ice sea. Vapor and mist is a screen that translates the landscape in chromatic sensations, ranging from crystalline white to dirt mud. There are pungent colorful lights that come from the fire, the immense blue sky and the northern lights. It is a ride through an ancestral landscape in which now cities are raised, and memories of our very own origins, where rupture and continuity happen almost in simultaneous, destroying to create. Exceed Shoe Thinkers collections consist in two lines, Casual and Dress, but this time we aimed to subvert dresscodes, and privilege consumer`s singular and creative spirit. In the cities, cultures, history and time are mixed, and it is in the commitment between classic and contemporary, that we rescue the importance of creating timeless products. We searched for the true nature of footwear, and we established a compromise not only between utilitarian and aesthetics, but also between traditional and urban. It was an exercise that leads us to depuration and essential, in design and materials selection, at the same time that answers to aesthetic and utilitarian questions placed by the most classical and contemporary typologies. We take care to value the nature of the raw material, presenting it in a more pure state, matt or shiny, serving the form and the desired refinement.

In the best traditions of design, we aim the everyday , with your shoes, to be beautiful, useful and thought.


I C E B OYS A|W 2016 CAMPAIGN


DRE S S In the Dress line, classic typologies were always the starting point, but not the desired result. We challenged pre-established typologies, in an exercise of depuration of the classic styles principles, endowing them of characteristics more conscious of contemporaneity, as of the challenges placed by the diverse urban terrains.


CONDOR Style 15259 | Color Brown

CONDOR Style 15259 | Color Blue

CONDOR Style 15256 | Color Burgundy

CONDOR Style 15256 | Color Black


CONDOR


MAGISTER Style 24439 | Color Burgundy

MAGISTER Style 24439 | Color Blue

MAGISTER Style 15257 | Color Cognac

MAGISTER Style 15257 | Color Black


MAGISTER


MUSTANG Style 15204 | Color Burgundy

MUSTANG Style 15204 | Color Brown

MUSTANG Style 15203 | Color Cognac

MUSTANG Style 15203 | Color Black


MUSTANG


PHANTOM Style 24333 | Color Blue

PHANTOM Style 24333 | Color Black

PHANTOM Style 15200 | Color Brown

PHANTOM Style 15200 | Color Forest


PHANTOM


RAIDER Style 15198 | Color Brown

RAIDER Style 15198 | Color Blue

RAIDER Style 15199 | Color Burgundy

RAIDER Style 15199 | Color Black


RAIDER


TAURUS Style 15202 | Color Grey

TAURUS Style 15202 | Color Blue

TAURUS Style 24332 | Color Cognac

TAURUS Style 24332 | Color Black


TAURUS


I C E B OYS A|W 2016 CAMPAIGN


C A S UAL The Casual line tells us about the landscape dramatics and the design resilient to weather conditions. Boots, sneakers and shoes are robust, with prominent soles, and all styles keep the same protector character evident, inviting us to travel, without fear, on rough tracks or cliffs hidden by fog. There is a latent energy, which is manifested when natural elements cross, and fearless, we wish to be there to witness all. We translate these sensations, emphasizing some of its characteristics, graphic and utilitarian.


DRAGON Style 24328 | Color Green

DRAGON Style 24328 | Color Black

DRAGON Style 15193 | Color Burgundy

DRAGON Style 15193 | Color Navy


DRAGON


PREDATOR Style 24322 | Color Forest

PREDATOR Style 24322 | Color Navy

PREDATOR Style 24321 | Color Burgundy

PREDATOR Style 24321 | Color Black


PREDATOR


RAPTOR Style 15195 | Color Grey

RAPTOR Style 15195 | Color Navy

RAPTOR Style 24316 | Color Burgundy

RAPTOR Style 24316 | Color Black


RAPTOR


SCORPION Style 15258 | Color Cosmic Red

SCORPION Style 15258 | Color Imperial Black

SCORPION Style 15258 | Color Smoky Blue

SCORPION Style 15258 | Color Ultra Olive


SCORPION

SPECIAL EDITION


SCORPION Style 24334 | Color Navy

SCORPION Style 24334 | Color Black

SCORPION Style 15258 | Color Brown

SCORPION Style 15258 | Color Forest


SCORPION


TIGER Style 15260 | Color Black

TIGER Style 15260 | Color Stone

TIGER Style 24317 | Color Cognac

TIGER Style 24317 | Color Navy


TIGER


VIPER Style 24331 | Color Burgundy

VIPER Style 24331 | Color Black

VIPER Style 15197 | Color Stone

VIPER Style 15197 | Color Navy


VIPER


I C E B OYS A|W 2016 CAMPAIGN

PRODUCTION AND MANAGEMENT SHAPING BRANDS CREATIVE DIRECTION STYLING & POST PRODUCTION JOANA JORGE _ SHAPING BRANDS PHOTOGRAPHY JOÃO ALMEIDA MODEL PEDRO PASSOS PRODUCT PHOTOGRAPHY RUI COSTA

CATALOGUE DESIGN JOANA JORGE _ SHAPING BRANDS


Av. Dr. Ribeiro de MagalhĂŁes 648-658, Apartado 17, 4614-909 Felgueiras | Portugal Phone 00351 255 318 400 geral@exceedshoes.com

www.exceed s h o es .co m

ICE BOYS AW2016 | EXCEED Shoe Thinkers  

Lookbook for Autumn | Winter 2016 Collection of EXCEED Shoe Thinkers

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