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DISCOVER


High In Vitamins

High In Anti Oxidants

B

Vitamins


The Bottle The bottle has been designed so it is easy to grasp but also stands out on the shelf, this then draws in the target audience of on the go busy people. The colours have been used to provide a contrast between the natural energy drink in the ‘natural’ green and then the vibrant orange to give of the feeling of energy and ‘rejuvenation’. The balck and white also means it will stand out from the other drinks on the shelf.

NATURAL ENERGY

High In Vitamins

Ewan North

High In Anti Oxidants

REJUVENATE

B

Vitamins

1/5


The Bottle Each bottle contains small icons that say whats in the drink or show with an illustration whats in the drink. The bottles are also shaped so they can be packaged easily and save on material, therefore looking after the environment.

Ewan North

2/5


The Sleeve The sleeve holds all the necessary information for the bottle, not only this but the sleeve can be ripped off and then the bottle can be used alone, helping to discourage waste and enforce recycling.

NATURAL

ENERGY

Tear off Sleeve

High In Vitamins

High In Anti Oxidants

B

Ewan North

3/5


Advertising To advertise the product there are posters that people look at but don’t initially think Purdeys, they are intrigued by what they are because they are so striking, they then would see the Purdeys product on the shelf within a shop and the product would have been ‘discovered’ by the audience, therefore retaining those same brand values that the Purdeys drink has.

Ewan North

4/5


DISCOVER PURDEYS

Ewan North

5/5


Purdeys boards