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Ewan North

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Concept To set up a cycling event that will be for people who enjoy to ride bikes. The event will be based in Leeds and will be taken part by 2 different skill level groups, non professionals and professionals, each with 2 tracks which then helps to form the brand and identity of the event.

Ewan North

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Printed Material Other printed material includes a map that contenders carry around and can contact team members. There is also a book that they can read that has all the event information. For each track they also get an event pass.

Ewan North

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Way-finding The colour scheme is carried on throughout, there are signs that show the correct direction to go in using the arrows and also flags on the posts with the relevant colours. Large roll up banners show help points such as refreshments and bike maintenance. The van is used to get to people who are have a mechanical problem and cant move. Ewan North

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Advertising The event will be branded using the same colour scheme on large format such as a bus or banner or on a smaller scale on bus stops, the posters use the tracks so there is a consistent look to the overall event.

Ewan North

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Website The website carry across the same colour scheme, it gives people an insight to each track, people can also search there friends or family and track where they are and at what point on the track, they are also able to see the professional riders and there positions. The website also shows places to eat, places to stay and places to visit during the race.


Event boards