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Matteo Zelger Hotel Sporting Trento – 19 maggio 2012


 

#evoluzionedigitale - Le strategie di marketing nel social web | Trento 19 maggio 2012


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

    • • • •


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

      


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


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



 



 






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

  

 



 


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





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





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
















 


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

 “Internet è divenuto una realtà consolidata e affermata nel panorama dei media, la pubblicità online non conosce arresti ma solo trend di crescita” Il presidente FCP-Assointernet Carlo Poss


011

  



 

    Valore internet: 1.100.000.000 Fonte: Nielsen


012

  

EMAIL 2%

MOBILE ADV 2%

CLASSIFIED/DIREC TORIES/AFFILIATE 20%

DISPLAY 39%

SEARCH 37%

Fonte: iab




 

   

       

  

 


  








 











 

  




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

    


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

 

  








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   

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










 

 



 

  




 

    



     

  





  






 

  






   

 





 

 



 




  

  













  

  













  

 



 






        



 














  






 







   










 

 



























 

 





 






 

         





 

 








 

  






 

  





 



     








 

 











  















 

 





 






���     

 

    

 










 

  






 

 



   












  

 




















 




 



 



 

 
















 

 







 





  











        






      






       


 


Matteo Zelger “DisplayADV: Il ritorno del Brand