volution M agazine Business, Tech and More
Why HyperLocal Hyperlocal content and advertising will allow Evolution Magazine to hone our message so that it targets those people who share a neighborhood, or even an ethnicity within that neighborhood. It is our goal to not waste time and dollars trying to appeal to everybody. Rather, we seek to create messages that appeal directly to the local group we are targeting. For example, a hyperlocal ad could read, “Why shop on Fifth Avenue when your neighbors at the Oak Avenue Boutique have the clothes and prices to fit your lifestyle?” We can create hyperlocal ads in neighborhood that are designed to appeal to specific neighborhoods.
It is our goal to provide advertising that builds relationships which can create repeat business for our advertisers. Hyperlocal advertising can invite people to get to know our sponsors and by coming to your place of business or visiting your website (featuring photos of the neighborhood) to find out who you are. The goal of hyperlocal advertising model is to convey that advertisers and their customers share common tastes and values. This can build lasting relationships. Sponsored Content – Allows Advertisers to share content and information regarding their brand through the Evolve Media Group’s network of digital and printed magazines. They will do this through a series of informative pieces designed to build brand value and recognition. Content Marketing Solutions - Included in the sponsored content opportunity is the advertising for content program. We still remain focused on our goal to educate business owners on the importance of content marketing. We seek to use this opportunity to reach out to content marketers and gain access to other sources of high level content. Video interviews – Allows advertisers to gain exposure by way of video content. Video content is very important to the marketing process. Through strategic relationships Evolve Media can prepare video content on a hyperlocal - national level. Ad share program – Allows advertisers to have their information shared over the Evolve Media Group’s network of digital and printed magazines. The objective is to maximize the advertiser’s exposure for a convenient price point. Online Radio – Evolve Media has created relationships with several online radio stations. We are hosting our talk show the “Virtual Round Table” business talk. 15/30 second commercials to be run during shows. In addition to verbal recognition during show as sponsor/advertisers
Cost Effective Approach
Our hyperlocal advertising model will provide our advertisers with a more cost effective solution because it is targeted and reaches fewer people. This will allows us the opportunity to place more ads that will appeal to local viewers. In addition this will allow Evolution Magazine to track the effectiveness of your hyperlocal ad campaign by asking customers to answer questions and complete surveys. We will measure how far our advertiser’s hyperlocal advertising dollars are going
Quality Business Content
Evolution Magazine is a business and industry resource for all from start-up business owners to CEOs. Evolution helps navigate and prepare for growth through in-depth content on leadership and management, technology, finance, sales and marketing, human resources and communications. Evolution Magazine is digital publication with a limited print distributed through recognized business associations, organizations and the newsstand, Evolution is focused on becoming the relevant voice for business leaders who see value within their communities. Sections that include education, networking, research, resource information and know-how will entice readers to come back and empower readers to build businesses that will impact and affect the communities they serve. Each issue is guided by the principles and practices we spell out below. We believe these are the pillars that make up great business and the elements that great businesspeople work hard to improve. Evolution Magazine educates, motivates and tells the stories that define us and make us strong in business. Articles, books, metrics and people are showcased to better inform on these pillars of business: • Leadership and Management Best practices, style, accountability and process define who we are as business people and how we can be better at what we do. • Technology Innovation, software, equipment and knowledge will carry your business into the future. • Finance Numbers, notions, professionals and persistence will build our worth and empower us to think and dream to make what we do worth our best efforts. • Sales and Marketing Techniques, services, exposure and tools will bring us revenue and ensure success. • Human Resources People, practices, policy and process are key to a strong organization • Lifestyle and Culture We look to add value to our readers by supplying great content dedicated to allowing them to live a life outside of the office.
Behind Evolution Magazine is a winning team of dedicated, creative and experienced professionals. Combined expertise ensures comprehensive and quality business coverage. From top end marketing campaigns to planning and execution, graphic design, copywriting, photography, publishing and printing, we endeavor to deliver outstanding results every time.
Article contribution into Evolution Magazine is open to virtually any type and scale of business. Our contributors range from micro-businesses to global corporations. Why contribute? Becoming a contributing author in Evolution Magazine is an excellent way to regularly showcase your expertise, build recognition and directly attract clients from our vast reading audience. At the same time, our business readers can benefit from your expertise and learn how they can best use the products or services you offer to develop their enterprises or improve their efficiency.
Why publish in Evolution Magazine? Your article will be read by 1000s of business decision makers. Weâ€™re quite different to our competitors in that we offer our contributing clients the opportunity to create a structured campaign to generate genuine leads and sales. Content can be tailored to the current priorities and goals of your business.
Expert Advice Articles offering expert advice are the most common type of article published in our magazine. Offering expert advice allows you to present yourself or your business as an expert in a particular field, for example: accounting, law or business coaching. The content is of purely educational. A photo of the contributor is always used to help build reputation and recognition in the business community. We highly recommend this option for smaller businesses in the B2B service industries.
Business/Product Profile (Commonly known as a “Business Trendsetter”)
Business/Product Profile articles are designed to be promotional. It is a format most commonly used by businesses selling tangible products and looking to showcase their merchandise. This type of article is usually accompanied by images of products. A two-page spread is often used to ensure a more thorough and visually attractive presentation.
(Includes other features such as Power Players Under 40) Publisher’s Guest is a feature article sometimes included in Evolution Magazine. It features an interview with a politician or a prominent member of the business community. The subject for the Publisher’s Guest is chosen by the Editor on a case-by-case basis.
A Quality Online Presence Evolution Magazine has a strong online and social media presence. Our content is available in three ways: Magazine Blog Published articles are available on our blog site www.EvoMag.co . Flipbook Each edition of the magazine can be viewed in full on an interactive flash flipbook viewer. PDF Each edition of the magazine can be downloaded as a PDF and saved for future reference. All of our formats are Google-friendly. The website has been optimized for high rankings in all major search engines, ensuring Evolution Magazine is within easy reach of the savvy business owners seeking quality content.
For Adver t is ers Artwork Requirements
Artwork should be supplied in any one of the following digital file formats: PDF - a press-optimized pdf file (Acrobat-generated) with all fonts and high-res images embedded, not down-sampled . Full-page ads must have crop marks and bleed . Open files (Adobe Illustrator or Photoshop): • All fonts and linked images must be supplied . • All text in vector images (Illustrator-generated) must be converted to ‘paths’. • Scanned images should be in TIFF or EPS format at 300 dpi at the final print size. Please ensure that all color documents (including embedded graphics) are generated for four color reproduction (CMYK), unless previously agreed with your account handler. Files supplied as spot colors will be converted to CMYK. Articles to be placed can be supplied by email as a single Microsoft Word document with images or logos as separate JPEG attachments . All artwork fees apply if the client cancels their magazine placement after the deadline
Advertising Space Ad Size (measurements in inches)
Two-page Spread Full page w/bleed 1/2 Horizontal spread w/ bleed 1/2 Horizontal 2/3 Vertical 1/2 Island 1/3 Horizontal 1/3 Vertical 1/6 Horizontal 1/6 Vertical
Live width x hight 15.5 x 9.875 7.25 x 9.875 15.5 x 4.9 7 x 4.875 4.5 x 10 4.5 x 7.5 4.5 x 4.875 2.125 x 10 4.5 x 2.375 2.125 x 4.875
Trim width x hight 16.5 x 10.875 8.25 x10.875 16.5 x 5.4375
Bleed width x hight 16.75 x 11.125 8.5 x 11.125 16.75 x 5.5625
Company / Advertiser
# Of Months
Two-page Spread Full page w/bleed 1/2 Horizontal spread w/ bleed 1/2 Horizontal 2/3 Vertical 1/2 Island 1/3 Horizontal 1/3 Vertical 1/6 Horizontal AD SUBMISSION Print ads must be submitted as 300 dpi CMYK press-ready PDFs with all fonts embedded and correct bleed . Ad PDFs can be emailed, mailed on CD or uploaded via FTP . For FTP information and/or any production questions, contact our marketing department firstname.lastname@example.org or 347-669-2Evo Online ads must be submitted via backend upload or FTP as a common video file format such as .mov or .mpg (preferred). Other common formats may be accepted with prior approval. Image files must be submitted in .png format . For upload information and/or any production questions, email@example.com or 347-669-2Evo
Evolve Media Representative: _______________________________________ Member Number:: __________________________
Advertising Agency (if applicable)
CONTRACT RATE AGREEMENT Per Magazine Advertisement Rate ....................................... $ _____________ Frequency (enter number of insertions per edition) ........... x _____________ Magazine Rate Total (multiply per-ad rate by frequency) ...$ _____________ Per Online Advertisement Rate ............................................... $ _____________ Frequency (enter number of online insertions).................... x _____________ Online Rate Total (multiply per ad rate by frequency) ........ $ _____________ Rate Total (add magazine and online rate totals) ............. $ _____________
Billing Contact Name: _________________________________________________________ Phone: _________________________________________________________ Email: _________________________________________________________ Signature below constitutes advertiser/agency agreement to the terms, conditions, and regulations specified herein. Signature: _______________________________________________________ Name (Printed): __________________________________________________ Company: _______________________________________________________ Title: ___________________________________________________________ Date: ___________________________________________________________
Contracts can be mailed/Emailed to:
Evolve Media Group Inc. P.O Box 104 Stewartsville, NJ 08886 Email: firstname.lastname@example.org Phone: 347-669-2EVO
volution Business, Tech and More
Now HyperLocal International reach with a local touch...Business, Technology and Lifestyle content from all over the world and from your community.
Lehigh Valley, PA
Salt Lake City, UT
Rio de Janeiro, Brazil
Our editorial Content focus:
Innovation and Empowerment is at the heart of all Evolution Magazineâ€™s content
Through this lens, we focus on four core themes: Leadership| Empowered Leadership Economics| Innovative economic strategies Technology| Innovative tech tools and information
Lifestyle| Empowering information to life your best life. AFFLUENCE/ INFLUENCE Our target engagement $72,907 Median 28% are business decision makers 25% work in professional / executive / managerial positions 13% work in C-level / owner / sr. management job level Our digital engagement is currently 53,000 via email and syndicated hosting Our printed target engagement is â€“ 2,500 per market area.
Published on Oct 11, 2013