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So here we are, feet buried in the white sands of the sun-kissed Dorado beach in the Spanish-speaking US protectorate of Puerto Rico, as exotic a location for a car launch as any. It’s the traditional pre-drive press briefing but there’s nothing traditional nor formal about the proceedings. To the accompaniment of water scooters gently circling in the calm waters of the Caribbean and guys doing an Iron Mantype flying thingy with water jets, a ferociously coiffured Aretha Franklin-clone belts out the Mini theme song:

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evo India | April 2014

Oh, I was made in England Oh, I was made in England This is a Mini event and the marketing guys are at pains to drill into our heads that this is not a German brand – there are more Union Jacks fluttering than at the Queen’s coronation, the Mini crew are all kitted out in red shorts and Union Jacks on their tees and the obligatory Alec Issigonis Minis (that look really mini!) with the Union Jack on the roof are present and accounted for. As our modern-day Aretha reaches fever pitch a brace of new Minis drive up on to the beach, one drives in from the ocean on a jetty, and to spontaneous applause (the show

really was that good, check our Facebook page for my amateur video) out pops the assembled senior management, all casually dressed and sporting Mini-corporate-identity-compliant week-old stubbles. And they are all German. With not an Englishman in sight it’s the cue for cynical journos to get a snigger on (Binis anyone?) but personally I see no problem in a mash-up of German engineering and English heritage. Honestly who cares, as long as the car drives as well as it looks – and never breaks down? We’re driving the third-generation Mini

evo india april2014  

evo India’s April 2014 issue features the fastest, most powerful hypercars in the world – McLaren P1, Koenigsegg One:1 and the Hennessey Ven...

evo india april2014  

evo India’s April 2014 issue features the fastest, most powerful hypercars in the world – McLaren P1, Koenigsegg One:1 and the Hennessey Ven...

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