Page 1

Undesirable destinations: the Victorian Blackpool tour

Evelina Angelova

The Victorian Blackpool Tour Blackpool is a seaside town in North West England. In 1881 it was a booming resort with a promenade complete with piers, fortunetellers, public houses, trams, donkey rides, fish-and-chip shops and theatres. Shifts in tastes, combined with opportunities for Britons to travel overseas, supplanted Blackpool’s status as a leading resort during the late 20th century. The aim of my project it so advertise Blackpool not as a alcohol/drugs/party destination but as a destination for foreign tourists looking for a taste of Victorian Britain. The Victorian Blackpool tour is a one-day tour with 4 points of interest led by a proffessional guide dressed in Victorian clothes. The tourist receives a pack that would help him dive in the Victorian atmosphere.

RGB: 202 / 0 / 0 CMYK: 14 / 100 / 100 / 5

RGB: 0 / 166 / 154 CMYK: 79 / 11 / 47 / 0

RGB: 0 / 166 / 154 CMYK: 79 / 11 / 47 / 0 Opacity: 30%

Black & White version

Grey version


Evelina Angelova

Undesirable destinations: the Victorian Blackpool tour

ththe

the

tour

tour the

tthe

tour

tour Final revisions

the

Adding some small details and switching to a more modern looking colour palette and overlays my logo was almost finished.

Logo development

tour

In order to create my logo I experimented with different Victorian looking typefaces. After deciding on Old Standart TT I started experimenting with different colour schemes. The logo on the left was the first phase which looked to generic and old.

The last development phase was to change the typeface of “the“ and “tour” giving them a more contemporary appeal.


Evelina Angelova

Undesirable destinations: the Victorian Blackpool tour

Tourist pack The Victorian Blackpool Tourist pack is what each tourist who has purchased a ticket receives in order to enjoy their experience 100% and to recreate the Victorian atmosphere around them.

Goodies The Tourist Pack contains: Ticket Bag of lavender - smell like a Victorian Briton Sepia glasses - put them on and you will see the world around you in the colours of old Victorian photos Victorian glove - touch the world like a Victorian Briton Scrapbook


Undesirable destinations: the Victorian Blackpool tour

Evelina Angelova

Scrapbook The Scrapbook which is included in the Tourist pack is a book that each tourist receives so that they can print the photos they have taken while on the tour and keep them as hard copies in this Victorian style scrapbook.


Evelina Angelova

Undesirable destinations: the Victorian Blackpool tour

Additional Elements Design of a ticket and the programme which uses the famous Blackpool tower as a grid inspiration

Digital Scrapbook The Scrapbook will also have an online version on the Victorian Blackpool tour’s website where tourists will be able to upload their photos, share them, like them and browse other tourists’ Scrapbooks as well.


Undesirable destinations: the Victorian Blackpool tour

“All you need is your passport“ brochure This brochure would be the main advertisement form for my campaign. It is a brochure where you need to swipe your passport behind the illustrations so that the photo fits in the hole. This way the tourist can imagine how he/she would look like in the surroundings of the four Victorian tour points.

Evelina Angelova

Boards blackpool  

University of Salford 3rd year project Undesirable destinations The Victorian Blackpool tour