How Belarusians participated in the most creative challenge in the world
rtists from all over Belarus enthusiastically responded to the offer of the creative Instagram account @officeton_creation to join the art challenge #inktober and for exactly a month created drawings on a given topic. In October, more than 1,600 works were published!
Office Life № 5 (17) / 2019
‘Inktober’ (Ink + Oktober) is the brainchild of American illustrator, comic book writer and animator Jake Parker. Ten years ago, in 2009, he launched the first challenge, focused, in his words, “on improving skills and developing positive drawing habits”.
The rules are simple: every October day, create one ink drawing and upload them with the hashtag #inktober to any social network. To make it easier, Jake pre-publishes a table with tips on what topic to draw on a given day. There are practically no restrictions, except that the author of the challenge asks to be limited to one or two colors. But still, the classic work of an Inktober member is an ink drawing. Over a decade, thousands of artists (famous and not so, experienced and beginners) around the world have taken part in the challenge. Including those in Belarus. However, in ‘the blue-eyed country’ the challenge was not widespread. Until this October. Instagram account @officeton_ creation of Officeton Market decided to support Jake Parker’s creative challenge. The word was spread among subscribers who were invited to participate and add another hashtag, Belarusian, to the works posted on the network. Challenge participants from Belarus were in a privileged position
compared to colleagues from other countries: prizes were guaranteed to authors of the most interesting works. Moreover, pleasant gifts were received by absolutely all artists who lasted the first week in the challenge and added the #inktober_officeton hashtag. In some ways, this goes against the principles of the challenge – Jake Parker emphasizes that Inktober is not a competition and the best works are not determined. At the same time, the organizers are sure that this turned out to be a very good thing and allowed several times more artists to be interested in the challenge than usual. A total of 60 artists took part in the challenge, and three quarters of them reached the end. Published
“PUBLISHED WORKS INCLUDE WHOLE STORIES TOLD IN DRAWINGS, AMAZING SKETCHES AND SKETCHES THAT MAKE YOU FREEZE WITH DELIGHT”.
works include whole stories told in drawings, amazing sketches and sketches that make you freeze with delight. “We are not going to discuss the creative component of the works. All of them were created from the heart, and that’s the main thing. The masters who posted their drawings tried to create something special, fascinating, interesting, they were captured by the idea of Inktober. Actually, it’s great that there are so many people in Belarus who enjoy participating in such a long creative challenge. Participants of the challenge are great, and we have no doubt that they have achieved the main goal outlined by Jake Parker: to improve their skills,” says Valentina Lukashenya, Head of Officeton Creation of Officeton Market. The organizers decided to award incentive prizes to the four participants of the challenge, whose works impressed them the most. These are @elen_anis, @bige_art, @naka.seka and @gaidyka. See for yourself how wonderful it is!
Office Life № 5 (17) / 2019