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evg enia

a v o k i bayd portfo

lio 20 12


career objectives I am an aspiring intrapreneur with a passion for user-centric marketing, design thinking and all things digital. I seek to combine my hands-on creativity, boundless energy and obsession with engaging forms of media and communications to develop unforgettable B2C and B2B experiences.

personal details Availability: Immediately available for interviews & relocation Citizenship: Australian, Ukrainian Current Address: Gabriele D’Annunzio 25, Milano 20123, Italy Contact Details: ebaydikova@gmail.com, +39 329 829 2451

skills and competencies Language: > English - Fluent > Russian - Native Speaker > Italian - Intermediate Technical: > MS Office and Mac OS equivalent - Advanced > Adobe Creative Suite - Advanced > WordPress, Tumblr publishing & social media management - Advanced > SEO, HTML & Web Analytics - Intermediate > Video editing - Intermediate


> Portfolio Contents

360 Degree Marketing

Consumer & Market Insights

Project Management & Business Development

Innovation & Prototyping

Social Media Management

Promotional Graphic Design


> Portfolio

360 Degree Marketing


Project For: The University of Bocconi L’Oreal Luxe Italy Program: Masters of International Management (CEMS) Business Project Brief: Post-launch ‘sustain and boost’ campaign for Diesel Loverdose fragrance Timeframe: Semester 2, Feb-Jun 2012 Results: “This project showed a great understanding of the LOVERDOSE world and of the DIESEL DNA... There were a lot of interesting recommendations to take and to develop further.” (L’Oreal Representative) Final Grade: A Key Activities: > Market research design & analysis > Editing concept video (Available from: http://db.tt/h6BiCS0d) > Structure and design of PowerPoint deck > Presentation of campaign framework (incl. Guerilla Marketing and Digital Platform elements) to L’Oreal Management


> Portfolio

Consumer & Market Insights

MER INSIGHTS


Company: Procter and Gamble Australia & New Zealand Program: Consumer and Market Knowledge Summer Internship Brief: How to optimise local multi-brand commercial campaigns? Develop a framework to maximise ROI and sales growth by benchmarking previous campaigns to share and reapply global insights by brand, category and shopper segment. Timeframe: Nov 2011 - Feb 2012 Results: “Evgenia delivered a robust understanding of multi-brand commercial campaign success rates in Australia and New Zealand, along with a simple and intuitive framewok and clear recommendations on how to assess and strengthen future campaigns.� (Project and Function Manager) Key Activities: > Database retrieval > Analysis of complex sales data > Global benchmarking > Collaboration with global stakeholders


> Portfolio

Project Management & Business Development


Company: Intersective Learning Position: Business Analyst & Program Consultant Responsibilities: To single-handedly support the company directors in administering the Deloitte FASTRACK Innovation Challenge in partnership with the University of Sydney & University of Macquarie during the university semester 2, 2011. Timeframe: Jul 2011 - Jan 2012 Results: “What impressed me most was her attention to detail and efforts to bring structure to her work and deliver the highest quality at all times.� (Beau Leese, Principal of Intersective Learning) Key Activities: > Client communications inc. liaison with university co-ordinators, students and Deloitte consultants > Program, web management and content development (www.intersective.com) > Redesign and maintenance of website front-end (inc. image selection, usability testing) > Blog updates and researching innovation trends in design thinking and entrepreneurship.

Deloitte FASTRACK Innovation Challenge Coordinator Manual


> Portfolio

Innovation & Prototyping

ROTOTYPING


Project For: The University of Sydney Intersective Learning Deloitte Touche Tohmatsu Limited Program: Deloitte Fastrack Innovation Challenge The Sydney Genesis Business Plan Competition

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Registry Locator

Registry Suburb: B

Number Queuing: 12 cus Estimated Waiting Time:

Brief: Develop an innovative value proposition working with industry mentors to deliver an entrepreneurial business plan, prototype and investor pitch.

Search by Suburb Search by Postcode

Timeframe: Feb - June 2011 Results: > Deloitte Fastrack Challenge - 2nd out of 14 Finalist teams

NSW

10:30am Tuesday 30th

across 2 universities > Genesis Business Plan Competition - Top 3 Finalist from 50 student submissions Key Activities: > Ideation > Market research > App prototyping > Website wireframing > Business plan development > Investment pitch presentation

Search Nearest Re


> Portfolio

Social Media Management


Company: BuildingIQ Position: Web Marketing Intern Brief: Support the CEO and founder to drive website traffic, manage PR and social media strategy. Timeframe: Jun 10 - Dec 10 Results: Invited to continue role on a more permanent basis, coordinating social media efforts both externally and internally. Key Activities: > Social Media Game Plan Development > Compilation of Press Releases and News Mentions in collaboraiton with US PR firm > Liaison with developers in India to redesign website frontend for improved usability and visual appeal > Compilation of industry conventions and technology conference calender for CEO


> Portfolio

Promotional Graphic Design

SIGN PROMO


engage Project for: The University of Sydney Law Society - SULS

Position: Executive Design Officer 2010 Promotions Designer 2009-2012 Brief: Manage the Sydney Law Society design needs throughout the 2010 election term on a voluntary basis. Support the Office of Teaching and Learning by producing all print and digital designs when required on a contract-basis. Results: Designed over 100 print and digital media posters to promote the Sydney Law Society social and academic events as well as the Peer-Assisted Study Sessions Program managed by the Sydney University Business School. Key Activities: > Use of Adobe Photoshop to edit images > Adherence to university corporate branding regulations > Use of Adobe Illustrater and InDesign to support the design of publications, posters and pamphlets distributed on campus and on the university website > Attendance at Sydney Business School and Law Society Executive meetings with contributions to policies, social media and public relations strategy.

Peer-assisted study sessions

The University of Sydney Office of Teaching and Learning

PASS collaborate reinforce


Awards & Achievements Feb – Jun 2012

Università Commerciale Luigi Bocconi, Milano (Exchange University) > Cross-Cultural Management, Semester 1, Grade: A > The Management of Design, Semester 1, Grade: A

2011

The University of Sydney (Home University) > Zonta International Jane M. Klausman Women in Business Scholarship > Equal 2nd MMGT6008 Global Marketing Management, Semester 2 > Equal 2nd MMGT6005 Cross-cultural Management, Semester 2 > The Sydney University Genesis Business Plan Competition Finalist > Equal 3rd MMGT 6001 Strategy and Entrepreneurship, Semester 1 > Equal 3rd MMGT 6011 Teamwork and Innovation, Semester 1 > 2nd place Deloitte Fastrack Innovation Challenge Finals, Semester 1

Feb 2010

Macquarie Community College, Sydney > Intensive Dreamweaver essentials course on web page development

2008 - 2010

The University of Sydney > Equal 2nd IBUS 3103 Global Entrepreneurship and Enterprise, Semester 1, 2010 > Equal 3rd IBUS 3102 International Risk Management, Semester 2, 2010 > University of Sydney Business School Academic Excellence Scholarship, 2008

2002 - 2007

Hornsby Girls’ High School (Academically selective), Sydney > Higher School Certificate (HSC) with University Admission Index of 99.55, 2007 > NSW Premier’s Award for HSC All-Round Excellence, 2007 > Second place in NSW for Society and Culture HSC course, 2007 > High Distinction for Outstanding Research, Society & Culture HSC Project, 2007

2005 - 2006

St. Nicolas School of Russian, Sydney > Recognition for outstanding achievement


evgenia baydikova Feedback? Questions? Further information? Please contact me at any time: email | ebaydikova@gmail.com mobile | +39 329 829 2451 blog | www.simplxity.tumblr.com skype | Baydikova


Creative Portfolio