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Brief 1 : Yoke presents Dialogue

Level 6

Brief 1 : Yoke presents Dialogue

Module : 0UGD603

Collaboration : Eve Warren & Nathan Bolton


Board 1 : Research Book

Level 6

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Brief 1 : Yoke presents Dialogue

In the early stages of the project we collected all our thoughts and research into a research book, which later acted as a visual guide throughout the development of Dialogue.

Module : 0UGD603

|

Collaboration : Eve Warren & Nathan Bolton


Board 2 : Yoke identity

Dialogue Exhibition Logo

Together we finalised a name and a logo for our collaboration as well as a name and a visual identity for the exhibition. For the two to work together we decided that the collaboration should be a simple letterform symbol but still relate back to the of an exhibition. We felt the 'y' does this as it is made up of 3 shapes, these three shapes separately show the idea of walls and building things up to create an exhibit.

The name and theme of the exhibition is dialogue. We wanted to make the logo represent these features and be something that can stand alone on its own. The logo was created from a sourced typeface. Within the typeface there are speech marks that have been used to create a letterform. This gave the typeface another meaning and tied in perfectly with the theme of dialogue.

Body copy : Lekton regular

Logo : Femoralis regular

Level 6

Module : 0UGD603

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Brief 1 : Yoke presents Dialogue

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Collaboration : Eve Warren & Nathan Bolton


Board 3 : Exhibition space in Leeds

We spent a few days contacting galleries and various venues in Leeds to see if they were interested in hosting an exhibition. We sent them a brief outline of what we wanted to achieve, to see what their response was. These venues varied in size and price range which was interesting, especially for future reference. After visiting a few spaces the Corn exchange seemed the most promising. It is a beautiful building with intermit and charming shop spaces. We talked to the general management there and discussed our idea about a pop up shop / exhibition and cost. We discovered it would be ÂŁ100 to rent out a top floor space at the Corn Exchange for a week.

Level 6

Module : 0UGD603

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Brief 1 : Yoke presents Dialogue

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Collaboration : Eve Warren & Nathan Bolton


Board 4 : Brief & Proposal

To secure a space at the Corn exchange we put together a proposal as well as a brief that outlined the theme and specifications of the exhibition. We also sent the proposal form to the college in order to get some funding.

yoke:

Artwork Guide

dialogue exhibition

Specifications

yoke: dialogue exhibition

Proposal Form November 2013

calling for submissions About Yoke

Submissions

an aim to curate an exhibition space that spurs dialogue between

backgrounds to contribute to the

Yoke is a duo based in Leeds with

creatives.

Dear Anys, We are writing to you following our discussion on the phone about the possibility of renting a space for a week in Leeds Corn Exchange. We have provided a short proposal below of our intentions of the use of the space.

About Yoke

Yoke is a duo based in Leeds with an aim to curate an exhibition space that spurs dialogue between creatives. With a background in Graphic design at Leeds College Of Art, Yoke aims to bridge the gap between university and the creative industry.

Yoke wel comes creatives from all exhibition. We’re now ready to start recieving your ideas based around the theme of ‘Dialogue’.

Dialogue

The objective is to encourage contributions to a week long non profit pop up print exhibition and shop that will be held at the Leeds Corn Exchange from 28th Feb to 7th March 2014. During this

Submissions can take any form of the theme. It could reflect directly on past conversations,

The objective is to encourage

spread further afield to what you

contributions to a week long pop

think communication is today.

up print exhibition and shop that will be held at the Leeds Corn

small events, running in line

The theme of the exhibition is ‘dialogue’ where each creative will submit a design that will be used in a blind collaboration. Contributors must be open to their submissions being manipulated through the use of print and the match making process, that will pair two submissions together. This will create a series of screen-printed artworks that will be displayed throughout the series of events.

Level 6

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Brief 1 : Yoke presents Dialogue

Yoke intends to hold the exhibition at the Leeds Corn Exchange for a week, in a suitable space on the top balcony. The size of the space will have to accommodate a sufficient amount of guests for the private viewing and a series of scheduled events throughout the week.

The objective

forms of interaction or it could

week, Yoke will hold a series of with the theme of the exhibition.

The proposal

Proposed Dates

Friday 28th February 2014 – Friday 7th March 2014

Exchange in March 2014. During

Specifications

this week, Yoke will hold a

Submit to:

series of small events, running

yokeleeds@gmail.com

in line with the theme of the exhibition.

Art work must be: - A3 Landscape or portrait

The theme of the exhibition is

- Vector or halftone images

‘dialogue’ where each creative

- Black and white

will submit a design that will be

- 300 dpi

used in a blind collaboration. Therefore Yoke will pair two

-

submissions together in order to

We dont accept responsibility for the copyright for any submissions used.

create a series of screen-printed

Sales of artwork cover artwork product and the exhibition running costs.

throughout the series of events.

artwork that will be displayed

Module : 0UGD603

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Contact Details

Email: yokeleeds@gmail.com Mobile: Nathan – 07863106520 Eve - 07825870799 Please contact us if you need any further information. Eve & Nathan, Yoke

Collaboration : Eve Warren & Nathan Bolton


Board 5 : Creating dialogue

Eve’s response

Level 6

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Below are some examples of our interpretation of the brief. In summary ‘submissions can take any form of the theme. It could reflect directly on past conversations, forms of interaction or it could spread further afield to what you think communication is today.' The designs were mixed, matched and manipulated through the process of screen printing. We intend to make them into post cards that will be sent out with the brief / promotional materials.

Nathan’s response

Brief 1 : Yoke presents Dialogue

Module : 0UGD603

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Collaboration : Eve Warren & Nathan Bolton


Board

Level 6

6 : Screen Printing

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Brief 1 : Yoke presents Dialogue

The screen printed postcards were a success as we were pleased with how well our designs translated the brief and complimented one another. We experimented with a range of inks, including a fluorescent pink and yellow which we made into a gradient. We produced a large amound of prints, that we intend to send out to studios, as well as areas around the college campass.

Module : 0UGD603

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Collaboration : Eve Warren & Nathan Bolton


Board

6 : Invites

Our exhibition is about creating dialogue so we like the idea of using envelopes with a twist. For example the envelope below will be sewn around the edges so you have to make the conscious effort to tear it open. The attention to detail is great and it really engages a memorable mail shot. Inside the mail shot will a screen printed post card attched (through the use of slots)to a double sided leaflet outlining what Dialogue is, along with the specifications of the brief.

Yoke presents Dialogue Leeds Corn Exchange 29th February 2014

Level 6

|

Brief 1 : Yoke presents Dialogue

Module : 0UGD603

|

Collaboration : Eve Warren & Nathan Bolton

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