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every girl loves m to learn from a legend

Legends

Johnnie Walker

by: Kanarian Kindred

EGL: How did you get into the business? My career started in Mississippi in Country Radio where I was an air personality. Later I was able to convince my General Manager to support my concept of playing Black music on the station. He gave me a two hour show that developed into a six hour, high revenue generating day part.WHAT DOES THIS MEAN? EGL: Upon getting your foot in the door in this business, what obstacles did you face? When I started in Country Radio, the primary obstacle was I was Black and I just didn’t fit. However, I didn’t allow that to deter my determination to become an air personality and a member of the station’s staff. In later years, I wanted to Program and that was almost like taboo... everybody told me ‘women didn’t program.’ Of course I thought that was ridiculous and went on to become Program Director of the station that I worked for in Memphis.

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EGL: What would you say has been your biggest career high? Being named Senior Vice President at Def Jam Recordings. The first, and only woman to hold that position. Low? When I left Def Jam, the circumstances that surrounded my departure was a career low for me. I had given a lot to that company and they had given a lot to me; however, the final chain of events were unfortunate for us both. EGL: What’s your opinion on the business today? It’s mediocre; I’m watching it sink. I see all the quickie microwave artists... they leave as quickly as they come. Everything seems so dependent on the technology. I love music technology and it has certainly made a lot of things easier... it just didn’t make those things better. We seem to have exchanged people for programs and apps.

EGL Summer Issue Lisa Raye McCoy 2014  
EGL Summer Issue Lisa Raye McCoy 2014  
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