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Richer Giving At Everyday Hero we are continually thinking about how the internet and digital technologies can make fundraising and donating more efficient, accessible and regular. But that’s only half the story. Giving is an inherently emotional act and therefore should be more than just efficient, and easy. Giving should be enjoyable, memorable and engaging.


Online Fundraising Making giving more enjoyable, accessible and efficient.


Charity-branded online fundraising - because it’s you they love.

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Charity branded online fundraising - because it’s you they love.

Heroix 3.0 is now used as the primary platform for creating customised fundraising campaigns by Charities in the United Kingdom, Australia and New Zealand and was recognised by Smart Company when it was awarded ‘Best Online Tool.’ The broad adoption and use of Heroix means Everyday Hero is constantly investing in its development to ensure it remains the industry’s most advanced, flexible and user friendly software as a service fundraising platform available.

Heroix 3.0 has a sophisticated content management system to create multi-page campaign websites hosted on our URL or yours. Heroix 3.0 brings together all of Everyday Hero’s giving technologies and service combining front end Campaign Creation, Donation Processing, Customised Reporting, Technical Customer Support and Donor and Fundraiser Care to give Charities a single platform from which Peer to Peer and online Appeals fundraising campaigns can be integrated and managed.

ENHANCED GIVING

ONLINE FUNDRAISING

Campaign Creation

Over 270 microsite templates

Report Builder

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Functionality Campaign Creation Heroix 3.0 is the most flexible and customisable campaign website creation solution available, offering 270 template and colour palette combinations, a customisable donation experience and email communications. Social media is a key feature providing the ability to integrate with Facebook and Twitter at the Event, Fundraiser, Donation and Charity level.

Reporting Heroix 3.0 utilises our advanced reporting tool – Report Builder – that provides a single source of real time data across campaigns and payment methods. The Report Builder tool allows you to drag, drop and rename reporting columns to match the existing import templates of your CRM system. You can view data by Campaign, Fundraiser, Donor, source or date range perspective and add internal campaign and constituent ID’s.

Donor and Fundraiser Care Everyday Hero provides dedicated customer care through our Customer Success Team by phone and email from 8.30am – 5.00pm Monday to Friday. Members of the team are trained in areas of specialisation to provide expert Donor and Fundraiser care to ensure all Fundraisers and Donors have the most enjoyable experience.

Technical Support The Everyday Hero Customer Success Team provides dedicated technical support by phone and email from 8.30am – 5.00pm Monday to Friday. The technical support team strives to maximise the success of Heroix and your event by providing regular training for all modules.

ENHANCED GIVING

ONLINE FUNDRAISING

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Functionality and Benefits Peer2Peer Module Campaign Creation Functionalit y

Features

Benef its

Site design customisation

• Sophisticated content management system to create multi-page

• No need for third party agency • End to end campaign solution • Built and live in minutes • The most flexible and customisable solution available • Tailor the site to reflect your Charity brand and website providing

campaign websites hosted on your URL or ours.

• Choose from over 270 template and colour palette combinations • Customise website text • Include donation tally and number of Fundraisers on home page • Fundraiser gallery • Set scrolling images or video • Add Social Media links • Customise Navigation bars • Include sponsor logos • Add additional pages • Refresh campaigns yearly with updated look and feel

supporters a seamless experience

• Show your community at work • Constant development updates means the technology remains leading edge

• Create unlimited fundraising websites • Reward and thank corporate partner with online exposure

• Choose donation amounts • Add a thank you video at end of the donation • Include your Social Media links • Charity branded donation receipts

• Create rich Donor experiences.

• Donation meters • Set a default page image • Sponsor links carry through to Fundraiser page

• Carry branding through the entire site. • Give your sponsors the opportunity to sit inside social networks and

Fundraiser dashboard

• Every Fundraiser gets their own account • Mobile-friendly

• Viewable on any device • Regularly update blog images and customise page

Fundraiser type

• Individual • Teams with many pages • Single page teams

• Provide Fundraisers with the fundraising option that suits them • Best team functionality available • Team captains are best Fundraisers

Donation experience customisation

Fundraiser page customisation

ENHANCED GIVING

ONLINE FUNDRAISING

PAYMENT SOLUTIONS

-- Provide more information on the work you do -- How the funds raised will be used and why support is so important

• Streamline receipt process reducing administration cost • Connect your Fundraisers to your Social Networks

leverage their support

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Peer2Peer Module Campaign Creation Functionalit y

Features

Benef its

Email communications customisation

• Customise page creation thank you email • Fundraisers can personalise their Donor thank you email

• Enrich the fundraising experience and communicate your appreciation

Social Media Integration

• Fundraisers can share their page on Facebook, Twitter

• Leverage the power of Social Networks • Connect your fundraisers and Donors to their Social Network • Increase funds raised • Increase campaign awareness

and MySpace

• Donors can share their donation on Facebook and Twitter • Charities can include Facebook, Twitter and Myspace pages Ticketing and Registrations

ENHANCED GIVING

• Integrate registrations • Automatic fundraising page creation • Include merchandise sales

ONLINE FUNDRAISING

PAYMENT SOLUTIONS

• Remove data entry duplication • Register and create a fundraising page simultaneously • Increase conversion from participant to fundraiser • Full reporting in real time

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Peer2Peer Module Reporting Functionalit y

Features

Benef its

Report Builder

• Secure login • Full customisation of reports • Real time data • CSV format • Domain integration

• Securely view donations in real time • Customise reports to match your database. • Online access 24/7 through your Heroix 3.0 account • Flexible reporting to meet departmental needs

Tracking

• Add Google Analytics code

• Understand how your site is being used

Ser vice

Features

Benef its

Customer Success Team

• Fundraiser support 08.30–17.00 by phone and email M–F • Donor support 08.30–17.00 by phone and email M–F

• Expert Donor and Fundraiser care • Extended hours ensure the maximum number of supporters have

Donor and Fundraiser Care

‘real contact’ with our expert Customer Success Team

Technical Support Ser vice

Features

Benef its

Customer Success Team

• Regular training for all modules by our Customer Success Team • Charity support 08.30–17.00 by phone and email M–F

• Maximise the success of Heroix and your event

ENHANCED GIVING

ONLINE FUNDRAISING

PAYMENT SOLUTIONS

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Peer2Peer Module – Examples

The MoonWalk London 2012

ENHANCED GIVING

Carbon Leapfrog

ONLINE FUNDRAISING

mindOUT - Brighton Marathon

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Appeals Module Campaign Creation Functionalit y

Features

Benef its

Site design customisation

• Sophisticated content management system to create multi-page

• No need for third party agency • End to end campaign solution • Built and live in minutes • The most flexible and customisable solution available • Tailor the site to reflect your Charity brand and website providing

campaign websites hosted on your URL or ours

• Choose from over 270 template and colour palette combinations • Customise website text • Include donation tally and number of fundraisers on home page • Fundraiser gallery • Set scrolling images or video • Add Social Media links • Customise navigation bars • Include sponsor logos • Add additional pages • Refresh campaigns yearly with updated look and feel Donation experience customisation

Social Media Integration

remains leading edge

• Create unlimited fundraising website • Reward and thank corporate partner with online exposure

• Choose donation amounts • Add a thank you video at end of the donation • Include your Social Media links • Charity branded donation receipts

• Create rich Donor experiences

• Fundraisers can share their page on Facebook,

• Leverage the power of Social Networks • Connect your Fundraisers and Donors to their Social Network • Increase funds raised • Increase campaign awareness

Twitter and MySpace

• Donors can share their donation on Facebook and Twitter • Charities can include Facebook, Twitter and Myspace pages

ENHANCED GIVING

supporters a seamless experience

• Show your community at work • Constant development updates means the technology

ONLINE FUNDRAISING

-- Provide more information on the work you do -- How the funds raised will be used and why support is so important

• Streamline receipt process reducing administration cost • Connect your fundraisers to your Social Network

PAYMENT SOLUTIONS

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Appeals Module Reporting Functionalit y

Features

Benef its

Report Builder

• Secure login • Report builder enables full customisation of reports • Real time data • CSV format

• Securely view donations in real time • Customise reports to match your data base • Online access 24/7 through your Heroix 3.0 account

Tracking

• Add Google Analytics code

• Understand how your site is being used

Ser vice

Features

Benef its

Customer Success Team

• Donor support 08.30–17.00 by phone and email M–F • Charity support 08.30–17.00 by phone and email M–F

• Provides expert Donor and Fundraiser care • Extended hours ensure the maximum number of supporters have

Donor and Fundraiser Care

‘real contact’ with our expert Customer Success Team

Technical Support Ser vice

Features

Benef its

Customer Success Team

• Regular training for all modules by our Customer Success Team • Charity support 08.30—17.00 by phone and email M–F

• Maximise the success of Heroix and your event

ENHANCED GIVING

ONLINE FUNDRAISING

PAYMENT SOLUTIONS

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Appeals Module – Examples

Hospital Arts Appeal 2011

ENHANCED GIVING

Cash for Kids Appeal

ONLINE FUNDRAISING

St Rocco’s Hospice Appeal

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Donor Conversion Grow your relationship with peer Donors.

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Donor Conversion Grow your relationship with peer Donors.

Functionality

The Donor Conversion module is a simple and effective online tool designed to start a more engaged relationship with peer Donors (sponsors of your online Fundraisers).

The module creates an opt-in database, email campaign and supporting landing page to enable Charities to:

The average Fundraiser through Everyday Hero will receive approximately 10 donations from friends, family and colleagues (peer Donors) with many opting-in to hear more from the Fundraisers’ Charity. In many cases these peer Donors may be new to your Charity and are potential new supporters.

2. Provide peer Donors a copy of their donation receipt (proven to generate very positive feedback and further donations by sponsors)

1. Contact peer Donors via email and thank them

3. Provide more information on the Charity and how the sponsor’s donation has been put to use through a rich video message 4. Give peer Donors the opportunity to donate again

fundraiser x 1

The Spastic Centre – Email

The Spastic Centre – Landing page

share through social media + email

sponsorships x 10 (donations to your charity)

up to 1 in 2 opt in to hear more from you = 5 x potential new Donors Use Donor Conversion campaigns to talk to them.

ENHANCED GIVING

ONLINE FUNDRAISING

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Features and Benefits Opt-in Database Features

Benefits

• Autogenerated database of opt-in peer Donors through Everyday Hero • Filter by date range and or event

• Opt-in database complies with privacy laws • Easy to generate lists

Email Features

Benefits

• Charity branded • HTML email • Customised text • Customised link to landing page

• Use Charity or event branding to create a consistent donation experience • Simple and effective way to say ‘Thank you’ and acknowledge a donation

Landing Page Features

Benefits

• Charity branded header • Autogenerated links to:

• Use Charity or event branding to create a consistent donation experience • Encourage peer Donors to find other ways to support your Charity or donate again. • Create engaging and meaningful connections with peer Donors • Learn more about the work you do • Proven to generate second gifts

-- Charity website home page -- Direct Donation solution -- Contact details -- Other events

• Customised text • Customised video • Copy of original DGR receipt (if Charity has DGR status)

ENHANCED GIVING

ONLINE FUNDRAISING

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Giving Hubs Consolidate your online fundraising campaigns to one location.

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Giving Hubs

Google Analytics

Consolidate your online fundraising campaigns to one location. With an Everyday Hero ‘Giving Hub’ you can create a fully branded and dedicated microsite that dynamically consolidates all your online fundraising campaigns created using Heroix 3.0 to one online location. Giving Hubs are a simple and efficient solution that can easily link from your Charity website where supporters can view, access and join all your online events.

Functionality:

The design and layout of your Giving Hub can be completely customised and allows you to showcase totals raised and numbers of Fundraisers across all events. To create a more seamless supporter experience a Giving Hub can be set up on a URL of your choosing, assuming it is available. Events with their own unique URLs are ‘networked’ to the Giving Hub consolidating your online fundraising activities. You can also track and report Giving Hub usage with our Google Analytics integration.

• Customisable design

http://www.walkthewalkfundraising.org

Benefits

• Include campaigns with Peer-to-Peer, Appeal functionality and Registrations • Fundraiser search across all events • Image slide show and video • Customised URL • Google Analytics integration • One central location for all your fundraising activities • Giving Hubs simply link to your existing website easing web administration challenges • No need to reconfigure your existing main websites reducing costs • Complete end-to-end build. No technical support needed

ENHANCED GIVING

ONLINE FUNDRAISING

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Enhanced Giving Creative Giving Experiences


Fundraiser Activation Programmes A communication programme to encourage Fundraisers to reach their potential.

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Fundraiser Activation Programmes Communications programmes to encourage Fundraisers to reach their potential.

Features

Effective and regular communication with your Fundraisers is the key to motivating them and helping them reach their fundraising potential.

• Targeted messages (active/inactive)

Our Fundraiser Activation Programmes are the simple solution, offering fully branded and customisable email campaigns designed to:

• Full activation campaign reporting

• Customisable email template or supply your own HTML version

1. Encourage Fundraisers to reach their target 2. Convert inactive to active fundraisers Everyday Hero can do it all for you. The program works by providing Fundraisers regular encouragement, tips and tactics to help them get the most out of their online fundraising. A Fundraiser Activation Programme consists of 5 email sends over a 7-week period, with targeted messaging to active and inactive Fundraisers. Send

6 weeks prior event

4 weeks prior event

2 weeks prior event

1 week prior event

Post event

Audience

All

Active Inactive

Active Inactive

Active Inactive

Active

• Real-time database of Fundraiser recipients

Benefits • S  imple and effective way to thank Fundraisers and enhance their fundraising experience. • Increase funds raised by activating Fundraisers Fundraiser Activation Email Example

Everyday Hero Fundraiser Activation Programme is suited to both public events (supported by Everyday Hero) and your own events created through Heroix 3.0.

ENHANCED GIVING

ONLINE FUNDRAISING

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Giving Apps Bespoke digital applications that integrate and leverage Everyday Hero giving technologies.

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Giving Apps Bespoke digital applications that integrate and leverage Everyday Hero giving technologies.

Examples

Engaging, unique and relevant experiences that motivate giving are critical to the growth and retention of supporters. Everyday Hero’s combination of strategic, creative and development resource allow us to implement bespoke digital Giving Applications (websites) to enhance your online giving experience and campaign. Giving Apps are designed to integrate and leverage our industry leading online fundraising and payment solutions including Heroix 3.0 and Donor Choice.

Functionality Giving Apps can be developed to: 1. Enhance existing online appeals or fundraising campaigns 2. Support new fundraising campaign ideas 3. Add an online component to an existing offline campaign 4. Transition offline campaigns to online.

Mobile Everyday Hero develops Apps for Smartphone platforms including iPhone.

Investment Giving Apps and Smart Phone Apps are quoted.

ENHANCED GIVING

ONLINE FUNDRAISING

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Case Study Background:

Event Email Activation Campaign:

The MoonWalk London is a flagship event for established breast cancer charity, Walk the

Everyday Hero also managed event-related activation e-communications to over 9,000 MoonWalk Walkers.

Walk. The Charity, which aims to raise vital funds and awareness for breast cancer is one of

Notably, these communications included a 2 email programme to encourage Walkers to raise funds,

the largest in the UK and has to date, raised in excess of £65 million. In previous years the

provide important event information and links as well as tips for fundraising success.

MoonWalk London has attracted over 250,000 participants with more than 9,500 taking part in 2010, raising in excess of £2.3 million. Although the event had been hugely successful in the

Result:

past, 2011 brought new challenges with the effects of the recession being felt in the non-profit

Fundraisers were effectively engaged and activated by this email activation campaign experiencing

sector. Other issues for the MoonWalk London included the acceptance of online fundraising

outstanding results, contributing to a 22% increase year on year in funds raised per fundraising page.

amongst participants which in 2009 only accounted for less than 50% of all funds raised. In addition there was a desire to enhance the ‘Walkers’ experience by maintaining consistent

raising in excess of £34,000.

branding across the campaign microsite, fundraising pages and e-communications. •

Objective: To create a seamless online fundraising experience that could engage and activate MoonWalk

Within 7 days of the 6 week to go email being sent, 14.25% of inactive fundraisers became activated

In the final week of the campaign, the 6 days to go email activated 426 fundraisers who went on to raise over £46,000.

London Walkers whilst consistently maintaining Walk the Walk’s unique branding. Despite the recession and other barriers relating to online fundraising adoption, MoonWalk London has

Event Fundraising Solution: Everyday Hero, as the official online fundraising partner understood Walk the Walk’s concerns

raised over £3.5 million in online funds (from an overall total to date of £4.9M) for Walk the Walk in 2011.

and developed a fully branded event microsite and fundraising page solution. This solution reflected both the look and feel of the official Walk the Walk website. Everyday Hero also securely processed all funds raised through the event.

Result: The MoonWalk London microsite received almost half a million hits across the six week campaign reflecting its ability as a true user-friendly, engaging and seamless online fundraising platform. The solution also integrated with social media allowing fundraisers to promote their efforts via page sharing whilst also connecting with Walk the Walk on Facebook, Myspace and Twitter. Inline with a 2011 Online Giving Study that found “charity-branded fundraising pages receive up to 38% more in donations compared to generic fundraising pages”, the average amount raised per Walk the Walk branded fundraising pages in 2011 was more than £22 higher than that raised through unbranded fundraising pages built using Just Giving.

Event Microsite

Fundraising Page

Activation Email

(Guy Aubertin – Commercial Director, Walk the Walk)

ENHANCED GIVING

ONLINE FUNDRAISING

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Richer Giving