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We a r e B r o o k + B a y


CONTENTS. I.

BRAND IDENTITY

Our Story Our Purpose and Values Our Audience

II. BRAND VOICE & STRATEGY Brand Touchpoints Brand Personality Brand Slogan

III. BRAND VISUALS

Moodboard and Photography Logo and Variations Guidelines Typography Color Scheme

IV. BRAND EXECUTION Merchandise Line On and Off Amazon Social Media Packaging


BRAND IDENTITY


OUR STORY. Brook + Bay is inspired by our love for water and the free-flowing outdoors. Mixing function and feminine flair, we’ve created outdoor accessories that celebrate the beauty of friendship through fun adventures and laidback lifestyle. At Brook + Bay, we believe in following your heart’s direction. Our biggest blessings are the moments we share making memories with family and friends. We’re part of your every road trip, camping getaway, and beach holiday. Whether you’re roasting marshmallows by the bonfire, or taking the long way home, we’ve created our pieces to suit your everyday adventures.


We are your constant companion in living your curious life. We believe in delivering exceptional quality and style. We offer beautiful accessories that you’ll definitely want to wear year-round. We designed our products to adhere your pursuit of no-frills authenticity. We are just the right amount of flair added to your daily wardrobe. We are comfy but never boring, but most of all, we won’t break your budget.


OUR PURPOSE.


OUR AUDIENCE. Our diverse target audience has a very active social lifestyle. They’re adventurous and laid back. They cherish fun memories with families and close friends. They’re always up for a good time on the outdoors.


BRAND VOICE & STRATEGY


TOUCHPOINTS. Facebook

Instagram Amazon

BRAND Pinterest Email Marketing


PERSONALITY. Character

friendly, warm, and inspiring Tone of Voice

informal and conversational Language

simple and fun Purpose

engage and delight


Warmth and comfort. Everyday.

SLOGAN.


BRAND VISUALS


MOODBOARD. By using fun and memorable outdoor experiences shared between family and close friends, we project warmth and comfort imagery used in our product campaigns. Our photos use pinkish and orange tone filters and presets to project softness and feminine flair. We combine it with bright lightning and clean composition to create raw and pure narrative.


casual outdoor.


summer season


winter season


This is our current logo. This is used in all our product branding and online presence.

This is how our logo looks like in a grid. The clear space around it should be maintained to make it look clean and professional.

Profile for Joanne Velasco

Brook and Bay Draft  

Brook and Bay Draft  

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