Issuu on Google+

2013 Media Kit


Who we are Lowcountry Parent is for moms who want local information about how to plan and manage their busy lives and families. Our unique blend of stories and ideas educates, entertains and inspires our readers to be smarter and better informed moms, wives, friends and individuals.

reaching

Moms

In a recent survey, we learned that our readers are:

89% Women 82% Ages 25-44

84% Have 1-3 children 68% Have children who are elementary age

Matt Winter, a Lowcountry parent and editor of Lowcountry Parent Matt Winter, Manager of Niche Content and Design and Editor of Lowcountry Parent, has been with Evening Post Publishing for more than 16 years. He has won first place awards from the S.C. Press Association for special publications, spot news photography, page design and column writing. He is a founding editor/ manager of Tideline magazine, North Charleston Magazine and My Charleston‌ and is the proud papa of a 10-month old baby boy, Teddy.

Connected:

More than 6,500 fans on Facebook

More than 1,000 followers on Twitter

twitter.com/LParentmag


h

Distribution 42,000 copies of Lowcountry Parent are distributed throughout the tri-county with a readership of 105,000+ per month!

• Elementary school students bring Lowcountry Parent home in their backpacks. • Community locations are chosen with our readership in mind. Distribution sites include doctors’ and dentists’ offices, daycare and recreation centers.

• In Harris Teeter and Piggly

Inside

Wiggly locations throughout the Charleston area.Inside

people

Sudoku D2 ,5 Comics D4 Television D6

• Inside The Post and Courier E

Sudoku E5 Comics E6,7 Television E8 urier.com lor@postandco sa Taylor, ttay Contact: Tere

urier.Com posTandCo

urier.com lor@2postandco ttay201 tem lor,29, Tayber Sep esa ay,: Ter urd Sat tact Con

to Advantage members? ze of e cradelivery shohome fitthat request s s e n t x e he n Lowcountry o Kim Komand Parent. rier.Com posTandCou

$2.3 ance to pay ered New Bal eBalance and lion for its Tru s. ck&Tone line es the French-made ow along comrs a slight resembea oka, which ing shoe but doesn’t ance to a ton to burn more caloms r legs and ake any clai and tone you es and trim blame them? utt. Who can its website, Hoka is According to of two gravity sports ild rd and the brainch Jean-Luc Dia enthusiasts,” ud, who agreed that rmo lNicolas Me in were cha muscle stra fatigue and runners and created the lenges for all ed shoes. super-cushion

Tech Tips

Are friends’ g posts drivin you bonkers? Filter them

eg out your Fac ou’re checkin during your your book news feed and there’s K/stAff lunch break, giving away the DAVID QUIC dly kin dear friend ing of the movie you realist” and “ba maximum surprise end to see this weekend. d the “minim l the super-cushrkehas ned whichnwh Minimum vs. starting had plan s,nd, mea spaile,som ger ce of Hoka, s prie stores, wil counter craze? Fin e rgen frie in Fiv eo eme ther n The d dow picture/vid es bec ome the rke on runner st, ap- With Vibram Ano ma 17th rath ze, the s ma On a cra ted day e g ultr pos few On We ka with pted a ado foot” runninjustighpup sheHo Midwest and pyble twethe t, sta marily in the ioned, ligh of . y uncle ago ugh, your craz CK, Page D2 And sure eno with another screed Please see QUI in has checked idential campaign. about the pres. But one more rant, You love himar you’re going to unm/STaFF and you swe graCe Beah PhoToS BY dfriend him! Day nears, extreme makes han Middleton As Election can be especially forge steel. ts Crazy political pos t he uses to maddening. a lot a stump tha and has d Bob roa rail Uncle its piece of old national chefs. spir a d of dre out kin il of anv owned orks, a homemade p for local and ren on social netw sho dleton made them Quintin Mid in his Berkeley County and more of the made knives come out of y woodwork ever day. h A Pew Researc earOnline Center surveyfound r lier this yea To read a ent perc ut 38 that Q&a abo network cleaning up ok of social e been users hav your Facebo some go surprised by ’ news feed, nds of their frie s. to postand- / political view ld be courier.com In what cou for komando. win viewed as a though, free speech, tolerance and social media users said 82 percent of steps to disconnect take they didn’t e because of differing K/stAff DAVID QUIC with someon tips TAYlOR views. iety of tech BY TER ESA andcourier.com nks to a var screen out a lot of Tha e. can ttaylor@post rac you 5K ng friends and tools, e start the y 52, out alienati e for the Cur the noise with bers, or unplugging ff U.S. Highwa for country Rac tfish Low mem ily en fam and past the “Ca Happy ast year’s Kom the Internet. yourself fromblock updates from sale” sign, the ant restaur porarse tem It’s easy to Hou are sic nds who UA gospel mu Facebook frie er your skin. Hover and the WT Stephen, a rockin’ ily getting undnd’s name, then hover station in St. road leads to a over your friends menu and deselect feaand rollin’ dirt ler surrounded e for steel knives over the Frie s Feed. country Rac Daniel te trai whi Low d nen fade whi ’s Damascus od handles. m, ual Kom s. A horse Middleton Show in New ings under the Circle stadiu by open field but nearby. nt exotic wo 20 at family h a survivor celebraSelecting Settallows you to control ture differe , unseen wit ornies u / ins an is run men beg ates ler nt fun trai Friends of upd Simmons of a one-mile . Behind the shed. Here in s and types You can ollowed by 5K begins at 9:15 a.m be the Philip the amount dinary storage of places, Quin- to femaking. Many people l . from a friend. ates, life m. the timed h family activities you receive kni wherewitha the unlikeliest is making his nd’s status upd wit k he has the of on screen a frie tos, for example, but a day filled funds and awareness, tin Middlet e true, one blade at thin mentor, Jason Knight dle- ONlINE His events and pho ive her music and way to raise country affiliate’s com eves in Mid dreams rece To see a vidaLow leyville, beli should continue to Har mblyn, the raised serves the org t: e. ran eo of Quintin a tim Knight stau video posts. a Facebook Irvine of “Re one, and ton’s talent. 40-year-old is a ector. Money area through grants for ert middleton od Rob mo ies the Not in the s that making a ble” fame has work col- know — can hide stor , r who is ld county service ossi ncie ake You wou I k? Imp fem age nt lity kni wee e son me g, sibi d Net e, go to quiz this from any per a pos call. That year, ne gave Foo one for his last full-timy master bladesmith in y knif tand s and govern well as through trainin e Irvi crib ubs i pos and uns the onl get the ue Guy Fier ers and one of onl courier. app. ast health, as cer information. the ia leag or ght or olin up t dau Y Car gro pos My l e, th RTH can Pag I did. ter a politica y anMid- Sou in the world. the and breast especially suited to fam birthday. CHRIS WO ent oun com/videos at ves. BY 3 enc kni d and you 1 larl If goo e k is 110 ticu Par wer be Chefs like ng fun run one who wants to wal y that is par m. That will Lowcountry his knives to e E3 other storwas time.” dleton, Pag dleton wants their desires. ort it as spa s feed, and and she rep ildren or any the 5K. Registration is rg. er RupPlease see mid d loves life, noying, Megan Bak your new cer rob the object of 27, says he wants rticipating in omenlowcountry.o Leslie Hay woo to let breast can knife remove it from rs will try to blockpel, medical director w.k not Middleton, ns a paring nline at ww ok’s filte determined re. of comprehensive ton sharpe . Facebo futu dle the Mid cer in as joy. can l- rks fly hop breastilar content ial-strength fil- care at the Ho Spa her of her phen works oduction to sim breast and thende his St. Ste more industr “My first introf 16, when my For worod extension s Cancer Centerinsi browse us all aHay ling toldinst the r ng, was at the age -year-old mothe teri of surgery at a, d e professor olin ciat e E5 30-something cancer,” says Hay woo o, Pag an andasso of South Car kom ast sity the bre see iver and se 4 Un had e Plea she ive. Medical . “It was Stag lth to cer is pervas e of ys: Your Hea e during Breast Cancer r. of Charlestonher she had six months says breast cannd most common typ t n’t nce doctors told l around today. It was w going coverag urier.com/breastca nts. “It’s the seco en,” she says, noting tha cer. cer treatme isit postandco live. She is stil of years ago that we kne, cancer in wommon form is skin can sed ing in breast can day ion com gno il a couple irat st dia unt : What’s new using tools such as Car mo exp be l the parties n given an are t women wil she had bee 6: Patients friends and interested “One in eigh cer in her lifetime. The n’s p can my , butrE so to speak.” mother survived thanks to help kee dition. Ild ir 60s with breast ch ween women in the My oldest pa-vIEw forAN FRE Hay wood’s ive chemotherapy. But d on their conast cancer different bet k isEM rE 19. MCGEATHpea DS s and BYshe entngest patient was book to very aggressays wondered if Paryou 23: How is brecifically 20-something BY JUlIE HIN ntry cou Low 100.” Press was overgon Hay wood alw ilar diagnosis. t Compare spe et Detroit Free tien y? the sim eline OF FIRE: The Dra . For would get a g 30, I had my basWIN ier in “To common are methings. land her Sidney Poit itives. How was By Tui T.seSut CER, Page D3 I GS CAN henphe see “On turnin ,” she says. “WPro Whether it’s Richard Dreyfuss 30: false pos cy. Plea o e,” wh am n it was of wome mammogr always knowingage Sir With lov ’s Opus,” Michelle ays: Moxie s 8-12 26: Profiles land and in “Mr. Hol ngerous Minds” 34, I went — . 5, 12, 19 ande battled breast cancer series ors” “Da in arri hav “W of the Pfeiffer attling or Fans of the e Dragonet Prophep in “Music (see below). “Th or Meryl Stre ost inevitable that ers’ stories should find ally entertaining. ge and Heart,” it’s alm eventually cast as ecy” series equdiverse world of dra are welcom rs are one acto d t love this grea acr xie@ ow Foll or you y to mo t war. The s. of to aver tryyou d you re.r stor ast Cancer great teacher ion is somewhat new o red. sen as theyapp adventu Y haYeS/aP mber whons is the as ate l,reci urY Fox/Kerr m-with “Bre your full But the not “You’re the second r.co or a family me d-in 20Th CenT ne han tion is plentifu is. to gourie you, a friend gnosis. postandco linets. Include (address Davis in a sce to Viola Dav said that to me, and I’d jecttrai ase? y always seem all the thewsub your life? Are ’s ez and Viola s sho ry” in number ceived the diaworst part of the dise The stogon person who t about it,” admits the ), Rosie Per pThe dra cer affected it claimed and hel ery,phone be published). left d. can ld m ress brav han the ast cou (fro is l t add ess, bre at ugh e, who as haa n tha Wh selflessn number will not never tho disease? Has tthews native ina- Maggie Gyllen k Down.” humans:nam did you lear real Ma of on by ne St. re. less ired old pho at mo u fighting thed one? Bac Wh and ar nom 47-yearch is insp to er, rageand ? te to the from “Won’t Pho angtos t actress Osc The film, whi some of the themes e life of a lovet and Courier would likeerisomeone else be 250 words or less. Kids will be able to rela their conearned a bes “The Help.” les rediscovers 1’s events, tack aiting for Supereagerly read f so, the Pos . tell us about your exp stories must d teacher who tion for 201 reason why actors are ing dragons and as the series progresses. was s are couragerk for education by join ther k the covered by “W her thin s ear from youast cancer, whether it “I teac e tale ass mo her spa tinuing is becaus a working-cl nce with bre drawn to thatchance to play someis, Page E3 characters forces with lenhaal) fighting to take Please see dav d: Interesting heroic. It’s a larger than life.” What’s goo (Maggie Gyl inner-city school. adventure. thing maybe k Down,” which , over a failing and plenty of : Dark, moody and pos vious reviews In “Won’t BacDavis plays a disWhat’s bad for younger readers. magazine. To see pre ryparent. ay, ent opened Frid wcount sibly too viol go to www.lo chilcom. eman reviews McGeath Fre Lowcountry Parent for dren’s books

o

Lowcountry Parent goes home in students’ backpacks.

Y

Visibility

Ar r ising st ’s y r t n u LOWcO Lowcountry Parent is a recognized brand in the tri-county area, a partner in numerous family events and es emaker hop featured inside the pages of The Post Berkeley knifhim for an edge and Courier. chefs turn to

h t i m s e d bla

Survivinncger

O

breast ca

her of 2 girls onal for mot Fight is pers

nds iola Davis fies V ss e tr c a le ro ons Versati ation in flawed he late to drag her inspir Kids can re

ing up

story ell us your

Lowcountry Parent articles featured in The Post and Courier

A part of the

community: You can find Lowcountry Parent at a number of community events. Local models are featured on our covers and recruited through our annual Cover Kids event which raises money for the Make-a-Wish foundation. At left, kids are happy to see Santa during 2nd Sunday on King Street. Lowcountry Parent sponsored photos with Santa at the event.


Advertising Staff LESLIE SOMMERDYKE, Advertising Sales Manager 843-958-7394 | lsommerdyke@postandcourier.com LILA K. CLOAR, Advertising Sales Representative 843-958-7395 | lcloar@postandcourier.com CAROL MYERS, Advertising Sales Representative 843-745-5875 | cmyers@postandcourier.com

Lowcountry Parent is a publication of Evening Post Publishing. 134 Columbus Street, Charleston, SC 29403-4800


Low Country Parent 2.5.13