Promo MZ Strengthens Its Position In The Mozambican Market The Mozambican event market is booming and strong players are emerging in the business. The Mozambican event agency Promo MZ, part of the DHD Consulting & Holdings Group is one of these companies, with an estimate 175% growth for this year, compared to 2017, following the evolution not only of its holding, but also that African country's economy. Interviewed by Event Point International, Inês Ferreira d'Almeida, Promo MZ Executive Director, said that the agency "invests in several segments of business" and explained the strategy that is being pursued to gain market share in Mozambique. The country's market is expanding and Inês Ferreira d’Almeida assures it has a high "potential". In her opinion, Mozambique "is a very attractive country for international investments, and there has been an increasing sense of demand from companies in this business. The growth in demand is largely due to the economic recovery leveraged by the opportunities generated by massive projects for oil, natural gas and natural coal and complemented by investment opportunities in agriculture, tourism and other sectors," she explained. Among the agency's activities is "the organisation of corporate events, where the production of conferences, galas and institutional events stand out." In addition, Promo MZ bets on "brand activation" which also covers "an area specialised in production of shows" and also in "graphic design". "We have a truly complete offer, and it is a huge competitive advantage to integrate the Consulting & Holdings Group," Inês Ferreira d'Almeida highlighted. The company has already increased sales volume this year by more than 50% over the full year 2017, the agency said, without revealing actual billing data. Inês Ferreira d'Almeida added that the group's commitment to this business area is related to a strategy that aims to "offer partners and customers innovative and complementary solutions to the media business, that is the genesis of the group."
INÊS FERREIR A D’ALMEIDA