Tips for Planning a Conference One way companies can improve their status within a specific industry is by sponsoring a conference. When your business hosts a conference, you are able to position your business in such a way that those in attendance view your company as an industry expert. By being able to position yourself as an event planning expert, you will improve your chances of landing new clients or investors as long as your conference is a success. Location The location you decide to hold your conference can have a huge impact on the overall success of your conference. If your company conducts business on a national scale, you will want to select a conference location that is convenient for everyone who would like to attend. If your conference is held in a remote location, many people will opt not to attend your conference as it is just too difficult to get to. Also, the surrounding attractions in the location where you decide to hold your conference can have an impact on the success of your conference as well. Paying close attention to area attractions will allow you to select the perfect conference location that offers something for everyone in attendance whether it is fine dining, nightlife or other after hours attractions. Guest Speakers
Once you have settled on a nice location for your conference, you will need to think about who you ask to be a guest speaker. You should focus on securing industry experts to speak at your conference as this will give your guests something to look forward to and a reason to attend your event. With high quality guest speakers in attendance at your conference, your attendees will leave your conference feeling as if they learned something valuable about their industry and did not waste their time attending your conference. Schedule The schedule you create for your conference is almost as important as the quality of guest speakers you secure to speak at your event. You could have the best speakers possible but if they are all speaking at the same time, everyone attending your event would not be able to hear what each speaker has to say. It is important that you provide enough time during your conference for your attendees to leave one scheduled event in order to attend another event or speaker. Also, providing your guests enough down time throughout your conference so no one becomes too overwhelmed will also allow anyone attending your conference to leave the event feeling as if they achieved every goal they set out to accomplish before attending your corporate conference. Hosting an industry themed conference is a great way for a company to get their name out there and build some brand recognition. Taking the time to carefully plan the conference your company will host will help you ensure the conference goes off without a hitch. Selecting the perfect location for your guests, hiring the right speakers to address your audience and planning a schedule that is not too overwhelming
will help you run the best possible conference for your company. These are only a few things you should consider in order to become one of the successful event planners. Â
Published on Jan 9, 2013
One way companies can improve their status within a specific industry is by sponsoring a conference. When your business hosts a conference,...