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Be it for residential or investment purposes, we are always ready to match your expectations with future-oriented and risk-f ree Real Estate projects.
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“Event News Magazine WLEPP VIƽIGX EPP SJ YWƉ The event industry, which I have been in for 20 years and approach with love every day, continues to excite all of us all the time. We decided to publish the Event News magazine, as our business, where we touch millions of people should be promoted in a similar manner and awareness about our our companies, partners, projects and sophistication should be increased. Our aim is not only publishing magazines or creating a classic news portal, but also sustaining a publication that shall allows us to reflect our intellectual knowledge accumulation and our distinct aspects about our profession which touches everyone with its contents. We shall be publishing interviews, research topics, market reviews, hot news and all content related to us, through the 'Event News Magazine' and 'eventnews.online'. As soon as we hit the road, we received very important support from the professional organizations, agencies, agents, event venues, hotels, associations and the business world. The postings at our news portal started in 2019, and until now we had the opportunity to deliver our news to millions of people. Event News Magazine is delayed a bit and the most important reason for this is our desire to publish a complete, error-free, eye-catching, informative and high-quality content magazine. My dear friends, I wish our entire industry andour industry stakeholders to have a nice and productive year, and that our Event News Magazine to provide us with light, an open path and value added. Best regards
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In the peaceful atmosphere of Sapanca, a surprise holiday awaits the lovers at Elite World Sapanca Convention & Wellness Resort, which is the largest hotel in the region and in harmony with nature. One of the couples to stay in Elite World Sapanca will have the gift including transportation, accommodation and travel guidance services in Paris. Offering the privilege of a romantic stay in the peaceful atmosphere of nature, Elite World Sapanca is preparing to offer the unique I\TIVMIRGI SJ :EPIRXMRIĆ&#x2026;W (E] 8LI PSZIVW [MPP start to renew their love with couple massage in the biggest wellness hotel of Turkey with a
8.500 square meter SPA area. After a couple massage, which will last for 60 minutes and you can feel the relaxation effect for a long time, you can relax in sauna and steam rooms or spend time in SPA areas. You can choose among mixed grill, meat and chicken skewers, kibbeh, appetizers, mixed fruit plate and unlimited local drinks with a la carte menu prepared by the award-winning 'LIJ 1MXLEX =EPĘĄÂ?ROE]E ERH MXW I\TIVMIRGIH team for dinner at Elite World Sapanca The Grill 3GEOFEĚ&#x2030;Â? 6IWXEYVERX 8LI RI\X HE] EJXIV HMRRIV accompanied by romantic music, a good start for the day awaits you with breakfast served as an open buffet with hundreds of varieties.
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Association Scores Full Points 5YFFI (IHIQER LSWXIH XLI XLMVH of the traditional “Taste of Italian Tastes” organized in cooperation with Atelier Rustico Italy with the coordination of Gastronomy Tourism Association (GTD) and Brand Doctor Gürkan Boztepe. The event took place with the broad participation of Türsab Secretary General Melike Ertekin, Türsab Marketing Coordinator Levent Demirel, Head of Türsab Gastronomy SpecializaXMSR ʔQIV /EVX R 8,= 2ITEP 1ER EKIV %FHYPPEL 8YRGIV /IʡIGMS˓PY Minister of Health and Culture 8SYVMWQ ) &ʳPIRX %OEVGEP 9^FIO MWXER 8SYVMWQ 1MRMWXV] Sƾ GMEPW President of Uzbekistan Gastronomy Tourism Association Gulnoza Odilova, Turkey Guide Chamber President Suat Tural, Alacati AssoGMEXMSR 4VIWMHIRX %PM / VQ ^ S˓PY the luxury segment hotels from Italy, organic food producers and tourism and food industry representatives and members of the association. In the event, which was attended by Italian Consulate Commercial Attache Giovanni Turturiello, Honorary
'SRWYP 3]E ˢ^QMVPM ERH 4VIWMHIRX SJ XLI -XEPMER 8VEHI 3ƾ GI 6MGGEVHS Lendi, the presentation of special wines from different regions of Italy, rich cheese varieties produced by organic and biological methods, local meat products and different gastronomic tastes took place. Gastronomy Tourism Association (GTD) founded with the mission to promote Turkish culinary culture, which has a taste legacy with deep-rooted history to the world, volunteers as a taste embassy introducing gastronomic enrichments of different countries within the scope of cultural relationships in Turkey and contributing to building the goodwill and friendship among cultures. “ATELIER RUSTICO”, which promotes international marketing and promotion of leading Italian brands in the Tourism, Food, Art and Health sectors, also performs organizations of weddings, invitations, meetings and tour organizations in all regions of Italy with the Event Company located in central Venice. 2020-ŞUBAT
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strive to receive were presented to their owners at a ceremony held in Utrecht, the Netherlands. “We have demonstrated the importance of sustainability in tourism once again by winning the Zoover Award given EW E VIWYPX SJ KYIWX VIZMI[W Ɖ WEMH )VOER =E˓G 1IQFIV of the Board of Concorde De Luxe Resort.
,fJn nJf e,f ¹¿f&G e A f& [ ] eJ Wyndham Grand Istanbul Kalamis Marina Hotel has added another important name to its experienced and successful staff. Alp Alpmen was appointed as the Sales and Marketing Director of the hotel. According to the statement made by Wyndham Grand Kalamis Marina Hotel; “Alp Alpmen graduated from Bilkent University Tourism and Hotel Management. Starting his professional career in 2001-2005 as The ERS Coordinator - Business Travel Coordinator at The Ritz-Carlton Istanbul, Alpmen worked as a manager at various levels. Alp Alpmen, who is especially experienced in luxury hotel management, will continue his hotel management life as Sales and Marketing Director under the roof of Wyndham Grand Istanbul Kalamis Marina Hotel ”.
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Â&#x2013; QG Ax[#,f JÂ?Â?nÂ?Â&#x17E; JÂ&#x2013; fnÂš ],,& ,Â?Â&#x17E;J@J,& Istanbul Sabiha GĂśkĂ§en International Airport terminal building has been awarded by the LEED certificate issued by the US Green Building Council (USGBC) at the Golden level. Istanbul Sabiha GĂśkĂ§en International Airport, which was opened on October 31, 2009 and welcomed about 36 million passengers last year, supports the reduction of carbon emissions. )VWIP +ĘŻVEP ')3 SJ XLI Ë˘7+ 7EFMLE GĂśkĂ§en Airport, who made an assessment on the subject, said: â&#x20AC;&#x153;As Istanbul Sabiha GĂśkĂ§en International Airport, we have a structure that lives 24/7. â&#x20AC;&#x153;To reveal what is good about human, society and nature lies at the core of our works and services.â&#x20AC;? 2020-Ĺ&#x17E;UBAT
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Hasan Dinç, Founding Partner of ODS Tourism Agency and Head of Site Turkey, was a guest of Event News. Answering the questions of Event News Editor-in-Chief Umut Kaya, Dinç evaluated the current situation of the tourism sector in the MICE segment. Stressing that the greatest need of the sector is unity and solidarity, Dinç made important evaluations regarding stages of the MICE (Meetings, Incentives, Conferences, Exhibitions) segment that Turkey reached.
Q How did you start working in the tourism sector? -ƅQ EGXYEPP] E QET IRKMRIIV 7MRGI - XLSYKLX XLEX - GSYPHRƅX [SVO MR XLI QET engineering sector due to the conjuncture of Turkey when I was graduated, I started to consider different sectors. At a time when I was thinking where to start, a close friend of mine asked me “would you consider the tourism industry to work in your spare time?” When he asked if I would like to do transfer jobs, I approached positively and met Tursem TourMWQ ERH XSSO Q] Ƽ VWX WXIT MRXS the sector. After a while, in the IEVP] ƅW - KSX E NSF EW E WXEJJ member in Tantur Tourism. I can say that my main professional adventure in the sector started there. I worked at every stage of different departments of Tantur. I loved the sector and the profession ERH MX [EW ʔQʳV ʆE˓PEV XLI JSYRHIV SJ XLI industry and the founder of Tantur Turizm, which paved the way for this. I can say that my biggest chance was to work with a great HS]IR PMOI ʔQʳV ʆE˓PEV - VIGIMZIH EPP Q] TIVWSR al knowledge and foundation of the profession from him, and I also added something to knowledge I learned over the years. Unfortunately, we established ODS Tourism in 1999, thinking that I had to draw a path with the HIIT WSVVS[ SJ PSWMRK ʔQʳV ʆE˓PEV MR ERH XLEX - should now start from somewhere. 2020-ŞUBAT
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;I [IVI EFPI XS VIGSZIV XLI WMXYEXMSR FIGEYWI 8YVOI]ƅW experience and the experience of the individual organizations are in a better position than many other countries. ,S[IZIV XS FI LSRIWX [I GERƅX WE] MXƅW IRSYKL FIGEYWI we have to estimate 5 steps ahead while selling Turkey. To give an example from other markets, the setup of an %YWXVMER IZIV]XLMRK MW VIEH] LI HSIWRƅX LEZI XS I\TPEMR himself or make much effort to convince the guest. But our persuasion processes have to be much different and much more detailed because they always look at Turkey with a different perspective. In this period, it is obvious that there is a perspective stemming from a lack of empathy and sympathy. The damage to the number of European tourists stems from this. On the other hand, an association works in the incentive market in Turkey realized only during the years of crisis. Whenever we have a headache, then we come together and sigh about it. But this is not only the problem of incentives but the country. There is this problem in all sectors. We can manage the MQTSWWMFPI ZIV] [IPP FYX - GER WE] XLEX [I GERƅX WSPZI XLI simplest problems working in solidarity. This, in turn, can delay the arrival of guests in the target markets.
Q What are the working processes of ODS? ODS started to work as a company whose original market was America and that brought MICE guests from abroad to Turkey. Until September 11, we had a boutique structure that only made business with America. We decided to invest in other markets due to the problems that emerged with September 11 and the disturbance in the market, and at this point we have established an active structure in 18 different countries. We are bringing MICE guests from any location abroad to Turkey at 70% rate. In the decline graphic of Turkey started since 2013, some markets stopped, some markets suffered less than others, but we were able to survive thanks to our consistent operating principles, and we continue to work uninterrupted. Q Predominantly global companies prefer ODS. In which ways do they prefer you? The summary of success is to stand behind what you say. In fact, creating this is very simple. If you are telling a story with the program you made, you will stick to the story and organize your work accordingly. So you will ƼGXMSREPM^I XLEX WXSV] [MXL I\GMXIQIRX 8LI QSVI WYGcessful you tell that story, the more successful you will be. When you do a job properly, that job brings you 5-10 different jobs. As we attach importance to detail and still work very excitedly as the whole team, the success of the work increases at that rate. Another important issue is to ask the right questions in the right place, to understand and listen to the other party. First of all, you need to understand what the customer wants. If understood correctly, success also increases. Q How can we win European tourists who don’t prefer Turkey regarding MICE back? Or what should we do as a MICE segment especially for European tourists?
Q SITE Turkey is one of the country’s most important 2+3W MR XLI ƼIPH SJ MRGIRXMZI 'ER [I PIEVR ]SYV IZEPuations about SITE? 8LI WMXI VITVIWIRXW 1-')ƅW ƈ-Ɖ -RGIRXMZI QEVOIX 8LI -Rcentive market is a worldwide market with a $ 75 billion turn over. This corresponds to 7 percent of the total rate of MICE. When you look at the global equivalent of MICE, it has an average of around $ 4 trillion and this is a very serious share. When we evaluate the Incentive market, it IQIVKIW EW XLI LMKLIWX WIKQIRX MR XIVQW SJ TVSƼX QEVgin. Q 8LIVI EVI GSQTERMIW XLEX HS ZIV] [IPP MR XLI 1-') segment. But do you think that the MICE concept has been fully institutionalized on the operation side? No! Although we have a lot of experience in this sector, we can say that we could not fully establish institutional structures and processes because we could not succeed MR [SVOMRK MR YRMX] ERH WSPMHEVMX] 0IXƅW VIQIQFIV XLI processes with crisis. There were important problems in the sector. Can they be overcome? Absolutely. However, order can be established by making the right planning as sector representatives. When I give a general evaluation, we, as sector representatives, are moving away from each other on a good day. While it is necessary to be together in both good and crisis days in order to shape the planning and the future, we may have problems in achieving this. Q ,S[ HS ]SY IZEPYEXI XLI WIGXSVƅW LYQER VIWSYVGI processes? At which point we are at in terms of qualiƼIH LYQER VIWSYVGIW# - GER WE] XLEX UYEPMƼIH LYQER VIWSYVGIW EVI SRI SJ XLI most important issues that have emerged especially in recent years. While a group has been coming back for the 2020-ŞUBAT
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past few years, many people who will ensure their true efƼGMIRG] LEZI KSRI EFVSEH 7XYHIRXW [LS ORS[ XLI WIGXSV and receive tourism education turn towards different sectors. They do not want to look for a job in a problematic process and environment. Of course, this issue creates a gap for the industry and for us. When we ask where the next generation will come from, we cannot respond.
Q Do you think there is a problem for any agency that LEW EKIRG] GIVXMƼGEXI XS GEVV] SYX 1-') STIVEXMSRW# Everyone and every institution should do business in XLIMV S[R ƼIPH .YWX EW - EQ RSX HSMRK FYWMRIWW MR XLI local market, someone else has to do business in his/ LIV S[R WTIGMEPX] -J IZIV]SRI HSIW IZIV] NSF MX [SYPHRƅX work like that. We cannot ensure quality and sustainability. We need people who do honest and quality jobs in our profession and in our distinguished WIGXSV ;I WLSYPH HIƼRMXIP] FI EFPI XS move to a system with principles.
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Q Do you think that a complete point SJ ZMI[ MW IWXEFPMWLIH MR XIVQW SJ MICE segment in Turkey? Not yet! This issue exists in some associations and institutions that support each other. When we look at the whole, communication between associations is very little. It is necessary to come together. Of course, not everyone should wait and someone should start this. While dealing with NGO affairs, there should not be a second agenda. If our main goal is to support MICE sector of Turkey, we need to set on this journey without regarding the interest of our own companies. A decision does not necessarily have to support Q] GSQTER]ƅW MRXIVIWXW -J [I GER ETTVSEGL [MXL XLMW TIVspective, we can solve everything in a very short time. It is necessary to take a decision in such a way that it can be under TÜRSAB, in subsidiary, in an institution where parallel working is required. Even the cooperation of TÜROB and TÜRSAB eliminates many problems. Let MICE alone, TÜRSAB and TÜROB fail to work together. 8LI] HIƼRMXIP] LEZI XS FI MR XLI WEQI RIX[SVO ;I EVI also a dynamic country and we are developing very fast. 0SGEP 1-') MW RS[ QYGL FIXXIV [LMPI PSGEP 1-') HMHRƅX even exist 30 years ago. When it comes to education, you cannot even encourage students studying tourism XS WXE] MR XLI MRHYWXV] =SY GERƅX VIXEMR XLI I\MWXMRK UYEPMƼIH WXEJJ ;LIR XLI XVEMRIH QERTS[IV [LS ORS[W IZIV] NSF MW PSWX XLIVI EVI KETW MR XLI ƼIPH SJ LYQER VIWSYVGIW
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Ĺ&#x201E;ĂĄÄşÄ&#x2C6; Ä§Ĺź ĆŤÄ§ĹźÄ¤ Ä˝Ĺ?ĆŞÄ&#x2C6; Deniz Dikkaya was born in Sorgun in 1977. He graduated from Dokuz EylĂźl University, Department of Tourism and Hospitality in 1998. He started his career in his industry in the first week of his education at the university, as a night bellhop, in one of Izmirâ&#x20AC;&#x2122;s wellknown city hotels and later as a receptionist. Unlike his friends at school, he worked in the school during the day and at the hotel at night and entered the sector in a quicer and active manner. When he was 29, he started to work as a corporate sales officer in one of the 5-star hotels of Istanbul to make a career on the sales side of tourism; after working as a sales and marketing manager at various hotels for many years, finally he joined the Divan family, Turkeyâ&#x20AC;&#x2122;s largest domestic hotel chain.
Q *VSQ XLI ĆźVWX QSQIRX ]SY LEZI WXEVXIH XS [SVO MR XLI tourism industry, what does EGGSQTPMWLMRK ER IJJIGXMZI REQI by taking part in many different works bring together? While working for my own brand, it is also a pleasure to produce projects for the tourism sector, which is the locomotive of Turkey where millions of people live on and to contribute to the current activities. 8LI QSVI WEGVMĆźGIW ]SY QEOI JSV the tourism family and for its future, the more the sector pays this off. As I am aware of this, I have a special interest in the growth of my tourism network. Q Doesnâ&#x20AC;&#x2122;t it take a lot of energy and time to show great rigour to all the work you are dealing with? They say whatever you make, make MX [MXL PSZI WS -Ć&#x2026;Q PSSOMRK EX EPP Q] life with this point of view. Instead of being an ordinary tourism professional, I was always aware
that I had to do whatever it takes to be one of the best tourism professionals, I never had the overtime concept and I enjoy so much living 24 hours a day. When we lose our loved ones due to many reasons who were tourism professional working zealously once, I sticked in my mind that you should never forget that life is actually very short. I can say my energy comes from my love for my work, my friends and my family. Q You LEZI QEHI E RI[ WXEVX in December as the Sales and 1EVOIXMRK (MVIGXSV SJ (MZER ,Stels Group. How did this process HIZIPST# I have worked in various international chain hotels for many years in different positions and made a huge global investment in my career pool, I had the opportunity to learn in detail what these chains are doing to become big brands, to what they pay attention, their 2020-Ĺ&#x17E;UBAT
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more compared to the sea, sand and sun tourism. I will strive to produce projects to bring more revenue to Divan hotels from these two products of tourism. . Q ,S[ MW XLI EXXMXYHI SJ XLI (MZER ,SXIPW +VSYT EFSYX MICE tourism? Is it among its priorities? In Divan Hotels Group there is a lot of hotel investments about the different branches of tourism, since we have several hotel and event venues that are constituted with E WTIGMƼG 1MGI XEVKIX ERH SJJIV WIVZMGIW MR XLMW VIKEVH we pay special attention for developing constant relations with Mice stakeholders both individually and as the organisation. . Q ,S[ HS ]SY IZEPYEXI XLI XSKIXLIVRIWW SJ 8SYVMWQ and MICE? Do you think the two concepts are a whole?
growth planning, the importance they give to education and their standardization efforts for sustainability, but on one side of my mind and heart, I had the ideo of one day to work for a very special Turkish hotel brand and share my experiences, I felt the right time had come and, after a long negotiation phase, I joined the Divan family with great excitement. . Q ;LEX HMJJIVIRGI [MPP XLI (MZER KYIWXW WII [MXL ]SY# Although Divan Hotels is already a very successful hotel chain, in particular, we will work closely with our sales teams to increase the recognition of the brand both locally and abroad and to ensure that the hotels in the W]WXIQ EVI TVIJIVVIH MR XLI ƼVWX TPEGI FSXL F] XLI EKIRcies, companies and global markets, and I have full faith that we will soon have good results in return. . Q (S ]SY TPER XS WMKR SR RI[ MRMXMEXMZIW MR (MZER SR behalf of MICE and Gastronomy Tourism? Or what kind SJ E WXVEXIK] HS ]SY TPER XS HIZIPST MJ MXƅW RSX E XST secret? I take part in various tourism NGOs and devote time to relevant tourism organizations. The reason I have a separate interest for the work of I-Mice and Gastronomy Tourism Associations, of which I am currently their member, is that I believe that the contribution of these two brand aspects of tourism to our industry is great, today, the two branches that there is immediate returns JSV XLI MRZIWXQIRXW MR XLI [SVPH XSYVMWQ ƼKYVIW EVI XLI Mice – Congress and Event Management and gastronomy tourism works, and that in both products the rates of per capita tourism spending have at least 5 times
As you know, I make a TV show that is on the air every week and takes a picture of the tourism sector, Mice is the subject we talk most in these programs and get opinions from industry guests. I believe that not only institutions but also the Ministry of Tourism and the NGOs should think more about the Mice market, which is able to increase the revenue to be obtained from tourism, which can receive more effective returns at less cost and which can increase the quality of the service. . Q Why does or should the customer who wants to put JSV[EVH E TVSNIGX MR ER] SJ XLI (MZER ,SXIPW TVIJIV (MZER# We agree that the most important difference of the Divan hotels is the superior service standards, as it is known by the entire tourism sector, especially for those who want XS QEOI IZIRXW ƼREPM^MRK LMKL UYEPMX] ERH XVSYFPI JVII organizations is the main priority and they have access to this service in the most comfortable way in the Divan Hotels. Another point is that the high perception of reliability of the Divan brand is a separate point of attention for event planners. Q ;LEX OMRH SJ MRRSZEXMSRW [MPP XLIVI FI MR XLI (MZER by 2020? What kind of differences will be offered, especially in large-participation projects such as the business meetings? I can say that 2020 will be a year of intensifying efforts to improve the existing quality for the Divan hotels. We WXEVXIH XS KMZI XLI ƼVWX WMKREPW SJ XLMW F] TEWWMRK XS XLI most updated version of our existing group website, divan.com.tr. We now have a more convenient, useful and interactive site and it will constantly update itself according to future innovations. As Divan hotels, we are coming with projects that will meet more technology with our customers. With another new application, D-Life application, we will raise the service standards of our guests staying in our hotels. In addition, our loyalty program, which will increase the brand loyalty of our guests staying in our hotels and the contacts who make reservations, will also be launched later in this year.
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Q 1WW &EĚ&#x2030;EO GER ]SY XEPO EFSYX &Ć&#x2026;)ZIRX# ]IEVW EKS [LIR WIXXMRK YT XLI &Ć&#x2026;)ZIRX [I LEH E manifesto that would contribute to the industry, as a kind of uprising: Event agencies are not only field application agencies, they can also be creative, and 360-degree marketing can make sense with wellplanned and properly managed creative events. For this very reason, we chose our name as Trend & Event setter Company; we tried to give this manifesto what it deserved. It was our point of view to do something for the first time, to make the event meaningful by creating content specific to the event, to contribute to the brief with integrated solutions, and to realise all these ideas together through our reliable parties. As the agency, our long-term and sustainable brand collaborations, and creative solutions implemented with reasonable budgets form the core of our values.
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Event is not just field application P?HĆ ;A?H=C?Ĺź G;Ć&#x2018; ;FMĹ? JLIPC>Ä&#x201D; =L?;NCPÄ&#x201D; Q?FĹ? JF;HH?Ä? ;HÄ? JLIJ?LFĆ&#x2018; G;H;A?Ä? ?P?HNĹź QCNÄ˝ >?AL?Ä&#x201D; G;LE?NCHÄ´
Q ;LEX OMRHW SJ TVSNIGXW HS ]SY HIZIPST EW &Ć&#x2026;)ZIRX# %W &Ć&#x2026;)ZIRX [I EVI RSX EJVEMH XS SJJIV GVIEXMZI GSRXIRX and develop 360 projects. When we come together with our brands for a new product, launch or any event, we listen to them and offer solutions on platforms suitable for the brand & project in order to create a common language, from one-to-one contacts to digital reflections, while meeting with the target audience. Q What are your companyâ&#x20AC;&#x2122;s experiences and gains in the industry? B â&#x20AC;&#x2DC;Event is an agency whose purpose is to break the ground. Its promise has been that big dreams can come XVYI JVSQ XLI ZIV] JMVWX HE] 8LEXĆ&#x2026;W [L] MX GSQTVMWIW E team eager to find new content and follows trends in many branches. We constantly follow the industry and try to find what is not done. For example, in our first three years we realised 3 major events which were not done before in Turkey and these projects brought a big voice both in terms of interaction and PR. This enabled the brands to position us as a more creative and bolder agency, unlike other agencies. Q ,S[ [SYPH ]SY HIWGVMFI E WYGGIWWJYP IZIRX# A successful activity means correct communication and correct experience. If the information to be given is given at the right place and time, if the conditions support the purpose of the product and the reason for its existence, if the benefits and privileges provided by the product or the campaign are clearly emphasised, this means the event is planned correctly Besides all these, staying in mind, being differentiated and being talked are important criteria that also reinforce the success of the event while supporting the brand awareness. Being innovative is the most important skill in a competitive environment where thousands of brands touch the target audience for the same purposes and try to win it. Q Do you find the customer briefs sufficient? I do not want to make a generalisation here, but I can easily say that the number of brands that know and express what they want is increasing day by day. A few years ago the briefs remained in the air; similar expectations were expressed with similar sentences independent of the product and the campaign. Nowadays, the marketing teams are much more equipped and specialised in their fields. If the brand knows what it wants, the brief is always much clearer.
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Q ;LEX HSIW XLI IZIRX WIGXSV QIER XS ]SY# I see the event sector as the developed muscle of marketing that creates warm contact, creates sincerity and offers accessibility. Brands you see right next to you, not behind the screens. Not automatic response systems but fields where you can communicate openly with the individuals. Not giant wall posters, but real-life times where eye contact is possible. I believe that the most powerful marketing method that people find and experience the brand and product in their own life is event marketing. Q (S ]SY XLMRO LSXIPW ERH IZIRX ZIRYIW ERH GSRKVIWW ZIRYIW MR SYV GSYRXV] EVI WYJJMGMIRX JSV MRXIVREXMSREP organisations? What do you say when you compare with the world in terms of infrastructure and comfort? I definitely do not think. I can say that the subject we have the biggest difficulty in realising the projects is the choice of the venue. Number of venues that can carry the concept we have created, add value to the event in terms of both application and complementarity and offer comforting infrastructural solutions is very few. When the number of participants increases, limiting the options to 5 -6 shows how much the need is. I believe that the lack of the venues and their uniformity may even be a cause that we are not preferred in international organisations. Q Through social media? Or does the data obtained by the end user by tapping or tasting within the WGSTI SJ ER IZIRX TVSHYGI TSWMXMZI VIWYPXW ERH increase the sales? In fact, comparing social media with an event or a medium to another one does not lead us to a correct conclusion. Because when you use a channel, it is important what you use that channel for. For example, you can use social media to support online sales; or you can also see this as a reputation management channel. You can make an image campaign on TV, or a product discount campaign... However, I still have to say that event management differs from these channels. This gives the brand an opportunity for directly contacting its consumer and having experience. While other communication channels only provide access to the target audience, events create the opportunity to touch that audience directly. We attach importance to social media integration in every project we prepare, and we definitely recommend its use. We are expanding efficiency by reaching more people with low budgets, and we enjoy the fast communication capacity of this channel. And we know that social media projects are supported by an event either at the launch or the final phase of the project. For this reason, we should not consider these two powerful channels apart from each other under XSHE]ƅW GSRHMXMSRW
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We take every step required by institutionalization in our 20th year Ă Ä&#x201D; GĹ&#x;Ć CGJILN;HĆ CMMOÄ&#x201D; @IL OĹź CĹź NB;Ć ĂŹ FCPÄ&#x201D; <LI;>=;MĆ CĹź MN;LNCHÄ´ ;Ä°?L NBÄ&#x201D; <OMCH?MĹź MN;LNĹź ;HÄ? NBÄ&#x201D; ;O>C?H=Ä&#x201D; CĹź NB?LÄ&#x201D; FĹ? QILĹ&#x17D; CĹź >IHÄ&#x201D; @IL NBĹ&#x;Ä&#x201D; @?Q BIOLĹź Ă Ä&#x201D; JF?;MOLÄ&#x201D; I@ B;PCHÄ´ NBÄ&#x201D; ?P?HĆ =IGJF?N?Ä? QCNÄ˝ MO==?MĹź CĹź ;FĹ? QILNÄ˝ CĆ
Mavi Event Technologies operates renting activities in the professional sound, light, music, stage, truss, LED Display, video systems and TV technical fields in every branch of the event industry. It provides technical infrastructure and production services in the fields of sound light - music (Mavi Sound Light Music Systems) stage, podium systems, elevations and backdrop systems and LED Display systems, professional TV Technical and rental services. It also provides services in many areas such as launches, meetings, conferences, festivals, concerts, promotions, wedding and invitation organizations, Clips, Tv shows, fashion shows, sports activities, spring festivals, DJ services to activities such as special invitations and live performances, technical infrastructure and production services, projection devices and LED screens rental. In short, it provides all the technical infrastructure and complementary services needed for any event to take place.
Q Can you tell us about your company's I\TIVMIRGI ERH EGLMIZIQIRXW MR XLI WIGXSV and across our country? Mavi Event Technologies has matured through a variety of experiences from the years it was first founded to this day. Today we get the chance to be a part of very beautiful projects together with our machine park and our experienced team. In Mavi, we have our operations or supervisors with Mavi culture who are included with our most important principles. We are careful not to take work over the capacity of this team. Q (S ]SY FIPMIZI XLEX XLI )ZIRX 7IGXSV MW institutionalized enough in our country? In order to be institutionalized as a sector, sector stakeholders also have to believe in institutionalism, and as you know, this is reflected in costs. Just at this point, when the "purchasing" departments of companies designing events do not want to bear these
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costs, the institutionalization tower collapses onto the smallest supplier. Despite all this, in our 20th year, we take every step we need to institutionalize. Q 60 different business lines are working JSV XLI IZIRX WIGXSV XS VIEPM^I E TVSNIGX %VI these studies rewarded? I'm not sure if the number is more than 60 or less. Because so many components come together to make an event to happen. Believe me, even at 60 or 600, in those few hours the job have to be overcome with success without anyone making any mistake. The most important issue here is that a live broadcast starts after the business starts and the audience is there in general. All work is done for those few hours. You may not always be sure of the financial consequences, but the pleasure of having the event completed with success is worth everything. Q (S ]SY XLMRO XLEX LSXIPW [MXL IZIRX ZIRYIW ERH QIIXMRK GSRKVIWW ZIRYIW EVI sufficient for international organizations? In our recent history, we had a very good momentum, especially in terms of events and congress. Between 2010 and 2015, neither the convention center nor the venues remained adequate. We are still hopeful in these days, when we are recovering as a sector, despite the last few years. Q Via social media? Or does the data obtained by the end user by touching or XEWXMRK ER EGXMZMX] TVSZMHI E TSWMXMZI VIWYPX# In fact, the reason for collecting these data is not based on sales, but on strengthening the road to sales. The results of studies on customer experiences in the new world are based on strengthening the brand and separating it from the other. Social media is just one of those tools. As a stakeholder of the event industry, we try to show what people experience as a result of working with us in our social media. As an institution, we believe that social media has taken on this complementarity on behalf of our own sector.
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7MRIQ Ę&#x201D;^]EPĘĄÂ?R WXYHMIH -RXIVREXMSREP 4SPMXMGW EX 8YVOY University in Finland and graduated from Bilkent University, Department of International Relations in 2008. She started her career by taking part in the marketing department of Nestle Nutrition, one of the leading companies MR XLI JSSH MRHYWXV] 7LI XSSO LIV Ćź VWX WXIT MR XLI SVKERM ^EXMSR ERH IZIRX QEREKIQIRX LIVI 7MRIQ Ę&#x201D;^]EPĘĄÂ?R PEX er switched to ZED Event Management and Consultancy Company due to her interest and curiosity towards this Ćź IPH 7LI [SVOIH XLIVI JSV XLVII ]IEVW EW ER I\IGYXMZI MR major international projects. 7MRIQ Ę&#x201D;^]EPĘĄÂ?R [LS [IRX XS 'EREHE 8SVSRXS FIX[IIR the years 2014-2016 to study on Event Marketing and -RXIVREXMSREP )ZIRX GSQTPIXIH LIV QEWXIVĆ&#x2026;W HIKVII LIVI at the Centennial College. After returning from Canada, Ę&#x201D;^]EPĘĄÂ?R WXEVXIH XS [SVO EW 7EPIW ERH 1EVOIXMRK 1EREK er at the HaliĂ§ Congress Centre and continued her career EW ER IZIRX ERH QEVOIXMRK QEREKIV EX XLI (SË&#x201C;YĚ&#x2030; +VSYT and then the Scala MICE. 7MRIQ Ę&#x201D;^]EPĘĄÂ?R GSQQMWWMSRIH MR MRXIVREXMSREP EWWSGM ations such as the MPI-Toronto (Meeting Professionals International) and the PCMA Toronto (Professional Convention Management Association) is now a member of the board of directors of the SITA Turkey (Society of 8VEZIP )\GIPPIRGI 7MRIQ Ę&#x201D;^]EPĘĄÂ?R [LS LEW [SVOIH EW a project manager in nearly 100 international projects and organizes events in about 15 different destinations, summarises the initiative and the start of the Grand Pera as follows: â&#x20AC;&#x153;With the PUB-Publicity For Unusual Brands brand I founded in October 2018, I aimed to bring a differIRX ERH GVIEXMZI FVIEXL XS XLI WIGXSV MR XLI Ćź IPH SJ IZIRX - event marketing, brand and venue marketing. About three months ago during this journey, upon the job offer from Ă&#x2013;zak Global Holding, I became the M.I.C.E. managIV SJ %RXEP]E )PE 5YEPMX] &Ęł]ĘłO]EPÂ? 4IVJSVQMRK %VXW ERH &I]SË&#x201C;PY +VERHTIVE ZIRYIW Q +VERH 4IVE MW EQSRK XLI QSWX MQTSVXERX IZIRX ZIRYIW MR -WXERFYP ;L] MW +VERH 4IVE MQTSVXERX JSV -WXERFYP# Grand Pera, located in the heart of the Istiklal Avenue since the 19th century, stands out as a new generation PMZMRK GIRXVI [LMGL FVSYKLX 'IVGPI HĆ&#x2026;3VMIRX SRI SJ XLI
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most valuable historical buildings of Istanbul, to its former glory with a world-class restoration quality; introducing Emek Stage with the future generations with a sustainable understanding, and presented to the service of culture, art, entertainment, fashion and gastronomy. When we say that the Grand Pera which is shaped with an approach integrated with the street in line with the TEWWEKI GSRGITX XLEX VIƽIGXW XLI WTMVMX SJ &I]S˓PY ERH XLI GSRGITX SJ ƈ&I]S˓PY %KEMRƉ [MXL MXW FVERH QM\ HIXIVQMRMRK XLI XVIRHW [MXL MXW KEWXVSRSQ] ƽSSV MR XLI concept of “gastrocity” and entertainment venues comTEXMFPI [MXL XLI XI\XYVI SJ &I]S˓PY SR XLI E\MW SJ QSHIVR and international standards, I can emphasise that it is an important event venue for Istanbul. Q ;LEX MW XLI QEMR JEGXSV MR +VERH 4IVEƅW FIMRK XLI GIRXVI SJ EXXIRXMSR [MXL MXW LMWXSVMGEP XI\XYVI VIGSKRMXMSR ERH XLI STTSVXYRMXMIW ERH TSWWMFMPMXMIW MX SJJIVW# 1] ƼVWX ERW[IV XS XLMW UYIWXMSR MW LMWXSV] - XLMRO MX EPWS contains a story together with the history. Each of our LEPPW LEW E WXSV] 'IVGPI Hƅ3VMIRX 7IVOMPHSV]ER SRI SJ XLI QSWX QEKRMƼGIRX FYMPHMRKW SJ &I]S˓PY EPWS ORS[R as the Great Club, was built as a residence by the statesman Abraham Pasha, who lived between the years of ERH TPE]IH E VSPI MR XLI 3XXSQER )QTMVIƅW relations with the West. Its architecture was undertaken by the Ottoman citizen architect Alexandre Vallaury, who brought very important works to Istanbul and combined the values of the Ottoman culture and the West in his works. It is the widest facade building of the Istiklal
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)1)/ 7%,2)7Ë˘ 1MQEVPÂ?Ë&#x201C;Â?RÂ? 6EJEIP %PKYEHMĚ&#x2030;Ć&#x2026;MR ĘłWXPIRHMË&#x201C;M 7MRIQE ]Â?PÂ?RHE EĘĄÂ?PQÂ?Ě&#x2030; MPO EHÂ? SPER Ć&#x2C6;1IPIOĆ&#x2030;M JMPQ TIVHIWMRMR MOM ]ERÂ?RE ]IVPIĚ&#x2030;XMVMPQMĚ&#x2030; WEVÂ? XYVYRGY VIROPM Ć&#x2C6;EVX RSYZIEYĆ&#x2030; XEV^Â? QIPIO LI]OIPPIVMRHIR ZI ^SVYRPY SPEVEO WMRIQE]E KMVMĚ&#x2030; MĘĄMR OYPPERÂ?PER 1IPIO %TEVXQERÂ?Ć&#x2026;RHER EPQÂ?Ě&#x2030; 7SR ]Â?PHÂ?V Ë˘WXERFYP *MPQ *IWXMZEPMĆ&#x2026;RMR ERE QIOĘ&#x153;RÂ? SPEVEO LM^QIX ZIVIR )QIO 7MRIQEWÂ? MĚ&#x2030;PIXQIGMPIVMRMR XĘłQ ĘĄEFEPEVÂ?RE VEË&#x201C;QIR JM^MOWIP ]IXIVWM^PMOPIV ZI WMRIQE WIZIVPIVMR MPKMWM^PMË&#x201C;M KMFM RIHIRPIVPI 8IQQY^ Ć&#x2026;HE OETÂ?PEVÂ?RÂ? OETEXQEO ^SVYRHE OEPHÂ? (ELE WSRVE ]ETÂ?PER ĘĄEPÂ?Ě&#x2030;QEPEVPE FMVPMOXI )QIO 7MRIQEWÂ?Ć&#x2026;RÂ?R XEVMLM 'IVGPI HĆ&#x2026;3VMIRX FMREWÂ?RÂ?R EWPÂ?RE Y]KYR FMV Ě&#x2030;IOMPHI ]IRMHIR Ë˘W XERFYPĆ&#x2026;E OE^ERHÂ?VÂ?PQEWÂ? )QIO 7MRIQEWÂ?Ć&#x2026;RÂ?R XEĚ&#x2030;Â?REVEO WĘłVHĘłVĘłPIFMPMV ZI WEË&#x201C;PÂ?OPÂ? FMV ^IQMRI OEZYĚ&#x2030;XYVYPQEWÂ? LI HIĆ˝IRIVIO VIRSZEW]SRY ]Â?PÂ?RHEOM SVMNMREP TVSNI]I FMVIFMV Y]KYR SPEVEO KIVĘĄIOPIĚ&#x2030;XMVMPHM Q +VERH 4IVE MĘĄMRHI JEVOPÂ? FMV ĘĄSO IXOMRPMO EPERÂ?RÂ? FEVÂ?RHÂ?VER FMV QIOER &Y QIOERPEVHE RI XĘłV TVSNIPIV LE]EX FYPY]SV# %WPÂ?RHE QIOER SPEVEO WEHIGI OMVEPEQE ]ETQÂ?]SVY^ IXOMRPMOPIVI VYL OEXÂ?]SVY^ )OMT SPEVEO TVSNIPIV ĘłVIXMT XEWEVPE]Â?T LE]EXE KIĘĄMVM]SVY^ 1IWIPE FYRPEVHER FMV XERIWM %VEPÂ?OĆ&#x2026;XE KIVĘĄIOPIĚ&#x2030;XMVHMË&#x201C;MQM^ Ć&#x2C6;%POÂ?Ě&#x2030;PEVPE ]EĚ&#x2030;EXÂ? ]SVY^ Ë˘RGIWE^ >IOM 1ĘłVIR (SË&#x201C;YQ +ĘłRĘł ERQE KIGIWM Ć&#x2030; &Y IXOMRPMO S OEHEV ĘĄSO MPKM KĘŻVHĘł OM 2MWER ZI ,E^MVER E]PEVÂ?RHE XIOVEV ]ETQE]Â? HĘłĚ&#x2030;ĘłRĘł]SVY^ 'IVGPI (Ć&#x2026;SVMIRXXE KIVĘĄIOPIĚ&#x2030;XMVHMË&#x201C;MQM^ 2IXĆ˝M\ HM^M PERWQERÂ? IX OMRPMË&#x201C;M 6IHFYPP +EQI ;EV +VERHTIVE %ĘĄÂ?O 1MOVSJSR 7EPWE &EXGLEXE (ERW +IGIPIVM 3PI 7[MRK 4EVX] 1IV
Street, which was opened with a ceremony in 1883, and XLIR MX LSWXIH XLI 'IVGPI HĆ&#x2026;3VMIRX &MK 'PYF [LMGL [EW PEXIV VIJIVVIH XS EW SRI SJ XLI ĆźVWX WSGMEP GPYFW SJ XLI Ottoman Empire. Although the ownership of the building changed hands SZIV XMQI MXW JYRGXMSR HMH RSX GLERKI 'IVGPI HĆ&#x2026;3VMIRX LEW FIGSQI XLI GMX]Ć&#x2026;W QSWX MQTSVXERX WSGMEP GPYF MR &I]SË&#x201C;PY MRGPYHMRK XVEHI ERH WLSTTMRK [MXL MXW WLSTW WIVZMRK MR HMJJIVIRX ĆźIPHW XLI QSWX IPIKERX WLSTW ERH distinguished tailors of Istanbul. However, the fate of the building changed after the club moved from here. Although it was registered as a historical building in the late 1970s, some parts of the building island behind it ERH 'IVGPI HĆ&#x2026;3VMIRX [IVI YWIH JSV TYVTSWIW WYGL EW E XI\XMPI [SVOWLSTW ERH [EVILSYWIW *SV XLI 'IVGPI HĆ&#x2026;3VMIRX FYMPHMRK [LMGL WYJJIVIH KVIEX HEQEKI JVSQ XLI ĆźVI that started in the textile warehouse in 1983, began the HE]W SJ EFERHSRQIRX EJXIV XLI ĆźVI 8LI FYMPHMRK [LMGL witnessed the history, was destroyed in time, its roof collapsed, it became a shelter for the homeless and one of the most valuable buildings of Istanbul was abandoned to its destiny in this manner. 'IVGPI HĆ&#x2026;3VMIRX GSQTPI\ [EW HIGPEVIH EW E Ć&#x2C6;6IRSZEXMSR %VIEĆ&#x2030; F] XLI &I]SË&#x201C;PY 1YRMGMTEPMX] MR EGGSVHMRK XS the law number 5366. Following the approval of the â&#x20AC;&#x153;Renewal Boardâ&#x20AC;? that was released in 2009, the renovation process of the building island which includes the hisXSVMGEP 'IVGPI HĆ&#x2026;3VMIRX FYMPHMRK ERH )QIO 'MRIQE ERH [LMGL LEW FIIR HIĆźRIH EW Ć&#x2C6;'IVGPI HĆ&#x2026;3VMIRX 'SQTPI\Ć&#x2030; has actually started. As a result of the project studies, [LMGL MRGPYHIH XLI 'IVGPI HĆ&#x2026;3VMIRX GSQTPI\ MRGPYHMRK the Emek, and conducted under the name of the â&#x20AC;&#x153;Grand 4IVEĆ&#x2030; XLI VIWXSVEXMSR [SVOW SJ 'IVGPI HĆ&#x2026;3VMIRX [LMGL was registered as a 1st degree historical monument, were completed and it was brought back to life.
Emek Stage The cinema, whose architecture was undertaken by 6EJEIP %PKYEHMĚ&#x2030; [EW STIRIH MR ERH MX XSSO XLI MRWTMVEXMSR JSV MXW ĆźVWX REQI Ć&#x2C6;1IPIOĆ&#x2030; %RKPI JVSQ XLI yellow-orange coloured â&#x20AC;&#x153;art nouveauâ&#x20AC;? style angel sculptures located on both sides of the screen and the Melek Apartment, which is necessarily used to enter the cinema. Emek Cinema, which has been serving as the main venue of the Istanbul Film Festival for the last 20 years, had to close its doors in July 2009 due to reasons such as physical inadequacies and indifference of the movie lovers, despite all the efforts of its managers. With the subsequent works, the renovation of the Emek Cinema, [MXL XLI EMQ SJ VIKEMRMRK XLI 'IVGPI HĆ&#x2026;3VMIRX FYMPHMRK XS Istanbul, and transfer of the Emek Cinema for giving it a sustainable and healthy ground was carried out just in accordance with the original project in 1924. Q +VERH 4IVE MW E ZIRYI [MXL QER] HMJJIVIRX IZIRX EVIEW ;LEX OMRH SJ TVSNIGXW GSQI XS PMJI MR XLIWI TPEGIW# In fact, we are not just renting as a venue; we add spirit to events. As a team, we produce, design and implement projects. For example, one of them is â&#x20AC;&#x153;We live with applause, Incesaz Zeki Muren Birthday commemoration nightâ&#x20AC;? held on December 6th. This event attracted so 2020-Ĺ&#x17E;UBAT
GIHIW *EWLMSR[IIO /IRX *1 4YF 7XSV] 8LVS[FEGO TEVX] ˢWXERFYP 8EXXSS *IWX 4YQE 0ERWQER 8YFSVK :MRXEKI (MWGS )QIO 7ELRIWMRHI KIVʡIOPỈXMVHM˓MQM^ ˢWXERFYP (IZPIX 7IRJSRM 3VOIWXVEW /SRWIVM &MPM̉MQ ʔHʳP 8ʯVIRM *YXYVI 'SQQIVGI /SRJIVERW %PX R ʔVʳQGIO ʔHʳP +IGIWM 8SWJIH ʔHʳP 8ʯVIRM 1MWW 8YVOI] 1SQXEPOW +IPIGIO %RRIHIR FẺPEV OSR JIVERW &Y ʯVRIOPIVMR H ̉ RHE JMPQ KEPEPEV OYVYQWEP XSTPERX PEV HEZIXPIV Hʳ˓ʳRPIV ʯ^IP KIGIPIV OSRWIVPIV QSHE ZI HIVKM ʡIOMQPIVM JMPQ ZI HM^M ʡIOMQPIVM WIRJSRM PIV XM]EXVSPEV ZI IXOMRPMO ʡEX W EPX RHE FYPYRER LIV ̉I]M ]ET ]SVY^ Q +VERH 4IVEƅR R XIORMO EPX ]ET W RI XʳV IXOMRPMOPIV MʡMR Y]KYR# /SRWIV WIVKM ZI FMV ʡSO JEVOP XʳVHIR IXOMRPM˓I IZ WELMTPM˓M ]ETX ˓ R ^ MʡMR ʯ^IP FMV HYVYQ Wʯ^ OSRYWY QYHYV# 8IORMO EPX ]ET Q ^ OSRWIVPIVHIR WIVKM]I KEPEPEVHER HERW KʯWXIVMPIVMRI OYVYQWEP XSTPERX PEVHER XM]EXVSPE VE OEHEV LIV XʳVPʳ EPX ]ET ]E WELMT %]V GE OYVYQPEV ZI ENERWPEV H ̉EV HER XIORMO QEP^IQIPIVMRM HI KIXMVIFMPMV PIV =ERM XIORMO EPX ]ET Q ^ SPQEW RE VE˓QIR +VERH4I VEƅHE FYPYRER XIORMO JMVQE MPI ʡEP ̉QE ^SVYRPYPY˓Y ]SO &Y FIRGI FM^MQPI ʡEP ̉ER ENERWPEV IXOMRPMO ̉MVOIXPIVMRM VELEXPEXER FMV HYVYQ Q 7IOXʯV TE]HẺPEV R R Hʳ^IRPIHM˓M XSTPERX ]E HE WEREXWEP SVKERM^EW]SRPEV R H ̉ RHE +VERH 4IVE SPEVEO WM^PIVHI IXOMRPMOPIV ZI OSRWIVPIV SVKERM^I IHM]SVWYRY^ /SRWIV TVSKVEQPEV RHE ]IRM RIPIV ZEV# ] P RHE ʡSO JEVOP OSRWITX OSRWIVPIVMQM^ ZI XM ]EXVSPEV Q ^ SPEGEOƏ ] P RHE FẺPEXX ˓ Q ^ 1YWE +ʯʡQIR 1IXEPPMGE 7IRJSRM 6SGO MRER PQE^ FI˓IRMPHM ZI ] P RHE HIZEQ IHIGIO &MV FẺOEW MWI 8Ẻ 4PEO 7IRJSRM 3VOIWXVEW ZI &S˓E^MʡM /SVYWYƅRYR ]E TEGE˓ 5YIIR 7IRJSRM ] P R R MPO E] RHE )QIO 7ELRIQM^HI /MFEVP O &YHEPEW S]YRY MPI ʳWXEH ,EPHYR (SVQIRƅM E˓ VPE]EGE˓ ^ :I ˢWXERFYP (IZPIX 7IRJSRM 3VOIWXVEW R XIOVEV E˓ VPE]EGE˓ ^ %]V GE ʡSO ]EO RHE ʡSO JEVOP YPYWPEVEVEW WʳTVM^PIVMQM^ HI SPEGEOƏ
much attention that we are planning to do it again in %TVMP ERH .YRI 2IXƽM\ WIVMIW PEYRGL IZIRX 6IHFYPP Game War, Grandpera Open Mic, Salsa Batchata Dance Nights, Ole Swing Party, Mercedes Fashionweek, Kent FM & Pub Story Throwback party, Istanbul Tattoo Fest, Puma Launch, and Tuborg Vintage Disco are the events [I QEHI MR 'IVGPI (ƅSVMIRX ;LEX [I HMH EX XLI )QIO Stage are: Istanbul State Symphony Orchestra Concert, Informatics 500 Award Ceremony, Future Commerce360 Conference, Golden Spider Award Night, Tosfed Award Ceremony, Miss Turkey 2019, Momtalks Future starts from the Mother Conference. Apart from these examTPIW [I HS ƼPQ TVIQMIVIW GSVTSVEXI QIIXMRKW MRZMXEtions, weddings, special nights, concerts, fashion and QEKE^MRI WLSSXMRKW ƼPQ ERH WIVMIW WLSSXMRKW W]QTLSnies, theatres and everything under the roof of the event. Q *SV [LEX OMRH SJ EGXMZMXMIW MW XLI XIGLRMGEP MRJVEWXVYGXYVI SJ +VERH 4IVE WYMXEFPI# -W XLIVI ER] WTIGMEP GMVGYQWXERGIW FIGEYWI ]SY LSWX GSRGIVXW I\LMFMXMSRW ERH QER] X]TIW SJ IZIRXW# Our technical infrastructure has all kinds of infrastructures, from concerts to exhibitions, to gala performances, to corporate meetings, to theatres. In addition, organisations and agencies can bring their technical materials from outside. In other words, although we have our technical infrastructure, there is no obligation to work with the technical company found in the Grand Pera. I think this is a situation that comforts agencies and event companies working with us. Q %TEVX JVSQ XLI QIIXMRKW SV EVXMWXMG SVKERMWEXMSRW LIPH F] XLI WIGXSV WXEOILSPHIVW EW +VERH 4IVE ]SY EPWS SVKERMWI IZIRXW ERH GSRGIVXW ;LEXƅW RI[ MR XLI GSRGIVX TVSKVEQQIW# We shall have very different concept concerts and theatres in 2020… Musa Göçmen Metallica Symphony Rock, which we started in 2019, was incredibly liked and shall GSRXMRYI MR %RSXLIV MW 5YIIR 7IRJSRM XLEX WLEPP FI SVKERMWIH F] 8Ẻ 4PEO 7]QTLSR] 3VGLIWXVE ERH &S˓E^MʡM 'LSVYW MR XLI ƼVWX QSRXL SJ [I WLEPP LSWX Master Haldun Dormen with the play of Le Bourgeois Gentilhomme at our Emek Stage. And we shall host the Istanbul State Symphony Orchestra again. We shall also have very different international surprises very soon…
4EKVYW 'VIEXMZI 7IOXʯV EVXER XEPETPI ]IRMHIR
%]E˓E OEPO ]SV ";N;MĒT ?NECHFCŎ <ìͮ;LĒFĒ>ĒL OHƇ MŬSF?G?G>?Eľ M?<?J M?ENŬLƎGƎTƎř B;N;MĒTFĒŎ ƎT?LCHĔ N;HĒGF;H;ř <CL E;PL;ŕ IFG;MĒ S;Hľ ʄILA;HŃ;MSIřʅ S;Hľ ILA;HŃĔ IFG;Ŏ %]PMR &S^QER MPI 7EQIX )OMR 4EKVYW 'VIEXMZI ] P RHE OYVYPHY ̈MVOIX IXOMRPMO XEWEV Q HMNMXEP ZI TVSHʳOWM]SR EPERPEV RHE LM^QIX ZIVM]SV %&( ˢ^QMV ZI ˢWXERFYP SJMWPIVMRHI YPYWEP ZI YPYWPEVEVEW EPERHEOM TVSNIPIVI LM^QIX ZIVM]SV Q 4EKVYW 'VIEXMZI SPEVEO RI XʳV TVSNIPIV KIPM̉XMVM]SVWYRY^# Samet: 4EKVYWƅY OYVQEQ ^HEOM XIQIP EQEʡ OPEWMO FMV IXOMRPMO ]ʯRIXMQM ZI XEWEV Q ̉MVOIXM SPQEOXER ^M]EHI 1-') EPER RHE W OP OPE OEV̉ PẺX ˓ Q ^ ƈXIV^M WʯOʳOƉ MPM̉OMWMRI HS˓VY FMV ]EOPẺ QPE ʡʯ^ʳQ ʳVIXQIO 7IOXʯVʳR HʳR]E MPI Y]YQPY FMV KIPM̉MQ KʯWXIVQIWM EQEG ]PE TVSNIPIV ʳVIXM]SVY^ Aylin: 4EKVYW 'VIEXMZI +VSYT ʯ^IPPMOPI WSR ] PHE WIOXʯVʳQʳ^ʳR ]IRM ʡ OER ]EWEPEV ZI KPSFEP HʯRʳ̉ʳQPIVI E]EO Y]HYVQE HʯRIQMRHI ]IRMPM˓M XEOMT IHIVIO KIPIGIO TPERPEQEW RHE HS˓VY FMV WXVEXINMO LEXXE WELMT SPHY &YRE ʯVRIO SPEVEO HMNMXEP IXOMRPMO JSVQEXPEV Qʳ̉XIVM QIQRYRM]IXMRM HS˓VY RSOXEHE ]EOEPEQEO EQEG ]PE ʳPOIRMR WSW]SPSNMO ZI TSPMXMO EO ̉ R R XEOMT IHMPQIWM KMFM JEVO ZI JE]HE ]EVEXEGEO ʯ^IPMOPIVM Wʯ]PIFMPMVM^ Q &ẺEV P FMV IXOMRPM˓M REW P XER QPEVW R ^# Samet: ,EXEW ^ IXOMRPMO FẺEV P H V &YRY Wʯ]PIQIQHIOM WIFIT WIOXʯVʳQʳ^ʳR LEXEW ^P O ʳ^IVMRI XER QPERER FMV OEZVEQ SPQEW ]ERM ƈSVKERM^EW]SRƉ ]ERM SVKERM^I SPQEO &YRYR ]ER RHE ZIVQIO MWXIM˓M QIWEN XʳQ OMXPI]I Y]KYR QSXXS ZI OYVKY]PE ZIVMPQIWM HI IXOMRPMOPIVMR FẺEV W Eʡ W RHER ʡSO ʯRIQPM Aylin: &ẺEV P FMV IXOMRPM˓MR XIQIPMRHI QEVOE ZI Qʳ̉XIVM]PI HS˓VY MPIXM̉MQ ]EX ]SV 1ʳ̉XIVM]M HS˓VY ERPEQEO HIXE]PEVE MRIVIO IXOMRPM˓MR 2 /ƅW RE Y]KYR GIZETPEV FYPEFMPQIO ʡSO ʯRIQPM &ẺEV P FMV IXOMRPM˓MR QE]EW HELE ʡSO IXOMRPMO ʯRGIWMRHIOM MPIXM̉MQHI FYPYRY]SV
4EKVYW 'VIEXMZI OYVYGYPEV Aylin Bozman- Samet Ekin
The sector stands up again due to an increasing demand #GJ?==;<FĔ ?P?HNż ;LĔ NBĔ MO==?MMıŐ IH?ż àĔ L?;MIř @IL M;SCHĴ NBCż Cż NB;Ɓ NB?LĔ Cż ì =IH=?JƁ IP?L NBĔ G?;HCHĴ I@ CGJ?==;<CFCNƑ Cř IOL M?=NIL ;Hč CƁʂż ʄILA;HŃ;NCIřʅ IL ʄNŝ ILA;HŃĔʅ
Pagrus Creative was established in 2019 from side of Aylin Bozman and Samet Ekin. The company provides WIVZMGIW MR ƼIPHW SJ IZIRX SVKERM^EXMSR HIWMKR TVSHYGXMSR ERH HMKMXEP WIVZMGIW ;MXL SƾGIW MR 97% Izmir and Istanbul it serves and participates in projects in national and international base. Q ;LEX OMRH SJ TVSNIGXW HS ]SY HIZIPST EW 4EKVYW 'VIEXMZI# Samet: The main purpose in establishing Pagrus MW XS ƼRH E WSPYXMSR [MXL XLI VMKLX ETTVSEGL XS XLI “tailor-ripped” relationship we frequently encounter in XLI ƼIPH SJ 1-') VEXLIV XLER FIMRK E GPEWWMGEP IZIRX management and design company. We produce projects with an aim of showing a harmonious development within the sector and the world. Aylin: Pagrus Creative Group has seized the right strategic line in future planning especially by following innovations in our sector in the last 6 years and by trying to keep up with all the newly passed industry laws and the global transformation. As an example; We can say that digital event formats will make a HMJJIVIRGI ERH TVSZMHI FIRIƼX WYGL EW JSPPS[MRK XLI GSYRXV]ƅW WSGMSPSKMGEP ERH TSPMXMGEP ƽS[ MR SVHIV XS catch customer satisfaction at the right point. Q ,S[ [SYPH ]SY HIƼRI E WYGGIWWJYP IZIRX# Samet: Impeccable events are successful. The reason for me saying this is that there is a concept over XLI QIERMRK SJ MQTIGGEFMPMX] MR SYV WIGXSV ERH MXƅW “organization” or being organized. In addition, for the WYGGIWW SJ XLI IZIRXW MXƅW ZIV] MQTSVXERX XS KMZI XLI TVSTIV QIWWEKI [MXL XLI QSXXS ERH ƼGXMSR WYMXEFPI JSV the whole audience. Aylin: Direct communication with the brand and the clients lies at the heart of a successful event. It is always important to understand the client correctly, to go deep into details and give the answers to 5W 1H of the event. The yeast of a successful event is usually mostly found in the communication that occurred prior to the event. 2020-ŞUBAT
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Since 2003, I worked at the CNBC-e, 32. Gün, CNN Türk, Kanal 24 and Haber Türk Televisions. I worked in the television for many years as a live correspondent, and as a news anchor. In addition to TV; I continue my training career, which I started in 2003 as an Announcer-Presenter Technique trainer in educational institutions affiliated to the Ministry of National Education, with “Effective Speaking, Presentation, Speaker Coaching, Protocol and Image” training for businesspeople and leaders. Since 2008, I have been taking part in national and international conferences and summits as master of ceremony, protocol host, moderator and speaker. All my personal activities in the field of hosting and training are continuing under the
FVERH ƈ7IZMRʡ 7E˓ VS˓PY 1IHME 4VSJIWWMSREPƉ since 2014. Currently, in my academic career, I teach Speaking 8IGLRMUYIW EX XLI -WXERFYP %]H R 9RMZIVWMX] Faculty of Communication. I am a member and supporter of many international and national NGOs on environment, education, women and wellness issues. Q =SY LEZI FIIR EQSRK XLI ERGLSVW JSV QER] ]IEVW ERH XLIR ]SY LEZI FIGSQI XLI WSYKLX after name of international meetings in the field of hosting and Master of Ceremony. Can you describe this process? During the news belts that I was presenting as a television anchor, I was invited to host and moderate by organizations and ministries. 2020-ŞUBAT
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After leaving the television, these demands became more frequent. Since 2008, I have been a host and moderator on a wide-ranged event platform, from official protocol presentations to award ceremonies, launches, national and international summits, conferences and congresses. I have a presentation almost every day and offers come in for my presentation, months or even 1 year ago and the dates are closed. I think this is due to the satisfaction of the organizations as well as my view of the occupation professionally. Q 8LIVI EVI FVERHW ]SY LEZI IWXEFPMWLIH VIKEVHMRK ]SYV EGXMZMXMIW 'ER ]SY XIPP YW EFSYX the work of these brands? All my trademarks are registered and I have their copyrights. These brands and areas are as follows; Master of Talk: Includes professional speaker coaching and tutorials. I perform the training with a special method approved to myself, as its methodology. This is the most important feature that distinguishes my brand from other speech and presentation trainings. Master of Speech is a brand of education and consultancy focused on the solution of speech problems, where we work with the necessary branches of medicine and professional physicians. Master of Prestige is my brand including, protocol, business culture, reputation and image and consultancy. The mathematics of speech is a very carefully selected training program for those who want to advance academically as well, for those who want to become speech instructors. Master of Voice ismy voiceover brand. Master of News is my work in the fields of journalism, interview, news and media presenter, which I still continue in different areas of the media. Master of Keynote ismy field of keynote speaking at events such as summits. Master of Story is a private field. It is my consulting service that tries to find the true stories of brands or people and their goals in this way. All my Master brands, are gathered under my name, the main FVERH 7IZMRʡ 7EX VS˓PY - HS EPP XLI XVEMRMRK ERH counseling directly. Q %VI XLI GSYVWIW ]SY KMZI EX XLI YRMZIVWMXMIW about hosting? How do young people look at this area?
I give my training as an elective course at the school, associated with the Faculty of Communication. In other words, I have students from the medical school, engineering, psychology, communication, performing arts. I teach students from all fields to be a good speaker, to give effective speeches and presentations along with “academic and theory.” Don't think of it as a course. Since the university is an academic medium, education continues in a way that has academic scientific foundations. In addition, as a media sector representative at the university, I advise young people to prepare for the media. My studies at the university continue in accordance with the European Union's learning and education standards and in a controllable manner. Also, scientific articles, researches and my last book I wrote about speech and presentation are included in my academic CV requested by the Council of Higher Education. Q =SY KMZI XVEMRMRK XS WIRMSV I\IGYXMZIW MR IJJIGXMZI WTIEOMRK SVEXSV] TVIWIRXEXMSR ERH communication. How are the approaches in our country about the important issues that the senior manager should take? With the wave of speeches and presentations spreading from an international dimension, especially TED Talks, executives became more interested in talking and sharing their road stories. In addition, you know that now both in-house organizations (conferences, summits, etc.) where different brands meet have increased and managers are also asked to speak, or managers want to speak, to be involved with their brands. Therefore, this network and communication by talking, self, brand, project, the areas of success has expanded. And the senior managers who want to be educated are also appealing to me, seeing that they need to follow that order, that the new business model is to speak up and that they are areas that have gone down that path. Every manager and leader has to go on stage and speak in front of the community. My advice at that point is to make sure that they progress by getting training and counselling in order to be a good speaker consciously. Trial-and-error methods can break their motivation by having experiences they don't feel good about. So training is essential in every position.
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,ʳP]E(EZIXƅW EHZIRXYVI [LMGL FIKER with decoration in 1996, has turned into a complicated organizational approach in later times. The company, [LMGL GER ERW[IV MXW GYWXSQIVWƅ all requests regarding wedding and corporate invitations under one roof, has successfully realized 12 thousand wedding and event organizations until
today. Q What do you think is the most unchangeable rule of a successful organization company? -X MW FIMRK EFPI XS TVIWIRX XSHE]ƅW rapidly changing trends to its customers in the best way possible. It is being the follower of the details and innovations that are renewed every day.
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We have alternatives like vegan, diabetes, kosher on our menus this year as we do every year. Q 8LI JEGX SJ HIGSV MW E QYWX JSV ER MRZMXEXMSR ERH E subject that needs to be done meticulously. What is XLI WIGVIX SJ ,ʳP]EƅW WYGGIWW MR XLMW VIKEVH# 8LI WIGVIX SJ SYV WYGGIWW MW KSSH TPERRMRK ;IƅVI doing Plan A as well as Plan B. If Plan B is not enough JSV YW [I HS TPER ' ;IƅVI HSMRK E NSF [MXLSYX ER] excuse. Therefore, we do not lose sight of even very ƼRI HIXEMPW -X MW ZIV] MQTSVXERX XS [SVO [MXL XLI experienced and the right company for a successful invitation. Q ,ʳP]E(EZIX QEOIW MXW REQI MR GSVTSVEXI IZIRXW and prestigious weddings. How do you create such HMZIVWMX]# We actually owe our diversity to years of experience. When we adapt the past to the present and blend it with new trends, different concepts for each couple and a motto for each company are easily revealed. Our design team follows the innovations and trends around the world very closely and their contribution is great.
Q ;LEX OMRH SJ TVSNIGXW HS ]SY HIZIPST EW ,ʳP]E ;IHHMRK )ZIRX# We provide services to every province of our country, especially Istanbul. We even gave invitations abroad 19 years ago in Romania and 8 years ago in Erbil, Iraq. We make our organizations memorable with special shows that we have develop together with our team. Q Can you tell us about your company’s experiences ERH EGLMIZIQIRXW FSXL [MXLMR XLI WIGXSV ERH throughout our country? HülyaDavet, in line with the experiences and accumulation we have gained from thousands of organizations that have been realized since its foundation, we can facilitate the task of our customers who visit us in this busy pace of work by making pre-presentation of similar wedding and corporate invitations that we have made before in the venues, without any need of travelling all over Istanbul. Q ;LEX OMRH SJ MRRSZEXMSRW EVI SR XLI EKIRHE MR terms of decoration and menu contents? What HMJJIVIRX WIVZMGIW [MPP ]SY SJJIV XS ]SYV GYWXSQIVW for 2020? In 2020, our couples expect more pure and naturalistic HIGSV ;IƅVI MRWTMVIH F] REXYVI +EVHIR [IHHMRKW EVI quite at the forefront in the new year. While keeping the fairytale concept in the foreground, the concept we call more casual style is also on our agenda at this time. For the year 2020, we will be offering to our couples our entertainment and unconventional shows.
Q (S ]SY HMVIGX ]SYV GYWXSQIVW MR MRZMXEXMSR planning? We thank our customers as they trust our experience and when they come to us, they see that we share their excitement and they are sure that we direct them GSVVIGXP] 8LEXƅW [L] XLI] IEWMP] EHSTX XS SYV HMVIGXMSRW We are a company that listens to you, understands your ideas and plans the dream invitation for you even when you are not noticing it. Q ,S[ HS ]SY HIXIVQMRI XLI ZIRYI SJ XLI MRZMXEXMSR# (S ]SY ƼRH XLI MRZMXEXMSR ZIRYIW MR 8YVOI] WYƾGMIRX both technically and in terms of content? We choose the venue primarily from the ones where we can get good service and where we have previously VIGIMZIH KSSH WIVZMGI 8LI GSYTPIƅW TVIJIVVIH PSGEXMSR is also important for us. Invitation venues often do not offer many technical options, even if they do, this is not enough, however, as Hülya Wedding, we can easily GSQTPIXI XLI HIƼGMIRGMIW MR XIGLRMGEP ERH SXLIV MWWYIW Q ;LEX HSIW XLI IZIRX WIGXSV QIER XS ]SY# The Event sector is my business, the work I enjoy its every minute, and more importantly, passing to life of what I have designed. Q (S ]SY FIPMIZI XLEX XLI )ZIRX 7IGXSV MW institutionalized enough in our country? The event sector unfortunately has come to a position nowadays that companies that know the job well and those that have just started are thought to make the WEQI NSF - HSRƅX FIPMIZI MX MW HSRI [MXL QIVMX I\GITX for a few companies. Frankly, I am thinking the use of MRWXMXYXMSREPM^EXMSR JSV XLI IZIRX MRHYWXV] -XƅW RSX IEW] XS ƼRH UYEPMƼIH TISTPI MR XLI WIGXSV -X QEOIW QSVI WIRWI XS XEOI ƼVQ WXITW [MXL XLI TIVWSRRIP [I LEZI XVEMRIH 2020-ŞUBAT
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Q ;L] EVI XLI IZIRX TVSNIGXW MQTSVXERX JSV XLI FVERHW# ,S[ KSSH IZIRX TVSNIGXW EVI HIWGVMFIH JSV XLI FVERHW# It is crucial to complement the brand, product, consumer, market and sales channel chain. We've had times in the recent years where earnings have been more diverse. Profitability was greater and events were dominated by a show-off understanding rather than quality. Like making an appearance and showing off to the competitors. However, in today's world, retailing has gained importance and the right use of resources has become mandatory. Consumers are very conscious about the product/service they will buy by accessing the data very quickly. The consumer now prefers to experience and purchase the product and/or the service rather than WIIMRK XLI TVSHYGXĆ&#x2026;W JIEXYVIW 8LIVIJSVI XLI FVERHW EVI also able to design their sales strategies on experiencing. When we consider the whole subject, a high-quality and well-prepared event project has the utmost importance for every brand. A high-quality event is one that can provide the right experience. In addition, an event project that can produce the correct report at the end of the event can be described as a successful project. Q ;MXL [LMGL VIWYPXW XLI WYGGIWW SJ ER EGXMZMX] TVSNIGX is described?
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%PM )JXEP -Ě&#x2030;Â?OPEV MW ER MRHYWXVMEP IRKMRIIV FSVR MR %HERE in 1980. After working as an engineer in the defense industry and in many important organizations, he worked at the marketing department of BSH Ev Aletler ve San. % Ě&#x2C6; ,I QEREKIH XLI EKIRG] W YRMX [LMGL STIVEXIW EPP contexts between the brand and the final consumer, XLVSYKL XLI VIXEMP GLERRIP -Ě&#x2030;Â?OPEV WXEXIW XLEX LI SVKERM^IW and manages events in 90 percent of the map within Turkish borders.
Activity success is observed by looking at the changes in the sales numbers and the volume of the channel. But this success observation does not manifest itself on the day after the event. That's the mistake we usually do, MXĆ&#x2026;W XLI UYIWXMSR 2S[ [LEX# (MH WEPIW MRGVIEWI# -J [I are able to tap into the potential of the consumer, they will come to you with the first need. Activities are also investments made for the potential customers. Q According to which criteria do the brands determine XLI IZIRX EKIRGMIW# ;LEX [E]W WLSYPH FI MQTPIQIRXIH for you in agency preferences? The brands often choose the event agencies based on the industry experience and the field references. I think the agency preferences should be made by considering the elements that show and report the results of the activities that have been made. In addition, performance of the designs in the field is a separate criterion. In general, the visual designs look different in the field, rather than their look on the screen. Therefore, after going in the field, we can see the actual power of the design more clearly. Q -R 8YVOI] RYQIVSYW JIWXMZEP TVSNIGXW JEMV [SVOW ERH MRHSSV SYXHSSV IZIRXW SJ XLI FVERHW EVI LIPH ;LEX MW the nature of all these projects? Are there any aspects you see missing? The activities in the market vary according to various needs. There are very high-quality events. Besides, there are also monies wasted. I usually see noncontinuous activities. The product launch is made with a large volume event, but the lack of reinforcement and experience events does not lead the brands to the right result. Q What kind of details should be in the foreground in a WYGGIWWJYP IZIRX TVSNIGX# ;LEX OMRH SJ HIXEMPW HS ]SY 2020-Ĺ&#x17E;UBAT
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dimension is the design being considered in Turkey? Is HIWMKR KMZIR WYJJMGMIRX EXXIRXMSR#
In a successful event environment, the most important issue is to stick to the corporate details. In addition, the product and/or service must be clearly described in order not to impair the integrity of the trademark product. In order to capture the customers in the event venue, it is necessary not to create a visual mess. Digital applications are getting a lot of attention today. But there is a very fine line in that regard. These applications should be used without being separated from the brand discourse. The mistakes in general are: A brand that says it is very environment-friendly, uses plastic materials and trees in its activities that pollute nature. Or a hammer / axe company direct its guests to online apps, without ever adding any experience space to the events. Such mistakes are noticed by the conscious consumer, and they do not empower the corporate image. On the contrary, the subject of criticism can easily arise.
Designing events is very important. It doesn't just designing very successful architectural stands. It is necessary to think and evaluate the event with its integrity. Event design should be carried out by taking into consideration the briefed product characteristics, the brand, and product story that is intended to be told and narrated, and the reportability of the results.
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Q In Turkey, the agencies are often asked to prepare IZIRXW F] OIITMRK XLI FYHKIX MR XLI JSVIKVSYRH 'ER [I LEZI ]SYV STMRMSRW SR XLEX# I think the budget is one of the items that is needed to be kept in the forefront. There are other elements that need to be considered along with the budget. Event design based solely on budget is unthinkable. Determination of event needs should be shared with the agency in a coordinated manner with the budget. First, the main objectives and needs of the event must be determined. It must be separated from the unnecessary
needs. In the light of this information, an event budget preliminary opinion is created that is proportional to the marketing budget. Action must be taken in accordance with the prepared opinions. Q How do you assess the situation in Turkey, especially when you take XLI )YVSTIER 9RMSR 6IKMSR IZIRX TVSNIGXW SJ XLI FVERHW EW XLI FEWMW# It's kind of hard to actually make an assessment of that. Unfortunately, we have to create our plans daily and instantly, and our demands can constantly vary. We can show the political and economic instability, changing market dynamics and social turmoil as the reason for this. These and similar issues affect the nature of the events. The situation in Europe is different. There are systematic and well-planning countries and these countries have systematic and well-planning companies. While in our country it is very difficult to predict whether an organised fair will be held in the next year or not, BSH GERMANY IFA Fair gives a 16-month preparation time to the project team for participation . Such planning and event work is unfortunately difficult in our country. That's why it's so hard to compare apples because we're not an apple. However, we also have some very serious online and offline commercial successes events. Our agencies can do very creative and successful works. There are a lot of event agencies in Turkey that have proven their maturity. Despite changing circumstances, events that may create commercial successes can be designed. But their success is directly proportional to the accuracy of the briefs. Q How do you think a brief should be prepared? How should it be read? The briefs must first clearly state the purpose and accurately explain the environment in which the event will be located. It should draw a correct road map for the designer. Otherwise, revisions come after one another and the time resource relationship creates problems. In addition, the other components of the event should also be clearly stated in the brief in line with the brand elements and the corporate approach. However, briefs should be read according to the corporate behavior and the needs of the FVERHW -X WLSYPHRĆ&#x2026;X FI EW XLI HIWMKRIV reading differently and the event manager reading differently. This can happen with the right dialogues already established between the agency and the brand. It is very important that those who will maintain the communication between the agency and the brand to have the same level of competence. An event designed both in the digital world and at the offline must be designed for the right purpose, for the right audience and for the right perception. Well-established companies that came to the present day can provide these criteria very well. It will make a lot of difference for the agencies to close with a tool at the end of the events where they can present the final report of the event. 2020-Ĺ&#x17E;UBAT
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Brands are seeking ways to reach ways of more people for creating awareness, for enabling the end users to experience their products or services, by using new generation event technologies and parallel social media channels that are widely used today in all indoor and outdoor event projects. While professional event projects put forward by the event agencies that develop new generation event projects are settled in our social memory, the agencies also continue to realise projects that are run simultaneously with social media. While it is accepted by everyone that the large or small IZIRX TVSNIGXW GEVVMIH SYX MR XLI Ƽ IPH EVI MRHMWTIRWE ble, the activity projects created by the agencies for their customer brands continue to show the kind of changes candidate for the red carpet. However, at this point, the agencies are realising integrated projects that facilitate the work of the brands they serve and cause intense mass attracting, by signing the events in a festive atmosphere with the fact that the event proNIGXW MQTPIQIRXIH MR XLI Ƽ IPH EVI WIIR F] LYRHVIHW SJ thousands of people and even they are invited to the event venue as they follow on social media. 7S LS[ MW XLMW WYGGIWW EGLMIZIH# Undoubtedly, everyone from seven to seventy has a social media account and these accounts have an MRXIRWI ƽ S[ SJ MRJSVQEXMSR 8LI TLSXSW XEOIR XLI comments made, and the visual and audio contents shared by social media celebrities in their accounts attract the attention of millions of people. This rapid data exchange situation, which also attracted the attention of the agencies, is now integrated [MXL WSGMEP QIHME GIPIFVMXMIW MR XLI Ƽ IPH ERH GVIEXIW big differences, and cause the event project realised to be followed by a much larger crowd, to be communicated, the products and the services in the event venue developed by the agency on behalf of the brand to be experienced and of course, the sales of the brand, owning the event, to boom. As Event News, we have created a study with the event agencies about the joint studies of the event agencies ERH WSGMEP QIHME TLIRSQIRE REQIP] XLI -Rƽ YIRGIVW and in what way these studies are handled.
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Q ;LEX MW -Rƽ YIRGIV 1EVOIXMRK# ,S[ HS IZIRX projects work together? - XLMRO XLEX -Rƽ YIRGIV 1EVOIXMRK MW XLI FIWX [E] of communicating for the brand with its customers. The users can trust very easily with our advice. In order not to break this trust, we use really advantageous and high-quality products and recommend them to the users. I am a mother and we take tick-tock videos with my children. My audience consists of mothers and families. Q What is the importance of the -Rƽ YIRGIVW JSV XLI FVERHW ERH XLI IZIRXW# Brands are looking for their potential users with television and Internet advertisements. Many consumers are bored with the advertisements and are looking for an escape route. The importance SJ [SVOMRK [MXL XLI -Rƽ YIRGIV MW absolutely trust and loyalty. It provides more trust than television and internet ads. Q ;L] MW -Rƽ YIRGIV 1EVOIXMRK E QYWX JSV E WYGGIWWJYP IZIRX# With our announcements, we can gather thousands of people into the event venue. If those people who come to the events are able to see the phenomena to participate together with the speaker of the event and the event when looking at the event, that shall increase the tendency to participate in the event. Q -W XLI RYQFIV SJ JSPPS[IVW SJ XLI -Rƽ YIRGIV MQ portant? % LMKL JSPPS[IV RYQFIV MW HIƼ RMXIP] MQTSVXERX FYX JSV E WYGGIWWJYP -Rƽ YIRGIV RSX XLI LMKL RYQFIV SJ JSPPS[IVW FYX XLI MRƽ YIRGI GVIEXIH WLSYPH HIƼ RMXIP] be taken as the basis.
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-J [I PSSO EX LS[ -RĆ˝ YIRGIV 1EVOIXMRK event projects go together, the brands are the accounts with high numbers of followers and high impact, which we refer to as a phenomenon in common language. We can say that the meeting point of the brands and the phenomIRE [MXL WSGMEP QIHME YWIVW MW -RĆ˝ Y IRGIV 1EVOIXMRK -RĆ˝ YIRGIV WIPIGXMSR in events is generally proportional to the mass. For example, in an event to be held on April 23, it would be better to [SVO [MXL ER -RĆ˝ YIRGIV [MXL E TVIHSQMRERXP] 7-15-year-old child mass, while it would be more ETTVSTVMEXI XS [SVO [MXL ER -RĆ˝ YIRGIV [MXL E PEVKI audience and a strong purchasing power. With the changing world, we can access all the information in digital media instantly. Thanks to smart phones, this technology, which goes into our pocket, enables us to reach the person we want instantly with social media platforms. At this point, we can say that the easiest way to reach the end YWIV MR XLI JEWXIWX ERH QSWX IJJIGXMZI [E] MW MRĆ˝ YIRGIVW
-Rƽ YIRGIV RIHMV ZI OMQPIV MRƽ YIRGIV FYRPEV FMPQIQM^ KIVIOM ]SV -Rƽ YIRGIV IXOM ]EVEXER ERPEQ R XẺ QEOXEH V ZI IXOM ]EVEXER LIVOIW FY OEZVEQ R MʡMRI KMVQIOXIHMV -Rƽ YIRGIV 1EVOIXMRK JI RSQIRPIV MPI TE^EVPEQE OEQTER]EPEV R R ]ʯRIXMPQIWM O WQ H V &YVEHE QEVOEPEV ʳVʳR PIVMRM ZI LM^QIXPIVMRM JIRSQIRPIV EVEG P ˓ ]PE S JIRSQIRMR XEOMTʡMWMRI HY]YVQEW H V What is XLI -Rƽ Y encer and who EVI XLI -Rƽ YIRG ers, we need to know XLIWI 8LI MRƽ YIRGIV means the one who creates ER MRƽ YIRGI ERH IZIV]SRI [LS GVIEXIW ER MRƽ YIRGI MW MRGPYHIH MR XLMW GSRGITX -Rƽ YIRGIV 1EVOIX ing is the part of conducting marketing campaigns with the phenomena. Here, this means the brands announce their products and services to the followers of that phenomenon through the phenomena.
1EVOEPEV HELE JE^PE ʳVIXQI ZI HELE JE^PE TE ^EV ]EVEXQE ʡEFEW MʡIVMWMRHI HMNMXEP HʳR]E MPI FIVEFIV XʳOIXMGMPIVM MPI FE˓ OYVQE ʡEFEW RHE &Y WʳVIʡ HMNMXEP HʳR]EHE MPLEQ OE]RE˓ SPER OMXPIPIVI LMXET IHIR MRWERPEV R XEOMT IXXM˓M ZI LE]VER SPHYOPEV MRƽ YIRGIVPEV ʡ OEVH -Rƽ Y IRGIV 1EVOIXMRK 1EVOEPEV R OIRHM ʳVʳRPIVMRM ZI LM^QIXPIVM XER XQEW RE SPEREO WE˓PE]ER OMXPIPIVI YPẺQEW R ZI 4E^EV HE HI˓IV ]EVEX QEW R WE˓PE]ER FMV TE^EVPEQE ʡEP ̉QEW H V -Rƽ YIRGIVƅ R FY ʡEP ̉QE] ]ETQEW QEVOER R OIRHMWMRM ERPEXQEW RHER HELE JE^PE IXOMPM SPY]SV HELE KʳZIRMPMV SPY]SV ZI HELE JE^PE OMXPI]I HELE WE˓P OP FMV MPIXM̉MQPI YPẺEFMPM]SV
Brands strive to connect with their consumers together with the digital world in an effort to produce more and create more QEVOIXW 8LMW TVSGIWW LEW FVSYKLX XLI MRƽ YIRGIVW XLEX MRWTMVI MR the digital world, appeal to the masses, followed and admired by XLI TISTPI -Rƽ YIRGIV 1EVOIXMRK MW E QEVOIXMRK WXYH] XLEX IREFPIW brands to promote their products and services, to reach the masses ERH XS GVIEXI ZEPYI MR XLI QEVOIX -Rƽ YIRGIVƅW HSMRK XLMW [SVO MW more effective than the brand telling itself, it is more reliable and it can reach larger audiences with a healthier communication.
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)ZIRX TVSNIGXW HS RSX NYWX IRH [MXL GSQTPIXMRK XLI IZIRX -Rƽ YIRGIV marketing has an important role before, during and after the event. Choosing the correct phenomena while promoting the event allows you directly reaching the target audience and attracting their attention. In this way, the potential participant hears about the event from a reliable source and wants to take part. Awareness of the project is growing, and the project is discussed more. First of all, a successful event is a one that has achieved its purpose, hosted the target participants and increased the brand identity by inGVIEWMRK XLI IZIRX ZEPYI -Rƽ YIRGIVW EVI XLI QSWX MQTSVXERX QEVOIXMRK VIWSYVGI XLEX WIVZIW XLMW TYVTSWI -J ]SY LEZI XLI GSVVIGX MRƽ YIRGIV ad campaign, you shall reach the correct potential audience; you shall increase the quality and reliability of your event. And this shall allow you to get loyal participants at your next event, as this returns to you.
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&ERY 4EVPEO Yüzyıllardır ayakta duran bu taşların ortak özelliği, konumlandırıldığında zemin etüdünün iyi yapılmış olması ve çağın gereklerine uygun tasarlanmış olması. Fuar stantlarınızı tasarlarken ve üretirken, bu hassasiyeteri göz önünde bulunduruyoruz!
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-CHACHĴ Cż ì FIPĔ @IL GĔ # B;č ì P?LƑ HC=Ĕ ;O>C?H=Ĕ Iř MI=C;Ő G?>Cì ;Hč NBCż G;E?ż GĔ P?LƑ B;JJƑ
Banu Parlak is a young mother born in 1987. Apart from her identity as a singer and phenomenon, she has a beauty centre. Q ;LEX MW -Rƽ YIRGIV 1EVOIXMRK# ,S[ HS XLI IZIRX projects work together? ;I QE] WE] XLEX -Rƽ YIRGIV 1EVOIXMRK MW EGXYEPP] XLI MRƽ YIRGI SJ XLI GIPIFVMX] SV TLIRSQIRSR ]SY EHQMVI on you. Of course, it is not so limited, to become marketing this is commercialised, and the brands started to introduce their products and services by working XSKIXLIV [MXL XLI MRƽ YIRGIVW 7MRGI XLI -Rƽ YIRGIV GE tegory is a marketing channel that has an impact and contains talented people, although I am a singer, this creates a phenomenon effect with my identity in the social media. In fact, the best part of this job is that you can come across with your audience with a different identity while performing your own profession. 0MOI[MWI MRƽ YIRGIV QEVOIXMRK MW SRI SJ XLI MQTSVXERX factors that support the events in this regard. Q 'ER ]SY XIPP YW XLI MQTSVXERGI SJ MRƽ YIRGIVW JSV XLI FVERHW ERH XLI IZIRXW# While we are promoting a product or an event, the users see us as the face of the brand. For this reason, XLI YWIVW XVYWX XLI FVERH Ƽ VWX ERH XLIR XLIMV TVSHYGXW In this case, while we do not work with every brand, we share the product preferences safely while sharing them with our followers. Q According to what criteria do the people follow you? Or according to which grounds they may accept any product you offer? Many of my followers follow me with my singer identity, but we reach out to different audiences on the social media by producing content and they become curious about the other works as they like this feature. They know that I make reliable posts and they can communicate with the brand with peace of mind in products and services promotions. Q How do you think a successful business is created? What role is social media playing? In order to create a successful business, it is an important that the project is created in detail and the phenomena and the artists that will play a role in the project are selected properly. The role of social media here is that contents either important or not spreads here very quickly.
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Q (IWMKR MW E ZMXEP MWWYI JSV ER] MRHYWXV] )ZIRX HIWMKR is an important task in itself. What are the key points JSV E KSSH IZIRX HIWMKR# Absolutely it is, although not visible by eye, design in an abstract sense is at the centre of our lives. Event practices, on the other hand, increase their importance with the opportunities offered by changing and developing technology. Especially when we look at the digitalisation period we are
*SV GVIEXMZI IZIRX HIWMKR Absorb art in, remarkably with the social media networks, which are getting stronger, amusing and similarly extraordinary event solutions, are created in the field of events. The key point to a good event design is creativity. And for creativity, it is necessary to internalise and absorb art. Q Stage, sound, light, and space decoration are the most MQTSVXERX XSTMGW SJ E WYGGIWWJYP IZIRX %GGSVHMRK XS [LMGL GVMXIVME WLSYPH E KSSH IZIRX ZIRYI FI HIWMKRIH# In line with the target audience, it is possible to shape the design of the event venue. Prior to this, we prioritise options with historical textures, which we see to become popular for venue choice today. Depending on the venue designated for the event, we can remain simple about the decor or use advanced sound and light designs. The budget allocated for the event project is another determining factor. We identify high-capacity points where we can keep the community together at the maximum level about the issue of stage. Q ;LEX MW XLI QSWX ZMXEP MWWYI XS GSRWMHIV [LIR HIWMKRMRK ER IZIRX ZIRYI# It is very important to design with plan B against predictable setbacks of the technical infrastructure such as the sound and the light. Because in such organisations that cannot be repeated, you have to find a solution practically. Apart from this, the main principle should be to make the participants feel as comfortable as possible and able to communicate with the design you have created. Q Is it the colour as the real most important point in an EGXMZMX] ZIRYI [MXL HSQMREXMRK XIGLRSPSKMGEP HIXEMPW# Colour is very important, of course, as I just mentioned, you need to see colours as a means of communication and create a language of speech with this imagination. What I want to say is that, no matter how digitalised we are we cannot get distanced from the feeling of the living and the real. In particular, it is necessary to emphasise the rise and fall of colour and sound at the same time at the same dose, and this should be done by using a technology appropriate for the perception level of the audience you set. Q Is there any detail that you would like to add at the end? I believe that the performance of the simultaneity that the new generation has shown in the flow of life contains important strength that shall shape our future. With this mental clarity, I hope that extraordinary developments in the world of the design shall be waiting for us. 2020-Ĺ&#x17E;UBAT
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)QMXX GCNĆ @;CL Q;Ĺź B?FÄ? QCNÄ˝ NBÄ&#x201D; =ILJIL;NÄ&#x201D; MJIHMILMBCJ I@ NBÄ&#x201D; 'CHCMNLĆ&#x2018; I@ OFNOLÄ&#x201D; ;HÄ? .IOLCMĹ&#x2022; #MN;H<OĹ? !IP?LHILMBCJ #MN;H<OĹ? '?NLIJIFCN;Ĺ&#x2122; 'OHC=CJ;FCNĆ&#x2018; ;HÄ? .OLECMÄ˝ CLFCH?Ĺź QCNÄ˝ NBÄ&#x201D; MOJJILĆ I@ %)-! ;HÄ? CĹ&#x2122; =IIJ?L;NCIĹ&#x2122; I@ .OLE?Ć&#x2018; "IN?FC?LĹź ?>?L;NCIĹ&#x2122; ./,) ;HÄ? .OLE?Ć&#x2018; .IOLCMĹ&#x2022; #HP?MNILĹź MMI=C;NCIĹ&#x2122; ..3 Q Recently we heard that the ITE Fair Organization announced that it has changed its name to HYVE +VSYT 'ER ]SY KMZI MRJSVQEXMSR EFSYX XLMW GLERKI# As of September 2019, our corporate identity changed from ITE Group to HYVE Group. As a Global Fair Organization Company, we are an institution that organizes more than 120 fairs and conferences annually with 17 KPSFEP SĆžGIW MR GSYRXVMIW ERH QSVI XLER I\perienced personnel. Corporate identities also have a PMJIXMQI %W MR IZIV] ĆźIPH XLIVI MW E RIIH JSV MRRSZEXMSR ERH GLERKI MR XLMW ĆźIPH XSS ;I KEMRIH E ]SYRKIV MHIRtity, which we think will better represent our dynamic and growing structure. Q 'ER ]SY KMZI KIRIVEP MRJSVQEXMSR EFSYX XLI XL International Eastern Mediterranean Tourism and 8VEZIP *EMV )1-88# ,S[ LEW )1-88 IZSPZIH ERH GLERKIH SZIV XLI ]IEVW# We held the International Eastern Mediterranean Tourism and Travel Fair - EMITT, organized by Hyve Group at the TĂ&#x153;YAP Fair and Congress Center between January 30 and February 2, 2020. This year our fair was held with the corporate sponsorship of the Ministry of Culture and Tourism, Istanbul Governorship, Istanbul Metropolitan Municipality and Turkish Airlines, with the support of KOSGEB and in cooperation of Turkey Hoteliers Federation (TUROFED) and Turkey Tourism Investors Association (TTYD). -R XLI [SVPHĆ&#x2026;W XL FMKKIWX XSYVMWQ JEMV )1-88 [LMGL brings tourism professionals, tourism towns and organizations from different regions of the world and Turkey with the visitors, we evaluated the topics which are trending in the tourism sector such as digitalization, in2020-Ĺ&#x17E;UBAT
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At EMITT, which has been serving the industry for 24 years and working to expand the sector, we have brought the tourism economy, important trends and technological innovations that will mark the next ten years to our agenda with a comprehensive conference program. This year, with the Presidents Forum, where we host the industry-leading institutions such as TTYD, TÜROFED and TÜRSAB, the presidents shared their expectations, forecasts and suggestions. We have discussed how the transformation into responsible and sustainable tourism has taken place and what awaits us in the new age.
dividualization, meeting the demands and expectations of the post-2000s generation, regional city marketing and need for high-quality personnel. EMITT, which welcomes visitors at a record level, continues to lead the sector with the content and collaborations that create value for all participants. We hosted the invited tour operators from Asia, Europe, Far East and Latin America this year in the hosted buyer (invited tour operator) program we hold every year. This year, we hosted exhibitors and visitors from many alternative markets, especially the European market at EMITT, which we have been holding for 24 years. This situation shows that we are doing the right thing and encourages us to speed up our work to be more useful to our country. We aim to go beyond our success of the previous EMITT every year. Q From which countries the highest demand came for the fair? How was the interest for the hosted buyer program? As every year, this year too, our B2B platform and the negotiations being made, have been the most active EVIE SJ SYV JEMV ;LMPI LMKL TVSƼPI FY]IVW JVSQ countries were hosted at the 23rd EMITT Fair, 7.000 interviews were held in total. In our 24th EMITT fair, which we opened on 30 January 2020, we can say that XLIVI MW E WMKRMƼGERX MRGVIEWI MR XLI RYQFIV SJ FSXL XLI buyers and the meetings. Q ;LEX HMJJIVIRGIW SV MRRSZEXMSRW LEZI [I WIIR MR EMITT content compared to the year we left behind? What are the prominent topics within the scope of XLI IZIRX TVSKVEQ XLEX [MPP XEOI TPEGI WMQYPXERISYWly with the fair?
Q What is the importance and meaning of EMITT for ZEGEXMSRIVW# EMITT is a fair with serious contributions to the industry. With EMITT, more and more people realized that vacation is a culture. We believe that EMITT has an important educational function in terms of explaining where, how and with what plan they should have a holiday and the most affordable holiday options, different holiday types to domestic tourists. EMITT has contributed a lot to both the tourism sector and the holiday consumer. Tourism professionals have developed in terms of how they should express themselves to their consumers and how to create their products. The winner was the entire sector, but mainly contributed to the holiday understanding of our local tourists. Q ,S[ HMH )1-88 GSRXVMFYXI XS XLI HIZIPSTQIRX SJ the tourism sector and different types of tourism? Since the beginning of the EMITT, we asked ourselves how tourism should develop in Turkey, what should be done to become distinct and we moved on arguing that we are not a country only consisting of sea, sand and sun. We are a country with very rich values in terms of culture, history and natural beauty. Each village can position itself as a tourist destination in Turkey, when necessary. With this awareness, we offered areas where each of our provinces, districts and villages could introduce themselves and we led the general opinion. ;LIR ]SY XLMRO WS QER] RI[ ƼIPHW JVSQ KEWXVSRSQ] tourism to caravan tourism, from cultural tourism to religious tourism under the general title of “tourism” have always been brought to the agenda at the EMITT Fair. ;I XIEGL EPP XLEX 8YVOI]ƅW S[R ZEPYIW GER FI GSRZIVted to a product and the fact that these products can also be introduced into the market at such important fair, EMMIT and become brands. Awareness-raising was very important, we pursued it. We can say that we achieved the impossible at EMITT. The countries participating in our fair as participants will try to introduce their countries with colorful events this year. EMITT is also a platform where all the cultural richnesses of Turkey are introduced. We will introduce all regions of our GSYRXV] XS XLI [SVPH SRGI EKEMR [MXL IZIRXW WTIGMƼG XS our regions. 2020-ŞUBAT
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The fair exponentially growing each year, brings the entertainment and recreation sector together in an international platform and continues to introduce the [SVOW QEHI MR MXW Ćź IPH XS XLI MRXIVREXMSREP QEVOIX It is organised concurrently with the sole Vending Technologies Exhibition of Turkey, VENDEX! ATRAX 8th International Entertainment-Event, ParkRecreation Fair shall be held in Istanbul Expo Centre between 13-15 February 2020 and it shall be a very important meeting point for professionals aiming to establish economic and commercial relations in the international arena and to increase their share in the market and for participants who want to reach the peaks of entertainment. The fair preparing to present innovations to the industry in its 8th year is organised concurrently with the VENDEX Fair, preparing to host the manufacturers, practitioners and distributors operating in the vending technologies, self-service systems and consumables sector this year, with the mission of bringing together all the stakeholders of the entertainment, event, park and recreation sector.
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The local administrations meet at ATRAX with the theme of happy cities. It takes the products, services and applications aiming to create awareness on the phenomenon of Entertainment and Recreation in Turkey and to contribute to the happiness of the urban people as its focus. The municipalities get the opportunity to strengthen their identities of Happy Cities by introducing their recreational activities, social facilities, activity and entertainment areas and park and recreation activities to the public in the fair where they are included within the scope of the Happy Cities theme. Industryâ&#x20AC;&#x2122;s Best Compete with the ATTRACTION STAR AWARDS. %88%'8-32 78%6 %;%6(7 XLI Ćź VWX ERH SRP] competition of Turkey where the most successful applications, projects, activities and products are selected in the Entertainment and Recreation sector, selects the best of the industry for the 7th time. In the competition, where applications are accepted in 3 main categories and 16 subcategories, 2 municipalities shall compete to win the title of the Happy City of the Year and Happy District of the Year within the scope of the theme stars. 2020-Ĺ&#x17E;UBAT
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;LEX ]SY WLSSX ERH [LEX JSV# Q Necdet KĂśsedag is a name among the most important photography artists and is well known in many business circles, but would you introduce yourself for the ones who donâ&#x20AC;&#x2122;t know you? First of all thanks. I was born on the second day of the first month of one of the â&#x20AC;&#x2DC;70s, in Artvin, after the curriculum-intensive education and training, my lifelong education process started after the vocational education process. I worked as a photojournalist for various PR agencies, advertising agencies, newspapers and magazines and as a photographer in agencies, I also worked EW E TLSXS IHMXSV -Ć&#x2026;ZI LEH HIKVIIW JVSQ E RYQFIV SJ GSQTIXMXMSRW ERH -Ć&#x2026;ZI FIIR E NYV] QIQFIV MR QSVI SJ XLIQ -Ć&#x2026;ZI HSRI XLSYWERHW SJ WLSXW MR LYRHVIHW SJ KISK VETLMIW SR XLI IEVXL ERH -Ć&#x2026;Q WXMPP WLSSXMRK ERH WLS[MRK direction. After completing our active working process with the Turkish media, I continue to provide photograp-
hy, film and production services in our company called Nkgallery-Istanbul Photography Workshop, which I am the founder of, and finally the YeryĂźzĂź Visual Communication Center. Q ;LEX MW ]SYV TIVWTIGXMZI SR EHZIVXMWMRK IZIRX TVS jects and photography? -XĆ&#x2026;W EFSYX [LIVI ]SY PSSO EX XLI TLSXSKVETL] - EQ E TIV son who has been in photography since the analogous era, and the photo is embedded in my veins like a part SJ Q] FSH] ERH Q] WSYP -XĆ&#x2026;W E TLIRSQIRSR XLEX -Ć&#x2026;ZI highlyinternalised, and when that happens, you sleep with it and you wake up with it. In the analogous era, photography was a very expensive endeavor. If ]SY HMHRĆ&#x2026;X QEOI QSRI] from photograp-
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king for weeks as a team to organize this event; dozens of people are working for this project, we are right that we want a summary of this process with the brief we gave to our photographer friend who came there on the day of the event at the last moment.… Q Why brands and agencies choose you? What do you offer differently? We supplied visuals to hundreds of brands and organizations. We see each one as a business partner, not as a client. By understanding the content and purpose correctly, the right job is done in the right way as soon as their goals and needs are in line with our goals. Q How do you define a successful photo frame? A square that can describe a product, activity with one or more frames is the right square. First, it must contain the FEWMG JEGXW SJ XLI TLSXSKVETL ERH XLIR MX QYWX VIƽIGX the content and the purpose.
hy, you had to allocate a considerable portion of your income here. After the digital revolution, these figures reached achievable levels and, of course, this situation increased interest in photography and spread to broader audiences. In this context, the functionality of photography and the way it is handled in terms of art will differ. The picture of the slimy child taken in Balat can be considered as an art photo with an agitating aspect of the human spirit, but the picture taken at an event is purely documentary in nature and is a picture of documenting the situation rather than being artistic. Q 8LI] WE] IZIV]SRI GER FI E TLSXSKVETLIV EQSRK TLSXSKVETLIVW FYX RSX IZIV]SRI GER WII MX MR XLI same way. What do you see differently? Yes, there is such a saying, which is perfectly normal. It is very normal for two different eyes to shoot different things with exactly the same subject, in the same conditions with the same equipment. The difference here is a situation related to the eye itself looking through the viewfinder; the more you know, the more your comment will differ. In fact, what matters and what I often focus SR MW Ƅ[LEX ]SY WLSSX ERH JSV [LEXƅ -J ]SY YRHIVWXERH this correctly, you will find the most appropriate photo frame for your purpose. Q Why is art photography important for a successful IZIRX ERH ER EHZIVXMWMRK TVSNIGX# The shortest and most accurate way to tell what you want to tell is to shoot it. If we consider an event, what we all want after the event that has been worked on for days and put forward is to summarize the event that lasts for hours there with 10 frames. We have been wor-
Q (S FVMIJW HIPMZIVIH XS ]SY WEXMWJ] ]SY# 3V HS ]SY show up in your own way? 8LMW MW XLI LEVHIWX TEVX SJ XLI NSF [IƅVI HSMRK E NSF [MXL a lot of variables. As long as people have egos, arrogance, top perspectives and refrain from sharing them, briefs are not enough and will not be. When we receive a business proposal, we always want to come up with accurate and clear information. As long as it is set off with incomplete information, the chances of getting the right photo from the photographer are also reduced, unless the agency or brand tell you what is in their mind. Even though we have explained this, we still experience distressed situations, and in this case we manage the process in the most correct way with our own knowledge and experience. Q (S ]SY XLMRO TLSXSKVETL] ERH TLSXS EVXMWXW EVI ZElued enough today? Unfortunately, no. I regret to say that this is the case; of course there are too many variables. For too long, photography and photographers are not appreciated with regards to value and importance. However, the age we live in is an age where photography is most produced and consumed quickly, and everything we do includes a photo frame. Q Finally, are there any issues that you want to add? 8LIVIƅW E PSX XS EHH EGXYEPP] -R WYQQEV] - WYKKIWX XLEX agencies and brands should first pay attention to the quality of service they will receive, not the price they will pay for the service they will receive when selecting their photographers. In the same way, I remind you that photographers should be on the side of their business partners to give them the right frames they need. We all sit at different points on the same ship, and the common goal of all of us is to be able to deliver the best work to our partners. 2020-ŞUBAT
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2ISR *IWXMZEP How about waking up from hibernation and celebrating the arrival of spring in a lush forest? Feeling the soil with bare feet, listening to the chirping of birds, the rustling of leaves, in short, being one with nature and listening... No no, this is not a lyrical poem line or a dream that cannot FI WIIR MR XLI QMHHPI SJ -WXERFYP -XĆ&#x2026;W RSX E utopia at all! Date: April 4. -WXERFYP *MPQ *IWXMZEP The 39th Istanbul Film Festival, which will be held this year, will take place from 3 to 14 April.
%PEĘĄEXÂ? ,IVF *IWXMZEP %PEĘĄEXÂ? ,IVF Festival, where local producers sell regional herbs promoting them at the FSSXW WIX YT SR XLI WXVIIXW SJ %PEĘĄEXÂ? XLI WLMRMRK WXEV SJ Ë˘^QMV [MPP XEOI place from 9 to 12 April.
9 Ë˘^QMV 'YT 8LI 9 Ë˘^QMV XSYVREQIRX [LMGL MW EXXIRHIH F] %PXÂ?RSVHY 7TSVXW 'PYF one of the well-established sports clubs of Ë˘^QMV ERH [SVPH JEQSYW WTSVXW GPYFW MW held in SelĂ§uk in April.
1MPPMSR *IWX Millionfest Kayseri will be held from 9 to 12 April 2020 in Wyndham Grand Kayseri with its QEKRMĆź GIRX WXEJJ
8,%8 ;-00 1%6/ LIĹ&#x2022; GOMCÄ&#x20AC; NĹ? =CH?GĂŹ @LIĹ&#x2022; @IIÄ? NĹ? PCHN;AÄ&#x201D;
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B?=Ĺ&#x17D; IOĆ NB?MÄ&#x201D; @?MNCP;FĹź QBCFÄ&#x201D; G;ECHÄ´ SIOL JF;HĹźÄ&#x17E; 9PYHEË&#x201C; &MP]SRIV ;MRXIVJIWX The countdown has started for Bilyoner Winterfest, which has been selected as the â&#x20AC;&#x153;Best Youth Festivalâ&#x20AC;? for GSRWIGYXMZI ]IEVW 8LI Ćź VI SJ entertainment will be set on 29 January in Bursa. Programs: January 29 - February 2, February 2 - 6, February 9 â&#x20AC;&#x201C; 13. 9PYHEË&#x201C; ;LMXI *IWX 120 hours of unlimited fun with Whitefest 2020 will be held from 2 to *IFVYEV] MR 9PYHEË&#x201C; 8YVOI]Ć&#x2026;W PEVKIWX ]SYXL JIWXMZEP EJXIV ski parties, more than 40 artists. (EXĘĄE %PQSRH *PS[IV *IWXMZEP Almond Flower Festival 2020 is a festival full of events, tours and concerts to be held from 7 to 9 February, organized by DatĂ§a Municipality. %ROEVE &SSO *EMV 14th Ankara Book Fair will be held at ATO Congresium from 14 to 23 February.
@,Â&#x2013;Â&#x17E;J 'LSGSPEXI ERH (IWWIVX *IWXMZEP Ë˘^QMV 'LSGSPEXI (IWWIVX *IWXMZEP LOC FESTIVALS team calls you once again to forget all you know about chocolate, cake and dessert. Date: from 10 to 12 April.
Istanbul International Dance *IWXMZEP The slogan â&#x20AC;&#x153;Dance for Peace and Goodnessâ&#x20AC;? will be held from 9th to 26th of March. At the Istanbul International Dance Festival; you can watch the spectacular performances of Foreign and Local Latin, Hip Hop, Modern Dance groups, and participate in workshops that famous dance instructors will give in 25 different dance types at beginner, intermediate, advanced and all levels.
International Mesir 4EWXI *IWXMZEP Great participation is expected in the 480th International Manisa Mesir Paste Festival that will take place on April 14-19. According to the belief among the people; It is believed that poisonous animals will not sting anyone who eats this paste. Ę&#x2020;YOYVSZE 6SGO *IWXMZEP The rock wind continues on the fertile lands! Ă&#x2021;ukurova Rock Festival, which brings together the leading names of Turkish rock music, brings together all the music lovers in the region, especially Adana. Date: from 16 to 19 June.
Bozcaada Culture, Art and Vintage *IWXMZEP The famous Vintage Festival, which is as famous as Bozcaada itself, continues to complete its preparations to welcome its visitors with enthusiasm from 4th to 6th September.
'ETTEHS\ Cappadox held in different locations in the inspiring region of Cappadocia since 2015, retains its JIEXYVI SJ FIMRK XLI Ƽ VWX HIWXMREXMSR of Turkey offering a combination of music, contemporary art, astronomy and outdoor disciplines. Cappadox will take place in June 2020.
8IORSJIWX Technology Competitions constitute the most important leg of TEKNOFEST Aviation, Space and Technology Festival that will take place from 22nd to 27th September. The festival will be held from 22nd to 27th September, 2020 in Gaziantep, the Veteran city of the National Independence.
¸ ] *I]O JIWXMZEP The world-renowned groups will perform; the tribute band and XLI VITVIWIRXEXMSR SJ PIKIRHEV] Ƽ PQW [MPP be presented in Turkey Feyk Fest which [MPP FI LIPH JSV XLI Ƽ VWX XMQI MR 8YVOI] The Festival is at Grand Pera - Alternative Stage on February 22.
which was initiated to support the understanding of the necessity of artistic activities in university and city life, to promote the art and bring together with the masses, was also realized with the aim of contributing to the METU Students Scholarship Fund.
'SJJI\ -WXERFYP All stakeholders of the coffee, tea industry and Coffee & 8IE PSZIVW [MPP QIIX EX -WXERFYP 0ʳXƼ / VHEV -RXIVREXMSREP 'SRZIRXMSR ERH )\LMFMXMSR 'IRXIV MR 8EOWMQ 2M̉ERXẺ region on between February 27 and March 1, 2020.
+ʯGIO ,IVF *SSH *IWXMZEP In the festival, which will be organized by Göcek Culture and Tourism Association this year, the herbs grown in the region will be introduced and dishes made from these herbs will be offered. Local dishes and handicrafts will also be offered for sale at the festival, which will take place on March 21-22.
-^QMV -RXIVREXMSREP 4YTTIX (E]W In the 14th Izmir International Puppet Days program, which will take place between 5 and 22 March 2020, 50 puppet theater groups from 23 countries will perform 52 performances in 37 showrooms spread all over the city. 1)89 %VX *IWXMZEP METU Art Festival will take place for the 21st time between 11 March and 6 April. The art event,
8VEF^SR 3TIVE ERH &EPPIX *IWXMZEP Trabzon Opera Ballet Days are expected to be held from 19th to 26th April. -RXIVREXMSREP %ROEVE 1YWMG *IWXMZEP The festival, which will be organized by the Sevda-Cenap And Music Foundation, [LMGL EMQW EX ƈE JIWXMZEP FIƼ XXMRK XLI Capital”, will take place on April 2.
+IRʡ &M ̈IRPMO Genç &M ̈IRPMO [MPP FI LIPH MR Küçükçiftlik Park in May. ƈ+IRʡ &M ̈IRPMOƉ [LMGL MW E pioneer in events for youth below the age of 21, will also host big stage shows and music groups this year and social responsibility, workshops, special lounge space for parents, color up event, technology, culture, art and sports events.
%OFERO 7LSVX *MPQ *IWXMZEP 16th Akbank Short Film Festival is at Akbank Sanat from 16th to 26th March, 2020. International Orange Flower *IWXMZEP Adana festivals, which have announced the name of the city to the world with different contents in different periods, are waiting for their visitors this year as well. The festival will take place on April 3-12.
-RXIVREXMSREP -WXERFYP &SSO *EMV Reaching half a million visitors every year, the International Istanbul Book Fair will bring readers with many valuable local and foreigner writers between October 31 and November 8, 2020. >SVPY 471 .E^^ *IWXMZEP PSM Jazz Festival will be at Zorlu PSM in AprilJune this year, with its new program open to exploration and the wsynthesis of different music genres. >I]XMRPM 6SGO *IWXMZEP Zeytinli Rock Festival, the largest rock festival in Turkey ever, will continue to maintain its title this year. Zeytinli Rock Festival, which will take place for the 7th time this year, is planned to take place at Edremit Akçay Beach from 26th to 30th August.