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Round-up: The 600+ Participant MICE Programme With most corporate houses today working hard towards converting themselves into a multinational giant, their choice of an ideal MICE destination too has evolved from smaller domestic destinations to exotic and unexplored locales around the world. Here we bring to you, lessons from the 3 recently concluded Incentives and Conferences involving a large number of diverse participants.

Fountainhead takes 300 Ultratech Dealers + Spouses to Vienna, Zagreb and Venice

through various activities like The UltraChef Contest, Bollywood Tambola, Suron Ke Champion, etc. At a grand celebratory event in Zagreb, the renowned iPad magician Christoph Wilke amazed the guests with his tech illusions while multifaceted performers of UltraTech’s Got Talent set the stage on fire. The celebrations continued at Vienna with a mega entertainment night featuring the best of Indian and International talent. Hosted by actor Gaurav Kapoor, the felicitation ceremony saw an array of

Fountainhead MKTG, the experiential marketing agency from Dentsu Aegis Network, recently conceptualized and executed a 9-day long incentive trip in Europe for 300 UltraTech Channel Partners along with their spouses. Having been successfully executed the events for UltraTech for the past 4 years, Fountainhead once again bagged the multi-agency pitch due to its creative ideas and expertise. Titled as ‘UltraTech Champion of Champions’, the trip featured the class of Europe and the essence of India. Don’t Hesitate to Mix Indian and International Entertainment This incentive trip is an excellent example of how choosing exotic locales as destinations doesn’t mean you cannot have any of the tried and tested entertainment that goes down so well with Indian audiences. While the exotic locale does offer a great back-drop, plenty of sight-seeing opportunities, as well as novel entertainment acts that are a pleasant change, by no means should an agency feel the theme or the setting of the trip will be ruined by acts from India, or entertainment that’s essentially Indian. This trip combined both kinds really well. The three-city tour, covering Venice (Italy), Zagreb (Croatia) and Vienna (Austria), started on September 9 with a Venetian carnival-style welcome for the partners. Along with visits to famous sights, the partners were also engaged 48 64

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Payal Babbar, AVP – Brand Communication, UltraTech Cement Ltd.

performances by as many as 50 artists including Ganesh Hegde, Benny Dayal and Neeti Mohan who brought alive the magic of Bollywood, while international acts by Britain’s Got Talent fame Pyroterra and Signature left the audience spellbound. It was one of the few times when the continent of Europe witnessed so many Bollywood stars together at a corporate show. Fountainhead MKTG set a benchmark by transforming a conventional exhibition hall into a grand celebratory setting with a massive stage of 140 ft. Additionally, a customized digital app was also created to keep all the guests up to date about the line-up of activities. Payal Babbar, AVP – Brand Communication, UltraTech Cement Ltd. said, “Fountainhead MKTG helped deliver our landmark and the most esteemed event of the year – Champion of Champions, the International Stockists Conference 2016. Fountainhead was responsible for the all-round engagement of all Invitees

which spanned from meetings, day activities and contests through the day and events in the evening. The five events executed by Fountainhead MKTG looked fabulous and the team ensured a great audience experience from start to finish. In terms of planning and execution, the Fountainhead team brought to the table great ideas and expertise for the events and guest engagement. The entire team was involved right from the beginning and worked as a part of our own team, seamlessly. Despite working round the clock, the full team always had a lot of energy and were always willing to explore new ideas to create a better experience, despite many challenges. I thank their whole team for helping us deliver an amazing experience and many memories that will be remembered by our channel partners for a long time.”

Tamarind Manages 900 CREDAI Association Members in Shanghai The 16th National Convention (NATCON) of the Confederation of Real Estate Developers’ Associations of India (CREDAI) was hosted in Shanghai, China from August 3 to 5. The annual conference had about 900 delegates and was put together by Tamarind Global at Kerry Hotel Pudong. India’s top real estate magnets, bankers, government officials, media professionals and film personalities attended the 3-day event. Customise Your Setups Just because your trip is taking place in a new country doesn’t mean you should use venues exactly as they come. Go about planning your setup the same way that we transform venues in India to suit our requirements. Further, have great partners at your destination to help with flawless execution from arrival to departure. The setup for the CREDAI conference saw a massive stage with 4 projector screens and 2 LED screens of 190 feet in total built to ensure uniform visibility for all guests. Also, an exhibition area

SEPTEMBER / OCTOBER OCTOBER 2016 2016 EXPERIENTIAL EXPERIENTIAL MARKETING MARKETING

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SEPTEMBER - OCTOBER 2016  
SEPTEMBER - OCTOBER 2016  
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