Press release. 1 click = 1 euro for the Food Banks A campaign supported by the National Lottery, Social Lab Group and Eventattitude. Volunteers post the picture of every contributor live on a 250m2 wall, filmed and streamed live over the Internet. The Belgian Food Banks need support. The National Lottery has decided to support them. To aid the Food Bank volunteers in their efforts, Social Lab Group has created the ThankYouWall campaign, in cooperation with Eventattitude. Both companies, Social Lab Group and Eventattitude, have donated their work and the active support of all their employees, free of charge. • For each click of support, the National Lottery donates 1 euro to the Food Banks. • To thank contributors, their Facebook profile picture is displayed live on a 250m2 wall. • Everyone can follow in realtime the printing and posting of their picture by volunteers from both companies, and the ThankYouWall itself, from various original angles. The campaign can be followed via the National Lottery Facebook page: www.facebook.com/LoterieNationaleLoterij
or directly via:
Our initiative is communicated specifically via Facebook.
This campaign is a veritable feat of technical and human effort. • 24 hours a day dozens of volunteers take turns to post the photos on our wall. • Everything, from printing the photos to posting them on the wall, is filmed and streamed live over the Internet. Fans can follow everything live via the Facebook application. • 10 printers allow for one photo to be printed every second, and three fixed cameras and one mobile film without cease the ThankYouWall, which is 35 metres long and 7 metres high.
Discover the campaign Live You can access the live stream via this link: https://so-‐app.eu/apps/loterie_nationale/thankyouwall/admin/screen.php You can also discover this spectacular wall Thursday, December 20, from 17:00 until 20:00 hours. Or at some other time, by invitation. Please call 0497/58.37.17. You can discover yourself how we’ve made this feat of technical and human effort happen. This campaign is located at the Eventattitude warehouses, avenue du Péage 95, 1932 Woluwe-‐Saint-‐Étienne.
Photos / Video at your disposal We have got numerous photos and a presentation video for this campaign. We can deliver these materials on demand.
Information about Social Lab Group Social Lab Group is the largest group of social media agencies in Belgium. Social Lab has more than 40 employees in three different agencies: Social Lab Brussels, So.Space en So.Zen. Further information: Peter Meyers 0495 58 41 86 peter.meyers@social-‐lab.eu Information about Eventattitude When two people start a conversation, most of the time they need a good starter: the weather, the news, their outfit... When a brand wants to start a real life conversation with a consumer during an event or in the streets... things aren't quite that obvious. That's where Eventattitude comes in! Further information: Raphael de Borman 0475/28.55.31 firstname.lastname@example.org