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The Eventattitude CST model CONNEXION

CONVERSATION

CONVERSION OBJECTIVES

TARGET

PROGRAMME

CONTENT

b-2-b b-2-c

tailor-made ready-to-use classic

message brand/product

CONTEXT

CONVERSATION STARTER TOOLS

OUTPUT

RESULTS

DATA COLLECTION

live on-site word-of-mouth social media classic media

traffic POS/stand go to www leads or fans info request offer request trials commitment buying …

BRAND ENGAGEMENT

RETURN ON INVESTEMENT

events fairs POS bars offices street museum …

REAL LIFE

smile act play REAL EXPERIENCES

PHOTOS / VIDEOS MESSAGES, … EXTENDING CONVERSATION

BRAND ACTIVATION & EVENT AGENCIES / SCOPE OF EXPERTISE EVENTATTITUDE / SCOPE OF EXPERTISE

taste touch feel

}

the brand


The Eventattitude Conversation Starters Tools model