SEO can give smaller businesses an edge on

16. SEO can give smaller businesses an edge on larger

companies Google has started ranking your content at position zero, which is called snippets that appear at the top of all search results. It contains a direct answer to a search query. People are searching for direct answers nowadays that address their concerns well; so, make sure you answer those queries.

If you optimize your content for featured snippets, then you can outperform big competitors in the market as featured snippets are more attention-grabbing. Include a paragraph of 45 words that convey the message clearly.