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SEO drives offline sales
15. SEO drives offline sales
Today’s path to purchase goes from device to voice search to online stores and back again, which gives you ample opportunity for offline conversions as well. You can add call extensions to your website, update Google My Business, and create geo-specific content.
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A call to business indicates strong purchase intent on the part of your customers,’ make it easy for them to call you and believe us it will drive insane call conversions. Moreover, two-third of smartphone users purchase from online stores that are customized to their locations. You can create content that calls out the geographic location of your business; it will help you drive converting traffic. Make sure you mention your specific location details into the meta descriptions, headlines, and content body. Also, use images specific to the location of your business. These all also come into local SEO optimization.
