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Redesigning the menu and price promotions
For
the customers in the new restaurant, there will be some occasional food promotions; from Mintel, “More than six in ten diners state that price promotions would encourage them to try a new restaurant, highlighting the unsurprising appeal of discounts as consumer budgets remain under pressure. However, a similar percentage states that recommendations from friends/family would make them more likely to visit, suggesting that using diners themselves as brand ambassadors could be an effective strategy.� as can be seen from the research, price promotions will encourage more people to visit; so, the restaurant could create a student day and an office workers day, which means that they will offer a 10% discount. On the other hand, they could also have a 10% discount for other guests, which means the guest can go online to see which meal is on promotion, print out the promotion code and bring it to the restaurant. This means that if the students or the office workers come with a guest, then they can have 20% off.