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Esther van der Gugten


Triptych 2014

A project where all 250 second year AMFI students (Fashion & Branding, Fashion & Management and Fashion & Design) are divided into 10 teams. Every team analyzed one area of Holland and filtered out trends. We did our research in Drenthe and Groningen and in just 2,5 weeks time we had to translate these trends into a sustainable brand according to the zeitgeist of 2020. The brand was realized in a brandbook, brand manual, business plan, visual 3D presentation and fashion collection.


Brand concept Assen, Emmen and Groningen are all cities that are very isolated from the urban area of Holland and they are a strong unity in preserving their past. The layered peat soil has conserved traces of a long history of human habitation so the landscape tells a tale of the past. Today they want to keep on writing the history of their scenery and find a way in coping with being isolated. Kompot will help them to find back their identity and show it to the rest of the world by uniting the strengths of the region by preserving and reliving their old crafts and local products, combined with the technology of 2020. Left page; logo and color card.


Triptych 2014

Haute couture line photoshoot (models: Bente Schreurs, Felicia Rook and Nancy Halsema, photography: Rossi and Blake)


Bacterial cellulose


Left page; first basic small scale design, experimenting with shaping the material to the body without using darts or seems. The close-up shows the thickness of the material when it’s still wet. Right page; the drying process, it takes about 48 hours if helped with an electronic heater. When it’s only air-dryed it takes about a week.

Half scale experiment


Burberry clash ss 2015


Collection line-up


Burberry clash ss 2015

Price: € 69 Size-range: XS - L Colors:

Price: € 49 Size-range: XS - L Colors:

Price: € 69 Size-range: XS - L Colors:

Price: € 129 Size-range: 44 - 52 Colors:

Price: € 119 Size-range: 44 -52 Colors:

Price: € 159 Size-range: 44 -52 Colors:

Price: € 199 Size-range: XS - L Colors:

Price: € 119 Size-range: XS - L Colors:

Price: € 139 Size-range: XS - L Colors:

Price: € 189 Size-range: 44 -52 Colors:


Price: € 249 Size-range: 44 -52 Colors:

Price: € 349 Size-range: 44 -52 Colors:

Price: € 119 Size-range: XS - L Colors:

Price: € 149 Size-range: 28 - 34 Colors:

Price: € 159 Size-range: 28 - 34 Colors:

Price: € 149 Size-range: 28 - 34 Colors:

Price: € 169 Size-range: 44 -52 Colors:

Price: € 229 Size-range: 28 - 34 Colors:

Price: € 89 Colors:

Price: € 129 Colors:

Range plan


Burberry clash ss 2015


Asymmetric tie made of the concretelike material by Damian Palin polyurethane foam Asymmetric shirt, made of 100% polyester crepe. The blind front closure goes from upper right to the lowest left. The right sleeve is heavily elongated, to create a wrinkled effect at the wrist.

100% polyester

Collarless asymmetric leather jacket, made of lamb suede. In the future Burberry should use the laboratory made leather, as created by Oron Catts, instead of common leather from animals. The button is made of the concrete-like material by Damian Palin. lamb suede, 100% cotton

Traditional 5-pocket jeans, the front is made of 100% cotton heavyweight denim, the back of lamb leather. The bottom front part is connected to the back-panel, so on the outside of the lower leg there is no seem. In the future Burberry should use the laboratory made leather instead of common leather from animals. The button is made of the concrete-like material by Damian Palin. 100% cotton, lamb leather

Outfit 6


Portfolio

Esther van der Gugten

Copyright Š 2014. Esther van der Gugten All rights reserved


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