Isabella Cannon International Center Campus Box 2375 Elon, NC 27244 Contact: Evangeline See Day Phone: 336-278-6700 Night Phone: 347-527-8880 September 19, 2011 Natalie Allison Senior Reporter Pendulum Campus Box 7012 Elon, NC 27244 Dear Ms. Allison, On December 27, Elon Universityâ€™s very first international fair will take place on campus outside Moseley Center. Organized by the Isabella Cannon International Center (ICIC), it will be a three-day event featuring 150 authentic food and games stalls by students and faculty from around the world. The fair will be open to all Elon students, faculty and staff as well as their friends and family. I would like to invite you to be part of this event as well. The ICIC is an organization on Elon University campus dedicated to create a culturally cohesive and globally aware community by initiating programs and events to facilitate the sharing and appreciation of different cultures as well as the development and advocating of study abroad programs. The ICIC hopes to encourage intercultural awareness, integration as well as study abroad programs through this initiative. Student and faculty who participate as vendors will keep a percentage of revenue and the rest of the proceeds will go towards funding of further programs and scholarships. In response to your recent articles on discrimination and diversity on campus in the Pendulum, we believe that your readers would be interested in learning and participating in this event. We are also offering you exclusive interviews with Dean of International Programs and Director of the Isabella Cannon Centre, Woody Pelton. If you have any further questions, please contact me at email@example.com or 347-527-8880. For more information on the ICIC and the event, please visit the official website at www.elon.edu/internationalfair. I will follow up with you soon about this event. Sincerely, Evangeline See Public relations Coordinator
Isabella Cannon International Center Campus Box 2375 Elon, NC 27244 Contact: Evangeline See Day Phone: 336-278-6700 Email: firstname.lastname@example.org FOR IMMEDIATE RELEASE (September 15, 2011)
AROUND THE WORLD IN JUST THREE DAYS International fair featuring authentic food and games to be held at Elon Campus ELON, N.C. - A three-day international fair will take place from Dec. 27-29, 2011 at Elon University, as part of Isabella Cannon International Center’s (ICIC) initiative to encourage intercultural awareness and appreciation and increase interest in study abroad. Woody Pelton, Dean of International Programs and Director of the Isabella Cannon Centre, explains more: “Through this event we hope that the Elon community can interact to learn more about the diverse cultures and explore possibilities of studying abroad. It is a good opportunity for us to provide information in an enjoyable manner.” The event will be held outside Moseley Center and will be open to all Elon students, faculty and staff as well as friends and family. Over 100 food stations and 50 entertainment booths will be available for participants to enjoy. In addition, booths displaying cultural artifacts and histories of various countries will be set up. Staff and --more--
Around the World, Page 2
students will be present at booths to provide information and advice to students interested in studying abroad. “This is definitely an event that I participate in, since I get to share my culture with others and earn some revenue for myself,” says Rebekah Brown, a sophomore from Jamaica. “It would be exciting to try different food and meet new people.” Coupons that will be used in lieu of cash at the event will be sold online at www.elon.edu/internationalfair as well as dining halls and main buildings in campus from the Dec. 1 till the last day of the event. Students and faculty members will work closely with licensed food vendors to prepare authentic food from different cultures. Vendors will keep a percentage of revenue for their efforts and remaining funds will go towards furthering ICIC’s international initiatives and scholarship programs.
About the Isabella Cannon International Center The Isabella Cannon International Center is headquartered in Elon University. Endowed by Isabella Cannon in 1999, the center initiates and executes international activity, from the recruitment of international students to the planning of intercultural events to create an environment of global awareness, integrating both local and international members of the Elon community. Additional information about the ICIC can be found at www.elon.edu/international.
Stepping out of your comfort zone, into a new educational experience Studying abroad is becoming increasingly popular with American students nationwide, with less traditional places increasing in popularity rankings. Elon University is a good example of this trend, with a strong study abroad program in partnership with many overseas universities. Trends in study abroad participation Statistics show growth in overall study abroad participation. According to The Institute of International Educationâ€™s Open Doors Survey, 84,403 students studied abroad for academic credit in 1994/95. In the last decade, this number increased by 144 percent, becoming 205,983 in 2004/20051. In addition, Americans are becoming increasingly aware of the importance of international knowledge and exposure, as seen by a poll by American Council on Education in 2002 showing that 90 percent of respondents felt that knowledge of international affairs would be important to the careers of the youths. Another notable trend would be that less traditional places are becoming increasingly popular as study abroad choices. According to Open Doors survey, 60 percent of students chose to study abroad in Europe, with the top most popular choices being in Western Europe. However, as of 2004/2005, 11 out of the top 20 popular destinations were in Africa, Asia, Latin America, and Oceania. There was also a 35 percent increase in students going to China to study abroad. Numbers heading to developing countries have also increased2. A possible reason for these trends might be the type of funding programs available. U.S. government-funded study abroad scholarship programs have shown to influence studentsâ€™ destinations for study abroad. For example, Gilman and Boren scholarship recipients going to non-traditional countries and regions exceed those of the overall U.S. study abroad population. Research also suggests that U.S. students are increasingly selecting study abroad destinations that might offer linguistic, cultural, and professional experience in emerging global markets. --more-1
Bhandari, R., Obst,, D., & Witherell, S. (2007). Meeting america's global education challenge. The Interdisciplinary Journal of Study Abroad, 1(1), 2 Bhandari, R., Obst,, D., & Witherell, S. (2007). Meeting america's global education challenge. The Interdisciplinary Journal of Study Abroad, 1(1),
Elon aims to stay head of the trend With this trend in the education system, Elon understands the importance of study abroad programs for a holistic education for students and hence is dedicated to achieve 100 percent accessibility for students to study abroad. In the year 2002, Elon was named first in the nation for number and percentage of students who have an international study experience by The Institute of International Educationâ€™s 2002 Open Doors report. As of 2009, 71 percent of undergraduate seniors have studied abroad at least once3. Elon aims to increase this number by looking at barriers. â€œWe are working to identify those factors that keep students from studying abroad," said International Programs Advisor Bill Burress. "Some factors that we have identified include finances, academic requirements and involvement in campus activities including athletics. Elon is also working to expand choices for students. One of the newest affiliations was finalized in July 2011 with KoĂ§ University in Istanbul, Turkey. In addition, 17 new summer programs will be available from Summer 2012 in places such as Tanzania, Costa Rica, Bhutan, China and Jordan. Elon will hence provide students with more than 55 semester programs and 20 summer programs to choose from4. Benefits of Studying Abroad One of the practical benefits of studying abroad would be its positive influence on career development. Research has shown that the amount of international experiences is positively correlated with the probability of developing a globally oriented career. Approximately 84 percent of alumni who worked internationally have also attested that their study abroad experience enabled them to acquire a skill set that influenced their career path5. A second important benefit of studying abroad is its relation to employment opportunities. A survey of employers (Employer Attitudes toward Study Abroad) states that Human Resource professionals and others responsible for hiring value all types of study abroad --more--
Everett, C. (2010, Dec 1). With no. 1 rank, study abroad aims to expand. The Pendulum, Retrieved from http://www.elon.edu/pendulum/Story.aspx?id=4641 4 Dunn, A. (n.d.). ICIC to offer new affiliate study abroad programs. Isabella Cannon International Center Newsletter, 3(1), 5 Gillespie, J., & Norris, E. M. (2007). How study abroad shapes global careers : evidence from the united states. Journal of Studies in International Education, 13(3), Retrieved from http://jsi.sagepub.com/content/13/3/382
are likely to believe that study abroad enhances desired qualities and skills6. This implies that study abroad experience would be advantageous for the students in the workplace. Last but not least, personal growth is an important benefit of studying abroad as well. Students are likely to grow and gain international knowledge, intercultural communications skills, and global perspectives. Barriers to Studying Abroad Despite many benefits of studying abroad, students commonly face barriers. One of the most prevalent obstacles would be the financial burden. Studying abroad may be costly to majority of students, as they already have to deal with hefty college tuition fees7. Possible solutions to alleviate this situation would be more initiatives by colleges, organizations and the government such as scholarships, loans and financial aid programs to make studying abroad more affordable. Also, participation in clubs, organizations and sports might cause students to be unwilling to travel abroad, fearing that missing practice might result in getting replaced. Seasons and competitions may also conflict with opportunities. For this case, it is important that athletic groups work closely with the school to encourage athletes to study abroad without penalty. Implications for students Students can expect more opportunities to experience new cultures. For Elon students, the ranking and schoolâ€™s emphasis on studying abroad would mean increasing ease in applying and participating in study abroad programs, as well as the increasing ease to obtain financial aid. Elon students can also look forward to even more options in terms of places, from Europe to the Middle East and Asia. In conclusion, studying abroad would be a good advantage for students entering into the workplace, as it provides them the opportunity for personal growth as well as the chance to gain invaluable knowledge, skills and experience. Potential employers will have increasing expectations from graduates, since studying abroad has become a factor in their consideration for employment. ###
Rayman, R., Trooboff, S. & Vande Berg , M. (2007). Employer attitudes toward study abroad. The Interdisciplinary Journal of Study Abroad, Retrieved from http://www.frontiersjournal.com 7 Merrill, J. B. (2011, Feb 15). Studying abroad: Is it worth leaving campus for?. USA TODAY College, Retrieved from http://www.usatodayeducate.com/staging/index.php/blog/studying-abroad-is-it-worthleaving-campus
Overview Isabella Cannon International Center (ICIC) is an organization on Elon University campus dedicated to create a culturally cohesive and globally aware community. The ICIC aims to do so through initiating programs and events to facilitate the sharing and appreciation of different cultures as well as the development and advocating of study abroad programs.
Achievements Elon was one of four institutions to receive the prestigious 2007 Senator Paul Simon Award for Campus Internationalization from NAFSA: Association of International Educators, with students coming from 48 states, the District of Columbia and 49 countries. #1 in the country for the number of students who study abroad – over 70 percent of Elon’s 2010 graduating seniors studied abroad at least once. Study Abroad Programs More than 50 semester programs and 20 summer programs including: ♦ England, Brighton: University of Sussex ♦ Ghana, Accra: University of Ghana ♦ Ireland, Dublin: Trinity College Dublin (FIE) ♦ Singapore: Nanyang Technological University ♦ Turkey, Istanbul: Koç University
Staff ♦ Woody Pelton, Dean of International Programs ♦ Francois Masuka, Director of International Student & Faculty Scholar Services ♦ Heidi White, Director of Study Abroad
History Dr. Isabella Walton Cannon endowed the Isabella Cannon International Center in 1999. Born May 12, 1904 in Scotland, Cannon made history when she became the first woman elected mayor of Raleigh at age 73. She was affectionately known as “the little old lady in tennis shoes” and was highly respected for her commitment and service to both Elon University and her country. She went on to give a generous sum of $1 million to build the ICIC, to create opportunities for Elon University to be connected to the world.
Contact For more information, please contact the ICIC at: Website: www.elon.edu/international
Introductory Writing Assignment This media kit is created for the Isabella Cannon International Center (ICIC), which is an organization in Elon University. They focus on initiating and executing international activity, to increase global awareness and integration. The specific purpose of this media kit is to announce the upcoming international fair hosted by the ICIC on campus, and also to increase awareness about the importance of cultural diversity and studying abroad. The primary public for the media kit would be the students at Elon and the secondary public would be the parents, as well as the staff and faculty at Elon. This is because they form the Elon community, and influence the cultural diversity and integration. The journalist that I will be sending the kit out to is Ms. Natalie Allison, who is a senior reporter at The Pendulum, a campus publication. She has written past articles on international diversity hence I feel that this media kit would be relevant to her and her audience. Since the audience is primarily college students at Elon, I had to format it according to their interests and needs. In this case, students are interested by creative and more informal presentation, and while writing the content of the documents; I considered the students’ interest in terms of relevance to their academics and career prospects (especially in the backgrounder). The event is also catered to what Elon students would enjoy, including food and entertainment.
Reflective Writing Assignment The first source was journal papers, including one titled Meeting America’s Global Education Challenge, found in The Interdisciplinary Journal of Study Abroad. Journal papers provided the statistical background for my documents, including information like current trends in study abroad for American students. The second source I used was the ICIC website, which included their online newsletters. They provided information of what the center has achieved, as well as the programs and events they have organized.
Another source that I have used for environmental scanning would be personal
interviews, both of Elon students and faculty. Especially from talking to several Elon students, I have obtained feedback and opinions on the event. From this assignment of creating a media kit, I have gained valuable experience in writing the various documents and putting the kit together. Since it was my first time actually creating the documents, I feel that I have learnt a lot, in terms of layout, formatting, how to write and what should be included. Improvements for the next media kit would be just general ones, such as more succinct writing and better designing. I found the PSA to be especially exciting, as I had expected it to be extremely challenging but really enjoyed the process and outcome. The brochure to me was the most challenging (although I decided to not include it in the kit) as I had to focus a lot on condensing information, layout and design at the same time.
Published on Mar 13, 2012