How To Use A Feeder Blog To Build Traffic I have been successful in using so-called feeder blogs to build on the 3 things I know are important for gaining extra traffic, and therefore ranking in the SERPs. You can actually even flip that around, since you also can view this from the perspective that you have to be noticed around the web to get traffic. It’s kind of the chicken and the egg thing again. Some say you have to rank in the search engines to get traffic, and others will swear you can’t rank unless you have the traffic first. It does make sense that If you rank well for certain keywords, then you will automatically get more organic traffic. This works particularly well to boost traffic to a static website that is seldom updated with new information. I consistently find that this always boils down to having the best and most of three things: Keywords, Content, and Links. So, you can say that a feeder blog is a way to get more keywords, more content, and more links. Another aspect of this feeder blog thing is that I like to have these three things build in a semi-automated fashion. This assures that I can spend more time writing more in-depth articles and content pages (like this), but allows for my sites to be updated with fresh content in a consistent way and on a regular basis. You won’t have to go far to see my version of a feeder blog in action. In fact, I have a feeder blog attached to this site. The Evan Beck Blog is also actually part of this website, Evan Beck Online. It is a second instance of WordPress installed as a sub-domain (a separate folder and database). Mouse over the link and you will see the url is: http://blog.evanbeckonline.com. In this case this is, in effect, a blog on top of a blog. It is a blog attached to another blog. I am using the power and flexibility of the WordPress platform to have my main domain look and feel more like a website, and then drip feeding, keywords, content, and links in a steady fashion to the second attached blog using plugins that semi-automate much of the process. I also use RSS feeds to bring in fresh content through widgets for the same reason. Feeder blogs can be developed prior to launching a new website. A linking strategy should be planned out with the majority of links pointing to the target site. However, links should not be exclusive to the target site. Inbound and outbound links should be built to and from the feeder blog. Internal linking and navigation are necessary to the overall linking strategy. Always keep in mind that a feeder blog needs to be a credible source of information. Blogs naturally get indexed often by search engines, and this is the power of this strategy. Feeder blogs should grow steadily and naturally, because search engines like consistency and feeder blogs are consistent because of the semi-automated tools that can be used. So, use feeder blogs to support and augment you blogging efforts and promote your other website properties. You will find that it is beneficial to build a constant stream of traffic and links from other sites, and building feeder blogs is one of the best ways to accomplish this.
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