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Seasonal Greetings Cards Development and Outcomes


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Set of 4 seasonal greetings cards.

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Purpose: to potentially hand out at Hanbury. To add to my portfolio and to improve my approach to process and development. To explore whether the more digital approach I like to use can be applied to smaller products/none brief work.


Because I started this project near to the end of the year and deadlines, I think it really effected how I felt about it. The whole thing felt like a rush. In reflection I had plenty of time but in the moment it didn’t feel that way and the pressure of looming deadlines got in the way of me enjoying my work.

Obviously something I need to get used to but I don’t mind so much when its brief work, its the whole idea of uni coming to end perhaps. I have put a lot of pressure on myself this year to improve and create my best work yet so starting something new so close to the end reminded me of all of that. I felt a lot of pressure to create really good work.


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I feel as though the pressure greatly clouded my judgement. Decisions I would usually make quickly took a long time and lacked clarity and proper thought. I felt like I was quite chaotically trying to make my images work and it was getting me no where.


To be honest I really haven’t enjoyed these last few weeks of uni. My flat mate moved out early and being just the two of us I felt quite isolated quite quickly. It encouraged me to work in the studio more but I really can’t work as well in the studio with all of the distractions about. So while I still focus best at home, it wasn’t doing my mental health wonders because I was also home alone when I wasn’t working. It created a kind of domino effect because when my heads in this kind of space I often feel uninspired and I don’t have as much confidence about my practice so the outcomes suffer. I decided to have a break from making work for a bit and focussed on my blogging and other areas. After just over a week I came back to these cards and tried again, this time determined to finish them whether I liked them or not. I just told myself I would learn from the process either way…


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I went back to Adobe Illustrator with them and spent ages once again trying to get my colours right. I really wanted to select eye catching colours for when they're on the shelf, but also contrasting to support light and dark tones and help create some depth in each piece.


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I always refer back to my initial pencil sketch to help provide detail when I’m ready.


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I really like this top right one and the colours there but I was worried about it not being clear what the scene was and wanted to create a clearer sense of season. I found it harder to get the colours right in the scenes with more greenery because I felt I needed to use green which restricted other colour options.


Not my best work. The most successful outcomes are the top left and bottom left in my opinion. I like the colours best in the bottom left but also like the peachy colours with the green in the top left. I think they best convey the tone and depth that I was hoping to achieve.

With the top right I feel I remembered that an illustrators job is to draw more than just what we see so find the angle the most interesting. I need to ensure I always, always remember that when I’m making my work. I think that kind of approach works better for a children’s audience.


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I still have a lot of work to do in regards to developing colour. I plan to revise these after deadlines and see if I can improve them further without that pressure. I don’t know if I need to tone the colours down on the Summer one and up touch on the Autumn one? I'd like to experiment with colours for greenery a little more too, considering artistic licence not to just illustrate things as we see them.

Greetings Cards  
Greetings Cards  
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