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Part I Pre-pilot tests

Pre-pilot testing results of the Learning Modules Structure The purpose of this phase of the pre-pilot testing is to evaluate the effectiveness, efficiency and applicability of the SESP Learning Modules Structure (LMS) to the needs of the targeted managers of social enterprises (SEs) by exploring their interest, professional competences and feasibility of the proposed set of topics. The pre-pilot testing took place in the second half of June 2012 where only the English version of the Learning Modules Structure was assessed from three testing partners (BG, LT and PT) of the consortium. Overall, ten evaluation forms were received where useful comments have been stated. Pre-piloting of LMS has been implemented in the form of structured interview. The structure of the questionnaire comprises three main sections related to the following topics: 

interest to the proposed themes and subthemes;



acquired professional skills and practical experience on the proposed themes;



need to acquire additional knowledge in the field of social entrepreneurship.

In accordance with the results of this survey, the most interesting topics are Leadership, creativity and innovation in Social Enterprise and those related to strategic analysis, strategy formulation and implementation, management of social enterprise. Findings show that the following topics got the mildest interest: Social enterprises' human resources management and Go green. Six of ten SEs are in full agreement with that proposed set of topics. Four of ten SEs have proposed changes to the topics. Three of them were made by Bulgarian SEs. Models of protected market and forms of supported employment and Enterprise development using partnerships are proposed by the SEs topics to replace the Social enterprises' human resources management topic. Networking for adequate legal framework and Social Marketing and Corporate social responsibility are proposals to replace the Go green topic. The majority of respondents have average extent of knowledge of the proposed topics. The most unfamiliar topics are those concerning Green SEs, SE's marketing and Strategic planning. As far as we can see from the results the topic Green entrepreneurship is less familiar and at the same time it is not interesting for the most ofourinterviewed SEs.

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Results indicate that the most familiar is the topic of Human resources management and perhaps that is why it is one of those given for replacement.

30% of respondents shared that they are fully satisfied, 60% of them are fairly satisfied and this set of proposed topics meets their needs at very high level.

How far this set of proposed topics (from question 3) satisfies your needs of acquiring new knowledge? 10% 30% 60%

Neither satisfied nor dissatisfied Fairly satisfied Fully satisfied

It appears that the majority of respondents have no experience on the topics related to green entrepreneurship, marketing, leadership, creativity and innovation in social enterprise.

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60% of the SEs have little experience with managing and implementing the strategy of social enterprise. 40% of respondents havemuch experience with management of human resources.

90% of respondents considered the proposed topics relevant to their practice.

Some of the questions have been designed to point the relevance of subtopics to the needs of social enterprises.

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Subtopics of Unit 2: Social Entrepreneurship and Strategic Analysis are fully applicable to the needs of respondents.Only the topic of Social economy in EUdoes not meet the needs of two of the SEs.

1

1

There is one invalid answer concerning the topic Analysis of the Company.

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Subtopics of Unit 3: Evaluating your resources/strategic diagnosisarefully applicable to the needs of respondents. Only the topic of Analysis of the external environmentdoes not meet the needs of one of the enterprises.

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Subtopics of Unit 4: Formulation of Strategyarefully applicable to the needs of respondents.Only the topics related to Elements of Strategic Management, Formulation and Evolution of the Strategydo not meet the needs of two of the SEs.

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Subtopics of Unit 5:Defining Social Marketing, Marketing of products, services and causes arealmost fully applicable to the needs of respondents. The Community development approach to Social enterprise’ marketing topic does not meet the needs of two of the SEs.

2

2

There is one invalid answer concerning the topic 4 p’s - perfect starting point for marketing success

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Subtopics of Unit 6: Human Resources Managementare rather applicable to the needs of the respondents, except one of the social enterprises, which does not consider that this unit is of interest to it.

3

3

There is one invalid answer concerning the topic Key concepts for human resources management

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Subtopics of Unit 7: Diagnosing learning needs arerather applicable to the needs of respondents.

4

4

One of the SEs did not answer this question.

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Subtopics of Unit 8: Creativity and Innovation approaches in Social Entrepreneurship. Business Leadershipare fully applicable to the needs of respondents.

5

5

There is one invalid answer concerning the topic Creativity approach in providing products and services of a social enterprise; Competitive advantages

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Subtopics of Unit 9: Go greenare rather applicable to the needs of respondents.

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Subtopics Unit 10: Strategy Implementationarerather applicable to the needs of respondents. Only topics related to crisis management and innovation policy are completely inapplicable for two of the SEs.

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Subtopics of Unit 11: Control and Quality Assurance arefully applicable to the needs ofrespondents.

The question: How useful do you think would be these topics for your current and future staff?,60% respond "fully useful" and 40% "rather useful". 90% of respondents believe that the application of knowledge gained on these topics will increase the value of their business. 100% of respondents would recommend the topics covered in this training to other SEs.

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Summary In conclusion, we can say that according to the results of this survey the developed Learning modules structure meets the specific needs of social enterprises, will contribute to increase the value of their business and will improve knowledge of the social enterprise managers to lead their SEs more effectively. Appropriate topics that are recommended to be replaced by others, due to reported low interest are: Go green and Human Resources Management. The following topics are proposed for inclusion by the SEs: 

Models of protected market and forms of supported employment;

Enterprise development using partnerships;

Networking for adequate legal framework;

Social Marketing and Corporate social responsibility.

Appendix 1:Summarized Questionnaire Results

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This questionnaire is part of a research evaluatingthe effectiveness, efficiency and applicability of the SESP Learning Modules Structure to the needs of managers of social enterprises (SEs). The SESP project intends to transfer a developed innovative learning models and (e-) learning content which are flexible enough to address the specific needs of the Social Entrepreneurship (time and place flexibility), are adoptable and modular (different backgrounds, sectors) and reflect the practical needs of the end users. Your opinion is really appreciated and very importantfor developing an adequate learning content to the needs of Social Enterprise’s managers.Thank you in advance for your time and assistance! GENERAL INFORMATION

Name:

____________________________________________________________

Organisation:

____________________________________________________________

Scope of activities:

____________________________________________________________

Address:

____________________________________________________________

E-mail:

____________________________________________________________

Telephone:

____________________________________________________________

Date:

____________________________________________________________

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Section A: Interest 1. Please rank the following topics, starting with the most interesting for you. Use the numbers from 1 to 7(1 - "most interesting" and7 - "least interesting"): Rank Topic

BG

PT

LT

I

II

III

IV

V

VI

VII VIII

IX

X

Social Entrepreneurship and Strategic Analysis Social Enterprises’ Management and Strategy Formulation

3

1

6

2

4

7

6

3

5

5

2

2

2

3

2

7

7

4

1

4

Social Enterprises’ Marketing

5

4

4

4

1

6

6

5

3

6

Social Enterprises’ Human Resources Management Leadership, Creativity and Innovation in Social Enterprises

7

5

5

6

7

7

6

6

2

7

6

3

1

1

5

7

7

6

7

1

Go green! Social Enterprises’ Management and Implementation of Strategy

4

7

7

7

6

5

6

2

6

2

1

6

3

5

3

7

7

7

4

3

2. Would you like to replace any of the suggested topics with one representing greater interest to you? No, I would not.- IV, V, VI, VII, VIII, IX– 70% (7) Yes. I suggest the following topic: - I, II, III, X – 30% (3) I. Models of protected market and forms of supported employment II. Networking for adequate legal framework III. Social Marketing and Corporate social responsibility are proposals to replace the Go green topic Х. Enterprise development using partnership to replace this topic: I. Social Enterprises’ Human Resources Management II. Go green! III. Go green!

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X. Social Enterprises’ Human Resources Management Section B:Professional Competencies 3. To what extent do you have knowledge on the following topics? (1 – “little knowledge” and 5 – “deep knowledge”)

Extent of knowledge/Number of the answers

Topics

1

2

3

4

5

Social Entrepreneurship and Strategic Analysis

10% (1)

20% (2)

30% (3)

20% (2)

20% (2)

Social Enterprises’ Management and Strategy Formulation

10% (1)

20% (2)

40% (4)

10% (1)

20% (2)

20% (2)

20% (2)

40% (4)

10% (1)

10% (1)

Social Enterprises’ Human Resources Management

0% (0)

20% (2)

40% (4)

10% (1)

30% (3)

Leadership, Creativity and Innovation in Social Enterprises

0% (0)

20% (2)

60% (6)

10% (1)

10% (1)

30% (3)

40% (4)

30% (3)

0% (0)

0% (0)

0% (0)

10% (1)

60% (6)

10% (1)

20% (2)

Social Enterprises’ Marketing

Go green! Social Enterprises’ Management and Implementation of Strategy

4. How far this set of proposed topics (from question 3) satisfiesyour needs of acquiring new knowledge?

Unsatisfied

0% (0) 1

Number of the answers 0% (0) 10% (1) 60% (6) 2 3 4

30% (3) 5

Fully satisfied

If “unsatisfied”,please give us your comments here: ____________________________________________________________________

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____________________________________________________________________ Section C:Feasibility 5. Do you have any practical experience inusingthese topics? Level of experience/Number of the answers Yes, I have Yes, I have much little experience. experience.

Topics

No, I have no experience.

Social Entrepreneurship and Strategic Analysis

30% (3)

40% (4)

30% (3)

Social Enterprises’ Management and Strategy Formulation

30% (3)

40% (4)

30% (3)

10% (1)

40% (4)

50% (5)

Social Enterprises’ Human Resources Management

40% (4)

30% (3)

30% (3)

Leadership, Creativity and Innovation in Social Enterprises

20% (2)

40% (4)

40% (4)

0% (0)

30% (3)

70% (7)

20% (2)

60% (6)

20% (2)

Social Enterprises’ Marketing

Go green! Social Enterprises’ Management and Implementation of Strategy

6. Do you think that the suggested topics would be applicable to your practice?

Not applicable

0% (0) 1

Number of the answers 0% (0) 10% (1) 30% (3) 2 3 4

60% (6) 5

Applicable

If “not applicable”,please give us your comments here: ____________________________________________________________________

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7. Please evaluate the extent of applicability of the following developed structure of learning content:

7.1.

To what extent this structure of topic “Social Entrepreneurship and Strategic Analysis”answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 2: Social Entrepreneurship and Strategic Analysis

Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

20% (2)

30% (3)

20% (2)

30% (3)

0% (0)

10% (1)

30% (3)

10% (1)

50% (5)

0% (0)

10% (1)

30% (3)

10% (1)

50% (5)

0% (0)

10% (1)

30% (3)

10% (1)

40% (4)

0% (0)

10% (1)

20% (2)

20% (2)

50% (5)

Social economy in EU: importance and policies

20% (2)

0% (0)

20% (2)

30% (3)

30% (3)

General policy of the social enterprise

10% (1)

10% (1)

10% (1)

20% (2)

50% (5)

Successful EU social enterprise: case study

0% (0)

0% (0)

10% (1)

40% (4)

50% (5)

What is Social Entrepreneurship? Role of Social Entrepreneurship Analysis of the Environment Analysis of the Company– 10% (1) Benchmarking

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7.2.

To what extent this structure of topic “Social Enterprises’ Management and Strategy Formulation” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 3: Evaluating your resources/strategic diagnosis

Extent of applicability/Number of the answers 1

2

3

4

5

Specific Management in Social Enterprises

0% (0)

0% (0)

0% (0)

30% (3)

70% (7)

The External Environment:SWOT Analyses: Customers; Technology, Suppliers, Synergies

10% (1)

0% (0)

10% (1)

60% (6)

20% (2)

Competition/networks; Labor market

0% (0)

0% (0)

10% (1)

40% (4)

50% (5)

The Internal Environment: Business (operations) structure; SE resources; Skills and Knowledge; Motivation and Leadership Styles Successful EU social enterprise: case study

0% (0)

0% (0)

10% (1)

30% (3)

60% (6)

0% (0)

0% (0)

10% (1)

30% (3)

60% (6)

Unit 4: Formulation of Strategy Introduction to Business Strategy Elements of Strategic Management Formulation and Evolution of the Strategy Types and Models of Strategies Business Development

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Extent of applicability/Number of the answers 1

2

3

4

5

10% (1)

10% (1)

10% (1)

10% (1)

60% (6)

20% (2)

0% (0)

0% (0)

30% (3)

50% (5)

20% (2)

10% (1)

0% (0)

30% (3)

40% (4)

10% (1)

0% (0)

20% (2)

10% (1)

60% (6)

10% (1)

0% (0)

0% (0)

40% (4)

50% (5)

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Evolution of Business Development

7.3.

10% (1)

10% (1)

10% (1)

20% (2)

50% (5)

To what extent this structure of topic “Social Enterprises’ Marketing” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 5: Defining Social Marketing, Marketing of products, services and causes Traditional marketing vs Social marketing

Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

0% (0)

20% (2)

40% (4)

40% (4)

0% (0)

0% (0)

10% (1)

20% (2)

70% (7)

0% (0)

0% (0)

30% (3)

10% (1)

60% (6)

20% (2)

0% (0)

10% (1)

40% (4)

30% (3)

0% (0)

10% (1)

40% (4)

10% (1)

40% (4)

10% (1)

0% (0)

10% (1)

30% (3)

40% (4)

10% (1)

0% (0)

20% (2)

20% (2)

50% (5)

Developing your message. Media mix

0% (0)

0% (0)

20% (2)

20% (2)

60% (6)

Social enterprise marketing: case study

0% (0)

10% (1)

20% (2)

0% (0)

70% (7)

Designing your marketing strategy Knowing your advantages

competitive

Community development approach to Social enterprise’ marketing Understanding your market 4 p’s - perfect starting point for marketing success– 10% (1) Positioning

7.4.

To what extent this structure of topic “Social Enterprises’ Human Resources Management” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

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Unit 6:Human Resources Management

Extent of applicability/Number of the answers 1

2

3

4

5

Key concepts for human resources management

10% (1)

10% (1)

20% (2)

10% (1)

50% (5)

Remarks on the demand for lifelong learning

10% (1)

20% (2)

30% (3)

0% (0)

40% (4)

Corporate strategy; working conditions conductive to learning

10% (1)

20% (2)

10% (1)

20% (2)

40% (4)

Basic aspects of an assessment of demand– 10% (1)

10% (1)

10% (1)

10% (1)

20% (2)

40% (4)

Unit 7:Diagnosing learning needs

Extent of applicability/Number of the answers 1

2

3

4

5

Assessing the vocational training situation in a social enterprise– 10% (1)

20% (2)

10% (1)

10% (1)

10% (1)

40% (4)

Assessing individual transversal competencies– 10% (1)

20% (2)

10% (1)

20% (2)

0% (0)

40% (4)

Determination of further training needs– 10% (1)

10% (1)

0% (0)

10% (1)

30% (3)

40% (4)

Implementation of simplified workplace analysis– 10% (1)

0% (0)

0% (0)

10% (1)

50% (5)

30% (3)

Methods for vocational training– 10% (1)

0% (0)

30% (3)

10% (1)

20% (2)

30% (3)

Objectives for competencies development– 10% (1)

10% (1)

10% (1)

20% (2)

10% (1)

40% (4)

10% (1)

10% (1)

10% (1)

20% (2)

40% (4)

Strategy development and personnel planning– 10% (1)

10% (1)

0% (0)

0% (0)

50% (5)

30% (3)

Planning vocational training based on identified learning needs– 10% (1)

10% (1)

10% (1)

10% (1)

20% (2)

40% (4)

Assessment of training needs in a

0% (0)

10% (1)

20% (2)

20% (2)

40% (4)

Skills assessment tools– 10% (1)

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social enterprise: case study– 10% (1)

7.5.

To what extent this structure of topic “Leadership, Creativity and Innovation in Social Enterprises” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 8: Creativity and Innovation approaches in Social Entrepreneurship. Business Leadership Creativity approach in providing products and services of a social enterprise; Competitive advantages– 10% (1)

Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

0% (0)

0% (0)

40% (4)

50% (5)

Social enterprise and social innovation approaches

0% (0)

10% (1)

0% (0)

40% (4)

50% (5)

Community development approach to Social Entrepreneurship Business Leadership and management

0% (0)

20% (2)

30% (3)

10% (1)

40% (4)

0% (0)

0% (0)

20% (2)

40% (4)

40% (4)

Innovative social enterprise: case for reflection– 30% (3)

0% (0)

0% (0)

10% (1)

10% (1)

50% (5)

Innovative EU social enterprise: case study

10% (1)

10% (1)

10% (1)

10% (1)

60% (6)

7.6.

To what extent this structure of topic “Go green!” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 9: What is a green business Building a Green enterprise Operating green company:

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Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

10% (1)

30% (3)

30% (3)

30% (3)

0% (0)

10% (1)

40% (4)

20% (2)

30% (3)

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thinking and practices Green marketing and branding Green social enterprise: case for reflection

7.7.

0% (0)

20% (2)

40% (4)

20% (2)

20% (2)

0% (0)

20% (2)

30% (3)

10% (1)

40% (4)

To what extent this structure of topic “Social Enterprises’ Management and Implementation of Strategy” answers your needs? (1 – “does not give an answer to my needs” and 5 – “fully answers my needs”)

Unit 10: Strategy Implementation Implementation of Company Strategy Functional Rules/Policies Process Management Risk Management Crisis Management Change Management Innovation Policy and Management

Unit 11: Control and Quality Assurance Total Quality Management Continuous Improvement Process

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Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

0% (0)

40% (4)

30% (3)

30% (3)

0% (0)

10% (1)

20% (2)

40% (4)

30% (3)

0% (0)

10% (1)

10% (1)

50% (5)

30% (3)

10% (1)

0% (0)

10% (1)

40% (4)

40% (4)

20% (2)

0% (0)

10% (1)

20% (2)

50% (5)

0% (0)

10% (1)

20% (2)

30% (3)

40% (4)

20% (2)

0% (0)

20% (2)

20% (2)

40% (4)

Extent of applicability/Number of the answers 1

2

3

4

5

0% (0)

10% (1)

10% (1)

30% (3)

50% (5)

0% (0)

0% (0)

10% (1)

40% (4)

50% (5)

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Social business plan and strategy: Case study

10% (1)

0% (0)

10% (1)

10% (1)

70% (7)

8. How useful do you think would be these topics for your current and future staff?

0% (0) 1

Useless

Number of the answers 0% (0) 0% (0) 40% (4) 2 3 4

60% (6) 5

Useful

If “not useful”,please give us your comments here: ____________________________________________________________________ ____________________________________________________________________ 9. Do you consider that the application of knowledge gained on these topics will increase the value of your business? No. I do not know.– IX – 10% (1) Yes. – I, II, III, IV, V, VI, VII, VIII, IX, X – 90% (9) Other:______________________________. 10. Would you recommend the topics covered in this training to other organizations? Yes.–I, II, III, IV, V, VI, VII, VIII, IX, X – 100% (10) No.

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Other:____________________________.

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SESP Pre-pilot testing results of the Learning Modules Structure  

The purpose of this phase of the pre-pilot testing is to evaluate the effectiveness, efficiency and applicability of the SESP Learning Modul...

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