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FESTIVAL MEDIA PACK 2017

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INRODUCTION The Edinburgh Festival Fringe (Fringe) is the largest open access arts festival in the world. It attracts over 3 million visitors each year to Edinburgh and generates unparalleled international media coverage for the venues and acts who participate each year. Established in 1947, the Fringe takes place for 27 days every August with a programme of over 3,000 events. Edinburgh University Students’ Association is an independent charity, founded in 1884. We are one of the largest student unions in the UK and manage a number of key properties in Edinburgh, that are major venues during the Fringe. Teviot Row House has been home to the Gilded Balloon Fringe programme since 2001. The Pleasance Courtyard and Potterrow (known as Pleasance Dome during the Fringe) have hosted the Pleasance Theatre Trust programme since 1985. The Edinburgh University Students’ Association manages all of the bars, cafÊs, retail outlets and public areas in Teviot Row House, The Pleasance and Potterrow during the Fringe; providing outstanding service to thousands of customers each day.

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GILDED BALLOON The Gilded Balloon host their month of Edinburgh Festival Fringe revelry in Teviot Row House. One of the ‘Big Four’ entertainment brands at the Fringe, Gilded Balloon is respected internationally for presenting a stunning showcase of new and established theatre, comedy and cabaret acts. Gilded Balloon has 9 performance spaces ranging in capacity from 50 – 360. Its trademark events, ‘Late n’ Live’ and ‘So You Think You’re Funny’ (SYTYF) are two of the most popular Fringe shows and have hosted household names such as Peter Kay, Bill Bailey, Tim Minchin, Lee Mack, Peter Kay and Dylan Moran.

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TEVIOT ROW HOUSE Teviot Row House — the oldest purpose built student union in the world — is home to six distinctive bars, which increases to eight bars during the Fringe. Teviot Row House opened its doors in 1889 and remains one of the most popular and well used student union venues in the country. It boasts distinctive gothic architecture and a central location in the heart of the Fringe.

GILDED GARDEN

The Gilded Garden is a contemporary space with elements of Scottish culture, designed to complement the architecture of Teviot Row House. It houses three unique bars and various food outlets as well as covered, heated seating areas.

NEW AMPHION CAFÉ AND BAR

New Amphion benefits from a gin bar with an extensive wine and cocktail list. The café serves a choice of specialised coffees and a diverse food menu. Its laid-back atmosphere and roomy feel makes it the perfect place for Fringe goers to relax and unwind.

LOUNGE BAR

Lounge bar is a unique, relaxed space with a great reputation for live music. Fringe fans can sink into comfy leather armchairs and be treated to an impromptu jam session on the baby grand piano.

UNDERGROUND

Underground is the only bar in Teviot that is also a performance space – perfect if you want to expose your brand to an ever changing audience.

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LOFT BAR & ROOF TERRACE

Loft Bar & RoofTerrace is regarded as the destination VIP bar during the Fringe. This bar boasts an impressive roof top terrace and conservatory area where A-list celebrities regularly rub shoulders with up-and-coming performers.

LIBRARY BAR

Library bar is a split level bar with an outdoor patio area, situated on the ground floor of Teviot. Set in the old library, this bar has kept the charm of the library but without the need for silence. It offers a superb food menu and a varied drinks selection.

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PLEASANCE COURTYARD Another major entertainment brand at the Edinburgh Festival Fringe is Pleasance Theatre Trust. Pleasance is dedicated to developing new artists and theatre companies but also regularly welcomes more established artists such as Al Murray, Graham Norton, Jason Manford and Miranda Hart. Pleasance Courtyard and Pleasance Dome contain 26 performance spaces ranging in capacity from 50 – 800. Traditionally seen as the heart of the Fringe, Pleasance Courtyard hosts 17 venues. Described by the Scotsman newspaper as the “Centre of the Culture Universe” this area is your opportunity to eat, drink and play.

ARTHUR’S BAR

Arthur’s Bar is a relaxed, secluded bar which offers panoramic views of Arthur’s Seat. It has been featured in major campaigns for the past two years by Ginger Grouse and Disaronno.

MAIN BAR AND COURTYARD BAR

The Pleasance Courtyard is brimming with unique bars and food outlets, including two of the busiest bars in the city during the Fringe, the Main Bar and Courtyard Bar. This space features heated, covered seating areas creating a traditional beer garden atmosphere.

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CRAGS BAR

Situated just behind the Pleasance Courtyard, Crags Bar is a large marquee featuring comfy sofas and armchairs. It’s the perfect spot for Fringe goers to enjoy a drink and hot food from the neighbouring BBQ.

THEATRE BAR

Offering traditional pub food and friendly service, Theatre Bar is a busy space with broad appeal giving Fringe audiences the chance to rub shoulders with their favourite stars.

THE GRAND BAR

The Grand Bar is a high volume bottle bar with a selection of spirits that serves the Grand Theatre — our largest Fringe venue — hosting crowds of up to 700 people.

CABARET BAR

Combining a bar and performance space, Cabaret Bar often features more established comedians such as Frank Skinner, Rich Hall and Jenny Éclair; who draw a broad audience.

BUNKER BAR

Built in part of an old brewery, this unique bar is tucked away underground serving a selection of everyone’s favourite tipples.

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PLEASANCE DOME First opened in 1973, Potterrow received a substantial refurbishment in 2012, transforming it into a relaxed minibotanic garden. The comfortable surroundings ensure footfall all day long and well into the wee hours.

THE DOME CAFÉ AND BAR

The Dome Café and Bar is the main bar and dining area in the Pleasance Dome. The café offers a range of specialised coffees and cakes as well as hot food. The bar offers a wide selection of draft, bottles and spirits.

BROOKES BAR

Brookes Bar is one of the original VIP bars of the Fringe. This exclusive cosy bar has a cult following amongst A-list festival regulars, as well as with new talent.

BARISTO

Brand new in 2015, Baristo supplies much needed caffeine to Fringe goers. Baristo has a delicious range of hot drinks, soup and baked goods to takeaway.

POTTER SHOP

Potter Shop is a convenience store located on the main thoroughfare, right outside Pleasance Dome. The shop offers a wide range of consumables and refreshments including a range of harder-to-find foreign drinks and snacks.

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SPONSORSHIP OPPORTUNITIES Edinburgh University Students’ Association offers sponsorship opportunities on three levels. All three levels are designed to offer distinct advantages, depending on the goals and budget of your organisation. We will strive to work with you to develop a package that suits your needs and with the aim of building a lasting relationship between your organisation and The Edinburgh University Students’ Association. To ensure that there are no directly conflicting sponsored brands on site, or in any publicity materials, all production companies are consulted on their sponsorship agreements relating to Teviot Row House, Pleasance, Potterrow and the bars, cafés, retail and public areas within.

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HEADLINE SPONSORSHIP

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MAIN SPONSORSHIP

3.

SUPPORT SPONSORSHIP 9


HEADLINE SPONSORSHIP Seize an opportunity to brand all of the bars, cafĂŠs and public areas at the heart the busiest arts festival in the world! Headline Sponsorship includes, but is not limited to: Name association with the world-famous Edinburgh Fringe Festival Brand presence in agreed commercial outlets Stocking and/or showcasing of specific brands Access to VIP Bar and Terrace for you and your clients Potential to extend sponsorship in conjunction with Gilded Balloon or Pleasance Theatre Trust Scope to carry out promotional activities on-site

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MAIN SPONSORSHIP For a more targeted approach to market your brand, concentrate your resources on a specific bar, cafĂŠ, retail outlet or public area. Main Sponsorship includes, but is not limited to: Name association with the world-famous Edinburgh Fringe Festival Brand presence in agreed commercial outlets Stocking and/or showcasing of specific brands in your outlet(s) Scope to carry out promotional activities in your outlet(s) Potential to extend sponsorship in conjunction with Gilded Balloon or Pleasance Theatre Trust

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SUPPORT SPONSORSHIP In addition to Headline and Main Sponsorship, we also offer Support Sponsorship opportunities: Headline Sponsorship includes, but is not limited to: Your brand in fridges or on shelves in any number of our commercial outlets Scope to carry out a promotional activity on-site

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TILL SCREENS The ideal opportunity for instant, eye-line promotion over 35 digital till screens located in high footfall areas in all of our cafĂŠs and bars, across our buildings. Artwork requirements: 600px wide by 694px high, RGB, JPEG, 72dpi or MP4.

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GILDED BALLOON AND PLEASANCE SPONSORSHIP Gilded Balloon and Pleasance Theatre Trust also offer some opportunities for companies to associate their brand or company with the venues, individual performance spaces or even for specific shows. This includes but is not limited to: Title Sponsorships Advertising space or branding within Gilded Balloon or Pleasance print and digital media PR opportunities prior to, during and after the Fringe, including at the Press Launch Brand exposure above and/or around stages Complimentary tickets

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SALES BREAKDOWN

Drink (alcoholic)

Below is a breakdown of our drink (alcoholic) sales from the 2016 Festival: Teviot Packaged

Unit

Case

Unit

Case

Bottled Beer (C24)

7665

319

4523

188

Bottled Cider (C12)

6368

531

13871

1156

Bottled Craft Ale (C12)

641

53

1392

116

0

446

37

PPS

16

Pleasance

Draught

Pint

Cask/Keg

Barrel

Pint

Cask/Keg

Barrel

Draught Ale (Cask)

18762

261

65

10946.5

152

38

Draught Beer (Keg)

17987

204

62

26302

299

91

Draught Cider

22258

253

77

23883

271

83

Draught Lager

55367

629

192

90150

1024

313

Cocktails

Unit

Unit

Cocktails

2976

637

Spirits

25ml

1.5L

9L

25ml

1.5L

9L

Gin

21590

360

60

22942

382

64

Rum

9447

157

26

6065

101

17

Whisky

9754

163

27

4878

81

14

Vodka

19290

322

54

12315

205

34

Spirits (Other)

5514

92

15

2779

46

8

Wine

Glass

Bottle

Case (6)

Glass

Bottle

Case (6)

Wine

15478

1030

774

22898

1098

1075

Sparkling

9279

1063

435

6331

772

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SALES BREAKDOWN

Drink (alcoholic)

Below is a breakdown of our drink (alcoholic) sales from the 2016 Festival: Potterrow

Totals

Packaged

Unit

Case

Total Units

Total Cases

Bottled Beer (C24)

1816

76

14004

583

Bottled Cider (C12)

2577

215

22816

1902

Bottled Craft Ale (C12)

448

37

2481

206

PPS

303

25

749

62

Draught

Pint

Cask/Keg

Barrel

Pint

Cask/Keg

Barrel

Draught Ale (Cask)

370

5

1

30079

418

1

Draught Beer (Keg)

3375

38

12

33084

541

164

Draught Cider

3510

40

12

49651

564

172

Draught Lager

20251

230

70

165768

1883

575

Cocktails

Unit

Unit

Cocktails

769

4382

Spirits

25ml

1.5L

9L

25ml

1.5L

9L

Gin

6476

108

18

51008

850

142

Rum

2518

42

7

25183

300

50

Whisky

2341

39

7

16973

283

48

Vodka

4740

79

13

36345

616

101

Spirits (Other)

1112

19

3

9405

157

26

Wine

Glass

Bottle

Case (6)

Glass

Bottle

Case

Wine

4841

224

226

43217

2352

2075

Sparkling

117

67

14

15727

1902

754

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CONTACT Tommy McCormick Advertising and Sponsorship Sales Executive

advertising@eusa.ed.ac.uk eusa.ed.ac.uk/advertising

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Edinburgh University Students' Association Festival Media Pack 2017  
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