Page 1

Term Time media pack

EDINBURGH UNIVERSITY STUDENTS’ ASSOCIATION


WHO WE ARE

WHO WE ARE Edinburgh University Students’ Association (EUSA) represents all University of Edinburgh students. Our services range from bustling cafÊs, busy retail outlets, popular bars and premier club nights, to the representation of student interests and activities.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

1


WHAT WE CAN DO FOR YOU

WHAT WE CAN DO FOR YOU EUSA offers the ideal locations and means for you to engage with our diverse market of over 32,000 students. The student market is a highly lucrative one. Students in the UK form a combined spending power of almost £20 billion and have an average individual spend of over £11,000* each year. Many of our students are living away from home for the first time, independently deciding which brands to buy, use, trust and talk about. With an annual turnover of fresh new students, now is the time to make a great first impression.

At a glance Over 32,000 students Aged between 18 and 24 Local business, charity and healthcare providers discount** Tailored advertising packages to suit your needs

*Figures taken from 2014, Experian ‘Marketing and Consumer Insight’ £11,000 a year? How much are students worth to the economy?. Available at: http://www.experian.co.uk/blogs/latest-thinking/students-local-economies/. **Local companies include businesses and organisations whose product or service is only available in Edinburgh. National companies based locally are not eligible for a local company rate. Charities must provide registration number. Healthcare rates are available only to doctors, dentists and medical centres.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

2


OUR SPACES

3

OUR SPACES Located in central Edinburgh, EUSA’s thriving University campus spaces attract over 20,000 visitors each day. We run our services across four iconic venues:

KING’S BUILDINGS HOUSE THE PLEASANCE POTTERROW TEVIOT ROW HOUSE Our buildings are popular for socialising, studying, grabbing a snack or relaxing in between lectures. With each building comes different advertising opportunities.

At a glance Situated in heart of Edinburgh Four unique venues Over 20,000 daily visitors across all venues 14 Bars, 7 Cafés, 5 Shops 300+ Activities groups

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising


KING’S BUILDINGS HOUSE

King s Buildings House ’

King’s Buildings House (KBH) is located just south of the city centre at the King’s Buildings campus, which is home to most of the 8,000 science and engineering students from the University of Edinburgh. There are a number of catering and bars outlets at KBH as well as retail units, a gym and squash and badminton courts.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

4


THE PLEASANCE

The Pleasance The Pleasance is most commonly used by over 300 EUSA Activities groups for meetings and rehearsal space. The Pleasance plays host to the majority of EUSA’s annual entertainments and events programme, including our award-winning live music and popular food and drink festivals. The Pleasance is ideally located next door to the University’s Sport & Exercise facility.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

5


POTTERROW

Potterrow Potterrow is located on the iconic, Bristo Square in Edinburgh city centre. It boasts a high level of footfall during the day, thanks to the varied catering and retail facilities located inside. It also hosts our weekly Saturday club night, ‘Big Cheese’, in our 1,200 capacity venue upstairs.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

6


TEVIOT ROW HOUSE

Teviot Row House Teviot Row House neighbours Potterrow in the heart of the University campus. Surrounded by historic lecture halls and offices, it is also on the main thoroughfare between the University and city centre. Teviot Row House is one of the most picturesque buildings in Edinburgh and is popular with students for its cafÊs and bars. As the world’s oldest purpose built student union, Teviot Row House has six bars; The Loft Bar ,The Lounge Bar, The Library Bar, The Sports Bar, The Underground and The New Amphion Bar.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

7


TEVIOT ROW HOUSE

Teviot Row House offers a superb range of food from the cafe style New Amphion with coffee, home made cakes and a variety of foods to sharing options in the Sports Bar and seasonal menu’s in the Library Bar. All of our bars serve a varied drink selection and serve fairtrade tea and coffee.

8

The Library Bar is a split level bar with an outdoor patio area, situated on the ground floor of Teviot. The Sports Bar has a great atmosphere and shows all major sporting events on its big screen.

The Loft Bar has its own private roof top terrace.

The Underground is the only bar in Teviot that is also a performance space, with its own seperate entrance.

The Lounge Bar is a unique, relaxed space with a great reputation for live music.

The New Amphion Bar focuses on the gins of the world.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising


ONLINE

9

Online WEBSITE BANNERS

eusa.ed.ac.uk is the official website for Edinburgh University Students’ Association (EUSA). Our homepage received over 135,000 page views in academic year 2014/15. You could be one of four banner ads on rotation in two dedicated spaces on every page throughout our website. • 1 week £175 • 2 weeks £300 • 1 month £500 • Full semester £1,000 940px (w) x 150px (h), 72dpi full colour jpeg of gif. Remember to send us a link along with your artwork to make sure students are only one click away from your website.

ALL STUDENT ENEWSLETTER

Each week we send out a segmented HTML email to over 32,000 students which includes featured banner advertising. • 1 email £600 • 2 emails £1,000

At a glance 11,250 monthly visits to the eusa homepage Weekly all-student eNewsletter to 32,000 EUSA homepage advertising

600px (w) x 105px (h), 72dpi full colour jpeg. Remember to send us a link along with your artwork to make sure students are only one click away from your website. Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising


ON SITE

10

On site TILL SCREENS

We have 35 customer facing, till point screens in our busy bars and cafés throughout our four venues. • 1 week £175

At a glance

• 2 weeks £300

Over 20,000 daily visitors

• 1 month £500 • Full Semester £1,000 600px wide by 694px high RGB JPEG 72dpi.

PLASMA SCREENS

We 15 Plasma Screens situated in prime footfall locations throughout our four venues. Both static and animated 10 second options available.

Animated Till Screens and Plasma Screens throughout campus Poster and Flyer distribution throughout campus Promotional Stall

• 1 week £175 • 2 weeks £300 • 1 month £500 • Full semester £1,000 1,360px (w) x 768px (h), 72dpi jpeg or mp4 file supplied in full colour with 5mm safe area on all edges.

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising


ON SITE

POSTERS AND FLYERS

We have various poster sites in premium areas throughout our four buildings.

We have a dedicated ‘EUSA on Campus’ distribution team to ensure all of our posters and flyers are up to date several times each week. Only approved posters and flyers are displayed. • 1 week £30 (10 x A3 portrait posters) • 1,000 flyers in 1 day £200 (EUSA distribution) • 1,000 flyers in 1 day £100 (client distribution)

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

11


FACE TO FACE

Face to Face STALLS

Indoor and outdoor promotional stalls and areas are available in Potterrow Dome, Teviot Row House, King’s Buildings House and Bristo Square. • Potterrow Dome (indoor) £500 per day • Teviot Row House (indoor) £500 per day • King’s Building House (indoor) £400 per day • Potterrow Dome (area indoor) from £600 per day • Bristo Square (outdoor) £750 per day Electrical supply and table available for indoor stall, connection fee may apply for outdoor stalls.

FAIRS

In our second semester (Jan-May), EUSA runs two student fairs; Accommodation Fair and Refreshers’ Fair. Accommodation Fair brings together letting agents as well as insurance, utilities, storage companies and more. Refreshers’ Fair is to introduce all new students to EUSA, as well as welcoming back current students. For our first semester (Sep-Dec), please see our Welcome Week opportunities pack, available to view at eusa.ed.ac.uk/advertising

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

12


ADVERTISING & BRAND PROMOTION

13

Advertising & Brand Promotion THE STUDENT NEWSPAPER

4,000 copies of The Student newspaper are distributed weekly, every Tuesday, during the academic year to all main University of Edinburgh and EUSA venues, as well as local businesses and student hotspots around the city centre. • Full Wrap £3,150 (front, back and 2 inside pages) 270mm (w) x 335mm (h) x 4 pages • Back Page £680 270mm (w) x 335mm (h) • Inside Front Page £650 270mm (w) x 335mm (h) • Full Page £580 270mm (w) x 335mm (h) • Front Page Banner £330 270mm (w) x 60mm (h)

• Half Page £330 270mm (w) x 167mm (h) • Quarter Page £180 105mm (w) x 131mm (h) • Quarter Page Column £180 105mm (w) x 131mm (h) • Banner £180 270mm (w) x 60mm (h) • Eighth Page £100 270mm (w) x 60mm (h) BOOKING DEADLINE 7 days in advance of distribution ARTWORK DEADLINE 4 days in advance of distribution

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising


ADVERTISING & BRAND PROMOTION

FRESH AIR RADIO

Freshair.org.uk is the only student run radio station serving the capital and includes members from all universities and colleges in Edinburgh. It broadcasts 24 hours a day, 7 days a week to a monthly average of over 12,000 online listeners and is also played in a number of EUSA bars and cafés. • On-air adverts (30 sec) 30 plays per week £60 / 20 plays per week £50 • Fresh Air’s creative team can create a tailor made advert to suit your business • 20% discount for pre-recorded adverts As an online radio station, there are also lots of opportunities to advertise on the Fresh Air website (freshair.org.uk) or Facebook page. • Top Website Banner (1 week) £60 • Bottom Website Banner (1 week) £50 • Sponsored Web Article £50 • Social Media (1 week, 7 posts) £40 • Social Media (2 weeks, 14 posts) £70 940px (w) x 150px (h), 72dpi full colour jpeg or gif Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

14


EVENT SPONSORSHIP

Event Sponsorship EUSA organises various events throughout the year including club nights, live music festivals, food and drink festivals, award ceremonies and balls. We can offer various levels of sponsorship and bespoke promotional opportunities are available. Please see our Events Sponsorship opportunities pack available to view at eusa.ed.ac.uk/advertising

Tommy McCormick | Advertising and Sponsorship Sales Executive | advertising@eusa.ed.ac.uk | 0131 651 4569 | eusa.ed.ac.uk/advertising

15


CONTACT US

16

Contact us Tommy M Cormick c

Advertising and Sponsorship Sales Executive advertising@eusa.ed.ac.uk eusa.ed.ac.uk/advertising 0131 651 4569

EUSA Term Time Media Pack 2015