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THE

REENROO TM

The Green Room Standards Manual


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Contents

Summary Page 4

Logo

Page 5

Colors Page 6

Size

Page 7

Typeface Page 8

Incorrect Treatments Page 9

Application Pages 10-11

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Summary This is the logo ratinoale for The Green Room. Herein are instructions for how to properly use the logo, including colors, use, fonts, and general “NO NO’s”.

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The Green Room logo represents the tradition of Durham‘s bar and pool history. The logo consists of three simple parts.

The name lies in the center of the graphic pushing it forward and grabbing the viewer. The surrounding information allows the viewer to quickly recognize who we are and what we offer. The illustration grounds the design in Durham rich local history.

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Color Light Green #1C753B | C:86 M:29 Y:100 K:19 Dark Green #122414 | C:77 M:55 Y:79 K:76 Note: The inter rack signifies the text color and the outer rack refers to the background color. The stroke around the racks indicate the logo stroke color.

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Size Minmum size for the logo is 2” by x”. After 2.5” the stroke size drops to 1pt or can be removed.

4”

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x”

2”

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x”


Primary Fonts: Rockwell ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Franklin Gothic Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Substitution Fonts: Calvert ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

For these design, it is ideal to use Franklin Gothic Book for subtitles and accent text, while the Rockwell family should be used primarily for body text and headlines. If these fonts are not available for internal documents, Rockwell may be substituted with Calvert, and Franklin Gothic Book may be substituted with Arial Regular.

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Incorrect Treatments

DO NOT distort the logo

THE

GREENROOM est. 1995

DO NOT resize the

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logo under 2�

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DO NOT change the

GREENROOM

specifed colours

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DO NOT change typefaces

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G REENROOM TM

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Application

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THE

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The Green Room Corporate Standers Manual