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etm.fm Style Guide


Style Guide etm.fm believes that each presenter must be free to develop their own “on air� personalities, but not at the expense of

the etm.fm brand. As a presenter, you have been given the opportunity to structure and create your own show. These guidelines are here to ensure that there is consistency within your weekly shows and with that of the station as a whole. Within the Programme Strategy, you should be able to identify the market you are speaking to and HOW to speak to them.


style guide Before the Show:. The following are all common to radio shows that are produced both locally & internationally:.

Be Knowledgeable on your selected topics. Read a newspaper, internet news site, or watch a main TV news bulletin. Same applies for your music selections. Have some general knowledge on what you are playing. Don’t claim to be an expert on all topics. Eg: “I know this” “I know that.”

Listen to your own station:. You need to be familiar with the structures and formats of other shows that happen on the station. This will present cross-plugging opportunities, and you will avoid dwelling on issues/topics/stories that have already been aired.


style guide During The Show:. At least 65% of your links you should either identify the station, yourself or your show. Ideally station ID takes preference and you should aim to ID yourself every 2030 minutes. Don’t promo the end of your show. “You’re with Joe Schmoe till 5pm…” Rather promo the show after yours or something that is happening later in your show. Say what music you are playing. It is important for the audience to know what song has aired or going to be airing. If you are going to play 2/3 songs in a row the back announce is the most important. Keep song intro’s as linear as possible. Keep as close to the original song information as possible. Eg. “Maduex Song #2 on etm.fm” rather than “Big fat tunes spinning from now till the end of time like this one we dropping, what a classic man geez a killer of a tune Maduex Song #2” – Talk about the track after it has aired.


style guide Rotate the station/show/personal ID’s – both the prerecorded jingles and your ad-libbed ones. Repetition will take away your edge. You are given the freedom to create your own show so sound excited about each show that you do. Sounding like a deadfish on air will drive listeners away. Personal experiences are more entertaining than a third hand one. But, do not over indulge in your own experiences and events. Remember that the station is about the community and NOT YOU. There is more happening than your immediate surroundings, and being online we reach a larger geographic audience. Actively seek out stories from around the world to make your listeners feel that you are talking to them too. Try to avoid clichés and standard radio jargon: “welcome to the show” “coming up after this” “coming your way” “a little bit later” “but anyway”.


style guide Don’t criticise your playlist or song on air. You have chosen the music that is being played, so make sure you like your selections. Same goes for beds/stings/jingles/other shows. Avoid talking over the lyrics of a song, unless there is a repetitive chorus or a long intro that allows for talk time.

Interviews:. If you have an in studio guest notice should be given to etm.fm or one of office representatives will be notified prior to their “on air� broadcast. Same applies to Skype or telephonic calls. ALWAYS prep your interviewee if they are not used to radio. They are interesting because of who they are/what they have done, not because they are media personalities. Recognise this and coach them beforehand on the basics : (mic technique etc.)


style guide Keep it short and break up lengthy interviews with songs in between. Be prepared to deviate from the path and questions that you have prepared. Regularly mention who you are interviewing for listeners that have just tuned in and repeat the reminder at the end of the interview with their contact details.

Quarter-hour Maintenance Use throw-forwards to keep listener attention across the next fifteen minute segment. They are used to highlight activity in the show or to promo an interesting feature. Keep your links brief, banter sharp and concise. Restrict where possible to 30 seconds and features to around 3 minutes. Use the time while the music is playing to plan your next quarter. Prepare what you are going to say and in what order you are going to run your segment. This is where show prep is ESSENTIAL.


style guide Personality:. etm.fm endorses “real radio” and as such presenters are give on air slots because they have something to say, and can form a real relationship with their listeners. That being said there are limitations:. Avoid “sing” speak. Speak as you would to a friend in a conversational tone. Modulate your pace by all means, but avoid a pattern of consistent highs and lows. Don’t present with a “radio voice”. If your friends or family tell you that you sound different on radio, be concerned. Speak to people and not AT them. Similarly do not speak in a “put on accent” in whatever shape or form. Avoid in-house jokes. Listeners will feel alienated from the show, and as such avoid targeting specific listeners you know tune in frequently. Eg. “What’s up to Jackson, this guy tunes in all the time big up hup hup.”


style guide Avoid in-studio conversation between you and your cohost. Make your listener feel welcome and included in the show. Use the concept of one-to-one radio where you speak directly your listener. Avoid collectives and groupings such as “you guys” “all the listeners” “everyone”. Radio is a personal medium. The listener has chosen to tune into you and they should feel that they are the only one listening. We are not speaking to “all the people out there in radio land”, we are speaking to YOU because you are the most important person in the world. Use social media platforms such as Facebook and Twitter for feedback, but don’t rely on them for content. Listener X may have an opinion on a matter, but the majority of listeners do not care about what Jackie in the Free State thinks of nuclear power. Profanity is acceptable on the air as we are an online station, but excessive use will not be tolerated.


style guide

Adherence To Station Policies:. etm.fm allows presenters control over their shows, however there are still policies to adhere to within the station:. These policies are outlined in the presenter contracts. Show prep is essential to putting on a well executed broadcast, so make sure that you have enough content for the duration of your show. BE ON TIME – if you are going to be late for a show alert one of the office representatives through either an e-mail or text message. If you are late for a show and no notice has been given the presenter will not be allowed to go on air even if they have come through to the studio. Make sure you arrive for your show 15minutes before you are set to go on air.


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