6. THE EUROPRIDE 2020 ORGANISATION Titre
6.2. Financial Plan
Budget
In the run-up to the EuroPride 2020, we provide a strong growth scenario for the next 3 years, both in terms of the size of the event and the number of participants. In the coming years, we will therefore strongly focus on the international appearance of the annual Pride in Brussels. Of course, this growth scenario will affect the cost tag and will also increase revenue evenly.
Intertitre
Income
As soon as the organisation of the EuroPride 2020 is allocated to Brussels, we will start with official talks with the various Belgian authorities to materialise their support for the EuroPride 2020. In the process of preparing our candidacy, many exploratory discussions have been held. We will also approach existing and new sponsors with the request to support our event in the coming years to the EuroPride 2020. Differentiations will be made between partners, sponsors and supporters. This means that depending on the amount paid or the assistance provided, the subsidiaries will have their logo associated to the EuroPride 2020 logo (cf. Olympic Games) on posters, banners, etc. An official partner will be systematically quoted and illustrated. A sponsor will be in charge of funding a single well-defined activity (or several activities) whereas a supporter will appear on the list of supporter recognition which will be published on the EuroPride website. Significant in this respect is that financial partners
should apply a favourable policy towards employees and specifically LGBTQI+ personnel. The EuroPride 2020 event will also rely on subsidies from the Brussels-Capital Region. Brussels EuroPride 2020 sponsors contribute in many ways, ranging from financial support, providing services or donating products, media or advertising support and much more. We offer unprecedented opportunities for visibility and brand awareness for our sponsors, customising packages to suit their needs and specific marketing objectives whether they are large businesses or non-profit organisations. Sponsorships are a great way to support one of the largest Pride celebrations in the world while positioning brands at an event which is an example of co-existence and diversity. EuroPride 2020 influences the LGBTQI+ community on a global level and our community helps shape the future of our world. Sponsoring EuroPride 2020 will place brands in front of the world’s most prominent LGBTQI+ leaders and their constituents. We are eager to develop a customised sponsorship package that fits unique marketing objectives and will achieve the desired results. In addition to sponsorship funds and financial support provided by the various governmental authorities, other income will be generated from participa-
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