Business Green Beauty Guide
Kerstin Florian What are some of the new superfood ingredients to look out for and why? “Just as nutrients in our diet support general bodily health and function, incorporating them into our skincare routine supports the health and function of the skin – the body’s largest organ. “When choosing what to include in our products, we carefully select ingredients that are considered superfoods due to their nutrient density and high antioxidant levels. “Some new ones to look out for include: sea buckthorn, a potent source of vitamin C and the rare omega-7 essential fatty acid; moringa, with a high oleic acid content that slows cellular ageing; Tasmanian pepper berry, containing polygodial, an anti-inflammatory that reduces vasodilatation; and Prickly Pear, which increases collagen, elastin and hyaluronic acid production. “Not only are these ingredients rich in compounds that improve skin function at a cellular level, but they have all evolved to survive and thrive in harsh climate conditions and are uniquely able to transfer that resilience to the skin.”
Kerstin Florian Founder The brand’s ANDA range emphasises its use of vital nutrients for skin and spirit, stating that ‘skincare is loving self-care’. Its products are formulated to be clean for skin and the earth, being natural, organic, cruelty-free, vegan and recyclable. www.kerstinflorian.com
Éminence Organic Skin Care What does the future hold for the world of natural and organic skincare? “Consumers are asking more questions and doing their own research, and they want to know whether chemical pesticides and fertilisers are used, be that in their food or their skincare. “It took more than two decades of education for consumers to understand and demand organic products, but as the mass market learns more about the effects of chemicals and toxins on the body, biodynamic farming and production processes for topical products will finally be recognised as imperative to the clean beauty consumer’s skincare routine. “I think, as more consumers start to understand biodynamic ingredients – plants grown in harmony with the seasons, the alignment of the earth, the moon and the stars to yield the highest possible nutrient content – that this will become a powerful trend in the beauty industry.”
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Jessica Timberlake PR manager Éminence Organic Skin Care, a certified B Corporation, provides award-winning, natural, organic and biodynamic skincare, and plants a tree for every retail product sold. www.eminenceorganics.com
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