Business Spa Life 2017 2
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We report from the eighth annual Spa Life International UK event, which offered a wide range of business opportunities and ideas alongside extensive networking
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he final Spa Life International event of 2017 was hailed as a resounding success by the hundreds of spa owners, operators and suppliers in attendance at Birmingham’s Hilton Metropole Hotel. The event, which attracted more than 500 spa professionals for two days of extensive networking, meetings and business opportunities, took place in a friendly, professional environment that deftly reinforced Spa Life’s reputation as the ‘must attend’ event for both the spa and beauty industries. European Spa magazine partnered with the event, which combined product and brand exhibitions with an educational programme.
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RE P O RT BY S A R A H TOD D
On the the first day, co-founder Andrew Hammond welcomed delegates to the forum for a packed day of one-to-one buyer and supplier meetings. Held in one main room with breakout sessions, the layout of this year’s event enabled delegates to easily circulate the Expo, and once the day’s meetings had concluded, Spa Life hosted a Gala Dinner featuring the Good Spa Guide awards (see p30 for winners). The second day’s packed conference programme began with a brief welcome from Michelle Hammond, who took to the stage to introduce success coach Sharron Lowe (see p32) as the first of two opening keynote speakers.
Author of The Mind Makeover, Lowe delivered a dynamic session on the power of the mind and explained how her various strategies have helped thousands of business people in 32 countries. Lowe stated that “attitude is everything” and explained that the mind is the single greatest asset in business and life; everyone is born with potential, it’s what we do with it that counts. She asserted that delegates should become “possibility thinkers” and delete negative conversations. She also explained that for businesses to really ‘fly’, it isn’t enough to be excellent any more, rather, it is about being memorable. She urged that people’s focus
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