THE NO.1 MAGAZINE
FOR SPA AND WELLNESS
Issue 54 | October/November 2016 | www.europeanspamagazine.com
BRIGHT & BEAUTIFUL Health is the new wealth at SHA Wellness Clinic, Spain
Our guide to maximising your hydro-thermal spa space
FROM MOTHER EARTH
The birth of the Gaia spa brand at Boringdon Hall, UK
AUSTRIA'S EVOLUTION A holistic history of the Global Wellness Summit's host nation
Le Royal Monceau – Raffles Paris.
The St. Regis, Florence.
Clarins No.1 Prestige skin care brand in Europe 60 years of Spa Experience. 1
With a network of 170 Skin Spas (Day Spa) around the world, Clarins is the undisputed leader in Spa operations. For more than 15 years, Clarins has collaborated with prestigious hotel partners with its award - winning Spa by Clarins concept. Le Guanahani, St. Barthelemy.
The benefits of a Spa by Clarins: · The power of science, touch and nature to deliver high performance treatments and long-lasting well-being, 2 with scientifically proven results , · A customized operational programme to help develop your business long-term, · The commercial and marketing experience of a brand trusted by millions of women, · Maximum visibility through editorial endorsements and tailor-made targeted PR activities. 1. NPD BeautyTrends®: products sold in Perfumeries and Department Stores, Luxury brands, value sales 2014 on a total 4 countries (France, Italy, Spain mainland and UK). 2. Lifting Replenisher and Power Firmer Treatments.
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AWARD WINNING SPA DESIGN, NATURAL PRODUCTS AND TREATMENTS Unrivalled expertise, a results-driven approach and personal service are what distinguishes us and ensures the ultimate spa journey for our guests. Deeply holistic and therapeutic treatments with products that harness the latest advances in natural skincare science to help you look and feel your best every day. firstname.lastname@example.org +44 (0)1252 742804
Welcome I SS U E 54 | OC TOBER / NOV E M BER 2016
The art of engagement
ith spa teams everywhere preparing to add a little festive flair to their offering, the most inventive will be aiming for Christmas and New Year sales to realise up to 40% of their annual retail revenue. The party season presents a myraid of opportunities to welcome back loyal customers and engage new guests, so a little festive sparkle runs through our pick of the best launches in our Menu section (p67). Demand for spa ‘day and stay’ experiences can be ingeniously enhanced by seasonal shopping events, beautiful gifting and smart, targeted follow up incentives to engage repeat business. However, all of this requires a concerted effort to engage with your existing and potential guests. With this in mind, we offer another glittering gift in the shape of our new Masterclass series. Developed to meet the need for concise and practical expert takes on vital spa business challenges, our first panel of leading industry figures focus on the use of PR and marketing in a fast-changing landscape (p56). In anticipation of the 10th annual Global Wellness Summit, taking place in Tyrol on October 17-19, we pay homage to Austria’s unique contribution to the growth of spa and wellness worldwide (p46). For further cutting edge medi-spa inspiration we check into the exclusive SHA Wellness Clinic in Spain to find out how its unique 360-degree approach is gaining a stellar, international reputation (p34). In the UK, we preview this year’s Spa Life event, which will be held on November 15-16 in Telford (p30), then head to the stunning new Gaia Spa at Boringdon Hall (p88) to go behind the scenes of this Mother Nature-inspired hotel spa and brand launch. As ever, we hope you enjoy this issue and look forward to seeing you all at this year’s ‘must attend’ Spa Life UK or what is set to be an industry-defining Global Wellness Summit. Sarah Camilleri Publisher & founding editor
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The No.1 business magazine for spa and wellness professionals. Published six times a year by Spa Publishing Ltd, European Spa is an independent, intelligent business title specifically for spa decision makers shaping the wellness market throughout the UK, Europe and beyond. European Spa is printed by Buxton Press on paper sourced from FSC-certified forests. Spa Publishing Ltd is registered in England. Company No. 6293825
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Contents I SS U E 54 | OC TOBER / NOV E M BER 2016
19 INDUSTRY NEWS
The latest deals, developments and appointments, including details of UK National Spa Week and the opening of AVA Spa at Four Seasons Prague
30 SPALIFE UK PREVIEW
The inside track on this year’s must-attend networking event, supported by European Spa
46 AUSTRIA: CRADLE OF WELLNESS
We examine the enduring appeal of this world-leading country and find out why the Tyrol is a natural host for the 2016 Global Wellness Summit
56 MASTERCLASS: PR & MARKETING
Experts in the field offer advice on how to leverage social media and other communication channels
122 LAST WORD: SUSAN
The founder and chairman of ESPA writes that a redefinition of spa roles and offerings is needed to ensure progress
Spas 34 SHA WELLNESS CLINIC, SPAIN
We join the 6,000 international guests who visit the superlative medi-spa each year to experience its comprehensive mix of medical and wellness expertise
88 GAIA SPA, BORINGDON HALL, UK A sumptuous new £6m wellness destination has been created with its own product and treatment brand inspired by Mother Nature
Expert Guide 101 THERMAL EXPERIENCES
We ask the leading hydro-thermal suppliers how spas can get the most from their installations, with advice from Barr + Wray, DaleSauna, Medical Spa & Wellness Group, Sommerhuber and KLAFS
Serve the elite with the elite. AUGMENTED BEAUTY
Join our VIP club, please call: +44 (0)208 8762 5016 www.carita.com
I SS U E 54 | OC TOBER / NOV E M BER 2016
The best new product and treatment launches, including this year’s festive collections and Christmas countdown retailing advice from Elemis
76 GERMAINE DE CAPUCCINI
Carole Jones, managing director of Totally UK, discusses the luxury skincare brand’s advanced products and training
Wellness 81 WELLNESS
Mandarin Oriental’s global ‘digital detox’ initiative leads our round-up of emerging new wellbeing trends
86 ACTIVEWEAR FOCUS
Asquith founder and creative director, Alice Asquith discusses the retail benefits her clothing brand offers spas
Design 98 LIGHTING DESIGN INTERNATIONAL Design director Sally Storey recalls the inspiration behind some of the creative lighting company’s successful designs
Renew your professional subscription today...
The stunning new DOME sauna and steam rooms from KLAFS head up our selection of the best equipment, furnishings and textiles
Published six times a year and packed with quality coverage to inform and inspire, European Spa will keep you up to speed with the latest industry developments and news. To subscribe visit: www.europeanspamagazine.com/subscribe
Annual subscription rates (six issues): UK: £55 EU:g75 Rest of the world (and non-EU): $110 On the cover: The hydrotherapy circuit at SHA Wellness Clinic in Alicante, Spain is part of an extensive medical and wellness offering that aims to show guests that ‘health is the new wealth’.
European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd
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EDITED BY SARAH TODD
National Spa Week aims to win hearts, minds and bodies The UK gets ready for November’s annual spa awareness and charity fundraising campaign UK: Providing a valuable opportunity for spa and
wellness businesses to increase brand awareness and reach a wider audience, this year’s National Spa Week, between October 31 and November 4, will for the first time be free of charge to any UK spas and salons wishing to participate. The 2016 event aims to build on last year’s campaign, which raised essential funds for Macmillan Cancer Support and had an audience of more than 80 million people. Some 74.4 million were reached via a national PR and media campaign, with a further 6.4 million Tweet impressions gained for #NationalSpaWeek. Organised by the UK Spa Association, National Spa Week aims to highlight the physical and mental benefits regular spa treatments can bring, as well as raise awareness of spas and salons throughout the UK. Speaking exclusively to European Spa, Helena Field, newly-appointed general manager of the UK
Spa Association, said this year was gearing up to be the most successful event to date. “National Spa Week gives spa operators and suppliers a chance to reach out to consumers by offering exciting offers and events throughout the week.” “Research suggests that only 8% of the UK population regularly visit spas, so we aim to reassure consumers that spa is not just an indulgence, it’s a lifestyle necessity that offers huge health benefits.” Sponsored by Gumnut Systems International, the event’s tagline will be ‘Spa for everybody and mind’ and a revitalised website offers promotional materials for spa and salon businesses to use. “Those of us working in the spa industry understand the extensive gains to be had from experiencing treatments and wellness activities,” added Field. “This is a great opportunity to share those facts with as many people as possible.” www.spaweek.co.uk
“Spa is not just an indulgence, it’s a lifestyle necessity that offers huge health benefits” Helena Field, general manager,
UK Spa Association
How to get involved If you haven’t already registered for this year’s National Spa Week, you can do so online at www.spaweek.co.uk Registration is free for all participating spas, salons and product suppliers, and further details can be found on the website.
Tradition and luxury at AVA Spa, Four Seasons Prague
News in brief Macdonald Hotels opens Portuguese spa resort PORTUGAL: Macdonald Hotels & Resorts has opened its luxury Macdonald Monchique Resort & Spa in the north-west Algarve. With eight treatment rooms, the Sensorial Spa offers a range of individually tailored face and body spa treatments from ESPA and local beauty brand Monchique Cosmetics. www.macdonaldmonchique.com
Spafinder’s Wellness App receives ISPA award
CZECH REPUBLIC: With a dedication to luxurious pampering and the
upkeep of local Czech health traditions, Four Seasons Hotel Prague has opened its new 300sqm AVA Spa. Designed by architect Pierre-Yves Rochon, the spa features natural materials and bespoke furnishings, and also incorporates specific features from the hotel including its characteristic ceiling arches, tiling and stencilling. Coming from the Celtic word for water, AVA Spa’s five treatment rooms have been named after nearby rivers – Vltava, Morava, Otava, Litava and Svitava. In particular, the Vltava couples’ suite includes a rhassoul and a bath that offers stunning views of the city’s sights including Prague Castle and the Charles Bridge. Other spa facilities include a sauna and a steambath supplied by Best Water Technology and a vitality pool that is surrounded by lounge chairs and a striking fireplace. AVA Spa treatments will use Swiss Perfection, Omorovicza and Sodashi products while the menu includes a range of exclusive facials and signature spa rituals including purifying baths and detoxifying massages. www.fourseasons.com
US: The Wellness App by Spafinder Wellness 365 has been named a winner of the 2016 International Spa Association (ISPA) Innovate Award for ‘Experiences’. The App allows users, for the first time, to find, book, review and pay for spa and wellness services, earning rewards at a global network of wellness providers, all from their mobile phones. www.spafinder.com/thewellnessapp
Spa Vision expands operations to Australia UK: Spa and wellness specialist Spa Vision has opened a new office in Australia in order to grow its presence in the Asia Pacific region. The Adelaide branch, which is in addition to the company’s existing UK office, will supply specialist spa, beauty and wellness equipment as well as offer consultancy for new and existing businesses. Co-founder Neil Owen will be responsible for the new office. www.spavision.com
Resense Spa launches at Kempinski in Beirut LEBANON: Leading development company Resense Spa
has extended its global reach to Lebanon with a new launch at the Kempinski Hotel Summerland Beirut, which is now open to guests. Situated in a visually impressive circular building located in the resort’s garden, the 1,400sqm spa has been designed and will also be managed by Resense. Facilities include six single treatment rooms; a double spa suite; two scrub rooms and an outdoor hydro pool. Separate male and female thermal areas each have a sauna, a steam room and a cold plunge pool. “Our new spa in Beirut is a stunning building in the heart of the resort,” describes Emma Darby, global operations director at Resense Spas. “Our vision was to design a spa where guests can spend anything from an hour to a full day enjoying a wellness experience tailored to their needs, at their own pace.” www.resensespas.com
Julie Andrews is made new president of KFI US: Julie Andrews
Mandarin Oriental unveils inaugural Spa Studio THAILAND: Setting new standards in express
treatment delivery, Mandarin Oriental Hotel Group has opened its first Spa Studio in Thailand and revealed plans for a further studio in the UK. Located on the first floor of the newly refurbished Garden Wing within the Mandarin Oriental, Bangkok, the Spa Studio comprises four private and spacious rooms, designed to create ‘a calming, sophisticated environment’ where guests can experience effective but less time-consuming treatments. As well as specialist facial and podiatrist offerings from QMS Medicosmetics and Bastien Gonzalez, the studio offers waxing and express
foot, shoulder and head massages. “Mandarin Oriental, Bangkok has always been at the forefront of the latest spa and wellness trends,” said Jeremy McCarthy, the company’s group director of spa. “The Spa Studio concept offers guests the option to experience the most effective beauty treatments even when on a tight schedule.” McCarthy added that the group intends to offer the service elsewhere. “We plan to open further Spa Studios in relevant Mandarin Oriental destinations, with the next opening scheduled for Mandarin Oriental Hyde Park, London, following the completion of the hotel’s renovation in 2018.” www.mandarinoriental.com
has become president of Kerstin Florian International (KFI) 15 years after joining the company. Described as an ‘integral part of the brand and a trusted contributor to the product development team’, Andrews’ responsibilities as president will include overseeing all Julie Andrews departments and direct reports including global sales, marketing and PR and product development. “Julie is the best person to lead the next phase of our brand,” said company owner Kerstin Florian. “She has great instinct, knowledge and strong insight into our product, philosophy and lifestyle, and she has been a key member of our team and family, helping to build our success for many years.” Andrews added: “I am dedicated to the brand and honoured to continue the legacy created by Kerstin and Charlene.” In the coming months, the company will be launching Kerstin Florian Beauty, a small range of active skincare with colour, and a certified organic collection created by the late Charlene Florian. www.kerstinflorian.com
Brimstone Spa fires up for a winter opening in Lake District UK: A comprehensive new spa and wellness offering will open
later this year at Brimstone Hotel on the Langdale Estate. Representing a £4.5m investment, the 990sqm spa is a significant addition to the country hotel and features ten treatment rooms as well as a double suite, called The Bubble, which is equipped with a spa bath, twin treatment tables, a double shower and a double bed for post-treatment relaxation. Designed by Mark Green at Curveline, the spa draws inspiration from the surrounding Lake District landscape. Spa design specialist MSW Group also worked in partnership with Brimstone, as well as Claire Caddick of SPArticulate, who consulted on treatment selection, training and product partners. Among the facilities will be a heated relaxation infinity pool that extends from indoors to outdoors, supplied by John Prestons Pool & Spa, and a large outdoor wood-burning stove with a covered seating area. Seven thermal experiences have been supplied by MSW Group, including a Himalayan salt steam grotto, fragrance columns and an outdoor sauna. Elemis and CND have been selected to work with the spa and a range of exclusive body therapies will be offered, all using Alchemy products made from organic and local ingredients. Joe Longmuir, managing director of Brimstone Hotel, said: “Brimstone Spa culminates an important phase in the development of the business, furthering the quality and service which is already synonymous with our hotel.” www.langdale.co.uk
Appointments Hans-Peter Veit at Victoria-Jungfrau
SWITZERLAND: Hans-Peter Veit has become director of spa at leading Swiss hotel and spa Victoria-Jungfrau. Previously spa manager at Brenners Park-Hotel & Spa, Veit’s position will see him taking charge of operations at the 5,500sqm Victoria-Jungfrau Spa. www.victoria-jungfrau.ch
Cindy Childers joins VOYA in US
Bamford brand targets US for 2017 spa growth UK: Bamford is on schedule to
open its first Haybarn Spa in the US in December 2016. Founded by Carole Bamford of the Daylesford Organic Farmshops chain, the brand’s UK spa portfolio includes London’s The Berkeley and the Bamford Haybarn spa at Gloucestershire’s Daylesford Farms. Katherine Pye Katherine Pye, head of body and spa at Bamford, told European Spa that its first US spa will be in partnership with 1 Hotel in South Beach, Miami. Designed by architect Spencer Fung,
it has 12 treatment rooms and is arranged around a central relaxation space. It will also feature a retail area showcasing Bamford’s lifestyle products, which include bath, body, skincare and clothing ranges. “1 Hotel is the ultimate eco-friendly oasis,” Pye enthused. “Our certified organic products and treatments are the ideal fit for a group that is set on revolutionising the hotel industry.” Pye also revealed further expansion plans: “We are targeting the US for growth in 2017-18 and will be opening a second US spa at the 1 Hotel Brooklyn Bridge in early 2017. These two flagship spas will be the bedrock of our spa and retail growth strategy.” www.bamford.co.uk
US: Cindy Childers has joined luxury organic skincare brand VOYA as it continues to expand its US team. Childers’ new role as US sales and business development manager will focus on further establishing VOYA as a luxury beauty and wellness brand in America. www.voya.ie
Fabienne Lindholm joins BABOR GERMANY: Fabienne Lindholm has become BABOR’s international education director. Lindholm will be responsible for the company’s global education strategy, which will involve working closely with director of international sales, Christopher Hülbach. Fabienne Lindholm www.babor.com
Butterscotch Design has brought the outside in at Champneys Forest Mere UK: An £800,000 redesign of the spa at Champneys
Forest Mere in Hampshire has been completed. Having worked at other resorts within the Champneys portfolio, including its new detox centre, Butterscotch Design was tasked with providing interior design consultancy at Forest Mere. Overlooking the existing swimming pool, the centrepiece of the revamped spa is a new relaxation suite, which includes a ‘snug room’ that features a real tree and cosy fireplace. With GeoSpa supplying all the technical cabins, other new facilities include full-height glass experience showers, a laconium cabin, a salt and steam cabin and a snow cabin along with a whirlpool forest bath and bespoke water loungers. “The design of the spa features traditional and rustic materials that are created and detailed in a contemporary way. For example, the experience shower buttons have been integrated into a real pine tree trunk,” Butterscotch MD Russell King told European Spa. “The stunning location of the Forest Mere site influenced the interior design as we really wanted to bring the forest inside.” www.butterscotchdesign.com
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Images courtesy of Nirvana Spa, The Langham and Rockliffe Hall Spa
ila extends global portfolio with venture in South African vineyard country
SOUTH AFRICA: British organic skincare brand
ila has extended its global spa portfolio with a launch at Leeu Spa within Leeu Estates in the Cape Winelands’ Franschhoek Valley. Set among tranquil vineyards with panoramic views of the surrounding valley, the newly opened spa aims to offer a ‘wellness sanctuary’ for guests. Designed by Spanish architect Tomeu Esteva of Esteva i Esteva Arquitectura, who previously worked on India’s Vana wellness retreat, the spa boasts a contemporary aesthetic featuring floor-to-ceiling glass windows and timber
frames, and was conceived as the physical ‘heart’ of the property. In keeping with ila’s philosophy, Leeu Spa offers authentic massages and holistic treatments by expert therapists who have been recruited specifically for their ‘healing hands’. Leeu Spa’s two signature treatments are the Summer Tree of Life Journey and the Warming Winter Vine, Earth & Stone Journey, both of which incorporate local South African products and harvested ingredients from the grounds of the Leeu Estates. www.leeucollection.com
Zenoti secures $15m to support expansion US: Spa management software
specialist Zenoti has secured $15m to aid its market share expansion and further drive product innovation. Led by Norwest Venture Partners and participation from returning investor Accel Partners, the Series B funds will also help Zenoti with talent Sudheer Koneru acquisition as well as expansion into the fitness and yoga markets. A portion of the new round of funding will also be used to accelerate the company’s growth in the European market, where interest from companies has reportedly already been strong. Sudheer Koneru, CEO of Zenoti, said: “Over the last few years, we were focused on building a strong foundation of technology and customer service excellence. This funding enables us to establish ourselves as a leader in the industry.”
Made for Life by Spiezia strengthens its team UK: In one of several appointments recently made by the company, international spa consultant Brian Hunter has joined Made for Life by Speizia Organics as Director. The company’s founder Amanda Barlow told European Spa: “With Brian bringing a great commercial skillset, not to Brian Hunter mention his warmth, honesty and humour to the business, the future is bright.” Other key appointments to the Made for Life Organics team include Laura Kelly, formerly of Aromatherapy Associates and Décleor, who joins as commercial manager. Angela Keen, former spa manager at Browns of Mayfair, also joins as regional sales manager and Alix Elsworth, formerly of Aromaworks, as account executive. www.madeforlifeorganics.com
Champneys Thermal Retreat, Forest Mere
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Advanced treatments at new Chenot Palace hotel
Diary dates Global Wellness Summit
October 17-19, 2016 KitzKongress, Kitzbühel, Austria This high-level, invitation-only international event unites leaders, influencers and visionaries to positively impact and shape the future of the global wellness industry. It features an empowering agenda that includes interactive sessions and panel-led discussions. www.globalwellnesssummit.com
World Travel Market London
AZERBAIJAN: A luxurious new destination using the
Chenot method is to open in late 2016 overlooking the Gabala lake in Azerbaijan. Situated within a 26-hectare park in the region of Gabala, the Chenot Palace Health Wellness Hotel joins other Chenot spa properties including the Palace Merano Espace Henri Chenot in the Italian town of Merano; the Espace Chenot at L’Albereta Relais & Chateaux in Erbusco, Italy; and the soon-to-opened Espace Chenot Portonovi in Montenegro’s Tivat Bay. Basing its health and wellness treatments on the Henri Chenot method, the Azerbaijan property will offer a 6,000sqm spa and wellness facility including a
metabolic laboratory as well as a cryotherapy chamber operating at -110°C. Advanced medical aesthetic treatments will be offered alongside the Chenot method-based detox and revitalisation programmes. The hotel will offer 72 rooms and three spacious villas with private spas providing guests with panoramic views of the Nohur Lake and the Caucasian mountains. General manager Lorenzo Amaglio said: “As a destination, Gabala is surrounded by amazing forests, lakes and mountains, which will enable our guests to relax and truly enjoy the stunning natural environment.” www.chenotpalace.com
David Lloyd announces new partnership with Elemis UK: Elemis has become the official beauty
partner at all David Lloyd Clubs, with its products and treatments to be present within David Lloyd’s portfolio of four Amida spas as well as supplying amenities in the locker rooms across all clubs. Noella Gabriel, co-founder and creator of Elemis Therapies said: “We are thrilled to be entering David Lloyd Clubs and Amida Spas. It is the perfect relationship as both brands represent the very ‘Best of British’ within the health and beauty industries.” David Lloyd Clubs’ head of procurement, Paul Batty added: “We are excited to welcome Elemis into all of our UK clubs. There is a clear strong synergy between the two brands through the product offering, service and customer care. David Lloyd Club members can now feel that extra little bit more pampered on each visit to their club.” www.davidlloyd.co.uk
Share your appointments, announcements, launches and diary dates with our News editor Sarah Todd. Call +44 (0) 115 950 4748 or email firstname.lastname@example.org
November 7-9, 2016 ExCeL, London, UK A leading travel industry event where 50,000 senior industry professionals, government ministers and international delegates network, negotiate and discover the latest industry trends. www.wtmlondon.com
Spa Life UK
November 15-16, 2016 International Centre, Telford, UK The UK spa industry’s dedicated event, supported by European Spa, provides excellent exposure to new product innovations, industry insights, extensive networking, one-to-one meeting forums, interactive seminars, a gala dinner and the Good Spa Guide Awards. www.spa-life.co.uk
The Professional Spa & Wellness Convention
February 26-27, 2017 ExCel, London, UK For owners and operators of spa, hotel and wellness facilities, this two-day conference forms part of the Professional Beauty trade show and incorporates the Professional Spa and Wellness Awards held at an historic venue in The City of London. www.professionalspawellness.com
March 6-7, 2017 Berlin, Germany A programme of presentations with workshops on holistic perspectives and healing business practices lead this inspirational event. In 2017, the Summit’s core topics will focus on ‘transformation’ at personal and business levels. www.healingsummit.org
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Business Spa Life UK 2016
A highlight of the industry calendar Spa Life UK’s Andrew Hammond gives us the inside track on what to expect at this year’s premier networking event in Telford on November 15-16 Focusing on spa industry insights, product innovations and extensive networking opportunities, the seventh Spa Life UK event will take place on November 15-16 at The International Centre in Telford. Always a memorable, Andrew Hammond informative and educational event, this year’s Spa Life offers three main threads: the conference; a ‘speed dating’ forum of meetings featuring 50 leading suppliers and 60 buyers; and a gala dinner for 400 delegates that will feature the 2016 Good Spa Guide Awards. The Spa Life Forum on day one will give buyers and suppliers the opportunity to do business via a series of one-to-one meetings, with the Supplier Showcase and Expo running across both days. Each Spa Life conference features a strong, diverse line-up of international spa and wellness experts, and this year’s three keynote speakers will be interspersed throughout the event along with a total of 12 breakout sessions. We spoke to event organiser Andrew Hammond about this year’s event.
Why is Spa Life UK a must-attend event? Spa Life is so much more than a conference; it has evolved over the past seven years into a highlight of the spa industry calendar. It provides spa professionals with a unique combination of exposure to new products, valuable industry insights and lots of networking opportunities, as well as management education. It also offers outstanding value for money in just two days.
How would you summarise this year’s event?
insight into the ‘Perils of Perception’; Tamara Lohan, co-founder of Mr & Mrs Smith will talk about the importance of spa to her business; and Simon Cowell’s former MD, Ellis Watson will deliver a high-energy, motivational message with key business lessons.
What makes Spa Life unique?
It’s the biggest Spa Life ever. We grow 20% each year, which is really positive for the industry. Furthermore, our new location is ideal for our purposes and provides scope for future growth.
The magic of Spa Life is that we take a room full of strangers and turn them into friends. We work hard to maintain a balance between informality and professionalism in order to promote interaction between delegates.
What are you most looking forward to?
What are your past stand out memories?
This year we have three great keynotes. Bobby Duffy, MD at Ipsos MORI will provide a unique
Our keynotes are always memorable. One recently spoke about his love of smoking
and his cigarette brand called Death. Clearly not a traditional topic for a health-conscious industry but the presentation was hilarious and educational at the same time. Another presenter managed to engage the entire audience in a Spa Life Haka, the iconic tribal war dance of the New Zealand All Blacks. As you can imagine, with a mainly female audience, many in skirts and heels, we were a little concerned about levels of participation, but again the result was a terrific success.
HOW TO BOOK Spa Life conference tickets cost £189+VAT. To register & pay online, visit www.spa-life.co.uk and SAVE 10% with promo code ESM10 Further enquiries: +44 (0) 1268 745892
Spa Life UK announces Keynote speakers Bobby Duffy, MD, Ipsos MORI (Day 1) Named one of the top 10 thought leaders in local government and a former member of the Prime Minister’s Strategy Unit, Bobby will present a fascinating key note address reporting on the results of an International survey across 33 countries to demonstrate the perils of public perception. Tamara Lohan, Founder, Mr & Mrs Smith (Day 2) Tamara Lohan is an entrepreneur and technology strategist with a background in marketing. In 2002 she co-founded the boutique hotel travel specialists Mr & Mrs Smith and has been evolving the company’s digital infrastructure ever since, resulting in an MBE for services to the British travel industry. Ellis Watson, CEO, Scottish Media Group (Day 2) Ellis has worked with numerous famous names from the world of media and television including Rupert Murdoch and Simon Cowell and as you might expect, is a witty and accomplished presenter. He will be speaking about how to spread inspiration and passion throughout an organisation. In addition to these three keynotes, Spa Life presents 12 excellent breakout sessions from business experts to deliver a comprehensive programme of Management Masterclasses for spa professionals.
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An atmospheric sunset from the pool deck at SHA Wellness Clinic, which offers panoramic views over the Mediterranean Sea and the Sierra Helada Natural Park
Spas SHA Wellness Clinic, Spain
Turn up the brightness Vitality, longevity and brightness are watchwords at Spain’s SHA Wellness Clinic. We meet the team of dedicated wellness professionals and medical experts at this iconic health destination
R EP OR T BY S A R A H C A M I L L E R I
erched high on a hillside looking over the sparkling blue Mediterranean, SHA Wellness Clinic is sleek and über-chic. This temple of preventative health and wellness in the picturesque coastal town of Altea, in Alicante, is quite unlike any other in the world. The creation of SHA was catalysed by the desire of its founder and president, Alfredo Bataller Parietti, to share the wisdom that healed him when he faced a cancer diagnosis in 2002. Exhausting all western medicine options, Bataller sought the expertise of Japanese naturopathic doctor Michio Kushi, who prescribed a healing programme of natural therapies, coupled with a macrobiotic diet. For Bataller, the results were transformational and he became committed to giving back to the world of wellness. Together with
Dr Kushi and his family, he set about developing one of Europe’s most celebrated health destinations and SHA Wellness Clinic opened its doors in late 2008, pioneering the curative powers of natural therapies alongside the latest advances in preventative and aesthetic medicine. Today more than 6,000 international guests each year travel to experience the SHA Method at this iconic medi-spa destination, now overseen by Bataller’s charismatic sons Alfredo and Alejandro (CEO and vice-president, respectively). “We never created SHA as a ‘normal’ business – our main family business was always real estate, we are developers and have been for 25 years now,” explains 37-year old Alfredo. “We created SHA because my father, who was very sick, found a solution in all the treatments and nutrition that we now offer
Spas SHA Wellness Clinic, Spain
Clockwise from above: Health-conscious guests can welcome significant lifestyle changes at SHA Wellness; crystal chandeliers elevate the ambience in the medical and wellness centres; the clinic’s chic entrance; an extensive facial menu includes six iS Clinical treatments; Alfredo and Alejandro Bataller
here today. He understood that he had found a treasure and this treasure had to be shared.” “SHA is a one-stop concept offering the best from east and west,” he enthuses. “We are targeting the most exclusive people from around the world. These people have everything in their lives, except one precious thing: time. They have dedicated what little time they do have to come to SHA, away from work, from family, from normal life, which means that we need to be very effective,” he adds. “This fact is always in the forefront of our minds: it is a big responsibility.”
A new landscape The SHA flagship offers 28,000sqm of pristine facilities set out across five monolithic buildings, interconnected by bridges and pathways and punctuated by hanging gardens, pool decks and stylish outdoor relaxation terraces. Every outdoor space has been designed to maximise panoramic views of the Sierra Helada Natural Park and the sea beyond. Dotted around the complex are 93 luxuriously appointed guest suites, ranging from 80-320sqm, all of which have large private terraces, while some of the larger suites also feature outdoor hydro spas and kitchenettes for private dining. In 2015, SHA unveiled its redeveloped medical and wellness centres, both elegantly redesigned and expanded to better present their ever-growing menu of modalities and specialist services. Each centre, clad in gleaming white and black marble, has its own expert team and a full range of treatment rooms and consultation spaces, all managed from a single, central reception. Another important hub for guests is SHA’s Shamadi restaurant, where a fusion of fresh Mediterranean and
Japanese-inspired cuisine is served, along with prescribed tonics and teas. Healthy eating is a cornerstone of the SHA Method, with every guest following a personalised dietary programme recommended by the nutrition team, who convey their requirements to the Shamadi staff (see box on p40). “All three Shamadi menus have been created and developed by us, drawing on our expertise in macrobiotics and Mediterranean cuisine. It really is a unique concept in nutrition,” explains Alfredo. “Kushi, the strictest, is very therapeutic; then we have Bio-Light, which is therapeutic but more open and offering more quantity. Our third menu, known as SHA, is gastronomic and healthy.”
The search for balance The SHA Method’s 360-degree approach includes a comprehensive mix of medical and wellness expertise. “Our guests come to us with a very clear idea of what they want. They will have completed a health questionnaire and chosen one of our ten different programmes,” explains Alfredo.
Spas SHA Wellness Clinic, Spain
Brain health: Our future starts today
With the number of over-60s set to grow globally from 800 million now to more than two billion by 2050*, we ask Professor Bruno Ribeiro, head of SHA Wellness’s Cognitive Development Unit, how its pioneering brain health programmes could help prolong guests’ wellness later in What is the Cognitive Development Programme? I joined the SHA team in 2013 to develop an effective method of improving cognitive development and combating neurodegenerative diseases. Before launching in 2015, we took time to investigate the very best technology and techniques available in the world.
At any one time 130 residents will be looked after by the 300-strong team which includes 30 doctors and around 100 wellness therapists, depending on the season. “When they arrive, the first thing we do is ensure guests consult with our specialists on matters such as fitness, internal medicine, Chinese medicine, bio-energy and blood tests, if needed.” Each guest then runs through all of the recommendations with an agenda planner. “This ensures that their expectations are aligned with the agenda they will follow to get the best from their stay,” confirms Alfredo. Among SHA’s high level offering is a unique portfolio of anti-ageing and internal medicine, led by Dr. Vicente Mera. Specialisms include aesthetics and anti-ageing skin techniques; ozone therapy; cardiology; capillary care for hair health; spine and joint ozone therapy; dental aesthetics; hormone and gynaecology; and the latest genetic screening. A pioneering new Cognitive Development Unit also opened in 2015, under the direction of Professor Bruno Ribeiro (see box, right). Exercise, movement and mindfulness classes are included to add depth to most of SHA’s progammes, and the fitness
How can brain health be improved? Our Cognitive Unit uses techniques such as neurofeedback, where bioelectrical brain functioning is analysed in real time, coupled with meditation, which can change the way our brain works. We also created Brain Gym, to help develop our cognitive reserves. This is coupled with brain-healthy nutrition during each stay. Who can this programme help? The programme is designed for various needs; firstly, for guests who do not have any cognitive difficulty but want to improve their abilities and boost their cognition. It is also designed for those who sense that something has changed in their memory or in their processing speed. Finally, we also welcome guests who want to know how to prevent neurodegenerative diseases such as Alzheimers.
What effects can guests expect? The programme begins with an exhaustive evaluation of the habits and capacities of each guest. Once we have this information, a personalised and specific programme is designed. Patients perceive improvements immediately but we also help them carry out changes in their lives that allow them to maintain and improve their physical wellness, as well as their intellectual and emotional wellness. Patients see improvements in memory, attention and mental concentration, as well as being able to confront and control stress in a more effective way. Is there great demand for brain health programmes? Advances in medical science are now allowing humans to have a longer life expectancy, but the way in which we age is something many of us do not take care of. Awareness is changing and people are more interested in what can be done today to be well tomorrow, and this includes brain health. SHA is a pioneer in this arena, thanks to its philosophy of helping to find the best version of every human being. * Source: UN Department of Economic and Social Affairs Population Division. World population ageing 2015. UN, New York; 2015: 1–14
Spas SHA Wellness Clinic, Spain
Above left and right: All SHA programmes are complemented by full access to the benefits of the spa’s sun-filled hydrotherapy circuit Right: Rooftop yoga allows guests to experience wellness classes with the added benefit of the location’s unique micro-climate
room is equipped with the latest Technogym kit including Kinesis, as well as facilities for strength-resistance circuits and postural re-education. The spacious Pilates and yoga studios are also popular for Tai Chi, meditation and Pranayama breathing sessions. Water therapies also play a daily therapeutic role, with SHA’s indoor hydrotherapy circuit offering a heated swimming pool, physio-hydro-massage, a tone-up pool with aqua massage, a pebble path, a tepidarium, a sauna, a caldarium, experience showers, a cold plunge pool and relaxation loungers with views over the Zen garden. SHA guests are encouraged to learn new skills during their stay, including chi-kung, relaxation techniques, breathing and laughter therapy. A mantra of ‘live longer and better’ runs through the SHA Academy programme, which provides educational talks and cooking classes. Here, in purpose-built training kitchens, guests can master macrobiotic recipes and learn the therapeutic value of many new ingredients. In support of this, the SHA Boutique retails an extensive range of wellness and beauty products including its own branded dietary supplements and teas, as well as other health-promoting food and books to encourage new, focused regimes for when guests return home.
Hi-tech with a human touch A vital unit among 300 staff is the 46-strong therapist team led by wellness director Pedro Catarino, who is keen to emphasise the breadth and depth of knowledge on offer at SHA. “Our guests come here to make lifestyle changes and learn new habits,” he states. “The defining difference is the number and variety of treatments we offer. The scope of clinical and holistic expertise makes SHA really special.”
“We have a mixed nationality team, including Russian, Thai, Italian and Spanish members, who offer a great mix of skills and experience,” adds Catarino. “People come to us for a specific purpose and there needs to be space and expertise to match that,” adds Alfredo Bataller. “You will not arrive at SHA and find that treatments are all booked or the experts you would like are not available. “Our lists of treatments and services is the most extensive in the industry. Every year we look for new ideas and innovations that will match our concept and allow us to increase our expertise. We like to ensure that at least four new things are introduced successfully every year.” SHA offers a vast menu of self-healing natural therapies, including 15 types of specialist massage, reflexology, shiatsu, reiki, homeopathy, acupuncture, bioenergetics and TCM. Water therapies include Watsu, Aqua Relax and Ai Chi to deliver deep relaxation, joint mobilisation and rehabilitation, and a range of hydrotherapy treatments is also available.
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Spas SHA Wellness Clinic, Spain
Food for thought Also a psychologist, psychotherapist and yoga teacher, SHA’s nutrition specialist, Melanie Waxman, uses a wide a range of knowledge to help guests. “Many people come to SHA with weight, blood pressure, cardiac, cholesterol, or blood sugar conditions. Our macrobiotic approach helps them to achieve healthy habits such as getting better sleep, losing weight, improving fitness, as well as feeling full of energy, vitality and strength. Melanie Waxman “During each nutrition consultation, we work with guests to create a personalised programme that matches their goals. Medical reports are checked and a Chinese medicine visual facial test is performed. We then explain the SHA food concept, before discussing a specific diet to follow. “Rapid improvement occurs at SHA due to the complete elimination of meat, dairy products, sugar and processed foods from the diet. Chemical intake is also reduced by the use of fresh and organic foods.”
From top: Macrobiotic cookery lessons are part of the SHA Academy programme; one-to-one training takes place in the hi-tech, Technogym-equipped fitness room
An extensive facial menu is also offered, including six iS Clinical treatments, which deliver the cosmeceutical line’s active formulations to combat skin conditions including acne, hyperpigmentation and rosacea. On the beauty side, a further six EviDens de Beauté facial rituals and four BDR facial treatments give plenty of choice for specific skin concerns. In addition, a notable array of hi-tech body contouring treatments such VELAShape III, INDIBA, Physia and LPG, use the latest technology to sculpt and improve the appearance of cellulite, stretch marks and sagging skin. Slimming and detox goals are further enhanced through a wide range of Lab Body treatments wraps and scrubs, which encourage lymphatic drainage and skin vitality. To provide those all-important finishing touches, SHA’s beauty salon complements the offering with hairdressing services by celebrity French hairdresser Christopher Robin and a hair health treatment menu by Shu Uemura.
Stay with confidence SHA’s guest profile is elite and diverse: an eclectic mix of health conscious guests come here to escape and reset.
Reportedly, Kylie Minogue, Gwyneth Paltrow and Vladimir Putin have all checked in to experience the SHA Method. “Most people who come to us want to improve their nutrition or solve some digestive issues. They also come because they are stressed or want to tackle tobacco addiction, sleep problems or simply to have more energy,” says marketing manager Yamila Schillaci Kwiecien. “Our main markets are Russia, Arabic countries, Spain, the UK, and then other countries in Europe. We also welcome guests from America and South America.” Guests can opt to stay for different lengths of time, from a four-day Discovery programme, through to more in-depth 7, 14 and 21-day programmes. “Our Discovery programme is a perfect example of ‘come and try’ because you need to be mentally prepared to really make a commitment to a 14-day or 21-day programme – to really understand what SHA can offer you,” explains Pedro Catarino. “Our seven or 14-day Intensive Detox programme is very popular as we don’t just look at detox of the diet, we also focus on detox of the mind. We are looking to reset you and create new daily habits,” Catarino adds. Alfredo Bataller believes communication is a key part of building confidence and trust between guests and the SHA team. “When you are talking about your health it is very
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Spas SHA Wellness Clinic, Spain
SPA STATS SHA Wellness Clinic +34 966 811 199 www.shawellnessclinic.com Chairman & founder: Alfredo Bataller Parietti CEO: Alfredo Bataller Pineda Vice-president: Alejandro Bataller Pineda Wellness director: Pedro Catarino Clinic operations manager: Juan Pablo Barassi Suites: 93 designer suites with terraces Wellness Centre: 6,000sqm including 80 treatment rooms; Tea & Relax Room offering oxygen therapy; beauty salon; pedicure and chiropody facilities; Sorisa Hydro Vichy Shower Medical Centre: 5,000sqm including consultation space for disciplines including dermoaesthetics, nutrition, energy health, dentistry, physiotherapy, stem-cell investigation, preventative medicine, genetics and cognitive development AquaLab wet spa zone: Therapeutic pools, hydro massage beds, toning pool, Kneipp path, tepidarium, caldarium, sauna, experience showers Natural therapies: TCM including shiatsu, acupuncture, cupping, moxibustion, Chinese herbal treatments, laser acupuncture, reiki, osteopathy, reflexology, tai chi, chi-kung, Chi Ball, yoga, Pilates and colon hydrotherapy Product partners: EviDens de Beauté, iS Clinical, Beauty Defect Repair, Sepai, Piroche, MCCM Medical Cosmetics, Tibby Olivier From above: Aqua relax massage is one of a range of water-based therapies that also includes Watsu and Ai Chi; the extensive SHA Wellness property features luxurious interiors that create a sense of sanctuary for its guests
important to feel confident in the team you are sharing your personal information with. Since opening, we have gathered many guardians for SHA, offering many disciplines. Our experts – whether doctors, therapists or healers – leave their egos outside and sit at the same table to work out how together they can contribute to really make a difference to each person,” he states.
Health is wealth The Bataller brothers themselves are guardians for every aspect of the business and have recently executed several intriguing brand rollouts to take the SHA’s philosophy to a much wider audience. “The mission of SHA Wellness Clinic has always been to make a significant, positive, and long-lasting change to people’s health and wellbeing, so that they can enjoy a complete state of equilibrium. With this in mind, we have launched our new e-store www.shaboutique.com so that this maxim is upheld by the highest number of people possible,” explains Alejandro. “Providing wellness for travellers led to us launch Esenza by SHA at Madrid airport in 2015,” he continues. “It’s amazing. A healthy bubble in a very unhealthy environment where people travelling can have express treatments and find lifestyle goods.” This year also saw the successful launch of the SHA Tea Collection and SHA Dietary Supplements. “Soon we will launch our first SHA cuisine book and we still have many plans for different products for our brand, including cosmetics and healthy food,” Alejandro adds. These recent milestones reflect how successfully SHA has managed to integrate so many different disciplines since its opening. “We invested o9 million on operations in the
first three years and we achieved break-even in that time frame without reducing our quality levels,” confirms Alfredo, proud of his team’s work behind the scenes. “We also work very hard going to each new market to find guests and communicate what we do.” This work has led to a significant repeat business and recognition. “I am proud to have more than 40 requests to open new clinics around the world, some of them from governments,” he reveals. “We are currently analysing two new locations and hope to finalise these agreements soon.” In Japanese, SHA symbolises brightness and this is something that the comprehensive offering strives to deliver. “There are so many people that need SHA in their lives; we are really looking to expand without going crazy, to do it properly,” says Alfredo. “It makes me happy to see each guest when they arrive and when they leave. They arrive full of stress and leave telling us how they feel better for this experience. I feel great to have this opportunity in my life; it gives me a very beautiful feeling.”
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Business Spotlight on Austria
Business Spotlight on Austria
Cradle of wellness Ahead of the 2016 Global Wellness Summit, we talk to some of Austria’s leading wellness figures about the country’s enduring spa and wellness tourism model
R E P OR T BY S A R A H TOD D
espite being a relatively small nation of around 8.5m people, Austria has long been a groundbreaking force in the global wellness tourism market. This year the Tyrol region is set to host the Global Wellness Summit (GWS), which takes place in Kitzbühel from October 17-19. With this in mind, European Spa decided to find out more about what makes the country such an innovative and influential presence on the global wellness stage. Often referred to as the ‘cradle of wellness tourism’, Austria was one of the first countries to incorporate this offering into its tourism pitch over 25 years ago. What is more, according to the Global Wellness Institute (GWI), at $15.7 billion (x13.9 billion) per year the country now has the highest wellness travel spend per capita in Europe. With nearly half of the country covered by forest, Austria’s bountiful natural resources include an abundant supply of mineral-rich thermal waters as well as the purifying benefits that its high-altitude air can bring. The Alpine environment hosts a wide range of outdoor activities and sports, including skiing, hiking and biking, while a sense of sociability pervades the Austrian wellness experience, with many of its core spa activities best enjoyed in a group environment. The wellness tourism sector continues to experience healthy growth in its pioneering heartland. According to recent estimates from the GWI, the number of wellness tourism trips to Austria grew 11.8% between 2013 and 2015, from 12.1 million to 13.5 million visits, while the country’s wellness tourism revenue grew 7.5%, from E11.8 billion in 2013 to E12.7 billion. Left: The majestic Tyrolean mountains pierce the clean, fresh air that adds to the health-giving properties of the stunning thermal offering at Aqua Dome wellness resort in Längenfeld
Its defining spa and wellness offerings are curated with a truly holistic sensibility, complemented by effective, centuries-old therapies and an outstanding level of medical knowledge.
Back to the future “Many modern-day wellness practices began in Austria and it continues to be at the forefront of the evolving wellness market,” says GWS chairman Susie Ellis. “In particular, Tyrol puts wellness at the centre of its economy and holds a unique place in wellness history as a pioneer, uniting people and businesses to promote the region’s health-focused offerings. As such, adds Ellis, the region was a natural choice to host this year’s event. “Tyrol was the location of the first wellness hotel collaboration roughly 25 years ago and it is an amazing example of a destination that has centred its tourism initiatives around wellness, transforming from a single-season destination to a year-round attraction,” she adds. This view is echoed by Dr Franz Linser, founder and managing director of international consulting firm Linser Hospitality, and 2016 GWS co-chair. “I think Austria’s inter-disciplinary approach to wellness, combining hotel experiences, hospitality, therapy, education, sports and the outdoors, will truly enable this year’s Summit delegates to rethink their wellness offering and strategy in terms of the host country’s enduring holistic approach,” he states. Linser says it was the country’s hoteliers who were largely responsible for cultivating its current reputation by embracing the spirit of wellness tourism and linking it with the natural surroundings. “Wellness as a concept, philosophy and health strategy was first developed around 25 years ago in Austria,” he explains. “Hoteliers added wellness features to their existing hotels, which were previously predominantly sports and health-focused, and began calling them ‘wellness hotels’ in the late
Business Spotlight on Austria
Meet the Experts
Susie Ellis, chairman & CEO, Global Wellness Summit www.globalwellness summit.com
Dr. Franz Linser, CEO, Linser Hospitality GmbH,
Dr. Barbara Kolm, director, Austrian Economics Center
Thomas Köhle, director, Tyrol Economic Chamber www.wko.at
Heinz Schletterer, chairman, Medical Spa & Wellness Group
1980s. This led to Austria being called the ‘cradle of wellness’. Because the Austrian wellness hotels were created by small, privately-owned hospitality businesses – 95% of our hotel businesses are privately owned – outdoor activities and being close to nature have remained very dominant factors.” This aspect of Austria’s wellness tourist industry continues to be fostered at both regional and national levels. “Tourism in Austria, particularly in Tyrol, has a huge economic strategic importance and contributes greatly to our overall economic success,” says Linser. “This means that wellness tourism has always been well supported publicly and politically. Our Alpine environment and the beauty and variety of our landscapes creates the perfect environment to develop a high-end tourism destination.”
A year-round offering A combination of unique wellness resources, a highly developed tourism infrastructure and an excellent hospitality offering continues to ensure Austria is a leading year-round destination for wellness tourism. “Austria ranks number one in wellness travel spend per capita at $15.7 billion annually, and is the fifth largest market in the world with a relatively small From top: Austria’s spa and wellness hotels, such as Bio-Hotel Stanglwirt, are keen to maximise the benefits of altitude and clear air on their guests’ wellbeing; Susie Ellis and Dr. Franz Linser announce the destination for this year’s Global Wellness Summit on stage at the 2015 event in Mexico City
population of only 8.5 million inhabitants,” confirms Thomas Köhle, director of the Tyrol Economic Chamber. “It is worth considering that the Austrian federal state of Tyrol attracted over ten times as many inbound tourists [11 million] last year than it has full-time residents [under a million].” The location for this year’s GWS has invested heavily to create a year-round wellness offering throughout its region. Formed around 15 years ago, ‘Wellness Cluster, Tyrol’ now consists of 120 member businesses responsible for 7,300 jobs and generating more than €461 million annually. The group includes both public and private partners who were brought together, according to Köhle, to increase their competitiveness through synergies within the network. As Köhle explains, Tyrol is Austria’s tourism
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Business Spotlight on Austria
Clockwise from above: VIVAMAYR’s mix of traditional wellness approaches with medical expertise continues Austria’s history of innovation; a wall of windows brings the outside into the pool area at Alpin Spa Goldener Berg; an ultra-modern Inviion 4 Senses Lounger aids guest relaxation at Hotel Tirolerhof Zell am See
stronghold precisely because it puts wellness at the centre of its economy. “By bringing people and businesses together to promote the region’s distinct health-focused offerings, Tyrol is known as a pioneer in the modern wellness tourism industry,” he says. “High-class Tyrolean spa and wellness products, conveying intense authenticity and the power of Alpine nature, enable a unique stage of self-transformation. The range of wellness retreats offered is also plentiful; they can be found on mountain tops, in the snow, deep in the woods and on the water.”
Quality of life A mature spa offering and well coordinated business efforts are still just part of the story when it comes to Tyrol’s wellness tourism success. “Tyrol is a region with around 700,000 inhabitants and 573 mountains stretching over 3,000m into the sky while a third of the region is covered by forest,” says Josef Margreiter, CEO of the Tyrol Tourism Board. “Our mountains have around 10,000 natural springs, while the water in almost all the region’s many lakes is clean enough to drink. We have a quality of life that is matched by few other places in the world.” According to Margreiter, these natural assets are at the centre of the region’s wellness and wealth creation. “In contrast to many other spa regions, it is not only the resorts in Tyrol, but also the landscape and authentic alpine lifestyle that delivers energizing recreation for mind, body and soul. “In Tyrol, spa and wellness holidays mean much more than just a few treatments within the four
The power of ideas Dr. Barbara Kolm, director, Austrian Economics Center explains how the Austrian wellness industry works according to an indigenous economic theory “In his research, the late Austrian economist Friedrich August von Hayek – who was awarded the Nobel Prize in Economics in 1974 – explained the power of ideas, spontaneous order in a marketplace and the important role of the individual in this process. “His theory stated that all actions are a consequence of the knowledge, or experience, of the individual, elaborated and further shaped by demand on the market. This is how supply is adapted and consequently how innovation processes work. “Looking at the Austrian tourism and hospitality industry, we can see this theory in action. “With mainly small and medium sized enterprises, most of them family owned and run, an invested party is permanently at the point of sale – researching and detecting what the consumer demands – as well as permanently experimenting
in order to innovate and create new products and solutions. “This is true for all fields in the Austrian tourism sector. In Tyrol, a total of 77.9% of the tourism enterprises are small, with a maximum of nine employees; 19.7% employ up to 49 people; and only 2.3% have a staff of up to 249 people. “This results in a short string of information, with owners and staff close to the point of sale, adjusting and improving to compete internationally. “And their success proves them right. A total of 14% of the Tyrolean GDP (excluding construction, 6.9%; transport, 7%; health and social, 7.1%) is a result of the 25,960,346 overnight stays in Tyrol in 2015. Tyrol is the third wealthiest state in Austria with more than €40,000 GDP/capita – more than the country as a whole, which ranks fourth highest in the EU.” www.austriancenter.com
Business Spotlight on Austria
walls of your hotel. We aim to provide visitors with a holistic sense of wellbeing through a balanced combination of activities, health, fitness and relaxation combined with our unique location.”
Pioneering facilities More than two decades ago, Austrian wellness pioneer and chairman of Medical Spa & Wellness Group, Heinz Schletterer began to develop innovative and luxurious wellness and spa facilities around the world. In Austria, aiming to increase occupancy rates at Alpine hotels during the slower seasons, he looked to the past for inspiration. “When I initially began to develop my ideas, I referred to the ancient Roman thermal spas,” he recalls. “I used this knowledge to develop some of the first health and wellbeing facilities at hotels in the Alpine region. As a result, the hotels began to record very good occupancy rates and the once weaker periods of spring and autumn, when most hotels were previously closed, often became their strongest seasons.” The future-forward spa facilities that Schletterer created provided a huge boost to the Austrian hotel market. “With these unique wellness and spa projects, not only could the occupancy rate be increased, but also the room rates could be raised and the overall profits of the hotels could be significantly increased,” he states. “The success of the Austrian wellness hotel industry motivated many other countries to follow their example and I believe this is the reason why the majority of high-end resorts around the world now have their own wellness facilities.”
Space and authenticity Another man whose vision for a ‘green’ spa resort typified the pioneering spirit of the early Tyrolean wellness entrepreneurs was Balthasar Hauser, who in the early 1980s transformed an ancient property into the trailblazing Bio-Hotel Stanglwirt, incorporating a term barely recognised at the time. “Stanglwirt has existed for more than 400 years and is still run by its host family, Hauser, who have
From top: Outdoor massage typifies the holistic approach at Bio-Hotel Stanglwirt; the design of Aqua Dome spa reflects its Alpine surroundings
Meet the Experts
Maria Hauser, Member of owning family, Stanglwirt www.stanglwirt.com
Josef Margreiter, CEO, Tyrol Tourism Board www.tirolwerbung.at
Andrea Csics, general manager, Lanserhof LANS www.lanserhof.com
Dr. Sepp Fegerl, medical director, VIVAMAYR www.vivamayr.com
owned it since 1722,” says Maria Hauser, a member of the owning family. “It was first established as a ‘bio-hotel’ in the early 1980s at a time when there was little understanding of what it meant to operate a hotel based on either green or eco-principles. “Today, our newly designed 12,000sqm spa is sustained and heated by our resort’s own mountain spring water and remains a deeply holistic place of energy for body, mind and soul. “Our treatments are guided by the four elements of water, fire, air and earth, and provide enduring relaxation; balancing energy, bringing the body into harmonic balance and perfectly representing the philosophy of Stanglwirt. Meanwhile our sophisticated face and bodycare uses pure Alpine natural ingredients to replenish the skin.” “Above all, wellness requires nature, space and authenticity,” says Hauser, “and our magical backdrop of the wonderful Alpine world of the Wilder Kaiser means our guests can benefit from a unique combination of tradition and luxury on their
Our Timexpert C+ (A.G.E) treatments utilise the benefits of Ume Extract and Vitamin C to prevent and reduce the effects of glycation whilst revitalising the skin for a brighter, illuminated tone. After one session, 97% of clients declare their skin is smoother, more radiant and healthy*.
â€œSince partnering with Germaine de Capuccini, we have seen record retail sales of up to 90% against treatment revenue.â€? Laura Wilson, Senior Spa Manager, Loch Lomond Golf Club
0845 600 0203 | gdcspa.co.uk/esm *Self-assessment test on 123 individuals after 1 treatment
Business Spotlight on Austria
path to wellness, while the energy of nature and sustainability remain our central focus.”
Connect and cure For Andrea Csics, general manager of Lanserhof LANS, whose award-winning LANS Med concept sets the standard in the burgeoning medi-spa sector, Austria’s wellness offering is unique within the global marketplace as it is an ideal location to focus on individual wellbeing. “Austria is the perfect destination to focus on personal wellness,” she elaborates. “Clean air, clear water, mountains, meadows and lakes form an unparalleled landscape and the power of nature has become an essential part of many Austrian spas and wellness hotels. Away from the big cities, the environment provides relaxation, space to focus and encourages new energy.” Csics believes the wealth and degree of medical knowledge within the country’s spa industry is now an important factor in its continuing success. “Austria distinguishes itself with an exceptionally high level of education in the medical field,” she states. “Guests embarking on their journey to optimal health want to know that they are in good hands and will receive great service. Austria excels in this respect thanks to staff who take considerable pride and joy in looking after guests from around the world.” Lanserhof has a strong link to one of the country’s wellness figureheads. “Austria is the birthplace of Dr Franz Xaver Mayr, the man behind the FX Mayr Cure, which centres round the idea that overall health stems from a healthy gut,” points out Csics. “This concept forms the basis of the renowned LANS Med Concept, making it an ideal place for the Lanserhof’s original medical spa in Lans.” Austria’s incorporation of a medical take on spa and wellness has certainly given it a competitive edge. “What makes the Austrian medical wellness market unique is our experience in naturopathic and complementary medicine,” says Dr Sepp Fegerl, spa
medical director at VIVAMAYR “We have a long tradition of treating clients from across the world in an unpolluted, clean environment and we shape the European spa market with quality.” VIVAMAYR combines a broad base of wellness interests with different medical routes for maximum benefit to the individual. “The modern human in a busy, connected world can get a little bit lost,” explains Dr Fegerl. “Mayr Medicine offers the possibility to really experience how different wellness changes can add real benefit to life.” However, Dr Fegerl is adamant that one element is of most benefit to his guests. “Nature is our best medicine,” he states, “as it offers the free space to release the burdens that our clients carry with them for so many years. The possibility to experience nature, unspoilt by clocks, traffic sounds and urbanisation, means our guests truly go back to the essential elements, while the altitude has great effects on the body’s ability to regenerate.” All this and more awaits delegates at this year’s Global Wellness Summit as they enjoy the opportunity to be cradled in wellness.
Clockwise from top left: Guests enjoy high-specification equipment in the Spa Chalet at Spa-Hotel Jagdhof; Lanserhof’s LANS Med Concept draws from the work of Austrian-born FX Mayr; soaking up the benefits of nature at Bio-Hotel Stanglwirt
Global Wellness Summit GWS is an international organisation that brings together leaders and visionaries to positively impact and shape the future of the global wellness industry. The 2016 Summit will take place on October 17-19 at KitzKongress, Kitzbühel in Tyrol, Austria. www.globalwellnesssummit.com
Experts PR & Marketing
Experts PR & Marketing
MASTERCLASS MASTERCLASS PR & MARKETING
PR & MARKETING MARKETING PR
The art of engagement An effective PR and marketing strategy can attract new customers to your spa, help you engage with existing guests and ultimately create a loyal following. European Spa talks to leading industry experts about how to maximise the power of communication E D I T ED BY H EL L ENA B A R NE S
our investment in PR and marketing represents a cornerstone for business success. It calls for integrated thinking, compelling communications and creative concepts that will govern your brand identity, shape your business model and set your company apart. While there are fundamental differences between marketing and PR, both must co-exist to enable the consistent promotion of your business, its people and products – with each medium taking a different approach to boost demand, add impact and increase awareness. Broadly speaking; marketing will focus on defining your brand offering, promotional planning, target audiences, researching the market and establishing business strategies. PR then centres on media relations, reputation management, public profiles and attaining high-value editorial content in the press. Add to this mix the multi-channel communication
of social media, and a strong collaboration between PR and marketing, which will work to make your media both effective and connective.
The bigger picture Whether it’s working towards a new spa opening, generating new business generation, engaging with guests or creating industry awareness, the use of multi-media and digital tools in marketing and PR campaigns can establish a consistent on-brand communication for your business. Another key factor integral to the campaign strategy is retail, and creating a distinct and exclusive shopping experience within a spa environment has enormous lifestyle appeal. Engaging activities such as shows and presentations, impactful merchandising material, exclusive promotions and bespoke product packages will all extend the spa spend and encourage guests to continue the journey at home until their next visit. Equally, internal PR and marketing focus should also encompass dedicated team training and investment. In order to help deliver excellence and maximise sales, spa teams require knowledge, education and confidence to learn the art of engagement with each client at every level. You may have the best spa offering, award-winning therapies, industry experts or high-performance products, but if your target market is not aware of it and your teams are not empowered by it, then all efforts may well be short-lived. We spoke to six experts in the field to find out how marketing and PR can best boost your spa’s prospects.
Experts PR & Marketing
PR & MARKETING
How to find your core market and create brand loyalty When opening a new spa always invest in a great press launch. You will build relationships that stand strong for years to come and the coverage generated should be well worth the return on your investment. This also applies to great photography – ensure you secure iconic images so that all journalists will want to use them to accompany their features and stories. Before the spa is open ensure you can capture data – people who enquire and sign up at this stage are your ‘early adopters’ and they are most likely to visit first, so encourage them with a great opening discount. They will certainly be the ones to share their experience and could become great ambassadors. Creating loyalty to a new brand is in many ways easier than attracting people to an established brand, as there are no preconceptions or ‘bad influencers’ to contend with. The key is to have the right mechanism in place that is easy to use, and in today’s market this should be digital; something that gives the guest a choice of rewards with a tool to push offers through and encourage further spend. One of the most important elements of your marketing mix is to create your ‘secret sauce’ – that thing that makes you different; something your guests want, can talk about and visualise. My role at Y Spa has allowed me to push the boundaries in an exciting privately owned brand, and we have paired our spa with great dining experiences and indulgent food. Our USP is that we are unashamedly honest about combining moments of sensory delight on a spa break, targeting pleasure seekers and foodies alike.
Meet the expert Director of marketing for Y Spa (pictured above), Louisa Watson is a senior marketer with extensive knowledge of branding, marketing and consumer activation. She has worked with luxury brands, destination markets and evolving companies across hotel, conferencing and spa venues.
Upwardly mobile: Accessibility in the palm of your hand Without question, digital technology is a source of tremendous innovation within our industry. We believe every spa or wellness business, from sole providers to companies with multiple locations, must be aware of digital marketing trends and opportunities. Not too long ago, digital marketing was focused on the internet, but today it has expanded to include mobile phones and a wide range of platforms and activities. According to analysts at comScore, 79% of adults and 93% of 18- to 34-year-olds use smartphones in the US – and the statistics are similar in Europe. This means your clients are using mobile phones to shop, find locations and make payments. Even small businesses must consider how website and marketing communications look and function on mobile phones. Before you send a
client email or update your website, look at these communications on a smartphone and see them from your customer’s viewpoint. How does it look? Is it easy to find what you want? Does it work as well on a phone as a desktop computer? Our new Wellness App for mobile users, which allows people to find, book, review and pay for spa and wellness services at any of our 25,000-plus partners, was designed to help spas of all sizes benefit from the latest digital technology. Public relations and customer engagement has also gone digital with social media and other digital platforms offering huge opportunities. You can engage existing clients and acquire new ones with simple email newsletters and posts on Facebook and Twitter – plus you can increase brand exposure by connecting with journalists on these platforms. www.spafinder.com
Meet the expert As chief operating officer of Spafinder Wellness, John Bevan is responsible for global sales, digital marketing, advanced technology products and operations. He also leads strategic planning and growth of the Spafinder Wellness 365 Network, which has 30,000 spa, fitness and wellness providers.
Experts PR & Marketing
PR & MARKETING
Global campaigns and strategies
How to best blog your business
We have a very hands-on approach with our industry clients. As well as educating our end-consumer globally through PR, social media and digital content, we are listeners and we never stand still. It is absolutely critical that you can react quickly to change, as well as be visionary in future-proofing business and ensuring longevity and long-term relationships to build on. We have always approached global strategy, PR and marketing campaigns as ‘omni-channel’. Our extensive annual promotion usually includes more than ten product launches, four or five key promotions and award-winning gifting that is then rolled out for every sales channel to adapt to their specific strategy. Tools are created for events, online banners, e-blasts, sampling, visual merchandising and point-of-sale – all these elements are uploaded onto a Global Information Centre for our spa partners to utilise, helping them generate their business. The power of PR is unprecedented; from communication strategies to press launch tool kits, it drives a consistent and positive conversation between customers, celebrities and industry leaders with recommendations and reviews. Your online reputation is vital and our digital and social media team deliver a 24/7 flow of lifestyle-focused dialogue together with a regular e-communications strategy that allows spa owners to play an active role. Retailing is ‘king’ in my book and spa businesses still really lag behind in this area, with little focus on merchandising, selling and creating a shopable retail experience within the spa environment. Remember, great customer care and great results will create great customer loyalty and a successful business.
It’s a fact that stories about people, particularly leaders, are remembered for much longer than stories about new products and services. This makes people one of your greatest tools when it comes to making your business stand out. Personal takes on leadership and excellence help define a business and can give it a competitive advantage. For your customers and clients, decision-making is highly based on emotions, so showing the human side of your business with a clear direction gives it a much stronger position in the market and enhances its level of attraction. The press and bloggers are also drawn to companies with strong figureheads. Just think of some of the charismatic characters who capture the headlines, such as Richard Branson, Bill Gates and Karren Brady. All have worked on their self-image so that people are more naturally drawn to them. In our industry VOYA founders Mark and Kira Walton (pictured above) are good examples of leaders who are closely identified with their brand. In fact, blogs are now seen as a key source of trustworthy information, up there with advice you might get from a friend. With bloggers active across social platforms, working with them can provide instant brand awareness as well as long-term promotion, but make sure their readership has the right demographic for you. Also, remember that mid-level influencers often have a more loyal, engaged audience than top tier bloggers. Building your own list of bloggers is very time intensive so it might be worth using one of the blogger tools such as Cision or Buzzstream. Remember that some bloggers are brutally honest, so make sure you’re happy to receive their honest feedback.
Meet the expert
Meet the expert The co-founder and chief marketing officer at Elemis, Oriele Frank has been communicating the brand’s benefits since 1993. She plays a key role in developing concepts from product to formulation, packaging to marketing, and brand design to retail stores and visual merchandising.
Tracey Stapleton is managing director of The Spa PR Company, a specialist PR and content agency that serves companies in the spa industry. Established in 2004, Spa PR’s client base includes a selection of leading spas, hotels, suppliers and wellness brands.
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Experts PR & Marketing
PR & MARKETING
Delivering your digital message with a human touch An effective marketing strategy is not a cost to the business but a positive contribution to the bottom line. Deciding which new customers to reach and how you will engage them, while also keeping existing customers loyal, are all key considerations. Persuasion is the main purpose of marketing, essentially to increase revenues. PR is more about increasing brand awareness, building thought-leadership and establishing credibility. These goals support lead generation and sales, and can accelerate the buying process. The key task for any spa is to ensure that its team has very defined, individual and focused KPIs that are a breakdown of the strategic marketing plan. Therapist engagement is hugely important here, not only in terms of genuine guest-connection but also enabling them to buy into the spa product ethos and inviting clients to reconnect with the experience at home. To assist in retail, the concept of ‘pop-up’ shops is a fantastic way to allow product houses to test the market in the spa for a month, with no commitment on either side. It’s also a great way to gauge reaction from your guests before embracing a new line. Think about how familiar your target audience is with your brand and increase awareness with effective content on social media – client testimonials and other industry influencers are another a good way to build credibility. Create engaging content and ignite a conversation. Don’t count your ‘likes’ – focus on your engagement stats as these are a true reflection of your strategy.
Meet the expert With an extensive business background and highly-regarded in the luxury leisure and spa market, Brian Hunter, director of Made for Life by Spiezia Organics and consultant for BHSL Concepts, provides expertise on design, branding, marketing and financial solutions to the industry.
Get smart and let your software do the hard work online and receive offers via text or email – spas with good client data that can develop bespoke campaigns to reflect a client’s preference will always be one step ahead of their competitors. Our enhanced marketing functionality within CORE by Premier is an automated system. This means that spa managers no longer have to manually set up a marketing campaign; it can all be created in advance. By pulling client preferences and spending habits from their records, the automated marketing function makes client contact easy. You never have to miss key milestones such as birthdays and can also create thank-you offers, discounts and advertise new treatments months in advance. Used as a multi-site solution, the software also enables large hotel chains with multiple spas to roll out the same marketing offer across all sites at the touch of a button. www.premiersoftware.co.uk
The key to any marketing campaign is targeting. Spas that invest in software to help enhance the client journey can save money on off-target marketing collateral, as well as increasing awareness. Proactively mapping your client journey enables you to tailor offers to reflect an individual’s spending pattern, and a well-timed marketing campaign will not only fill vacant treatment rooms but also engender brand loyalty. How we interact with clients is changing. Many prefer to book
Meet the expert Leonie Wileman is chief operations officer at Premier Software, which specialises in developing digital solutions for the leisure, spa and wellness industry. With 20 years’ experience, she is responsible for leading IT software solution CORE by Premier, which has been adopted by many leading spas.
Photos: Center Parcs Aqua Sana, Woburn
HOSPITALITY & LEISURE CONCEPTS SEAMLESS DEVELOPMENTS FROM CONCEPT TO COMPLETION
HLC offers expert advice to all those embarking on any exciting and cuttingedge project in the field of hospitality & leisure, including: spa and wellness facilities; hotel and resort accommodation; food and beverage outlets; retail experiences; indoor and outdoor leisure; infrastructure and landscaping designs.
“We take your aspirations and turn them into reality, across the whole spectrum of hospitality, spa, wellness and leisure developments.” Don Camilleri HL Concepts
firstname.lastname@example.org | www.hlconcepts.co.uk
“To me, Mii is a brand that lets natural beauty shine through. The products are longwearing and enable you to make the most of your features.” - Naomi, aspiring journalist & ‘Portrait of Mii’ competition winner
Created through the feedback of beauty experts, spas and their clients, Mii combines beautiful packaging, hero formulas, a 100% mineral line and award-winning support for a makeup collection thatâ€™s tailored perfectly to you. part of the Gerrard International family
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SKINCARE SCIENCE WITH A SOUL
Embrace a new way to take care of your clients’ beauty – inside and out. Through our integrated approach to skincare based on advanced products, expert treatments and a sustainable lifestyle, you can visibly improve your clients’ skin, bodies and minds. With our ongoing multidisciplinary training, you can further develop your expertise and enjoy a healthy, profitable growth. Commit to excellence. Become our partner. Call +44 203 3010496 or send an email to firstname.lastname@example.org www.facebook.com/comfortzoneskin www.instagram.com/comfortzoneskincareuk
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Elemis celebrates the ‘Joy of Giving’ with new festive collections Christmas gifting is a vital revenue window on the spa calendar. Nicci Anstey of Elemis offers tips to maximise sales over the festive period The festive season presents a vital opportunity for spas to significantly increase their annual retail revenue. In order to capitalise on this, many brands unveil beautifully packaged product ranges designed to appeal to spa guests looking for attractive and personalised gifts. This year, the comprehensive Joy of Giving range from Elemis Nicci Anstey has been honed to offer great value, design and variety, including uber-luxury skincare sets like Pearls of Wisdom, featuring Elemis hero Pro-Collagen products in a smart travel case. In addition, each of the brand’s major product lines boasts a gift set, this year with the addition of
Skin Energy Secrets, where the new Biotec skincare is packaged in a dedicated gift box. Add to these fragrant bodycare collections, new candles and men’s sets, and there really is something for everyone. Spas looking to maximise sales in the festive period should plan ahead and order early, suggests Elemis global training and education director, Nicci Anstey. “Christmas is the perfect time to tempt clients to invest in their personally prescribed products as well as to buy beautiful gifts for loved ones,” she states. “Being a treatment-led brand means there is a strong link between treatments and retail for Elemis, and our Christmas collections aim to capitalise on this. To those who have experienced our professional treatments we can offer products to use at home, while clients who have fallen in love with our retail products can be introduced to spa treatments.”
Anstey says spas can maximise retail revenue through good use of marketing tools and point-of-sale material during seasonal shopping events, which she says are essential to success. “Organise shopping events that deliver great education to boost retail and treatment gift voucher sales,” she advises. “They are also an opportunity to sell-in treatments. Other incentives include creating a tiered spend rewards programme whereby the client gets treatment add-ons or a gift with purchases.” Anstey also emphasises the importance of planning for the new year. “Create January-March spa booking incentive ‘bounce-back’ offers that go into every Christmas purchase; this drives bookings for New Year initiatives such as ‘back in shape’ and ‘spring clean’.” www.elemis.com
Menu New products & therapies
A winter garden of delights Inspired by an English winter garden, Aromatherapy Associates has created six new gift sets for the festive season. Featuring hand-drawn motifs on the packaging, the aim of the collections is to ensure that everyone enjoys a moment of peace to experience the power of aromatherapy and mindful beauty. Potent hero blends of Revive, Deep Relax and De-Stress natural oils feature in products including mini shower oils in festive star packaging and an Indulgence collection for a relaxing spa-at-home experience. www.aromatherapyassociates.com
Awaking radiance Bringing the ancient wisdom of Ayurveda to advanced skincare, Aveda has launched the Tulasara collection, created to promote healthy skin renewal and radiance. Together with a daily dry-brushing facial ritual, the new collection comprises Tulasara Radiant Oleation Oil and three Tulasara concentrates, Firm, Bright and Calm, which lift and firm; reduce discolouration and uneven skin tone; and soothe and reduce redness. Aveda’s Tulasara ritual begins with gentle exfoliation of the neck and face contours with a specially designed Radiant Facial Dry Brush, which sweeps away dull cells in preparation for the application of the new Radiant Oleation Oil. This healing blend of six plant oils, including organic sesame, sunflower and jojoba is massaged into the skin to encourage micro-circulation and is left for four minutes before removal. After cleansing, targeted Tulasara concentrates can be applied, or layered together, depending on daily skin concerns. Aveda skincare specialist Gevi Nicolaou says: “The new Tulasara skincare collection really embraces our Ayurvedic heritage and truly holistic appraoch to beauty.” www.aveda.com/professional
Golden excellence Decléor has created a new range of skincare designed to instil vitality and restore lacklustre, ageing skin, giving it a youthful boost of radiance. Decléor Or’Excellence contains essential oil of magnolia to target three proteins vital for maintaining the dermis and boosting the density of the skin. Meanwhile, peony root improves cellular communication between the dermis and hypodermis, and essential oil of ginger provides an energy boost for the skin. Or’Excellence features Aromessence Magnolia Youthful Oil Serum, which has anti-glycation and cell-stimulating properties. A partner Night Balm provides overnight nourishment, and Energy Concentrate Youth Cream, Eye Care and Youth Mask are plumping and hydrating to tackle the problems of skin ageing. www.decleor.co.uk
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It can be Christmas every day
Ensuring a touch of beauty every day throughout December, Babor returns with its popular Advent Calendar. Featuring 24 ampoules of beauty serums and fluids, the calendar provides a pre-determined programme for the skin, taking it through various stages of regeneration and rejuvenation. This year the collection includes two new additions: Doctor Babor Youth Control, a bi-phase ampoule with omega fatty acids to improve the skin’s protective barrier; and Active Night Fluid with black algae and truffles for overnight transformation. www.babor.de
Soft and gentle
Caudalie has expanded its Resveratrol Lift range with Face Lifting Soft Cream; a light, nourishing anti-ageing cream for dry skin. With stabilised resveratrol combined with a complex of micro-hyaluronic acid to firm the skin and smooth wrinkles, the formula also includes peptides to lift and define; grape-seed oil to nourish; plus soft focus pigments and light reflectors to smooth and blur surface flaws while instantly brightening the complexion. A new treatment, Resveratrol Lift Facial has also been launched to enhance the spa menu. www.caudalie.co.uk
Designed to transform skin during the restful hours of sleep, Natura Bissé has launched Diamond Extreme Night Dual Treatment. Promising outstanding anti-ageing results, the two-step regime works to renew and regenerate skin at the deepest layers. Diamond Extreme Oil is formulated with Epidermal Renewal Complex, Progerin Reducer Complex and bio-mimetic skin oils to improve the skin barrier and cellular renewal. This is complemented by the light and silky texture of the Diamond Extreme Mask, which is made with marine DNA, retinol, hyaluronic acid and copper peptides to hydrate, protect and boost the skin’s defense mechanisms. Infused with the relaxing scent of lavender it aids restful sleep while regenerating the skin. www.naturabisse.com
Body reawakening: Decleor launches Aroma Blend
CND’s new Starstruck collection comprises jewel tones that reflect the glamour of the Hollywood red carpet and are perfect for autumn/winter. “There was an element of danger in the old Hollywood equation,” says CND co-founder and style director Jan Arnold. “This tension of grace, power and risk inspires the jewelled, short nail of the season.” Starstruck Shellac shades include Garnet Glamour, Alluring Amethyst, Dark Diamonds, Blushing Topaz, Emerald Lights, Starry Sapphire, while Dark Diamonds and Emerald Lights have also been launched in Vinylux. www.sweetsquared.com
[comfort zone] Tranquillity Pro-Sleep Massage Featuring its popular Tranquillity product line, [comfort zone] has developed a spa therapy to combat jet-lag, insomnia or stress. Tranquility Pro-Sleep Massage combines the powers of touch, sound and aromatherapy to create a slow and hypnotic synchronised ritual that encourages relaxation. Using aromas and oils to influence the nervous and endocrine systems, the therapist exerts a light and warm touch in slow movements that cover just 75mm per second, conjuring a cocooning effect on the mind and body. As brainwaves can be influenced by meditation, breathing and sound, a base tone with a repetitive, circular sound plays, gradually adding more beats to create a melody before returning to its original singular beat to mimic the heartbeat. Body brushing with a feather-light touch on the stomach then centres the client, with Ayurvedic finger-tip strokes on the arms and legs to aid relaxation. Finally, Sea Malay hand-over-hand gentle rocking across the back induces a state of deep rest and a balanced, regenerated mind. The innovative treatment programme includes advice on self-massage at home, meditation rituals and recipes to promote relaxation and restful sleep. www.comfortzone.it
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Brows that can’t be beaten Brow by Mii has developed a new brow sculpting product to boost natural volume and colour. Sculpting Brow Builder is a creamy conditioning colour containing tiny fibres that coat the finest of hairs, creating an instant tint effect with added volume. Fast-drying and long-lasting, it promises that brows will stay perfectly preened, yet naturally soft, all day. Apply across the brow for an instant brow boost, or colour outside the lines for extra length and volume. www.gerrardinternational.com
Clarins Tri-Active Moisture Quencher Facial One of five Clarins Tri-Active facials to address the issues of ageing, lines, firmness and dehydration, Clarins Tri-Active Moisture Quencher Facial is a reviving treatment that helps to restore comfort and moisture to dry skin. A consultation first takes place while Eau Dynamisante is applied with mitts to the hands and feet, its fragrance awakening the senses before the skin is cleansed and exfoliated. The Clarins Anti-Ageing Facial Massage then sculpts the contours of the face to lift, reshape, firm and relax, delivering visiblly rejuvenating results. A triple mask follows to drench the skin with hydrating ingredients including Clarins PRO Replenishing Total Eye Balm Mask, HydraQuench Cream-Mask, and Clarins PRO Refreshing Lift Mask. Eye cream is then applied, before a ‘radiance cocktail’ of facial serum and day cream are complemented by Clarins PRO Radiance Facial Supplement. Light pressure-point massage and a refreshing spritz of Eau Dynamisante concludes the treatment to leave the skin hydrated and radiant. www.clarins.co.uk
Sea of tranquility Combining the potency of hand-harvested seaweed with calming essential oils of lavender and rosemary, VOYA’s new Tranquillity Lavender Body care range aims to cleanse the body and soothe the mind. The range includes: True Tranquil, a lavender body wash to cleanse the body and calm the mind; and Effervescence, an exfoliating seaweed and sugar scrub to exfoliate and smooth the skin. Mindful Moments is a relaxing body oil enhanced with evening primrose and Argan oils to nourish the skin, while Pure Allure is a luxurious body butter with rosemary and lavender oils to hydrate skin and aid relaxation. www.voya.ie
Three times a serum ESPA has launched a new three-in-one serum to actively target the signs of ageing. Tri-Active Advanced Instant Facial is a lightweight, antioxidant-rich concentrate of plant extracts, marine actives and essential oils that tackles fine lines while promising to brighten skin tone, improve texture and enhance moisture levels. Two new ingredients – white truffle extract and macroalgae cell extract – improve elasticity and delay the visible signs of ageing, while hyaluronic acid improves moisture levels. Jojoba, evening primrose and avocado oils are also present to nourish and revive the skin. www.espaskincare.com
Infinite perfection OPI has launched its autumn collection for Infinite Shine, the professional three-step system which promises the high shine and durability of a gel manicure with the ease of application and removal of nail polish. The new collection boasts creams with opacity, thickness and depth in six shades ranging from lilac, lavender and pale grey to the darker tones of indigo, slate grey and emerald green. www.opiuk.com
Menu New products & therapies
Strength begins at home Eye Lift Firming Treatment is a first from the Murad Professional collection as it offers professional-strength formulas for home use. Designed to instantly refresh and renew the eye area, the masks feature exclusive, encapsulated hyaluronic acid. These surface filling spheres reduce and smooth the appearance of fine lines and wrinkles. Firming polymers and oat kernel extract lift, firm and tighten the skin around the eyes, while myrtle extract, vitamin E, zinc and amino acids condition and hydrate the skin. www.murad.co.uk
Let the good times roll Perfect for travelling, ila has launched three new aroma roller products to help soothe and boost the mood and spirit. Working on pressure points and providing subtle, natural fragrances, the three options are: Inner Peace, to calm the mind and reduce anxiety with moringa, jasmine and sandalwood oils; Vital Energy, infused with moringa, patchouli, lemongrass, rose geranium and juniper berry oils to energise the mind and spirit; and Glowing Radiance with the restorative power of rose otto. www.ila-spa.com
An ocean of clarity Thalgo’s Éveil à la Mer is a comprehensive new cleansing range with no less than ten formulations to suit every skin type. The new line offers Gentle Cleansing Milk, Beautifying Tonic, Micellar Cleansing Water, Cleansing Cream Foam, Express Make-up Remover, Foaming Micellar Cleansing Lotion, Gentle Exfoliator, Refreshing Exfoliator, Resurfacing Cream, Reviving Marine Mist. Inspired by the ocean, Éveil à la Mer harnesses the power of Thalgo’s hero ingredient, Sève Bleue Des Océans – a marine solution, rich in skin-rejuvenating silicium, manganese and zinc. “Thalgo Éveil à la Mer has been created and formulated with the latest trends in mind, recognising that savvy spa consumers are looking for multi-functional products that help reduce the number of steps involved in their beauty routine,” says Thalgo UK’s managing director, Marian Harvey. “The range is also suitable for sensitive skin and eyes and has products for those who prefer cleansing with water, as well as without.” www.thalgo.co.uk
Putting the power in your hands Dermalogica’s IonActive Power Treatment and IonActive System are a collection of professional products and a 45-minute facial that offer rapid, highly-efficacious ways to manage skin concerns such as acne, dehydration, hyperpigmentation and ageing. Six customisable formulas include four IonActives; retinol 1%, hyaluronic acid, oligopeptide and niacinamide; highly potent concentrates that target problematic skin. These are paired with two Gelloid formulas that can be layered over the IonActives to seal in active ingredients: ExoThermal, a thermal self-heating combination; and EndoThermal which provides a cooling sensation. www.dermalogica.co.uk
An organic Christmas Neom Organics London has launched its limited edition Christmas collection which has been created with sprinkles of real gold and platinum. Neom’s expertly curated candles and gift sets are formulated with 100% natural fragrances to soothe the body and mind. Christmas Wish Candle is a blend 13 oils including mandarin, cinnamon and tonka bean, while the Perfect Peace Candle includes a blend of 25 oils including pine, myrrh and lime peel. Made in Britain from ethically sourced, natural and organic ingredients, the candles feature in a variety of gift sets along with home fragrance mists, bath oils, sleep balms, pillow mists and travel candles. www.neomorganics.com
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Menu New products & therapies
Renew and revitalise Designed to improve radiance by brightening skin tone and diminishing age and sunspots, Jessica has launched Enlighten Hand Brightening Crème. A new targeted treatment, this advanced formula features a complex of rumex occidentalis extract, a natural, skin-whiteneing plant extract, to help fade dark blotches; kojic acid to inhibit melanin production, and herbal licorice root extract to brighten and smooth. It is recommended that users apply twice daily directly to areas of discolouration or sun spots and continue to use regularly for accumulative results. www.gerrardinternational.com
How your spa can ‘pamper with a purpose’
Pollution protection Katherine Daniels has launched Urban Shield Concentrate, a new super-hydrating serum that is soothing and works to boost the skin’s defences against pollution. Hyaluronic acid and alginate balance natural moisture levels within the skin, while mushroom extract prevents moisture loss. The three ingredients form a micro-mesh over the skin’s surface which acts as a protective shield against environmental agitants. Bisabolol helps to sooth and calm the skin, while shea butter and jojoba seed oil provide deep hydration, leaving it supple and hydrated.
Tri-Dosha founder Sunita Passi talks about her quest for Ayurvedic excellence and describes how a ‘conscious approach’ can improve spa business It was something of a spiritual path that led wellness advocate Sunita Passi from the world of journalism to founding her own Ayurveda-inspired product lines. In addition to creating meditation workshops with London’s COMO Shambhala Urban Spa, Passi also now lectures on various aspects of Ayurveda, meditation and conscious living, as well as being a consultant and supplier to spa businesses around the world. “In today’s world, I truly believe the entrepreneur can also be seen as a change-agent, promoting the economic wellbeing of the impoverished and seeking to make the world a better place through their products and services,” she states. As the founder of Tri-Dosha, Passi herself Sunita Passi developed the products as well as the techniques and procedures for its treatments that can be found in locations such as Scarlet Spa, Cornwall and Herb House at Limewood, both in the UK; The Four Seasons Spa, Cyprus; and The Kempinski Spa, Malta. Not one to stand still, she has since taken her wellness message to the masses, developing a mainstream retail line exclusively for UK high-street chain Superdrug. Primarily a body care range, Neem is formulated with a unique ingredient sourced directly from India. A spa innovator who aims to connect businesses with wellness using a conscious-based approach, Passi says: “With us you’ll not only find an expert training and product supplier, but a partner that really cares about your holistic business. “Tri-Dosha has always wanted to ‘pamper with a purpose’ and the principles, concepts and techniques of our therapies can bring a wide range of benefits to spa menus, therapists and their clients.” www.sunitapassi.com www.tri-dosha.co.uk
Perfectly polished A creamy exfoliant suitable for all skin types, Phytomer’s Marine Scrub is formulated with black sand and pumice stone to polish and cleanse the skin. It also contains antioxidant chrondrus crispus oil to boost hydration, while oligomer concentrate provides a rich cocktail of minerals and trace elements to strengthen the skin. Creamy, non-drying and instantly effective, Marine Scrub leaves the skin soft, radiant, hydrated and protected, and the brand claims that in clinical trials 91% of women preferred this new product to their usual scrub. www.phytomer.com
In every issue, European Spa showcases the best new product and treatment launches. Contact Menu editor Mark Smith on +44 (0) 115 950 4748 or email firstname.lastname@example.org
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Menu Germaine de Cappuccini
Driven by results Carole Jones, managing director of Totally UK and distributor of Germaine de Capuccini discusses the importance of results and its new Challenger App for therapists
ith over 50 years in the luxury spa and skincare market, Germaine de Capuccini is renowned for its results-driven treatments and unique spa rituals. Established by Carmen Vidal in 1964, the Spanish brand remains family owned and is a preferred partner at premium spas in over 85 countries around the world. Research and development drives innovation at the brand’s base in Alcoy, Spain, where a team of scientists develops patented ingredients and new formulations to launch around 40 advanced products each year. Lines including hi-tech anti-ageing, body, hair, tanning, cosmetics, supplements, and a range specifically designed for men are all produced at its dedicated manufacturing plant. With a strong brand identity and superb marketing and retail support, the brand offers a targeted approach to spa skincare. Carole Jones tells us what Germaine de Capuccini can offer spas.
What is Germaine de Capuccini’s USP? An exciting and unique menu that stands out from the crowd, together with results. Whether a client is seeking to walk out of their treatment looking ten years younger, or if they want to de-stress and feel invigorated after a full body massage, Germaine de Capuccini offers them precisely the results they’re looking for.
How do its products achieve this? Innovative offerings include the Timexpert line, which carries treatments for each ageing concern, and in fact offers the first specific professional anti-glycation treatment. It’s cosmeceutical line, Synergyage, carries everything for both face and body and includes two facial peels formulated to be received by even the most sensitive of skin. Also within this line is the recently launched Epidermal Growth Factor with hyaluronic acid in concentrations that are not available elsewhere. Germaine de Cappuccini’s spa body therapies have their origins in far eastern cultures and are combined with holistic massage rituals which
the site remains dynamic and exciting and it is packed with selling tips, key benefits and all the information needed to sell effectively and increase business within their spa. Also, we will soon be launching the ‘5% Back to Spa’ scheme whereby 5% of our revenue will be utilised to guide consumers into their nearest spa, driving up treatment and retail revenue for our clients. Our Elite Spas will benefit by having this 5% of their own spend put directly back into promoting their spa, all managed by our in-house marketing team.
What makes Germaine de Capuccini a great spa partner?
“Germaine de Capuccini’s incredible results, treatment-to-retail links and exceptional packaging have proven benefits for business” Carole Jones, Totally UK
bring in the use of warmed shells, massage sticks, silks and Obsidian and Onyx Stones. It’s Mediterranean Line uses indigenous ingredients and includes a range of massage candles with scents representing different regions.
What training and support do you offer? Training is free of charge and held at our own facilities or on-site at our partner spas. Each treatment and retail range is backed up with full point-of-sale and marketing material. We have just launched the Challenger App which enables therapists to accept a choice of retail orientated, time-specific challenges. When they complete the challenge they earn money to spend on products, then proceed further. Challenges are changed regularly so
We understand that each business is different and our personalised relationships enable us to focus clearly on areas that require our help. Combined with our incredible results, treatment-to-retail links and exceptional packaging has proven benefits for business, we can demonstrably increase spa revenue. For example, Loch Lomond Golf Club in Scotland has seen record retail sales of up to 90% against treatment revenue, while Chuan Spa at the Langham, London has reported an increase of over 23% since our partnership began.
What is coming up in the near future? There is always something exciting on the horizon. We are now promoting the beautiful Phytocare Baobab Ritual, an energising full body massage and exfoliation using ethically sourced Baobab Seed oil. This blend of anti-inflammatory natural oils reduces stretch marks and increases skin elasticity, making it the ideal pregnancy body treatment. We are also planning a launch of a brand new, dynamic facial therapy based on Epigenetics aimed at the over-60s market, which works to reactivate the genes of youth. www.germaine-de-capuccini.co.uk
Right: Germaine de Capuccini’s extensive product lines include hi-tech anti-ageing, body, hair, tanning and cosmetics, as well as unique signature rituals that add to spa revenues
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Mandarin Oriental’s global ‘digital detox’ programme Bold initiative aims to build on the reputation of spas as one of the last ‘safe havens’ from technology in modern society A ‘Digital Detox’ plan launched across Mandarin Oriental’s worldwide spas is encouraging guests to surrender their mobile phones on arrival in order to reduce the stress generated by pervasive digital lifestyles. “I believe spas can play a role in combating the drive for non-stop productivity that mobile technology brings,” Jeremy McCarthy explains group director of spa and wellness Jeremy McCarthy. “Spas are one of the last safe havens in modern society where people can go to escape from technology and experience silence, mental relaxation or quiet contemplation.” Mandarin Oriental has worked with the Mayo Clinic, tapping into the expertise of its Healthy Living Program to create guidelines establishing personal boundaries for using technology, clearing mental
chatter and achieving a digitally-balanced lifestyle. While spa relaxation rooms facilitate mindfulness and meditation, true immersion can be achieved on the Digital Detox Retreat. This focuses on grounding the body and mind through aromatic bath relaxation followed by a massage concentrating on head, eyes, neck, shoulders, hands and feet. The ethos of the programme echoes a sentiment discussed by European Spa’s editor, Sarah Camilleri, at the 2015 Global Wellness Summit, where she spoke of spa guests’ need to ‘disconnect to reconnect’. “We are living through the first time in human history when it is actually possible for someone to be productive every waking moment,” says McCarthy. “I think there is a growing awareness of the need to intentionally disconnect and practice mindfulness to recover from the stresses of the digital age.” www.mandarinoriental.com www.mayoclinic.org www.globalwellnesssummit.com
Wellness Trends & developments
Finding Equilibrium in science and spa ITALY: Fonteverde spa, in Tuscany, has introduced a new philosophy that combines science with holistic therapies to boost the benefits of ‘health through water’. The 5,000sqm spa, part of the Italian Hospitality Collection hotel, resort and spa brand, has launched Equilibrium Wellness to reduce internal inflammation and help rebalance the body. The programme is based on psycho-neuro-endocrine immunology principles, which focus on the relationship between the mind and the nervous, endocrine and immune systems. Celebrated for its mineral-rich spring water, Fonteverde’s three- and seven-day courses are overseen by a team of health professionals led by the award-winning Dr Nicola Angelo Fortunati. They incorporate 38°C thermal water therapies including a natural hydromassage waterfall, a Thermal Bioaquam circuit with Bath of Light, a Kneipp circuit, and an Etruscan circuit with a sauna and steam bath. Together with personalised consultations and relaxation treatments, including underwater massage and Thalaquam (saltwater bath), the spa also provides eight soaking pools fed by the nearby San Casciano dei Bagni hot springs, which are acclaimed for their restorative health benefits.
Elemental nutrition on the menu at Akasha
Jagdhof welcomes British yoga and superfoods guru AUSTRIA/UK: The five-star Spa-Hotel Jagdhof, located in the Stubai Valley of the Austrian Tyrol, has launched an exclusive rest and rejuvenation retreat in conjunction with leading yoga teacher, nutritional author and founder of The Flexi Foodie Academy Julie Montagu. The retreat, which provides a tailored holistic programme combining yoga and nutritional advice, also presents private classes by Montagu that concentrate on breathing, movement and sustained Savasana – the art of intense physical, mental and emotional relaxation. Focusing on a simple approach to achieving health, happiness and energy as explained in her book Eat Real Food, the five-day package incorporates a ‘senses hike’ with meditation, Nordic walking, sauna infusions and Pilates. As well as starring in the TV show ‘Ladies of London’, Montagu is a qualified health coach, author of three best-sellers and a respected speaker on health and nutrition. Image: Karen Yeomans
UK: Akasha Holistic Wellbeing Centre at London’s Hotel Café Royal has announced a series of new healthy menus created with in-house nutritional therapist Zoe Stirling and hotel chef de cuisine, Armand Sablon. Designed to enhance guests’ wellbeing journey, the ‘Four Elements’ menus reflect Akasha’s core vision to unite the basic elements of earth, water, fire and air, with a fifth menu incorporating all four. The Fire menu is best enjoyed after colder, water based treatments such as Watsu and hydrotherapy, while the Earth menu works with yoga and meditation or for guests experiencing stress or anxiety. Akasha’s Water menu helps restore balance after hot treatments and exercise, and the Air menu is recommended alongside aromatherapy massage and reiki or acupuncture therapies that support energy movement. “Our approach incorporates a targeted nutritional programme with expert lifestyle advice to make the journey to wellbeing a positive, fun and motivating experience,” says Zoe Stirling. www.hotelcaferoyal.com/wellness
Wellness Trends & developments
Why the world’s best leaders do less
Arianna Huffington debuts Thrive Global US: Arianna Huffington, founder of The Huffington Post, is to step down from her editor-in-chief role to build Thrive Global; a new lifestyle, health and wellness site that will provide consumer content, apps and events, as well as corporate workshops and seminars. Having turned their attention in recent years to health and wellness issues, Huffington and her sister Agapi Stassinopoulos have been raising awareness through book publications and presentations at industry events including the Global Wellness Summit. “Wellness and wellbeing have always been passions of mine and after I published Thrive and then The Sleep Revolution, I realised I wanted to do more,” says Huffington. “I created Thrive Global to create tools and strategies that combine these principles with the latest science, to change the way we work and live.”
In her new book, Stop Doing, Start Leading, business leader Sue Coyne proposes that wellbeing in all aspects of life can offer a path to success. According to Coyne, 70% of what happens within a business is caused by people imitating the behaviour of its leaders. “It is therefore the responsibility of leaders to create the climate and culture of their organisations by setting an example that is positive and healthy,” she says. We asked for her advice on effective leadership and generating sustainable success. Identity You need to know who you are and the difference you want to make. Developing your personal leadership ‘brand’ makes you authentic and trustworthy, giving you a greater ability to inspire.
Growth As a leader, you have to continually learn and grow to stay relevant to your situation. This also involves a shift from telling and advising people to enabling them to find their own solutions and insights.
Balance Getting the right balance between work, family and wellbeing requires a new definition of success that enables you to be happy, healthy and successful in all areas of life.
Collaboration Building win-win relationships with stakeholders in your business, so that everyone benefits, creates long-term bonds that can bring sustainable success for all.
Trust To step-up as a leader, you first need to trust yourself, and then trust others to do things on your behalf rather than trying to do everything yourself.
Change Change is a constant, so being able to navigate yourself and others through change is one of the most vital skills of a modern leader. www.suecoyne.com
Image courtesy of Headspace.com
British Airways takes meditation to new heights
GLOBAL: British Airways has launched a new in-flight meditation channel in conjunction with Headspace, one of the top-ranking health and fitness apps on iTunes with 8.7 million users in 190 countries. The new channel features nine specially-designed guided meditation programmes, each no more than ten minutes long, with themes for jet lag, travel anxiety and stress. Available on BA’s long-haul routes, the programmes feature exercises aimed at business travellers as well as parents and children. Andy Puddicombe, Headspace co-founder and Andy Puddicombe former monk, says: “We’re really excited to be launching the Headspace in-flight channel with British Airways. It has been designed to enhance every stage of the journey, with specific exercises to help passengers feel relaxed, refreshed and recharged.” www.headspace.com
Image courtesy of The Huffington Post
Hideaway Spa’s holistic island therapies MALDIVES: Set on the secluded Dhonakulhi island, the five-star Hideaway Beach Resort & Spa has launched a seven-day Detox Package offering guests unlimited spa access. Daily treatments within the programme include hot bamboo massage to help muscular and deep-tissue injuries, as well as reflexology, lymphatic massage and pressurised oxygen hydrating facials. With 103 villas, including beachfront and over-water properties, Hideaway’s exclusive resort presents one of the largest spas in the Maldives. Product partners include the results-driven Spanish brand Natura Bissé and a newly introduced German brand, Dorissima, offering eight holistic rituals including Empowerment, Uplifting and Harmony. Commenting on the new Detox Package, spa manager Rochelle Moreno says: “We have carefully planned and created the
new seven-day programme to offer an all-encompassing holistic experience with nourishing spa products and expertly trained therapists who can also provide traditional Maldivian treatments.” www.hideawaybeachmaldives.com www.naturabisse.com www.dorissima.com
Wellness Trends & developments
First spa and wellness travel portal for Portugal PORTUGAL: Tripforwellness.com has launched an online resource specialising in luxury spa and wellbeing retreats to provide local expertise for wellness travellers to Portugal. “Our aim is to uncover Portugal’s best-kept wellness secrets,” explains Tripforwellness.com founder Sara Ismail. “With this in mind, we have handpicked selected hotels and resorts for their spa and wellness programmes.” The agency’s main distribution channel is a portal where travellers can find, compare and reserve readymade packages in nine different categories, including beach and nature; thermal and thalassotherapy;
fitness holidays; holistic and stress management; detox and weight loss; and medical and health. “This portal is the first of its kind in the country, aggregating thematic healthy programmes in one place and from an inbound perspective,” states Ismail. The most recent Global Spa & Wellness Economy Monitor, published in 2013, ranked Portugal within its top 20 wellness tourism markets, with 3.6 million visits, and according to the country’s National Tourism Board, wellbeing treatments increased by 4.8% and 8.3% in 2013 and 2014 respectively. www.tripforwellness.com
Longevity Medical Spa, Algarve
Bust Blossom at Mondrian agua Bathhouse & Spa UK: In support of National Breast Cancer Awareness, agua Bathhouse & Spa at Mondrian London says its exclusive Bust Blossom is a safe and gentle treatment for guests. Created by the spa’s team of alternative specialists, the 50-minute therapy uses Dr Jackson’s natural products and focuses on the upper torso to induce deep relaxation, help flexibility and improve posture and breathing. “By treating the entire thoracic cavity through gentle manipulation and breathing techniques, this treatment promotes the drainage of tension from the solar plexus and muscles of the chest, balancing breathing rhythm and increasing the overall detoxification of the tissues,” explains Jacqueline Kneebone, regional director of Spa & Retail London at Morgans Hotel Group. “It also targets the improvement of mobility of the shoulder girdle and for post-surgery guests, helps to alleviate some of their discomfort.” Following Bust Blossom, guests are invited to relax in the agua Bathhouse & Spa lounge (pictured right) with a Dr Jackson’s Expedition Tea, a duvet and a hot water bottle. www.morganshotelgroup.com
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Wellness Asquith activewear
ith elegant collections specifically designed for women aged 35 and over – a sector that connects with a concept now globally trending as ‘athleisure’ – the Asquith activewear brand is commited to producing quality garments from natural fabrics, with an ethical approach to business and an active take on lifestyle. The brand was founded in 2002 and has a wellbeing philosophy that perfectly chimes with the spa environment, from its eco-friendly fabrics to its logo – a row of seven circles representing the chakras in the body. Now present in 12 countries, with spas including Grayshott Spa, Akasha Wellness, and Champneys Tring and Forest Mere in the UK, as well as Lausanne Palace in Switzerland, we ask creative director Alice Asquith what her collections can add to a spa’s retail offering.
The new AW16 collection from Asquith, inspired by 1970s style
What is the ‘athleisure’ trend?
The athleisure look developed as more women began wearing activewear as part of their everyday wardrobe. As lives get busier, versatility is important and athleisure allows women to go from a wellness class to their everyday life. I believe that designers have a responsibility to acknowledge this need so that the clothing is fit for purpose. For Asquith that means elegant, comfortable, ethically-made collections using naturally performing, non-synthetic fabrics. What is your customer profile?
Our customers want comfort, performance, durability, wearability and flexibility. Our clients, and spa guests, are primarily 30-60 years old, affluent, cultured and interested in health and wellbeing. They dress for their lifestyle and value quality designs made ethically in Europe. What are the retail opportunities for spas?
Spas can benefit from retailing activewear just as they would a skincare product. Boutiques are crucial to the success of any spa, so the right products and good merchandising are vital. Depending on the outlet, retail should account for 30% to 50% of net profit.
Wear it at your leisure
Alice Asquith, founder and creative director of the Asquith activewear brand, discusses how spas can optimise their retail opportunities “Our collections are an extension of the overall spa experience for guests and can provide a significant revenue potential for spa operators”
Alice Asquith, Asquith Activewear
Why are fabrics so important?
Making a positive impact with our fabrics is at the heart of the Asquith brand. Bamboo, for example, is fast growing and has a low environmental impact. It is ideal for activewear as it is naturally antibacterial, breathable and wicks away sweat. All our fabrics are Oeko-Tex certified, which means they have a low carbon footprint and biodegradable fibres.
How can spas maximise this potential?
The retail environment needs to be well planned, relaxed and enticing. Get creative. Present a fashion show so they can see the clothes in action – it’s important for people to visualise, feel, touch, try and then buy. How can staff training help sales?
As with any spa offering, understanding the product is crucial. Asquith provides staff training
on aspects from function to comfort, and of course what styles suit certain body shapes. Just as with a skincare brand, the benefits need to be highlighted. This attention to detail should also be applied to Asquith fabrics; we provide the best quality certified organic cotton and natural bamboo, which are sustainable, chemical-free and feel amazing – so let the spa team know and share the benefits.
Why should spas invest in your line?
Our collections are an extension of the overall spa experience for guests and provide revenue potential for spa operators. Providing our sustainably manufactured products can have a positive impact on the planet, your guests and your bottom line. www.asquithlondon.com
Spas Gaia Spa, Boringdon Hall, UK
Spas Gaia Spa, Boringdon Hall, UK
Clockwise from far left: ‘Bringing the outside in’ at Gaia Spa’s hydrotherapy pool; the Grade I-listed Boringdon Hall; luxurious decor in the relaxation room; the spa’s branding is imbued everywhere from textiles to products and rituals; Gaia formulated products use natural ingredients and are presented in attractive recyclable packaging
Taking Mother Earth as its inspiration, Boringdon Hall in Devon has created Gaia Spa, a stunning £6 million wellness destination and luxurious product brand concept
R E P OR T BY H EL L ENA B A R N ES
et within an eight-acre estate of rolling countryside close to Plymouth’s coastline on the edge of Dartmoor National Park, historic Boringdon Hall is recorded in the Doomsday Book with a name that hails from the Saxon meaning ‘enchanted place on the hill’. The 16th century manor house, once granted by Henry VIII to the Earl of Southampton, can claim many distinguished guests, not least Queen Elizabeth I, Sir Francis Drake and Sir Walter Raleigh. In 2011, Boringdon Hall hotel was purchased by the Nettleton Group, owners of the successful Fistral Spa, with two hotels in Newquay, and the ancient 40-room property has been re-energised with an estimated overall investment of £10 million. Five years in the making, from planning and design to construction and launch, the £6 million Gaia Spa is a landmark event for the Nettleton family and a culmination of its 30-year passion to create a world-class wellness destination in Devon. “We purchased Boringdon Hall with the intention of building a spa,” says owner and managing director James Nettleton. “It’s an amazing heritage building, however, it needed pure investment as a hotel first, so we spent several years upgrading the property and raising standards to achieve four AA stars in 2012.”
Something old, something new Given that Boringdon Hall is a Grade I-listed property, sensitive planning for the spa was paramount. “We had already undertaken a vast amount of pre-consultation work during the planning process and design stages, working with the very supportive Plymouth City Council and English Heritage,” explains Nettleton. “English Heritage did not want us to attempt a replication of the ancient property, they wanted to see this beautiful building tell its own story, without the spa development being overbearing. “Our plan to situate Gaia Spa in the hillside as a light and spacious two-storey building not only provided the perfect circular journey we wanted for our guests, but means it is almost unseen on the approach to the hall in the estate’s landscape.” Aiming to create a total spa brand rather than just a single new spa, Gaia Spa Developments was formed to deliver the family’s flagship property as a model for future ventures, and the 1,800sqm spa project was underway by February 2015. “The design ethos for Gaia Spa was always to ‘bring the outside in’ by building a contemporary construction of natural materials with wood, slate and glass to harmonise with elements of water, light and landscape,” Nettleton recalls. “We created the brief and its design was a developmental process but we knew exactly what we wanted – crucially it had to connect with the hotel as this transition was key for our guest journey.”
Spas Gaia Spa, Boringdon Hall, UK
Clockwise from left: The spa’s elemental crystal salt steam room; a Mii brow bar and makeup station completes the Champagne salon; the cuisine at Gaia’s Spatisserie restaurant complements its targeted approach to wellbeing
“It has been said that the future of luxury is invisible – it is time, space and mindfulness. There is a new desire in society for a place in which to recharge in natural surroundings, and that’s what we hope to achieve with Gaia Spa.” Diane Nettleton, Owner and spa director
Gaia Spa Developments worked with project management company Ward Williams Associates and pool engineers BOS Leisure to realise their vision, but providing access from the heritage property to the sublime new spa was particularly challenging. “Ironically, one of the more-costly projects will go unnoticed,” Nettleton reveals. “Connecting the contrasting buildings took an incredible amount of technical work and gaining just three-quarters of a metre of additional access cost about £100,000. We would never compromise on quality, but we had to be clever and put the money where it counts – the build took 17 months to complete, but nothing worthwhile is easy,” he smiles.
A natural journey Access to Gaia Spa takes guests from the hotel’s historic reception up to the first floor welcome area, home to a stunning retail space that is pure theatre for the senses. Spectacular pieces of hand-carved wood display beautiful bottles, vibrant colours and sparking crystals that guests gravitate towards to touch and try out. Adjacent is the Champagne service salon for nail, hair and beauty ‘finishing touches’, with four Jessica manicure and pedicure stations plus a Mii brow and makeup bar. Every guest is greeted by a host who guides them through
the spa to the changing areas and, depending on their journey, on to one of 12 treatment rooms or the thermal suites. This floor leads to an indoor infinity pool and hydrotherapy pool, with an impressive outdoor swim-through, designed and installed by BOS Leisure. Heat experiences on offer include a Finnish sauna, a crystal salt steam room, an aromatherapy steam room, a laconium, a herbal sauna, shower experiences, tepidarium loungers and a deep relaxation room. In addition to the Gaia-branded Pulse fitness gym, a flagship in the south-west, and outdoor areas for meditation and yoga, at roof level is the ‘Spatisserie’ restaurant and an outdoor dining terrace with panoramic views across Dartmoor. Named in honour of the Greek goddess Gaia, also known as Mother Nature, the spa’s philosophy of ‘your wellness, naturally’ is reflected in many purpose-built elements that create a balanced spa space that flows with energy and light. “We wanted the entire spa to be a physical and psychological experience,” says owner and spa director, Diane Nettleton, who has driven the nature-led luxury spa concept. “How it looks is important, but what it makes you feel is the most essential thing about a spa. This has been our concentration in terms of layout and the spa journey was designed to encapsulate the definition of wellness. It has been said that the future of luxury is invisible – it is time, space
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Spas Gaia Spa, Boringdon Hall, UK
“Our investment in wellness means the best is yet to come. We have a beautiful building and a wonderful spa facility built for purpose to improve people’s wellbeing. What a great way to be in business.” James Nettleton, Owner and managing director
Clockwise from above: Gayle Nettleton has brought a bespoke touch to the furnishings and interiors; Jessica manicure and pedicure treatments are performed in the Champagne salon; a glorious swim-through allows guests to enjoy the surrounding countryside
and mindfulness. There is a new desire in society for a place in which to recharge in natural surroundings, and that’s what we hope to achieve with Gaia Spa.” Key to the Gaia flow are the generous non-revenue areas, both inside and out, as well as the myriad of design concepts introduced by Gayle Nettleton. From spa interiors swathed in silver, mink and oyster with organic colours of copper, gold and flashes of peacock, to tactile fabrics and tiling textures enhanced by designer lighting – all aspects create a seamless style edged by characterful bespoke furniture and artwork. “We wanted to be natural but not too rustic, with high-end specification,” says Gayle. “I climbed over a huge woodpile in a Cornish sawmill searching for the most beautiful shaped pieces of wood and discovered what is now the retail display unit – at the time it had dandelions growing out of it. And the reception desk was once a shoulder-height piece of discarded tree that weighed three tonnes.”
Brand power Integral to the launch of the spa has been the emergence of the Gaia brand. “We wanted Gaia to have its own spirit and soul, so we had to invest time, energy and money,” says Diane Nettleton. “Deciding to create our own brand was initially quite daunting, but now it echoes throughout our entire
offering – the designs, spa interiors, elements of packaging and on our websites – it has taken on a life of its own.” Developing a unique product collection and signature rituals was crucial to the brand’s identity, so with formulations created from bespoke blends and macerations harvested according to lunar cycles, Gaia’s handmade natural skincare products are made in Britain using essential oils and at least 95% natural ingredients. All share a unifying ingredient in the Gaia Elixir, a secret crystal intended to provide links to ancient wellness and vibrational healing. In developing its signature product collection for treatment rituals and retail, Diane created Awakening, Balancing and Calming versions of 12 skincare products that are packaged in a range of recyclable bamboo jars, glass bottles and Gaia-illustrated presentation tubes. Gaia’s therapies, rituals and signature treatments, inspired by Diane Nettleton’s worldwide travels, have been designed to identify three levels of wellbeing. The mental, physical and spiritual domains are addressed by a combination of pure essential oils with aromatherapy, reflexology and heat techniques. Authentic rituals such as the Jade Facial, Raindrop Therapy, Crystal Therapy and a Total Holistic Ritual are highlights of a spa menu that also features an extensive range of treatments and products by ESPA.
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Spas Gaia Spa, Boringdon Hall, UK
Captions: The spa’s flagship Pulse fitness gym; a light and airy dining experience can be enjoyed in the Spatisserie restaurant; Gaia products use bespoke blends and macerations harvested according to lunar cycles to tap into ancient wellness traditions
“We want the experience to embrace our Mother Nature ethos – so a host will always be there to guide and advise ensuring that each journey is personalised every step of the way.” Naomi Sheppard,
“I believe in a product really doing what it says it can do, which was why we chose ESPA,” says Diane. “The partnership fits perfectly, representing loyalty, high standards, training and support, with five-star excellence that touches everything. We use ESPA signature facial treatments and retail for body and face, and of course their experience is exceptional.”
The luxury of time Operating as a stand-alone business, Gaia Spa is targeting residential wellbeing spa breaks, luxury spa days, spa members and corporate wellness. “Every guest has a personal tour on arrival,” says spa manager Naomi Sheppard. “We want the experience to embrace our Mother Nature ethos – so a host will always be there to guide and advise ensuring that each and every journey is personalised every step of the way.” With an extensive cruise ship spa background, Sheppard joined the Nettleton Group in November 2015, working with Diane and the management team to develop guest journeys and rituals, while undertaking training with ESPA. “I fell in love with the concept and ethos, from the family business feel to the superb training,” she enthuses. “Just look at Diane Nettleton’s achievements, and what spa professional wouldn’t be inspired by Susan Harmsworth?” By February 2016, Sheppard had employed over 50 staff
following a selective recruitment process that involved presentations and first-stage interviews. “There were a huge number of applicants, which enabled us to be very selective in ensuring our therapists understood what we were trying to achieve,” she states. “I then became a full-time recruiter for about two months, carrying out second-stage interviews and trade tests, but once I had handpicked my team, I contacted them before Christmas, so they could enjoy their New Year with a new focus. They all started on February 1, 2016 – it was great to see them together for the first time – and that’s when training began, while the spa was being completed.” During this time, Diane Nettleton shared her vision with the newly appointed team who began essential ESPA training on site, with additional therapists selected for ESPA advanced training. Meanwhile Sheppard trained all therapists in the Gaia treatments. “We performed treatments together for months to achieve perfection, and held a full graduation for our therapists. With the luxury of this time we were able to cover so much – the dynamic of a spa team is essential and we have such a strong bond now,” says Sheppard. The desire to instil the brand’s ethos stretches right through to Gaia’s nutritional offering at the Spatisserie restaurant. “I am intrigued at how food can affect moods
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Spas Gaia Spa, Boringdon Hall, UK
From above: Relaxation and rejuvenation can both be found in Gaia Spa’s chic pool area; Gaia’s therapists underwent intensive training with ESPA before the spa opened
and energy levels,” says Diane. With this in mind, head chef Scott Paton created a menu that uses ingredients such as jasmine and rosemary, and almond oil with lavender, to enhance and align with the spa’s Awakening, Balancing and Calming treatment experiences. “Scott envisioned a menu that provides delicious, nurturing and natural food,” she adds. “We continued to create dishes that allow Renew, Graze and Enrich options – these also include the secret Gaia elixir, as a salad dressing or a shot.”
Future thinking James Nettleton is keen to highlight the family’s commitment to investment and reveals there are plenty of plans in the pipeline to keep pushing Gaia Spa’s standards. “The next steps at Boringdon are to provide more outdoor experiences with residential treehouses and Balneotherapy,” he says. “The remainder of the acreage is being planted to grow our own ingredients and create a wildflower meadow with beehives. We are seeking advice from ecology landscapers to ensure we achieve the right balance.” On track for a five-star accolade this year, James is clearly proud of what has been achieved in Devon. “We have put our heart and soul into Gaia Spa and we want it to be recognised as one of the best spas in the country,” he states. “I am proud to know we have created an exclusive destination for the area, one that will secure the future of Boringdon Hall, and protect the heritage of this historic property. “Our investment in wellness means the best is yet to come. We have a beautiful building and a wonderful spa facility built for the purpose of improving people’s wellbeing. What a great way to be in business.”
SPA STATS Gaia Spa, Boringdon Hall, Plymouth UK + 44 (0) 1752 344455 www.gaiaboringdon.co.uk / www.gaiaspadevelopments.com www.gaia-spa.co.uk Operator: Gaia Spa Developments Managing director: James Nettleton Spa director: Diane Nettleton Spa manager: Naomi Sheppard Interior design: Gayle Nettleton Spa investment: £6 million Total investment: £10 million Spa size: 1,800sqm Architects: Design Development Project managers: Ward Williams Associates Ecology landscapers: The Rathbone Partnership Pool and wet room engineers: BOS Leisure Treatment rooms: 12 including two couples’ suites Spa team: Over 50 including 30 therapists and five spa hosts Cuisine: Head chef Scott Paton Gym: Pulse fitness Product partners: ESPA, Gaia Spa, Jessica, Mii Suppliers: Ellisons, Living Earth Crafts, Porcelanosa, Crown Sports Lockers. Exclusive design pieces by Tom Dixon, David Amos, Tom Raffield
Style focus Lighting Design International
Enlightened ambience Sally Storey from Lighting Design International reveals the passion that has sparked some of the most inspirational creations in her company’s portfolio
ombining a creative and intelligent approach to lighting design, the team at London-based Lighting Design International (LDI) have been responsible for a wide range of exceptional spa and hospitality projects for clients including ESPA, Ritz Carlton and Mandarin Oriental. Established in 1986, the multi-award-winning firm boasts a comprehensive team of lighting designers from a diverse range of architectural, theatrical, product and environmental backgrounds who have worked on a wide variety of projects around the world. We spoke to Sally Storey, LDI’s design director, to find out more about how her team approach creating the best possible lighting schemes for their spa clients. What makes LDI a leader in its field? I think its our level of inspiration and the consideration we give to detail. We immerse ourselves in each project to ensure we totally understand the brief; that way we can take our clients beyond what they thought was possible. Lighting design is really important because it creates the mood and texture of the project. We can make spaces look totally different by the way we light them and this is especially true in a spa, which is all about tranquility and taking people on a calming journey. What are some of your favourite projects? ESPA Life at Corinthia in London is one of my favourites as it became a landmark spa very quickly and what we achieved with our lighting design was fantastic. We were involved at the earliest stages which meant we could do much more with our ideas than is sometimes possible. Further afield, the stoic nature of traditional Greek architecture influenced our design for Anazoe Spa at The Romanos in Costa Navarino, Greece, as referenced in the contemporary structure. The elegant and understated spaces demanded a simple yet dramatic lighting design to accentuate the perfect proportions and to create a warm, inviting reception area.
and texture. I also get a lot of ideas from nature and travel, and I love light. I then draw my thoughts into my work, leading to designs such as the pool area at ESPA Life at Corinthia. I love it when the sunlight reflects off the water and gives dappled patterns, and that’s exactly what I wanted to achieve there. There’s a kinetic nature to dappled water so I lit through the pool with fibre uplights to create those rippled patterns on the ceiling, which would otherwise be blank. Sending light through the water to create that pattern makes for a wonderful experience.
“We can make spaces look totally different by the way we light them and this is especially true in a spa, which is all about tranquility” Sally Storey, Lighting Design International
Our work on the transitional areas really encapsulated our lighting brief on the Romanos project. I believe the sense of movement when you leave the reception area is so important as it’s all part of the psychology of changing the mood and making the guest feel calmer – giving them the sense that they’re in a special place. For me the theatre of the spa lies in this journey. In the south of France at Grand Hôtel du Cap-Ferrat, the actual hotel was very classical but the spa was very modern, almost in stark contrast to the hotel. Our lighting design for the spa therefore has a cleanliness and simplicity to it while remaining rooted firmly in the holistic. Where does the heart of your expertise lie? I get inspiration from everything. I studied architecture at university so I love spaces, shapes
How do you balance cost with quality? What’s important in any project is where you spend the money and each client can choose what they want to light. If the budget is low, you can share the spend across lighting and interior design in order to accentuate what you want to see and conceal the rest. Quality is always important but there are so many things you can do in a simple way to create a statement. For example, in a corridor, you can have lowlights running throughout and then an amazing backlit object at one end to make a memorable but cost-effective feature. What’s next for LDI? We’re a team of 20 and we work together on different projects so it’s a fantastic collaborative atmosphere. In terms of spa, we’re currently working on three exciting projects: the Lanesborough Spa in London with 1508 London interior designers; Alpine Spa at the Four Seasons Megève with Pierre-Yves Rochon; and the Hotel Georges V Spa in Paris, also with Pierre-Yves Rochon. www.lightingdesigninternational.com Opposite page: LDI lights up the journey at Anazoe Spa, The Romanos, Costa Navarino, Greece (top left); Grand Hôtel du Cap-Ferrat, France (top right, middle left, bottom right); The Spa by ESPA at Gleneagles, Scotland (middle right); and ESPA Life at Corinthia, London (bottom left)
Style focus Lighting Design International
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EXPERT GUIDE TO THERMAL EXPERIENCES We showcase the highest standards in hydro-thermal installations
BARR + WRAY
DALESAUNA MEDICAL SPA & WELLNESS GROUP SOMMERHUBER KLAFS
Expert Guide Thermal experiences
BARR + WRAY For more than 50 years, Barr + Wray has provided cutting-edge design and build projects at some of the world’s most prestigious spas, hotels and leisure operations from its base in Scotland, with offices in Dubai and Hong Kong
What the experts say...
What makes Barr + Wray unique?
What makes a great thermal experience?
As a global market leader, Barr + Wray offers a full turnkey customer service, using in-house interior designers for spas; creative technicians for water and thermal cabin experiences; and our own installation team with dedicated project managers. We also provide comprehensive aftersales support for impressive product longevity. Our team has years of knowledge in the global spa industry so we can offer our clients a truly unique service at the highest of standards.
You must create a wet spa experience that not only looks spectacular but is properly fit for purpose. The design must allow the user to submerse themselves in relaxation. Experiences that enhance the senses with lighting, sounds, aromatherapy and other features all help to create a great hydrotherapy experience.
Give guests space: Where possible, try to provide thermal cabins and areas that are spacious to aid comfort. For example, it may be better to have just three more spacious experiences rather than five smaller spaces
How is your offering informed by the latest style and design trends?
Light the way: Lighting is essential in every heat and water experience and can really help to create the right ambience for relaxation
What key factors should be considered when planning a thermal zone? It is vital to consider and understand your target market. From there, you can then look to offer the right experiences and journey that your customer will be looking for. Also be aware of your local competitors. Look at what other spas are offering and ask why the customer will want to come to you and not them? Again, make sure you offer a unique selling point that will make your spa stand out from the crowd. Finally, examine your supplier market carefully. Selecting a reliable company with years of experience and a good portfolio will provide peace of mind. Quality products and a friendly team that you can work well with is also very important.
We tend to look at each project individually and sometimes follow new trends in the market. However, as we have the freedom to create bespoke designs and solutions, we often produce one-off innovative designs that don’t follow trends. Working in the global spa market allows us to understand the fashions and styles throughout the world, therefore we are able to offer our customers the latest technology and styles, if desired.
How are hydrothermal experiences set to evolve? The future is to create wet spa areas that are not just aesthetically pleasing but continue to improve clients’ health and wellbeing. Spas need to offer experiences that create a lasting impression and make the guest return again and again. Returning to an earlier point, spas need something that makes them stand out from the crowd.
Stimulate the senses: Make full use of sight, sounds, touch and aroma. It’s important to try to create an environment that helps to enhance all of the senses and really elevate the guest experience
SPA CLIENTS INCLUDE ESPA Life at Corinthia, London, UK The Spa at the Carrick, Scotland, UK GOCO Spa, Venice, Italy Abama Golf & Spa Resort, Tenerife Westin Hotel, Heavenly Spa, Bali Four Seasons Spa, Dubai, UAE
Barr + Wray
+44 (0) 141 882 9991 www.barrandwray.com
Interior Design I Engineering Design I Pool + Thermal Installation I Maintenance
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Expert Guide Thermal experiences
DALESAUNA Launched over 40 years ago, Dalesauna has consistently provided quality products within the private fitness, hotel and spa market, and more recently for home spa amenities, throughout Europe and beyond
What the experts say... What key factors should be considered when planning a thermal zone? Equal consideration should be given to front-of-house experiences and back-room services. Assessing the target market is crucial to the evaluation of costs and benefits. Also, the operator should take advantage of any local eco-energy sources or projects.
What makes a great thermal experience? Heat and water is one of the most relaxing and calming combinations. A myriad of minute air jets in a spa pool target areas of tension, while individual body jets produce a vigorous massage to relieve aching muscles.
Why is hydrotherapy so important in spas? As the Romans discovered, variations in heat throughout the spa journey revitalises the circulation. A thermal spa journey that combines several hot and cold experiences invigorates, detoxifies and promotes a sense of wellbeing, enabling the user to escape everyday stress and enter a world of calm and relaxation.
How is your offering informed by the latest style and design trends? Our industry-leading design team are constantly adapting
our offerings based on style and design innovation inspired by many sources including attendance at international shows such as Interbad (Stuttgart) and Piscina (Barcelona/Lyon) and also through leading magazines such as European Spa.
What are your latest innovations and launches? Infrared saunas incorporating advanced heaters and bespoke panelling and glass fronts have been a successful recent addition to our product range. We are currently researching the use of new material and technologies within the spa environment. We work hard to keep Dalesauna ahead of the competition; for example, our new ice/mist feature provides a cooling sensation without the cost of an expensive air conditioning system.
How are hydrothermal experiences set to evolve? Environmental issues such as energy and water conservation will continue to impact on the spa environment, and are best addressed early in the design stage as retrofitting can prove more costly. Cost-effectiveness is always a factor; combining ice and mist as an experience is an innovative way to provide a cool room at the fraction of the cost of a snow room.
Avoid being â€˜penny wise, pound foolishâ€™: A well-designed spa using experienced installers and high quality components will ensure minimal whole-life costs of a project Identify your clients: Extensive market research into your local competition and the facilities offered will help differentiate your spa and ensure it has added appeal for your target clientele Space is at a premium: Ensure you design your spa so that income generated from each area is maximised and modifications can quickly be made to respond to changing market preferences
SPA CLIENTS INCLUDE Titanic Spa, Marsden, UK Sofitel St James, London, UK Seafield Golf and Spa Hotel, Co. Wexford, Ireland Ribby Hall Spa Hotel, Preston, UK Knockranny Spa, Co. Mayo, Ireland Fonab Castle Hotel and Spa, Pitlochry, Scotland, UK
+44 (0) 1423 798630 www.dalesauna.co.uk
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Grimbald Crag Close - St James Business Park Knaresborough - North Yorkshire - HG5 8PJ
We have carved out a reputation as one of the countryâ€™s experts in the design, installation and maintenance of luxury relaxation spaces; from domestic saunas to commercial steam rooms and spa pools. Our aim is to make every part of your project as stress free as possible so you can heat up and calm down.
Expert Guide Thermal experiences
MEDICAL SPA & WELLNESS GROUP
Images: Aqua Sana, Center Parcs Woburn Forest
A leading spa planning, design and equipment manufacturing company, MSWG has realised more than 2,000 projects worldwide, delivering innovative and enduring health and wellness experiences
What makes MSWG unique?
Why is hydrotherapy so important in spas?
The equipment that we have created under our INViiON brand is innovative in the global industry, using only the most durable and hygienic materials and technologies. INViiON equipment has been proven to work exceptionally and without any impairments even after 20 years of extensive use.
An exceptional thermal area generates the highest profit of all spa areas. However, the overall organisation and the health benefits must be of a high enough quality that guests are willing to pay for it. The operation and maintenance costs of equipment are negligible for most thermal experiences compared to the personnel-intensive beauty and treatment areas. So, in this context, MSWG designs and creates facilities that draw extra revenue.
What key factors should be considered when planning a thermal zone? The most crucial aspect is to have a clear strategic concept. In cooperation with the spa’s architects or consultants, MSWG can help guarantee that the spa owner will receive a future-oriented concept. We also pay a great deal of attention to the reduction of operational costs. Based on the latest INViiON technology, we are able to reduce energy costs by up to 40% compared to most other suppliers on the market.
What makes a great thermal experience? It is vital that all heat and water experiences can create a ‘wow!’ effect. Guests should be fascinated by the optics, the ergonomics and the health benefits created by the experiences, promoting regular visits to the spa. Ultimately the experiences need to convey a feeling of wellbeing and relaxation.
What are your latest innovations and launches? Our latest innovations are increasingly bringing health enhancing technologies to the wellness experience. Our latest thermal experiences, loungers and therapeutic baths all include these elements.
How are hydrothermal experiences set to evolve? The latest thermal trends are definitely moving towards health orientation. Todays spa guests are well informed and wish to experience relaxing and rejuvenating journeys through a multitude of cabins and water offerings where the use of multimedia can also capture the audience. Healthy cooling treatments such as the Glacier Crevasse and Snow Rooms (where no cold breeze exists, which consequently makes guest ill) are also gaining in popularity.
What the experts say... Quality counts: Invest in exceptional spa experiences that are equipped with innovative health features, so guests will revisit your spa Reduce energy costs: The latest technology enables spas to reduce their energy costs by up to 40%, which can make a huge difference to profits Combine expertise: The design of any spa facility should see experts from a wide range of areas – from ergonomics and economics to even colour psychology – working as a team to guarantee a ‘wow!’ factor
SPA CLIENTS INCLUDE Four Seasons Hotels, worldwide Kempinski Hotels, worldwide Sheraton Hotels, worldwide St. Regis, worldwide Aqua Sana at Center Parcs, UK Spa-Hotel Jagdhof, Austria Andreus Golf & Spa Resort, Italy
Medical Spa & Wellness Group +43 (0) 524 462 005-0 www.msw-group.com
Expert Guide Thermal experiences
SOMMERHUBER Based in Steyr, Austria, Sommerhuber has been manufacturing and creating ceramics since 1491. Its unique heat storage ceramics for spas are widely used in thermal experience products and leading spas across the globe
What makes Sommerhuber unique?
Why is hydrotherapy so important in spas?
With our Heat Storage Ceramic spa products we provide the incomparable feeling of deep relaxation and increased vitality. Our unique offerings are designed with a high level of creativity using the latest technology. The large-area, jointless surfaces we create are particularly special as they combine exceptional hygiene standards with ultra-modern design to create an inimitable relaxation experience.
Spas are places of relaxation and vitality. Our customised spa products make use of the benefits of mild heat radiation, which uses soft, long-wave infrared rays that have a tranquilising effect on the autonomic nervous system. This ‘healthy radiation’ improves circulation, relieves tension, and has a positive influence on the immune system.
What key factors should be considered when planning a thermal zone?
Our new ‘floating’ Heat Storage Ceramic benches favour an elegant, light design and appear to float in space, making them eye-catching in every experience room. They are available in either soft or edged styles and the large area elements with few joints optimise hygiene. These new benches can be chosen in two different depths that allow users to either sit or lie down comfortably – a design solution often requested for private spa rooms and suites.
Whatever space is available within your spa, you should consider overall design structure and source customised shapes and colours to create a unique offering. This is especially important for wet spa areas – don’t underestimate the space that is required for technical as well as maintenance equipment.
What makes a great thermal experience? It is important to create an experience that excels in design, hygiene and vitality. Customers need to feel safe, hence the highest levels of hygiene must be maintained. They should be able to enjoy relaxing in an attractively-designed space that offers a range of important health advantages. Sommerhuber Heat Storage Ceramics meet all of these quality factors.
What are your latest innovations and launches?
How are hydrothermal experiences set to evolve? There is a clear, visible trend in favour of a softer design language and lighter colours. Our product development teams are focusing on this ‘soft style’, especially when designing our larger ceramics, to achieve comforting shapes that offer a clear aesthetic with the highest hygiene standards.
What the experts say... Emphasise customer benefits: Underline the multiple health benefits guests will gain from using your heat experiences, such as an increased vitality and deep relaxation Be unique and creative: Go for a unique and individual design which helps to differentiate you from your competitor’s products Sustain high hygiene standards: Stick to the highest hygiene level with jointless surfaces at the body contact points to ensure the trust and comfort of your guests
SPA CLIENTS INCLUDE GOCO Spa, Venice, Italy Waer Waters, Brussels, Belgium David Lloyd, Southampton, UK Delta Park Resort, Interlaken, Switzerland W Hotel Palm Jumeirah, Dubai, UAE Star Cruises – Genting Dream, Malaysia
Tel: +43 (0) 7252 8930 www.sommerhuber.com
DESIGN. HYGIENE. VITALITY.
Stress relief through gentle ceramic radiant heat.
FLOATING BENCHES Stress relief through gentle ceramic radiant heat.
Expert Guide Thermal experiences
Image courtesy of Faena Hotel, Miami Beach, US Photographer Nik Koenig
Founded in 1928 and based in Germany, KLAFS has become an innovative driver for both the sauna and spa industry, meeting and exceeding the highest expectations of customers across the world
What makes KLAFS unique?
What are your latest innovations and launches?
We operate on a worldwide basis to deliver our complete KLAFS service package where required. A team of interior designers, technicians and project managers will take care of the entire project, from draft conceptual design to installation, interior works and putting the facility into operation. This provides our customers with the peace of mind to enjoy the high standards we are able to deliver as a single-source spa supplier.
The multi-award-winning sauna S1 from KLAFS is the world’s first sauna to retract at the touch of a button, just like a zoom lens on a camera. The key highlight is its minimal space requirements – in its fully retracted position the S1 is a mere 60 centimeters deep, just like the average closet. Yet the S1 is a really stylish, high-quality, beautifully designed sauna down to the last detail. In October 2016 KLAFS will launch the infrared S1, which will be available as a single or a double version. In its fully retracted position, this cabin is only 45cm deep.
What key factors should be considered when planning a thermal zone? To be successful, the architecture and design of your spa area must touch the heart of your guests. Spa concepts must be absolutely individual, so selecting heat and water experiences depends on your profile and a good partner will help you to make the right thermal decisions.
What makes a great thermal experience? Spa facilities should not only be aesthetically pleasing, but they should really improve health, wellbeing, rejuvenation and beauty. KLAFS products are always designed and engineered to make your guests feel good. If there is a positive effect on health, wellbeing, rejuvenation and beauty, your guests will have a lasting positive memory and they will not only come back, but also tell their friends.
How are hydrothermal experiences set to evolve? Multi-functional cabins will be very popular in the future. With the SANARIUM from KLAFS you could offer your guests not only a classical sauna, but also four more interesting sauna experiences with different temperatures and humidity. Today, it is also possible to combine a sauna and an infrared cabin, thanks to the innovative InfraPLUS seat from KLAFS, which can very easily be integrated in every KLAFS sauna. And you can also combine your sauna with the patented and award-winning Microsalt treatment from KLAFS. This involves a unique technology whereby salt is ground into microscopically fine particles and introduced into the cabin, producing a healthy microclimate imbued with a dry salt aerosol.
What the experts say... Be distinctive: The best spas are those with a strong profile. The planning phase should start with an answer to the question: ‘What is the USP of my spa?’ Less is more: To create a stunning atmosphere, the interior design of your spa should be based on a few expressive materials Create a relaxing atmosphere: The lighting concept of your spa is crucial to offering a warm and soothing ambience
SPA CLIENTS INCLUDE Faena Hotel, Miami Beach, US Frösö Park, Frösön, Sweden Jaz Hotel, Amsterdam, The Netherlands Bodensee-Therme, Konstanz, Germany ESPA Life at Corinthia, London, UK Gradonna Mountain Resort, Kals, Austria
+49 (0) 791 501-0 www.klafs.com
EDEN ROC SPA, ASCONA, CH ESPA AT THE ISTANBUL EDITION, ISTANBUL, TR
MIURA SPA, ČELADNÁ, CZ
ESPA AT THE ISTANBUL EDITION, ISTANBUL, TR
A KLAFS SPA SPEAKS FOR ITSELF. BE THE TALK OF THE TOWN. As a manufacturer of high-grade sauna and spa solutions worldwide, we are well aware of how one becomes the talking point: through quality. We process first-class materials with care and commitment and fulfil even the most exceptional wish. Allow yourself to be inspired and order our new References Catalogue 360°. Now free of charge on our website www.klafs.com
SPA-HOME WELLNESS Water is the basic element of life, and a nice shower helps you to enjoy it to the full. Dream Multifunction is a ceiling-mounted shower head that delivers an invigorating cascade, creating a dream world. In addition to the traditional Wide-Rain jet, you can now select a soft Nebulized jet, a powerful Cascade, a Rain waterfall spray or a natural Kneipp jet. A multisensorial experience to explore the new frontiers of well-being: this is the emotional shower that Bossini proposes for your day-spa.
Available in the UK Through: SANIPEXUK - www.sanipexgroup.co.uk
Made in Italy www.bossini.it
E D I T ED BY S A R A H TOD D
KLAFS shows there’s no place like DOME Stunning new sauna and steam room designs from German hydro-thermal specialist Featuring an eye-catching domed roof made from copper, KLAFS’ new DOME Sauna (above and bottom right) has warmth at its very heart, with its heater located in the middle of the room. Large wall panels and curved benches with rounded edges create a flowing interior aesthetic, while the heater cover is made from many Stefan Schoellhammer organically shaped lamellae. Speaking exclusively to European Spa about the new sauna, KLAFS’ CEO Stefan Schoellhammer says: “The idea behind this unique concept has been to create an archaic, yet modern bonfire atmosphere. The sauna’s design creates a spectacular, unique spatial installation that is ideal for infusion rituals.” An updated version of KLAFS’ award-winning D12 steam bath has also been launched (centre right).
The innovative DOME steam room, with its modular wall structure of aluminium and glass, also features a domed roof that displays a lighting concept which invokes the Polar night sky. With its evaporator sited in the centre of the room, the steam nozzle has been designed to resemble a crystal ball and an indirect light washes the room in a gentle, coloured glow. A hammam basin has also been elegantly integrated to enable the space to be used for such applications. “The unique roof conception in the DOME steam room is a focal point for guests,” says Schoellhammer. “This also realises a spacious place, that is supported by impressive steam and lighting effects. Together with the high-gloss, deep-blue wall and ceiling panels, and the comfortable seating area, this creates a great environment for an unforgettable bathing experience.”
Style Design, form & function
Bossini AquaBambu and Arch Columns
With an enduring reputation for creating beautifully elegant products, leading shower equipment producer Bossini has launched the AquaBambu and Arch columns. With a graceful, minimalist aesthetic, the AquaBambu floor column (below left) supplies hot and cold water, and would be an ideal addition to an outdoor pool area. It is supplied in stainless steel and is grounded in the earth by a floor water inlet. The striking Arch column (below right) also features clean lines, providing a wider diameter rain shower in a gloss and matte stainless steel finish. Founded on the principles of quality design, research and innovation, Italian company Bossini has been producing showers and accessories since 1960.
Curiousa & Curiousa p Caravaggio Lights
The Caravaggio range from bespoke British designer Curiousa & Curiousa features rich hues, Swarovski crystal trims and on-trend metallics. Created using the centuries-old technique of free blowing, without the use of moulds, the pendants embrace autumnal shades and the darkened tones of winter to bring a sense of warmth and opulence to their surroundings. “I just love the rich, dulcet colours that autumn brings – the chance to light the fire and prepare to cosy up for winter,” says brand designer and director Esther Patterson. “Lighting plays a huge part in setting the right mood and, for me, the Caravaggio range especially brings a sense of intimate indulgence,” she adds.
t AquaFrixio Hydro Massage System
With a claim to be the world’s first trackless hydro-massage system, the AquaFrixio targets the body’s muscles through its innovative water and air technology, allowing clients the option of taking a treatment while fully clothed. Aiming to provide the same rhythmic, relaxing touch as a conventional massage, but hands-free, the AquaFrixio allows users to customise their massages and its hands-free operation also enables more than one service to be performed simultaneously, potentially increasing revenue by doubling services. With a footprint of just under 2sqm, the system can operate 24/7 without supervision and features a 21-inch touchscreen with integrated media as well as adjustable water temperature and both preset and custom massage options.
Style Design, form & function
Glass Design u Glamorous Tuning
New from Italian glass specialist Glass Design is the Glamorous Tuning series of matching crystal basins and tap handles. Created to display the brand’s material mastery and artistry, the matching crystal basins and tap handles of the Glamorous Tuning series are individually made in Tuscany using time-honoured glass-blowing techniques. Using 24% lead-content De’Medici crystal, specially tested for its thermal shock-proof properties, the basins and tap handles showcase the unique skills required in the formation and decoration of crystal. The collection is also perfectly compatible with leading manufacturer Dornbracht’s range of fittings and fixtures.
Inline London q New Prestige and Signature styles
The Prestige and Signature collections from uniform specialist Inline London are to offer ten new styles. New to the Prestige Range is a breathable crepe fabric with pinhole technology in the weave to allow better air circulation. Easy-care and non-iron new items include a tunic top, ‘cigarette’ style trousers and straight-leg trousers. Additions to the Signature Range are in a performance polyester fabric, with a textured linen grain in the weave and a mechanical bi-stretch for comfort and crease recovery. Inline London is also launching five styles in a ‘panama weave’ fabric with a linen look for spas in warmer climates. In plum, clay, charcoal and navy, these styles would especially suit spas with an organic theme.
EcoPure Waters q EcoPuro
Ideal for spas, the new EcoPuro compact drinking water system produces chilled refreshment at the touch of a button. The counter-top unit features EcoPure Waters’ high-quality purification process and is both versatile and easy to use, producing both still and sparkling water. Spas can showcase their brand with elegant glass bottles that can be printed with a logo and brand message. Smaller than EcoPure Waters’ high-volume System unit, EcoPuro is ideal for lower volume or limited spaces and is also available as a free-standing system. Offering a lower cost and more sustainable drinking water solution than bottled water, the EcoPuro system includes a comprehensive care and maintenance package. For every system sold, EcoPure Waters makes a contribution to the water charity Just a Drop, and clients can choose to contribute further with each bottle served.
Style Design, form & function
Zaha Hadid Design & Porcelanosa t Vitae bathroom suite
Luxury porcelain manufacturer Porcelanosa has unveiled its new bathroom collection designed in partnership with Zaha Hadid Design. Named Vitae, the series of products features a wide range of bathing and sanitaryware including a bath, basins, bathroom shelving and a wall-hung toilet and bidet. Featuring Hadid’s signature curves and fluid lines that evoke the flow of water, the collection is said to ‘merge practical needs with cutting-edge design’ and was inspired by the dynamic movement of water through the unique structures of seashells. The range represents some of the final completed work by Hadid, who sadly passed away in March this year.
Morgan u Manhattan Nap Booth
Designed by Katerina Zachariades, the Manhattan Nap Booth would be an ideal addition to a spa relaxation room. Using optimal ergonomics to enable the correct posture and circulation for comfort, the booth offers optional fretwork screens to create a sense of seclusion and sanctuary, and also features an aircharge wireless mobile phone charging unit. The booth is part of Morgan’s Manhattan collection, a versatile and modular system of furniture that offers clean, contemporary style.
THE WELLNESS EVOLUTION
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eal Memory Foam: the comfort evolution www.lemigroup.it
Lemi Best Spa Sofitel Dubai The Palm Resort & SPA Dubai, UAE Spa Sisley Hotel Christopher St. Barth St. Barthelemy, FWI Hotel BarriĂ¨re Le Majestic Cannes, France Mazagan Beach and Golf Resort Morocco Four Seasons Hotel Riyadh at Kingdom Centre Riyadh, Saudi Arabia
Style Design, form & function
Costas Petrou Innovative Materials q Feral collection
From leading Greek designer Costas Petrou comes the Feral collection of manicure and pedicure furniture. A range of integrated functions are included in the contemporary manicure and pedicure systems, including an aero massage systems’ Ozone; chromotherapy and UV CCFL and LED; as well as a wireless charger and an LCD appointment management system. Costas Petrou specialises in supplying dynamic and innovative Corian-based spa equipment which combines rigorous design functionality with aesthetic appeal.
TAC p Kiosk
To enable the smooth entrance and flow of guests through spa reception areas, software specialist TAC has launched the Kiosk module. Created with intuitive handling in mind, the Kiosk enables guests or club members to bypass the reception process by logging in at its screen with a chip card or membership number, before they are swiftly navigated through the operating process. Kiosk provides a number of functions, including allowing guests to book a personal trainer session or schedule spa treatments. All costs incurred through its use are automatically transferred to the guest’s consumption account in real time. Logged-in users can also access further statistics and an overview of their reservations.
Majestic Towels t Memory Foam Wedge Back Support
Intended to provide increased comfort during longer spa treatments, Majestic’s versatile new Memory Foam Wedge Back Support promises to create ‘the perfect arc’ to support the lower back area. The back support cushions and moulds to the individual shape of each client, ensuring both comfort and stability. Lightweight and ideal for frequent use, the support is made from memory foam with a unique open cell structure that reacts and responds to human body temperature and weight, allowing it to perfectly match the contours of the body before quickly returning to its original shape. Available in a wide range of colours including aubergine, chocolate, grey, and white, an included zipped, soft touch cover is removable for ease of washing.
www.majestictowels.co.uk Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings. Contact Style editor Sarah Todd on +44 (0) 115 950 4748 or email firstname.lastname@example.org
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With offices in the UK and mainland China, we are uniquely placed to source, manage and deliver the widest selection of furniture, fixtures, equipment and on going consumables wherever you need across the world. To explore how we can add value to your next spa project please email email@example.com or call us on +44 (0)24 7636 9114.
Save the date for
SPATEC 17 Europe
SPATEC Europe 2017 14-17 June 2017 SPATEC is the original appointmentsbased event for the spa, wellness and beauty industry SPATEC Europe brings together senior decision makers from the industry in the UK and across Europe, with leading executives from supplier companies for networking and face-to-face meetings.
Why attend SPATEC Europe 2017? – You know ahead of time who is attending – You know the buyers are senior decision makers – You get to choose who you want to meet – You are guaranteed limited competition – You spend quality, uninterrupted time with the buyer – You profile your company to a high level audience – You network, build relationships and get to know the key people in the industry For more information please contact:
– You receive VIP treatment in a 5 star atmosphere away from the pressures of the office
Stephen Pace-Bonello: Email: firstname.lastname@example.org Tel: +356 9945 8305 David Zarb-Jenkins: Email: email@example.com Tel: +356 9944 8862
SPATEC Middle East
Between the covers
We connect you with the best brands serving the spa and wellness sector. This issue of European Spa features the latest expertise, news and developments from: Alchemy Products 21 AquaFrixio 114 Aromatherapy Associates 32, 33, 68 Asquith 86 Aveda 68 BABOR 22, 69 Bamford 22 Barr + Wray 102, 103 Bastien Gonzalez 21 BC Softwear 95 Beauty Defect Repair 42 Beauty Express 23 Best Water Technology 20 Biologique Recherche 39 Book4Time 61 Booker 65 BOS Leisure 90 Bossini 112, 114 Brow by Mii 70 Butterscotch Design 22, 25 Clarins 4, 5, 70 Carita 15 Carol Joy London 87 Caudalie 28, 29, 69 CND 17, 69, 85 [comfort zone] 66, 69 Costas Ferou Innovative Materials 118 Crown Sports Lockers 96 Curiousa & Curiosa 114 Curveline 21 DaleSauna 104, 105 Decléor 8, 9, 68 Dermalogica 72 Dorissima 83 Dr Jackson 84 EcoPure Waters 115 Elemental Herbology 78, 79
Elemis 2, 3, 21, 26, 60, 67, OBC Ellisons 96, 119 ESPA 6, 7, 70, 92, 96, 122 Esteva i Esteva Arquitectura 24 EviDens de Beauté 42 Fashionizer 41 Gaia Spa 88, 96 GeoSpa 22 Germaine de Capuccini 53, 76, 77 Germaine de Capuccini London Spa Company 93 Gharieni 43 Glass Design 115 Global Wellness Summit 12, 14, 18, 26, 47 Gumnut Systems International 19 Headspace 83 Hospitality & Leisure Concepts 63 ila 24, 72 Inline London 115 iS Clinical 42 Jessica 91, 74, 90, 96 John Prestons Pool & Spa 21 Katherine Daniels 74 Kerstin Florian 13, 21 KLAFS 110, 111, 113 Lemi 117 Lighting Design International 98 Linser Hospitality 47 Living Earth Crafts 96, 97 Made for Life by Speizia Organics 24, 62 Majestic Towels 73, 118 MCCM Medical Cosmetics 42 Medical Spa & Wellness Group 21, 52, 106, 107 Mii 64, 65, 90, 96 Morgan 116 Moroccan Tan 100 Murad 72 Natura Bissé 44, 45, 69, 83
Natural Spa Factory 71 Neem 74 Neom 72 Oakworks 123 Omorovicza 20 OPI 70, 75 Phytomer 74 Piroche 42 Porcelanosa 96, 116 Premier Software 62 QMS Medicosmetics 21 Resense Spa 20 Resort Suite 49 Sepai 42 Sodashi 20 Sommerhuber 108, 109 Spa Life UK 12, 31 Spa Vision 20 Spafinder Wellness 365 20, 58 Sparcstudio 119 Sparenity 27 SPArticulate 21 SPATEC 2017 120 Swiss Perfection 20 TAC 118 Technogym 38, 80 Thalgo 10, 11, 72 The Spa PR Company 60 Tibby Olivier 42 Treatwell 59 Tri-Dosha 74 VOYA 22, 60, 51, 70 Ward Williams Associates 90 Y Spa 58 Zaha Hadid Design 116 Zenoti 24
To discuss any bespoke advertising requirements, please contact the sales team at European Spa, T: +44 (0) 115 950 4748.
Last Word Susan Harmsworth, MBE
Standing at a crossroads As Susan Harmsworth, MBE, prepares to address the Global Wellness Summit 2016, she writes that a redefining of spa specialisms is necessary to future-proof the industry speciality services, from osteopathy and nutrition to medical practices and men’s services. Needless to say, experts come at a premium, but add-on services from specialised practitioners will be a hugely significant part of the new city-spa structure. I have many resort spas currently under construction all over the world and already see various levels of change in this area. Four and five-star, individually-owned operations can pioneer new methodologies and social wellbeing with an agility that big corporates just can’t achieve. The less transient resort spa audience is able to engage more deeply with elements such as sleep workshops, personal learning and mindfulness journeys, which become blended with the entire resort ethos. Again, a new era of specialisation means we must ensure absolute first-class standards of delivery throughout Europe.
A new era of targets and talent
e are at a stage in the history of spa where the need for all we provide has never been greater – but now it is time to redefine the concepts that characterise the industry. While the past 15 years has seen spa successfully evolve into an established global offering, it is still changing fast in a world where consumers are so engaged they are almost ahead of the industry. From knowledgeable and proactive wellbeing visitors who know what they want and will travel far and wide to find it, to transient spa guests still seeking luxurious relaxation with high-end expectations; consumers now instinctively connect with brands, people, products and places that provide a far deeper understanding of what truly touches their life. Future-proofing city spas will entail the sub-letting of treatment rooms to provide
One of the biggest challenges set to hit the industry will be the demand for uniquely-qualified, highly-trained professionals. We will need a whole new generation of experts – pure specialists who balance high-level training across Europe with dedication to spa wellbeing. Training will be vital, not just in terms of creating spa journeys and establishing protocols, but in bonding a whole team that can anticipate a guest’s underlying requirements. We’re not talking about therapists and product commerciality, but instilling the professional confidence to treat clients as part of an authentic, integrated approach. Going forward, the various elements of industry will need to redefine their roles. Hotel spas will worry about wellbeing resorts, and where does the medical sector fit? Lasers, fillers and non-surgical treatments require professionals, while invasive and more advance medical procedures won’t work in the hotel spa sector and cannot be taken on a spa break. We simply cannot be all things to all people – so if you are unable to do something well, then don’t do it at all – the consumer is far too aware of anything inauthentic that will dilute their wellbeing. Industry transformations such as these usually evolve over three years, and Europe is just ahead of the game – so let’s see this amazing driving force take full effect.
Susan Harmsworth was talking to Hellena Barnes Susan Harmsworth, MBE, is founder and chairman of the international award-winning ESPA brand, with a portfolio spanning 500 bespoke and destination spas in 60 countries. Awarded an MBE for services to the spa and beauty industry, she will be co-chair of the 2016 Global Wellness Summit in Austria, from October 17-19. www.espa-consulting.com | www.globalwellnesssummit.com
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THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...
Published on Nov 1, 2016
THE NO.1 BUSINESS MAGAZINE FOR SPA & WELLNESS PROFESSIONALS: European Spa is a beautifully designed, intelligent business magazine for the g...