Spa Specifier Wellness Trends
WellnessTrends EUROPEAN SPA SPOTLIGHTS THE LATEST GLOBAL TRENDS AND TREATMENTS Ed i te d by M a r k S m i t h
Sauna for a good life
We explore the growth of pop-up and mobile saunas and how spa operators can benefit from the renaissance of sweat culture
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aunas have been used in wellness rituals for thousands of years and take many forms. The global sauna market has recently been valued at £96 billion (€111 billion) by Mordor Intelligence and is expected to grow at 6% annually until 2028, showing a renewed interest in sweatbathing worldwide.
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In the UK, pop-up or mobile saunas have been growing in popularity nationwide. The British Sauna Society has identified 56 of these businesses and since 2018 they have been doubling in number year on year. Located on beaches, in forests and a wide variety of natural outdoor locations, these are typically heated by electric or wood-fired stoves.
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