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[ PROCESSING ] Marinated musky octopus to contribute in diversification The company has ambitions to expand the product range with new added value products made from less well known, yet at the same time more accessible, species such as musky octopus (Eledone moschata). Experimenting with new ideas and new products are on-going activities that distinguish Riba Drazin from other big processors. Another advantage is that Mr Drazin does not have a middleman in the distribution chain, which brings him closer to the buyer. Riba Drazin also follows the latest trends among consumers, so it is possible to buy its products directly on the web shop (www. riba-drazin.com). As a next step, the company hopes to start distributing its products to supermarkets. The product range includes items based on anchovies but also seabream, tuna, and octopus, as well as olives from the family's own olive grove.

and we plan to open a branch in Slovenia soon, says Mr Drazin. Hotels, embassies, restaurants, delicatessen and specialized shops, as well as at various highlevel events, are the main buyers of the company’s products.

Tourists, who flock to the Adriatic coast from June to September, are also big consumers of the products. The company cannot meet the demand for its products,

yet expanding the factory and upgrading the equipment is expensive and difficult. “We see an opportunity to solve this problem through the EMFF, the European Fisheries and Maritime fund of the European Union, where support is available for investments in processing of fisheries and aquaculture products�, says Mr Drazin, who will use the assistance of the entrepreneurial centre in Kastela to make the application.

Products are promoted mostly by word of mouth and by exhibiting at various seafood fairs, locally or internationally (co-exhibiting with the Croatian Chamber of Economy), a most effective way for company to reach the new potential consumers. Good collaboration with experts such a professor dr. Roman Safner from the Department of Fisheries at the Faculty of Agriculture, Zagreb, who gives us valuable advice about the latest trends in the seafood industry keep us a step ahead of others, says Mr Drazin.

Riba Drazin Biskupa Frane Franica 78 21214 Kastel Kambelovac Croatia

Salted anchovies embedded in pepper is one of the most popular products.

Tel.: +385 92 102 8065 zivko.drazin@st.t-com.hr www.riba-drazin.com.

Owner: Zivko Drazin Activity: Processing ďŹ sh and seafood Volumes: Anchovy and sardine 4 t; seabream 2 t; octopus 2 t Employees: 9 Turnover: EUR150,000

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Profile for Eurofish

Eurofish Magazine 5 2017  

Featuring Albania's fisheries and aquaculture sector, this issue also looks at EU and Japan's trade agreement while the fisheries section co...

Eurofish Magazine 5 2017  

Featuring Albania's fisheries and aquaculture sector, this issue also looks at EU and Japan's trade agreement while the fisheries section co...

Profile for eurofish