Generic marketing of Norwegian seafood promotes the product and the country where it originates
Making seafood from Norway known around the world With a 130,000 km of coastline, unpolluted seas, and well managed stocks, Norway has carefully nurtured its resources to become one of the most successful seafood nations in the world. In terms of seafood export value, it is second only to China.
globally, says Renate Larsen, managing director of the Norwegian Seafood Council.
New label prepares for a future when seafood is Norwayâ€™s dominant export Norwayâ€™s main export is still oil and gas and related equipment which accounted for just over half the countryâ€™s total export in
2017. However, exports of oil and gas have been decreasing since 2012 with a slight uptick last year, and many in the seafood industry believe that seafood will play an increasingly important role in the countryâ€™s economy as well as in the global supply of healthful and sustainably produced food. With the â€œSeafood from Norwayâ€? label the Norwegian Seafood Council intends to build a brand that will propel the seafood industry
towards a future where seafood is the countryâ€™s most important export product. The natural geographical advantages that contribute to Norwayâ€™s position as a seafood-producing nation are complemented by an administrative framework that ensures the sustainable management of seafood resources, and by long traditions of innovation in product development and of trade. Today Norway boasts clusters of Tom Haga/Norwegian Seafood Council
ith its reputation for clear and clean waters and healthy seafood Norway promotes its exports of seafood with the help of a label â€œSeafood from Norwayâ€? that emphasises the Norwegian origin of the products with all the underlying positive attributes that are associated with Norway. The label guarantees the origins of seafood from Norway and contributes towards a stronger position for Norwegian seafood
The Norwegian Seafood Council has proved adept at linking Norway with the traditions and quality of its seafood. Pictured, klipďŹ sk in a box with the former seafood from Norway logo. Eurofish Magazine 3 / 2018
Featuring Norway, Estonia, and Slovenia, this issue of the Eurofish Magazine looks at urban fish farming in the aquaculture section