Page 1

2012

JULY 19, 2012 FOUR SEASONS HOTEL LAS VEGAS, NV


ABOUT BRONZE QUILLS IABC/Las Vegas’ annual Bronze Quill Awards is the longest-running communication program 2012

of its kind in Nevada. It is a statewide competition that offers professional communicators an opportunity to have their work evaluated by expert judges and see how it compares with their peers. The program also promotes growth and is a hallmark of excellence in business communication.

ABOUT IABC/LAS VEGAS 1978-2012 Celebrating 33 Years of Communication Excellence, the International Association of Business Communicators/Las Vegas (IABC/Las Vegas) is the statewide chapter of the International Association of Business Communicators, an international network of professionals engaged in strategic business communication management. The mission of IABC/Las Vegas is to promote ethical standards of conduct; offer members career, professional, and leadership opportunities; and foster an atmosphere of support, growth, and community involvement. Throughout the year IABC/Las Vegas presents professional development seminars, workshops and national speakers for the benefit of local communication professionals and students. We also support IABC’s international accreditation program to help members enhance their knowledge, skills and abilities. The chapter is a co-sponsor of the public relations certificate program at University of Nevada, Las Vegas.

BQ

Founded in 1978, IABC/Las Vegas has earned international recognition throughout its 33-year history, including twice being named Outstanding Small Chapter of the Year (1996/1997 board and 1999/2000 board). It was also named International Chapter of the Year in 1997 (1996/1997 board), a major accomplishment for a small chapter (under 75 members) competing against the largest chapters in the world. For the 2008 Chapter Management Awards, IABC/Las Vegas received one Award of Excellence in Leadership Development, and four Awards of Merit in Membership Marketing, Professional Development, Student Involvement, and Branding for the 2007/2008 board year.


2012-2013 IABC/LAS VEGAS BOARD OF DIRECTORS PRESIDENT

Joanna Blockey, ABC PRESIDENT ELECT COMMUNICATIONS

VP / COMMUNITY RELATIONS & SPECIAL EVENTS

Jennifer DiBlasi VP / SOCIAL MEDIA COMMUNICATIONS

Sonya Ruffin, APR Jacobs Engineering Group, Inc.

Shane Collins R&R Partners

TREASURER

VP / EDUCATION

Denise Crouse eurie creative

SENIOR DELEGATE

Victor Rodriguez eurie creative MEMBERS AT LARGE

Donna McAleer Gillian Silver, PhD, ABC

Monique Makhlouf

2011-2012 IABC/LAS VEGAS BOARD OF DIRECTORS PRESIDENT

VP OF MEMBERSHIP

BRANDING DIRECTOR

Victor Rodriguez eurie creative

Jim Villela Lamar Outdoor

Krystal Hosmer Service 1st Energy Solutions

PRESIDENT-ELECT

VP OF PROGRAMMING

EDUCATION DIRECTOR

Joanna Blockey, ABC Southwest Gas

Sonya Ruffin, APR Jacobs Engineering Group, Inc.

Monique Makhlouf UNLV

SECRETARY

DIRECTOR OF COMMUNITY RELATIONS & SPECIAL EVENTS

EDITING DIRECTOR

Cat Dixon eurie creative

Jennifer DiBlasi R&R partners

Roger Buehrer, APR Las Vegas Valley Water District

PAST COMMUNICATORS OF THE YEAR 2009

Victor Rodriguez

2000 Gillian Silver, ABC

2008

Kathy Blaha

1999 Milli Clark

2007

Pete Codella, APR

1998 Richard Becker, ABC

2006 Joanna Blockey, ABC

1997 Keith Sheldon, ABC, APR

2005 Cindy Herman

1996 Jeff Hein

2004 Donna McAleer

1995 Sharon Rorman Sheldon, ABC, APR

2003 Jill Flanzraich

1994 Nancy Harkess

2002 Kim Becker

1993 Shellie Williams

2001 Nancy Sprague

IABC/LAS VEGAS PAST PRESIDENTS 2011-2012 Victor Rodriguez 2010-2011 Megan Lane Oct. 2008 - June 2010 Art Greene July 2008 - Sept. 2008 Pete Codella, APR 2007-08 Joanna Blockey, ABC 2006-07 Kathy Blaha 2005-06 Christine Lampione 2004-05 Cindy Herman 2003-04 Kim Becker 2002-03 Sarah Thornton 2001-02 Jill Flanzraich 2000-01 Connie Ross 1999-2000 Richard Becker, ABC 1998-99 Milli Clark 1997-98 Juergen Barbusca 1996-97 Keith Sheldon, ABC, APR 1995-96 Terry Brooker 1994-95 Erin Larkin 1992-94 Nancy Harkess 1990-92 Jeff Hein 1989-90 Shellie Williams 1984-85/1988-89 Sharon R. Sheldon, ABC, APR 1988 Stephen Hanik 1987-88 Debbie Millett 1986-87 Janet Dolan 1985-86 Karen Mell 1982-84 Genevieve McNeill 1981-82 Ed Dodrill 1980-81 Jan Strobel 1979-80 Sylvia Hardin 1978-79 Rezk Mohamed

BQ


3 1 ST A N N U A L I A B C / L A S V E G A S BRONZE QUILLS AWARD WINNERS Since Bronze Quill Awards are based on overall points, some categories may have no winners while others may have multiple winners at some or all levels. Winning entries are listed by category and award level, and some of the judges’ comments are included. Noted experts in the field of design, strategic planning, and communications, our judges were very impressed with the caliber of work submitted.

JUDGES CINDY SCHMIEG, ABC

Judge & Keynote Speaker

We’re bringing back Cindy Schmieg, one of this year’s distinguished Bronze Quill judges, to share her insights on the entries. She’s a corporate communicator who holds a Master’s Degree in Business Communication, and draws upon 25+ years of experience. She is an nnovative leader and brand developer who directs high-performing teams to build targeted, cost-effective communications in tune with market trends and business needs who leverages business insight to shape key messaging aligned with long-term objectives. With her background as a 2012 Blue Ribbon panelist judging Gold Quill entries from around the world, she judges according to the highest standards. Cindy is the Immediate Past Director of the IABC Pacific Plains Region – 21 IABC local chapters across 19 states. Cindy was honored as 2011 IABC Regional Leader of the Year, and is currently IABC International Awards Alignment Chair. BQ


JILL FOLAN Jill Folan is a senior change/communication consultant with Towers Watson. She specializes in corporate communication that drives results and has proven expertise in strategy development, writing and editing for a variety of media, change management, facilitation and leadership coaching. Before joining Towers Watson, Jill held a variety of communication and change management consulting positions and most recently was the Director of Communication for a Fortune 500 human capital consulting firm. She has won a number of professional awards including those for a core values strategy and board game, a change management workbook, and a wellness newsletter series. Jill holds a B.A. in Interpersonal Communication from the University of Colorado and an M.A. (ABT) in Speech Communication from Northwestern University. She is a member of the Human Resources Management Association of Chicago (HRMAC) and a lifetime member of the International Association of Business Communicators (IABC), where she has held significant leadership positions including International Conference Chair, IABC/Chicago chapter president, US District 4 Board member and Gold Quill judge. She is a past Director for the Pacific Plains region of IABC.

BRIANA SHARP Briana is an experienced leader focused on business transformation. She has over 15 years experience in communications and change management, with extensive experience partnering with senior executives to transform their organizations, including 18 acquisitions. Additionally, Briana has led organizations through the organization design process to help shape the future state of their businesses, helped newly merged organizations assess culture and developed roadmaps to create a desired future-state culture, and stand up new HR organizations. Briana is a past president and vice president of membership of IABC/LA, and previously served on the region board and the former district board as a chapter advocate. She holds a B.A. in Sociology, with double minors in Psychology and French Studies from the University of California, San Diego, and an M.A. in Communication Management, awarded with distinction, from the University of Southern California.

BQ


M E R IT DESIGN DIVISION w w w . M a s s M E di a h E a Lt h . c O M

VOLU M E 5

Q&A:

MAGAZINE

HealtHCare Partners of nevada's President & Ceo

Dr. Sherif Abdou

ENTRY MassMedia Medical Marketing & Media Review, Volume 5

Pag e 6

How to Reach Rural Patients

Pa g e 14

Reaching Seniors in the Digital Age of Communication

Pa g e 8

SUBMITTED BY Paula Yakubik, Kassi Belz, Ashley Campbell, and Wes Thurman COMPANY MassMedia Healthcare Marketing JUDGES’ COMMENTS Good description of budget and creative rationale as well as a creative approach to new business piece.

Health Care Media Relations – Q&A with Ryan Tarkowski Pa g e 11

Client Highlight:

Women’s Cancer Communications

Center of Nevada

DESIGN DIVISION SPECIAL PUBLICATIONS ENTRY Southwest Medical Associates Powerful Medicine Campaign SUBMITTED BY Merrell Virgen, Andrew Hosak, Maurella Bell, Tracey McRae, and Nicole Christian COMPANY Virgen Inc. JUDGES’ COMMENTS Ads and materials are clever and well written and include consistent graphic identity. Good use of multiple forms.

BQ

To effectively reach seniors through advertising, it’s important to take your strategy a step further and do the research necessary to gain clear insight into their behavioral patterns. Important aspects to consider include what communities or areas have higher concentrations of senior residents, what publications are specifically devoted to this group, what television and radio stations have the highest concentration of viewers and listeners, and what programming and day parts are most popular. The answers to these specific questions will help guide where and when you place your advertising, and it will ensure your efforts are reaching the right group.

Pa g e 4

1 • MassMedia Medical Marketing & Media Review • Volume 5

Reaching Seniors

in the Digital Age of Communication Adults more than 55 years of age account for nearly 25 percent of the population in Southern Nevada. This demographic segment continues to grow at an increasing rate. According to the U.S. Census Bureau, the number of Americans over the age of 65 will double by 2030. Because seniors are large consumers of health care, medical groups must be keenly aware of this demographic shift from not only a service standpoint, but also as it relates to their communications efforts. In the new era of online and digital marketing, doctor

8 • MassMedia Medical Marketing & Media Review • Volume 5

M E R IT

networks, radio stations and publications that rank high among the senior population and others that reach only a small segment of this group.

Pa g e 12

Health Care Reform Will Make Medical Marketing Even More Critical

By Georgeann Pizzi — @gpizzi Pam Myers — @pammyers310

groups should not lose sight of the power of traditional media and its ability to reach senior patients. The goal of any outreach or advertising campaign is to convey your message to your target audience and the first step is to find out how they obtain information. Pew Research recently reported that nearly 70 percent of seniors read newspapers and magazines as their primary news sources. Further research shows that despite the shift to online communication, seniors continue to consume news mainly through traditional media, including print, television and radio. Despite these compelling statistics, a blanket campaign across traditional media channels will not ensure you’re reaching the right audience. There are specific TV

MassMedia Healthcare Marketing has conducted a number of focus groups on behalf of our clients to get direct feedback from seniors with regard to their communication preferences. Our findings consistently show that seniors are loyal to specific radio and television stations and print publications, and that they listen, watch or read their trusted sources on a daily basis. This is good news for marketers and we can be

the senior community. The Las Vegas Review-Journal publishes a monthly supplement to its daily paper with content for senior residents. Master-planned senior housing communities, including Del Webb’s Sun City Anthem and Sun City Summerlin, publish their own magazines. These are great opportunities for doctor groups to promote their services to seniors through highly targeted advertising, which can be much more affordable than marketing to the general masses. While traditional media remains king among most seniors, it’s important to note that adults over the age

Read newspapers and magazines as their primary news sources. confident our placements will achieve favorable reach and frequencies relative to our advertising dollars. With its moderate year-round climate, Southern Nevada is fast becoming a retirement destination for seniors throughout the country. As a result, there are a growing number of niche publications and special sections that specifically serve

of 65 are using the Internet at an increasing rate. For that reason, online advertising should always be considered for your advertising mix. Remember, advertising is only one way to reach the senior community. The best approach is always an integrated one with grassroots, public relations and direct marketing strategies and tactics.

Volume 5 • MassMedia Medical Marketing & Media Review • 9


UNLV

MAGAZINE

“I LEARNED HOW TO BE A GOOD CITIZEN” “YOU CAN’T DESCRIBE THE IMPORTANCE OF HIGHER EDUCATION IN A SENTENCE” “THERE’S ALWAYS GOING TO BE A NEED FOR ME” “IF YOU WANT TO LIVE IN A GREAT COMMUNITY, THEN YOU NEED TO RAISE GREAT STUDENTS”

“OUR KIDS DON’T SPEAK IN TERMS OF IF I GO TO COLLEGE”

SPRING 2011

“I NEED THOUGHT LEADERS”

“IN AN IDEAL WORLD THOSE JOBS WILL GO TO NEVADA GRADUATES”

THE POWER OF HIGHER EDUCATION UNLV

MAGAZINE

[

spring ’11

MY THOUGHTS ]

volume 19 • number 1

Dave Rice is the first former Runnin’ Rebel to become head basketball coach. He was a reserve guard under Coach Jerry Tarkanian for the 1990 championship team and the ’91 team that lost to Duke in the Final Four. His first coaching job was as an assistant at UNLV (1991-92 and 1994-04). He went on as an assistant at Utah State (2004-05), and Brigham Young (2005-11). He and his wife, Mindy Wright Rice (’94 Business Administration), have two sons, Travis, 13, and Dylan, 8. ON THE COVER: Kennedy Washington, daughter of Karla Washington, who is featured on page 23.

IN THE SPOTLIGHT Dave Rice, UNLV head basketball

coach, ’91 BA Political Science, ’93 MBA

[Photo by Aaron Mayes]

The Power of Higher Education

22

A science teacher. A single mom. First-generation college graduates and business leaders. Read about how UNLV changed their lives and gave them value.

30 A Primer on UNLV’s Impact

The Return of a Runnin’ Rebel

16

Dave Rice, UNLV’s new head basketball coach, shares his thoughts on the championship team he played on and the ones he hopes to lead now.

Shining a light on UNLV’s Flashlight

18

Thirty years ago, UNLV’s iconic sculpture traveled on a flatbed trailer to its home outside Ham Concert Hall.

Well Groomed An Oran K. Gragson Elementary School student dons a Hey Reb! mustache during an assembly sponsored by UNLV’s Adopt-A-School program. It encourages kids in at-risk schools to strive for a college education. Throughout the year, UNLV student-athletes, employees, and Hey Reb! himself conduct book drives and volunteer in the classroom. High-achieving kids also receive tickets to campus events. Read more about the duties of the mascot on page 33. [Photo by Aaron Mayes]

E XCE L L E NC E

2 FROM THE PRESIDENT 4 THE FLASHLIGHT 10 SPORTS 12 BOOKS 14 RESEARCH 16 MY THOUGHTS 20 PIXELS 32 CLASS NOTES

I have a picture of our team from ’91 that I always hang in my office. It’s a drawing of all of us and has a quote from Markum Edwin. It goes: “There is a destiny that makes us brothers.”

coach. He’s so good at developing players over time. We both like the up-tempo transition game. We’re both really competitive and spend a lot of time just trying to figure out our players. Then a lot of what we do is just based on feel and experience.

I think what those of us on the team remember is the camaraderie. It set a standard for me as a coach. It’s not about recruiting the best five players; it’s the best five who can complement each other. Yes, there’s no doubt that, ultimately, our job comes down to wins — I don’t ever forget that. But, one of the reasons I coach is because of the great experience I had at UNLV on the court and in the classroom and socially. You have to remember that after the game you’re sending men out into the world, out into your community. My last game — the Duke game — was hard. Maybe that’s one reason I accepted Coach Tark’s offer to coach. My competitive juices were still flowing and I needed some closure.

I can remember being at my dad’s practices when I was young and chasing balls that were way too big for me to lift. It was a way to spend time with my dad. I love the movie Field of Dreams — the scene where the dad comes back toward the end and they play catch. It reflects the way I related to my dad when I was a kid. My 13-year-old plays basketball and baseball. I love to just be his fan. It’s not hard to take off my coach hat. I’m pretty calm there. It’s funny to watch all the parents get wound up around me.

bittersweet. Your next team might be better, but it will never be the same.

coaching. I don’t think she loves sports, but she loves watching her family compete.

I think that managing a team is no different than managing a family. It’s all about give and take for the good of the whole.

[Coaching runs in the family. Rice’s father coached high school basketball in California. Younger brother, Grant, played for the Rebels 1997-98 and is now the head coach at Bishop Gorman High School.]

He comes to practice a lot. When we told him on Sunday that I’d received the job offer, he said, “Dad, I think it’s time. I’ve made an awful lot of shots at the Marriott Center. It’s

I’ve watched Grant develop as a

time to make a bunch at the Thomas & Mack.”

The last game of every season is the hardest, win or lose. The

It’s interesting the longer we’ve been married, the more

seniors you’ve gone to battle with will never come back. It’s

competitive Mindy’s become in terms of the teams I’m

16 | UNLV MAGAZINE

“It’s not natural, the coach-speak. You learn it over time. It’s important to be candid but there’s always details that won’t come through when you’re quoted. I hate to leave someone out.”

INTERVIEW BY CATE WEEKS | PHOTOS BY R. MARSH STARKS

DESIGN DIVISION

MAGAZINE

JUDGES’ COMMENTS

ENTRY UNLV Magazine

Strong design, good use of white space and photos. Very easy to scan and read.

SUBMITTED BY Cate Weeks and Ched Whitney

Spring 2011 | 17

COMPANY UNLV BQ


1.800.QUITNOW FOR FREE HELP QUITTING SMOKING, CALL 1.800.QUITNOW

FOR FREE HELP QUITTING SMOKING, CALL 1.800.QUITNOW

FOR MORE INFORMATION, VISIT

www.gethealthyclarkcounty.org

Being good to your neighbor is not just about borrowing cups of sugar anymore. If you live in an apartment building or other shared living space, you may be sharing more than you expect. Smoking near vents, doorways and windows affects everyone around you because there is no safe level of exposure to secondhand smoke. In fact, non-smoking adults face the same cancer risks as smokers, and children exposed to it are at an increased risk for ear infections, asthma and bronchitis. The next time you light up, think twice about what you’re really sharing.

Made possible by funding from the Department of Health and Human Services

FOR FREE HELP QUITTING SMOKING, CALL 1.800.QUITNOW

FOR MORE INFORMATION, VISIT

Smoking near doorways, windows and vents affects everyone around you because there is no safe level of exposure to secondhand smoke.

FOR FREE HELP QUITTING SMOKING, CALL 1.800.QUITNOW

www.gethealthyclarkcounty.org

You may think your smoke break is nobody else’s business, but when you smoke near business doorways you may be putting the health of your coworkers, clients and friends at risk. Remember, there are no safe levels of exposure to secondhand smoke. In fact, non-smoking adults face the same health risks as smokers. The next time you light up, think twice about whose life you’re affecting, even when you’re off the clock.

FOR MORE INFORMATION, VISIT

www.gethealthyclarkcounty.org

Made possible by funding from the Department of Health and Human Services

Made possible by funding from the Department of Health and Human Services

E XCE L L E NC E

DESIGN DIVISION

SPECIAL PUBLICATIONS

JUDGES’ COMMENTS

ENTRY You’re Not Supposed to Be Here

Creative placement – the floor graphics are great. Clever slogans and using smoke versus the smoker make the point without villainizing people. This was a creative way to show the dangers of smoking.

SUBMITTED BY Merrell Virgen, Andrew Hosak, Nicole Christian, Dawn Ritzo, Maurella Bell, and Wendy Banaquerigo BQ

COMPANY Virgen Inc.


11-EXC-01476 TOK 14x48 OD.indd 4

10/17/11 6:34 PM

The most fun you can have in Las Vegas with chicken grease on your fingers. Produced by Patrick Jackson

tickets, visit the Excalibur $59 For Box Office, or call 702.597.7600 plus tax

11-EXC-01476 TOK 14x48 OD_GoodKnight.indd 1

10/17/11 7:02 PM

11-EXC-01553 TOK_OneKnight_ad.indd 1

10/6/11 4:54 PM

Dinner was never this much fun. Or dangerous. Produced by Patrick Jackson

Produced by Patrick Jackson

tickets, visit the Excalibur $59 For Box Office, or call 702.597.7600

For tickets, visit the Box Office or call 702.597.7600

plus tax

11-EXC-01647 TOK_KnightMare_admat.indd 1

E XCE L L E NC E

10/26/11 3:30 PM

DESIGN DIVISION

SPECIAL PUBLICATIONS

JUDGES’ COMMENTS

ENTRY Tournament of Kings - Banner and Smolder Series

Humorous visuals set expectations, draw people in. Copy and image strategies are well suited to your audience.

SUBMITTED BY Merrell Virgen, Nicole Christian, Andrew Hosak, David Resto, and Wendy Banquerigo COMPANY Virgen Inc.

BQ


TV, email and web banner Ads

B R ON Z E QU I L L COMPUTER-GENERATED ILLUSTRATIONS ENTRY Springs Preserve Dia de Muertos Illustration SUBMITTED BY Public Information, Springs Preserve, Diana Diaz, Jason Gifford, Cathy Leece, Angelica Maralason, and Lisa Riess

ILLUSTRATION / PHOTOGRAPHY DIVISION JUDGES’ COMMENTS

TV, email and web banner Ads COMPANY Public Information/Springs Preserve/ LVVWD/SNWA

BQ

r Ads

TV, email and web banne

Great foresight in creating an illustration that is appealing in B/W; color; and numerous backgrounds. Good explanation of symbolism. TV, email and web banner Ads


M E R IT ELECTRONIC/DIGITAL COMMUNICATION DIVISION VIDEO ENTRY UNLV Power of Higher Education SUBMITTED BY Barb Childs, Cate Weeks, Geri Kodey, Earnest Phillips, and CJ Boisvert COMPANY UNLV JUDGES’ COMMENTS Video quality is excellent for the budget. Messages are delivered clearly in both videos. Using diverse team to conceptualize, create and deliver the videos is best practice. Nice mix of live interview, personal photos, and stock. Very compelling stories.

M E R IT ELECTRONIC/DIGITAL COMMUNICATION DIVISION

Home | About Us | Ask Us Questions | Insurance Plan Examples | List of Providers | Locations

You Tube

Information Sign-up u

Quality care starts here.

Your Health is My Top Priority.

WEB SITE – INTERNET ENTRY KeepMyDoctorNV.com SUBMITTED BY Kassi Belz, Aimee Romero, Paula Yakubik, Melissa Gonzalez, Ashley Campbell, and Wes Thurman

Contact our helpline at: 702.932.8585 or 800.268.0864 Welcome to the HealthCare Partners Medical Group “You have Choices” information resource.

Quality care starts here. Resources

COMPANY MassMedia Healthcare Marketing

HCPNV In the News

• Insurance Plans

• Ask Us Questions

HCPNV Events

Town Hall Meeting >> Pahrump Monday, June 20, 2011

• List of Providers • Locations

JUDGES’ COMMENTS Appealing visuals help draw the user into the website. Website design is clean and easy to navigate.

Take Our Quick Survey u

We want you to know you have options that will allow you to maintain your relationship with your HealthCare Partners doctor. Please take a few minutes to follow the RESOURCE tabs, watch HCPNV In the News, and check out our EVENTS that will help you make the best decisions for your health.

Dr. Bubb for Men’s Health Week Channel 3, June 21 Men’s Health Week with Dr. Fisher Morning Blend Monday, June 13 HCP Total Care Model with Dr. Bubb and Dr. Roben Morning Blend Monday, May 27

Town Hall Meeting >> Pahrump Wednesday, June 22, 2011 Town Hall Meeting >> Green Valley Thursday, June 23, 2011 View all events

View all news

© 2011 Keep My Doctor - Nevada Privacy & Security | Disclaimer | Site Map

hcpnv.com

BQ


ME R I T ELECTRONIC/DIGITAL COMMUNICATION DIVISION WEB SITE – INTERNET ENTRY Global Gaming Expo (G2E) Microsite SUBMITTED BY Riley Meredith, and Laura Olson-Reyes from Bally Technologies and G Creative COMPANY Bally Technologies JUDGES’ COMMENTS Very engaging, innovative site that while game provides valuable information. Great use of technology.

ME R I T

THE OFFICIAL NEWSMAGAZINE OF BALLY TECHNOLOGIES • SPRING 2012 Written by Employees, for Employees

PUBLICATIONS DIVISION MAGAZINE ENTRY Your Voice SUBMITTED BY Nichole Hanson, Adrienne Augustus, Mike Trask, Michael Antico, Judy Sandgren, and Laura Olson-Reyes BALLY WINS! page 7

COMPANY Bally Technologies

[

WORLD’S LARGEST SLOT TOURNAMENT, page 35

BALLY CARES, page 43

80 YEARS OF INNOVATION ]

INNOVATION

Bally Wins!!! by ADRIENNE AUGUSTUS

Company takes home several awards

Bally Technologies continues to receive accolades for its unique products and the people behind the innovative ideas. In the last six months, Bally has picked up multiple awards for its creative concepts, gaming innovations, and improvements on its manufacturing floor.

Internal Communications Specialist Adrienne Augustus and Graphic Artist Nichole Hanson accept the Pinnacle award from local TV news anchors in Las Vegas.

PUBLIC RELATIONS SOCIETY OF AMERICA PINNACLE AWARDS

AMERICAN MANUFACTURING STRATEGY AWARDS

For the second year in a row, Bally’s Board of Directors were named the “Best-Performing Board” by HVS Executive Search, a firm that evaluates gaming companies’ boards. Out of 33 publicly traded gaming companies, Bally’s Board of Directors, led by Chairman of the Board Kevin Verner, earned top nods for being lean and efficient; made up of nearly all independent members; and having active and involved subcommittees.

For the fourth year in a row, Bally received more awards than any other company in the Gaming & Technology Awards competition. • Fish’n for Loot™ - First Place for Best Slot Product. • Bally Technologies’ Mobile Platform – Second Place for Best CustomerService Technology. • Service Tracking Manager™ (STM) - Honorable Mention for Best Productivity-Enhancement Technology.

COMMUNITY

BALLY’S BOARD OF DIRECTORS NAMED ‘BEST PERFORMING’

GLOBAL GAMING BUSINESS MAGAZINE’S 2011 GAMING & TECHNOLOGY AWARDS

TRADE SHOWS

Bally Technologies FY2012 Board of Directors (left to right): David Robbins, Director; Andrew McKenna, Director; Josephine Linden, Director, Robert Guido, Director; Kevin Verner, Chairman; Richard Haddrill, Chief Executive Officer and Director

Las Vegas Senior Director of Operations Greg McFalls traveled to Chicago to accept two glass statuettes for the categories of Outstanding Achievement in Continuous Improvement and Demand-Driven Manufacturing. The two categories honor a company’s excellence in motivating employees to remove waste from processes and recognize the business that has expertly implemented a demand-driven manufacturing doctrine into the company culture. Learn more about these significant awards on the following pages.

HUMAN INTEREST

Greg McFalls, Senior Director of Manufacturing Operations, with the awards he accepted in Chicago. Bally was the only gaming company in the competition.

The editors of Your Voice were delighted to accept certificates for the Award of Excellence in the magazine category at the 2011 Public Relations Society of America Las Vegas Valley Chapter Pinnacle Awards. The Award of Excellence is the second highest award the organization gives to North American professionals in marketing and communications.

OFFICE NEWS

JUDGES’ COMMENTS Nice mix of photos and copy, blurbs and callouts. Great interview format.

PHOTO CONTEST RESULTS, page 20

BIZLIBRARY’S 2011 ALIGN AWARDS

7

BQ

[

BALLY YOUR VOICE ]

Human Resources Director Kristen Nazario and Senior Vice President of Human Resources Gary Kapral pose with their first BizLibrary award.

AMERICAN GAMING ASSOCIATION GAMING VOICE AWARDS The Marketing Communications Team receives The Voice Award during G2E.

Bally proudly displays another American Gaming Award in its Las Vegas headquarters. Marketing Graphics Manager Judy Sandgren received the award for Best Multi-format Ad Campaign, for her work on the Cash Wizard™ multi-media advertising strategy. Your Voice also received an industry award with a nomination for Best Employee Publication. [

SPRING 2012 ] 8

COLUMNS

Cheers to the Las Vegas Human Resources team for receiving national recognition for its Excellence in Leadership program. The program received accolades at the Align Annual Client and Partnership Conference last year. Each year BizLibrary, an online training solutions company, honors organizations for notable efforts in e-learning and for inspiring leaders who are helping to transform the training and development landscape. Out of its 500 clients, BizLibrary recognized only five last year, including Bally for the Best Measured Results category. In addition to classroom training, roundtable discussions, and special presentations with executive leaders, the Excellence in Leadership program includes BizLibrary online courses, which help make the program inclusive for Bally employees all over the world.


UNLV

MAGAZINE

“I LEARNED HOW TO BE A GOOD CITIZEN” “YOU CAN’T DESCRIBE THE IMPORTANCE OF HIGHER EDUCATION IN A SENTENCE” “THERE’S ALWAYS GOING TO BE A NEED FOR ME” “IF YOU WANT TO LIVE IN A GREAT COMMUNITY, THEN YOU NEED TO RAISE GREAT STUDENTS”

“OUR KIDS DON’T SPEAK IN TERMS OF IF I GO TO COLLEGE”

SPRING 2011

“I NEED THOUGHT LEADERS”

“IN AN IDEAL WORLD THOSE JOBS WILL GO TO NEVADA GRADUATES”

THE POWER OF HIGHER EDUCATION UNLV

MAGAZINE

[

spring ’11

MY THOUGHTS ]

volume 19 • number 1

Dave Rice is the first former Runnin’ Rebel to become head basketball coach. He was a reserve guard under Coach Jerry Tarkanian for the 1990 championship team and the ’91 team that lost to Duke in the Final Four. His first coaching job was as an assistant at UNLV (1991-92 and 1994-04). He went on as an assistant at Utah State (2004-05), and Brigham Young (2005-11). He and his wife, Mindy Wright Rice (’94 Business Administration), have two sons, Travis, 13, and Dylan, 8. ON THE COVER: Kennedy Washington, daughter of Karla Washington, who is featured on page 23.

IN THE SPOTLIGHT Dave Rice, UNLV head basketball

coach, ’91 BA Political Science, ’93 MBA

[Photo by Aaron Mayes]

The Power of Higher Education

22

A science teacher. A single mom. First-generation college graduates and business leaders. Read about how UNLV changed their lives and gave them value.

30 A Primer on UNLV’s Impact

The Return of a Runnin’ Rebel

16

Dave Rice, UNLV’s new head basketball coach, shares his thoughts on the championship team he played on and the ones he hopes to lead now.

Shining a light on UNLV’s Flashlight

18

Thirty years ago, UNLV’s iconic sculpture traveled on a flatbed trailer to its home outside Ham Concert Hall.

Well Groomed An Oran K. Gragson Elementary School student dons a Hey Reb! mustache during an assembly sponsored by UNLV’s Adopt-A-School program. It encourages kids in at-risk schools to strive for a college education. Throughout the year, UNLV student-athletes, employees, and Hey Reb! himself conduct book drives and volunteer in the classroom. High-achieving kids also receive tickets to campus events. Read more about the duties of the mascot on page 33. [Photo by Aaron Mayes]

E XCE L L E NC E

2 FROM THE PRESIDENT 4 THE FLASHLIGHT 10 SPORTS 12 BOOKS 14 RESEARCH 16 MY THOUGHTS 20 PIXELS 32 CLASS NOTES

I have a picture of our team from ’91 that I always hang in my office. It’s a drawing of all of us and has a quote from Markum Edwin. It goes: “There is a destiny that makes us brothers.”

coach. He’s so good at developing players over time. We both like the up-tempo transition game. We’re both really competitive and spend a lot of time just trying to figure out our players. Then a lot of what we do is just based on feel and experience.

I think what those of us on the team remember is the camaraderie. It set a standard for me as a coach. It’s not about recruiting the best five players; it’s the best five who can complement each other. Yes, there’s no doubt that, ultimately, our job comes down to wins — I don’t ever forget that. But, one of the reasons I coach is because of the great experience I had at UNLV on the court and in the classroom and socially. You have to remember that after the game you’re sending men out into the world, out into your community. My last game — the Duke game — was hard. Maybe that’s one reason I accepted Coach Tark’s offer to coach. My competitive juices were still flowing and I needed some closure. The last game of every season is the hardest, win or lose. The seniors you’ve gone to battle with will never come back. It’s

I can remember being at my dad’s practices when I was young and chasing balls that were way too big for me to lift. It was a way to spend time with my dad. I love the movie Field of Dreams — the scene where the dad comes back toward the end and they play catch. It reflects the way I related to my dad when I was a kid.

bittersweet. Your next team might be better, but it will never be the same.

coaching. I don’t think she loves sports, but she loves watching her family compete.

I think that managing a team is no different than managing a family. It’s all about give and take for the good of the whole.

[Coaching runs in the family. Rice’s father coached high school basketball in California. Younger brother, Grant, played for the Rebels 1997-98 and is now the head coach at Bishop Gorman High School.]

It’s interesting the longer we’ve been married, the more competitive Mindy’s become in terms of the teams I’m

16 | UNLV MAGAZINE

I’ve watched Grant develop as a

INTERVIEW BY CATE WEEKS | PHOTOS BY R. MARSH STARKS

My 13-year-old plays basketball and baseball. I love to just be his fan. It’s not hard to take off my coach hat. I’m pretty calm there. It’s funny to watch all the parents get wound up around me. He comes to practice a lot. When we told him on Sunday that I’d received the job offer, he said, “Dad, I think it’s time. I’ve made an awful lot of shots at the Marriott Center. It’s time to make a bunch at the Thomas & Mack.”

“It’s not natural, the coach-speak. You learn it over time. It’s important to be candid but there’s always details that won’t come through when you’re quoted. I hate to leave someone out.”

Spring 2011 | 17

PUBLICATIONS DIVISION

MAGAZINE

JUDGES’ COMMENTS

ENTRY UNLV Magazine - Spring 2011

Great cover photo and quote. Easy to read, very nice scannable layout. Objectives, measures and budget were well defined.

SUBMITTED BY Cate Weeks, Diane Russell, Shane Bevell, Ched Whitney, Geri Kodey, Aaron Mayes, and R. Marsh Starks COMPANY UNLV

BQ


Show Edition 2011-2012

Bally Unveils

Michael Jackson’s king of pop™

The Man, The Music, The Dance Moves!

ElitE bonusing suitE™ Betty Boop’s fortUne teller™ iviEw dM™

Get ready to sinG alonG with gREAsE ™

contents

a message from Bally’s CEO

Experience our Entertaining innovation

ROAD TRIP! A Message From Richard Haddrill..................... 6

Systems User Conference ................................ 38

Grease .................................................................. 8

Systems Website Updates ............................... 40

Michael Jackson’s King of Pop ........................ 10

Wide-Area Progressives ....................................41

Betty Boop’s Fortune Teller.............................. 12

CoolSign ............................................................. 42

Play Mechanics .................................................. 14

Service Tracking Manager ............................... 43

Innovation Awards ............................................ 16

TableView ........................................................... 44

Pechanga Case Study ....................................... 18

Promotions and Post-Launch Support ........... 46

Pro Series Content ............................................ 22

Operator Focus Groups .................................... 48

Mobile Games ................................................... 28

Player Research ................................................. 50 Bally Australia.................................................... 52

Social Media ...................................................... 29

Italy VLT Market ................................................. 54

Going Mobile ..................................................... 30

Asia-Pacific Update ........................................... 55

Bally Acquires MacroView Labs ...................... 32

Europe & Northern Africa Update ................... 55

Elite Bonusing Suite .......................................... 34

Mexico ................................................................ 56

Business Intelligence ........................................ 36

South America ................................................... 58

© 2011 Bally Technologies. All rights reserved. Images are for illustration purposes only and are subject to change.

iDeck: An Interactive Experience..................... 26

Dear customers, partners, and friends,

CONTENTS

ContRibuting wRitERs April Augustine • CynthiA brAdbury lAuren o’brien • Andres ChACon

ExECUTIVE EDITOR laura olson-Reyes

EDITOR Mike Trask

ART DIRECTOR Michael antico

lolson-reyes@ ballytech.com

mtrask@ ballytech.com

mantico@ ballytech.com

published by bally technologies. All rights reserved. All content copyright ©2012 bally technologies. All rights reserved. images are for illustration purposes only and are subject to change. games not available in all jurisdictions and subject to jurisdictional/regulatory approvals. ©2012 triumph international, inc. under license from bravado Merchandising. All rights reserved. bAd - © 1987 MiJAC MusiC (bMi) All rights Administered by Warner-tamerlane publishing Corp. All rights reserved. used by permission. beAt it - © 1982 MiJAC MusiC (bMi) All rights Administered by

01/2012

Warner-tamerlane publishing Corp. All rights reserved. used by permission. sMooth CriMinAl - © 1987 MiJAC MusiC (bMi) All rights Administered by Warner-tamerlane publishing Corp. All rights reserved. used by permission. greAse - ©2012 paramount pictures. All rights reserved. betty boop © 2012 King Features syndicate, inc. /Fleischer studios inc.

tM hearst holdings,

Vegas Hits Roadtrip™ is the sequel to the smash hit Vegas Hits™, and it’s taking your players on a wild ride with four crazy wheel-bonus features and 11 free-game features. So take a trip on the ultimate low-denomination wheel game, Vegas Hits Roadtrip!

have previously only been available in our premium products – including multi-touch iDeck™ bonus events and several new play mechanics. Look for Fish’n for Loot™ and Total Blast™ on our Pro Upright™ cabinet, featuring the U-Shoot™ bonus that enables players to shoot targets on the main game screen and win awards. And in our Pro Stepper™ lineup, we offer the Ancient Mystery series with three interactive Mystery bonuses played exclusively on the iDeck’s touch-enabled display. Wait until you see what’s in store for you on our Pro Curve™ cabinet. The Pro Curve is the industry’s only platform with a remarkable curved LCD that looks and acts just like a spinning-reel game, but is actually a video slot. Over the next 12 months, we’ll unveil 18 new titles for this groundbreaking cabinet, with bonus-rich features that players love, including U-Spin™, stacked wilds, multi-level progressives, pick-em, and a number of new play mechanics that add excitement and keep anticipation high during the free games. Entertainment is the name of the game in our systems business too. Our iVIEW DM™ floorwide, player-centric communications and gaming network and Elite Bonusing Suite™ of floor-wide bonusing apps have reached their tipping point – their moment in time. We signed a major, enterprise-wide deal to provide iVIEW DM to the world’s largest gaming operator, and there’s a lot of excitement about this product in the industry. No

other company has the ability to offer casinos this powerful combination that enables instantaneous, floor-wide events, tournaments, and rewards – without interrupting game play and on virtually any gaming device with a touch-screen display. iVIEW has many other marketing, self-service, communication, and playerrewards features too; it is just one of those products that absolutely makes sense from a return-on-investment standpoint. And, look for floor-wide gaming in the future. And finally, we recently acquired MacroView Labs, the largest provider of apps and mobile websites to the casino industry. We are now integrating our awardwinning marketing-driven casino apps with our player-tracking system, enabling you to reward and deliver self-service to your patrons like never before. This, combined with our play-for-fun apps featuring popular Bally slot games, enables us to help you entertain and stay connected with your customers – 24 hours a day. Let me end by thanking you for your business and for letting Bally be your partner. Please come see us at the show, or schedule a visit to your local Bally showroom and experience our innovation first hand. Warm regards,

Richard M. haddrill Chief Executive Officer

inc. /Fleischer studios © 2012 playboy. plAyboy, bunnies, rabbit head design, and plAyMAte, are marks of playboy and under license by bally gaming, inc. hee hAW is a registered trademark of gaylord program services, inc. reserved. © 2012 gaylord program services, inc. All rights reserved. skeeball - © 2012 skee-ball, inc. & ® All rights reserved. used under Authorization.

4

BallyTech.com • 866.316.1777

Bally tEchnologiEs

E XCE L L E NC E

6

Bally tEchnologiEs

ExpEriEncE thE innovation

7

PUBLICATIONS DIVISION

MAGAZINE

JUDGES’ COMMENTS

ENTRY Bally Buzz

Interesting layout and effective use of color add to appeal. Strong description of audience provides the context for the decisions you made and creative approach taken.

SUBMITTED BY Laura Olson-Reyes, Mike Trask, and Michael Antico BQ

this is an exciting time in our company’s history. We have never been in a better position to support you and provide you with the industry’s best games and systems platforms and content, combined with world-class service. We are laser-focused on innovation, return-on-investment, and customer partnership. At the same time, and more than any time in Bally’s 80-year history, we are driven by entertainment; creating games, mobile apps, and networked solutions that entertain your most important stakeholder – your customer. Entertainment is the name of the game in our two new showcase games – Michael Jackson King of Pop™ and Grease™. These world-class brands take our premium game content to a whole new level with highly recognized music, a wide range of bonus rounds, themed iDeck interactive features, multi-level progressives, and the people and imagery that have made these two brands so iconic. We are rapidly developing a successful and deep portfolio of entertaining games for our new ALPHA 2™ game platform launched last year. We augment our broad range of new cabinets and top-box configurations with a host of innovative, interactive game content – enabling you to offer your players a richer, more exciting gaming experience. This year we are launching enhancements to our for-sale games that

COMPANY Bally Technologies


ME R IT PUBLICATIONS DIVISION w w w . M a s s M E di a h E a Lt h . c O M

MAGAZINE

HealtHCare Partners of nevada's President & Ceo

Dr. Sherif Abdou

ENTRY MassMedia Healthcare Marketing Magazine, Medical Marketing & Media Review SUBMITTED BY Paula Yakubik, Kassi Belz, Ashley Campbell, Georgeann Pizzi, Pam Myers, Ryan Tarkowski, Melissa Gonzalez, and Wes Thurman

VOLU M E 5

Q&A: Pag e 6

How to Reach Rural Patients

Pa g e 14

Reaching Seniors in the Digital Age of Communication

Pa g e 8

Health Care Media Relations – Q&A with Ryan Tarkowski Pa g e 11

Client Highlight:

Women’s Cancer Communications

Center of Nevada

networks, radio stations and publications that rank high among the senior population and others that reach only a small segment of this group.

Pa g e 12

Health Care Reform Will Make Medical Marketing Even More Critical

To effectively reach seniors through advertising, it’s important to take your strategy a step further and do the research necessary to gain clear insight into their behavioral patterns. Important aspects to consider include what communities or areas have higher concentrations of senior residents, what publications are specifically devoted to this group, what television and radio stations have the highest concentration of viewers and listeners, and what programming and day parts are most popular. The answers to these specific questions will help guide where and when you place your advertising, and it will ensure your efforts are reaching the right group.

Pa g e 4

1 • MassMedia Medical Marketing & Media Review • Volume 5

COMPANY MassMedia Healthcare Marketing

MassMedia Healthcare Marketing has conducted a number of focus groups on behalf of our clients to get direct feedback from seniors with regard to their communication preferences. Our findings consistently show that seniors are loyal to specific radio and television stations and print publications, and that they listen, watch or read their trusted sources on a daily basis. This is good news for marketers and we can be

Reaching Seniors in the Digital Age of Communication

JUDGES’ COMMENTS Measureable objectives are tied to a business need and provide a solid planning base for this publication. A creative approach to attract new customers.

Adults more than 55 years of age account for nearly 25 percent of the population in Southern Nevada. This demographic segment continues to grow at an increasing rate. According to the U.S. Census Bureau, the number of Americans over the age of 65 will double by 2030. Because seniors are large consumers of health care, medical groups must be keenly aware of this demographic shift from not only a service standpoint, but also as it relates to their communications efforts. In the new era of online and digital marketing, doctor

the senior community. The Las Vegas Review-Journal publishes a monthly supplement to its daily paper with content for senior residents. Master-planned senior housing communities, including Del Webb’s Sun City Anthem and Sun City Summerlin, publish their own magazines. These are great opportunities for doctor groups to promote their services to seniors through highly targeted advertising, which can be much more affordable than marketing to the general masses. While traditional media remains king among most seniors, it’s important to note that adults over the age

Read newspapers and magazines as their primary news sources.

By Georgeann Pizzi — @gpizzi Pam Myers — @pammyers310

confident our placements will achieve favorable reach and frequencies relative to our advertising dollars.

groups should not lose sight of the power of traditional media and its ability to reach senior patients.

With its moderate year-round climate, Southern Nevada is fast becoming a retirement destination for seniors throughout the country. As a result, there are a growing number of niche publications and special sections that specifically serve

The goal of any outreach or advertising campaign is to convey your message to your target audience and the first step is to find out how they obtain information. Pew Research recently reported that nearly 70 percent of seniors read newspapers and magazines as their primary news sources. Further research shows that despite the shift to online communication, seniors continue to consume news mainly through traditional media, including print, television and radio. Despite these compelling statistics, a blanket campaign across traditional media channels will not ensure you’re reaching the right audience. There are specific TV

of 65 are using the Internet at an increasing rate. For that reason, online advertising should always be considered for your advertising mix. Remember, advertising is only one way to reach the senior community. The best approach is always an integrated one with grassroots, public relations and direct marketing strategies and tactics.

Volume 5 • MassMedia Medical Marketing & Media Review • 9

8 • MassMedia Medical Marketing & Media Review • Volume 5

ME R IT PUBLICATIONS DIVISION NEWSLETTER / MAGAPAPER / TABLOID ENTRY Nevada Contractor SUBMITTED BY Tony Illia COMPANY Insight Communications JUDGES’ COMMENTS Eye-catching cover. Effective use of budget, time and resources.

FRONT PAGE

Cashman Delivers State’s First CAT Trucks to Las Vegas Paving Cashman Equipment Co. recently delivered Nevada’s first Caterpillar trucks. Las Vegas Paving purchased the state’s first Cat CT660 vocational truck outfitted with a Cementech mobile concrete dispenser body. The heavy highway contractor also acquired a second CT660 truck for lube service. The Class 8 truck – first unveiled last year at CONEXPO – boasts an inline 6-cylinder Cat-branded engine with a compact

graphite iron block that reduces the overall weight by a couple hundred pounds, as does the aluminum day cab. It also has a Cat CX31 automatic transmission, with heavy-duty clutches and gear sets for full-power shifts, resulting in increased efficiency and reduced drivetrain shock loads. Cat trucks are manufactured in Garland, Texas, as part of a jointventure with Navistar International Corp.

Nevada Transportion Director Set To Retire Nevada Transportation Director Susan Martinovich will be retiring on Sept. 6 after 28 years with the 1,814-employee, $1-billion-a-year public agency. She pushed to use design-build on the $242-million widening of Interstate-15 North in Las Vegas – a state first. She also shepherded the $240-million Hoover Dam Bridge to completion in 2010. And Martinovich was the first woman president of the American Association of State Highway and Transportation Officials in 2011. Martinovich has yet to disclose her post-retirement plans.

GOLDEN TICKET

STAGECRAFT

Golden Gate Casino Undergoes Makeover

The $470 Million Smith Center for the Performing Arts Opens The $470 million, 200,000-sq-ft Smith Center for the Performing Arts recently made its downtown debut. The multi-venue music and performance complex at Grand Central Parkway and Bonneville Avenue consists of two buildings, on 4.75 acres, including the 2,050-seat Reynolds Hall, which has 23 box balconies and a 100-person orchestra pit. There is also a 300-seat cabaret theater overlooking a two-acre park and a 200-seat studio theater for rehearsals and community events. Architect David M. Schwarz led a team of 25 designers and specialists for a high-tech facility that uses science and engineering to subtly enhance performance. HKS Inc. was executive architect, Fisher Dachs Associates was theater consultant and Akustiks was the acoustical designer. The Smith Center neighbors the Union Pacific

6 Nevada Contractor I Spring 2012

Railroad tracks, but a super-thick concrete mat foundation with hundreds of underground pylons limited vibration. Reynolds Hall is constructed as a building within a building; it has its own frame and foundation. Walter P. Moore was the project’s structural engineer. The auditorium roof is supported by three 10-ft deep steel trusses, with the largest weighing 36 tons or slightly more than a Sherman tank. The roof consists of a 1-ft-thick concrete slab that quiets overhead airplanes and helicopters. The Smith Center uses a total of 4,000 tons of structural steel, which is enough to build 1,556 full-size cargo containers. The steel is put to good use in other ways, too. Reynolds Hall has four tiers of seats that cantilever toward the 56-ft-by-120-ft stage, thereby shortening

the distance between audience members and performers. Each horseshoe-shaped level is angled for optimum viewing. The exterior, meanwhile, is sheathed in 2,458 tons of Indiana limestone that will change complexion over time for a weathered, velvety look. Stone is durable and doesn’t require new paint, upkeep or frequent replacement. Small yet significant details make for a better overall presentation. Like a good showman, Smith Center never lets the audience see its complex inner workings or backstage chaos. “A lot of this is very psychological,” said Schwarz. “You never want anybody to focus on anything but what is on stage.”

The Golden Gate hotel-casino is undergoing a $12 million makeover and expansion. The venerable downtown property opened as the Hotel Nevada in 1906 at 1 Fremont Street. It had the city’s first telephone with the number 1. San Francisco area owners changed the name in the mid 50s. The four-story, 106-room Golden Gate later became a favorite hangout for Frank Sinatra and the Rat Pack. Downtown’s flourishing renaissance has since prompted the Golden Gate to undergo its first major expansion in 50 years. (The property was last renovated in 2005.) Gensler is the architect. Plans call for a new 35,000-sq-ft hotel tower, with 16 suites and two penthouses. The five-story addition will have its own porte-cochere entrance. The casino floor is being expanded with a high limit gaming area and the revamped lobby will highlight historic artifacts. Golden Gate’s exterior, meanwhile, will get some pinstripe lighting. The project will finish later this summer. Spring 2012 I Nevada

Contractor

7

BQ


JT 3

vol

2

issue

3

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

3

Words From the Top

4

Surviving the Cuts

5

Get Ready to Choose

JT 3

Know Your Numbers! Update Your Beneficiaries 6

Going Green

8

On Scene

vol

2

issue

2

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

Thanks Again

Working in

1

Working in a Vacuum

3

Words From the Top Picture Perfect

By Nancy Syzdek, JT3 Corporate Communications

Checkmate

Gem in a When JT3 Engineer Jake Martins went shopping for spare parts in 2009, he never expected to find a gold mine. He was charged with finding a way to keep a Long-Track radar system up and running at China Lake’s Electronic Combat Range (ECR). Since the system was developed in the 1960s and produced half a world away, there was no eBay or catalog to turn to for parts. Thanks to some help from the Foreign Material Acquisitions Support Office, JT3 caught wind of a system in the Czech Republic. Its owner was willing to let it be picked over for spare parts to keep the ECR system running in California. When Jake arrived on site with his government counterpart, Robert Cavenaugh, he kept his expectations low. Buried at the back of a rural

4

Double-Checking

5

More Than a Century of Innovation

6

Cloud Computing

8

Medical Mystery

9

Extra Duty

10 Defending Against the Dark Arts 11 Give Pets the Coolest Summer Ever

JT 3

motorcycle shop, they found a beat-up LongTrack radar. Left behind when the Soviet Union dissolved, an enterprising local thought it would be a good thing to hold onto. When Jake climbed inside the iron beast, he was certainly E mthe p l oowner’s y E E N Epost-Cold w s & I N fWar o r mhoarding. aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T thankful for Despite the vehicle’s rough exterior, the system inside was in near pristine condition. (Continued on Page 2)

FlAG WAviNG JT3’s innovative and passionate support of Red Flag

12 You’re In a Fit Company

vol

2

issue

1

Imagine a place where you could work without interference. No cell phones. No radios. No sound. Silence. It’s a place where your ideas could be tested. Successes and failures would be based on their own merits, as there is no random fluke to credit or blame. Think of all the amazing things you could get done. That place exists at Edwards Air Force Base. It’s the Benefield Anechoic Facility, or the BAF for short. And there’s no other place quite like it in the entire world. 1

Flag Waving

3 seen WordsIt,From If you’ve never imagine the largest the Topever seen. Within that airplane hangar you’ve hangar is a steel-plate boxQSEC with more than 4.62 4 Welcome million cubic feet of space (just a bit larger than Savings Bonds the volume of652 Olympic-sized swimming Put Money in pools). The box is welded the Bank so tightly that most radio frequencies can’t penetrate it. The only Insidesteel JT3 door that is now opening is a 250-ton Earns Accolades open (it’ll take 40 minutes to close), allowing you to peek at7the Traveling 816,000 pyramid-shaped Abroad?

It’s a classroom like no other. Yes, there are students in uniform. There are experienced professors sharing their academic and professional experiences. There are tests as well. But the grades for this class are different from any class most have ever taken. Scores are doled out in terms of hits, kills, and rescues.

8

Watch Your Back

9

A Short Story of the Long Tenure of a Good Man

cones lining the walls, ceiling, and floor. In the center of the room, you see an 80-foot-diameter turntable that can turn a full 360 degrees while carrying more than a million pounds. You could scream and never be heard. The size and specs of the facility are indicators of its use: testing equipment and systems in an environment that simulates free space. (Continued on Page 2)

Memoriam

Packed into an amPhitheater-like room,

nearly 400 pilots and crew members watch the exercises from a recent Red Flag training mission. On one screen, they see the computeranimated dogfight playing out between the aggressor red squad and the defender blue squad from a third-party perspective. On two other screens, the perspectives of the lead pilots from each side play out simultaneously. It’s a video game like no other. While the storyline is fiction and much of the munitions aren’t live, these animations represent real pilots in real planes preparing for a real battle.

The movie unfolding in front of these pilotstudents is produced by JT3 and its teammates from Arcata Associates and QSEC. Four people support the audiovisual displays from the projection booth, but the data goes through many other JT3 hands before the images hit the screen. (Continued on Page 2)

And the Answer Is 10 New Year; No More Excuses A Humble Hero 11 New FSA Restrictions for 2011 Brush Up on Your Sweet Smarts 12 JT3 Launches Job Line

“At Red Flag, we want pilots to experience realistic battle environments,” explains Janice Shelby, an Arcata employee (and JT3 teammate) who supervises the Mission Debriefing Systems for the 98th Range Wing. These training exercises not only make pilots better, but they also make them safer. Red Flag started in 1975 after post-Vietnam War studies showed pilots with more than 10 realistically simulated combat missions could dramatically increase their survivability while reducing loss and damage to aircraft and other assets. “These exercises keep our pilots safer and make them more effective.”

E XCE L L E NC E

PUBLICATIONS DIVISION

NEWSLETTER / MAGAPAPER / TABLOID ENTRY Inside JT3 SUBMITTED BY Nancy Syzdek, APR, and Robert Donovan from JT3 LLC; Victor Rodriguez, Kathy Callahan, and Alex Frazier from eurie creative BQ

COMPANY JT3 LLC

JUDGES’ COMMENTS

Solid, engaging writing that has the potential to increase audience understanding. The design is clean and well organized.


E XCE L L E NC E

SPECIAL PURPOSE COMMUNICATIONS DIVISION

PAMPHLETS, BROCHURES AND COLLATERAL ENTRY Springs Preserve January-December 2011 Program Guides

JUDGES’ COMMENTS

Excellent use of budget to meet changing needs. Your objectives are focused on the business need and measureable.

SUBMITTED BY Public Information, Springs Preserve/LVVWD/ SNWA, Springs Preserve Education and Curation, Charlene West, Christine Vaughn, Amy Febbo, Catherine Muir, and Aaron Micallef COMPANY Public Information/Springs Preserve/ LVVWD/SNWA

BQ


2012 open enrollment

Open Enrollment 2012

Choices, points, and eligibility

Your Benefits choices for next Year

make the most of Your Benefits in 2012

JT3 is pleased to offer a generous benefits package for you and your family. As you’ve probably heard by now, it’s time to consider your benefits choices for next year. This guide highlights the 2012 benefits package. Although there are no major plan design changes for 2012, please carefully evaluate your options. The medical comparison chart is included within this booklet. We’ve also enclosed your customized enrollment worksheet showing your current coverage options and the estimated 2012 costs. JT3 shares the costs of benefits coverage for you and your covered dependents. Because we have a Section 125 plan, also known as a cafeteria plan, your costs for many of your benefits are deducted from your paycheck before federal income, Social Security, and state (if applicable) taxes are withheld. This lowers the amount of your taxable pay, which in turn lowers the taxes you pay from your paycheck and keeps more in your wallet. Due to increasing health care costs, there will be some changes in the monthly premiums and deductibles next year. Fortunately, our wellness programs and cost controls have kept these increases at minimum levels. We’re scheduling Open Enrollment briefings in your area in October. Please watch for announcements with dates and times. If you’re not able to make a briefing, please contact your local HR representative. Thank you for your hard work for JT3 and dedication to serving our customer.

choices Some of your benefits will automatically carry over into 2012. Some will not. You will need to re-enroll in the following benefits to continue coverage next year: • Flexible spending accounts - Health care - Dependent care

noTes:

Sincerely,

2

• Purchased paid leave - Dollars* - Points

• Legal plan (Hyatt)

If you do not elect these benefits, your coverage for them will be terminated at the end of 2011. For your convenience, we’re keeping the enrollment system at jt3benefits.com available 24 hours a day, seven days a week, during Open Enrollment, Oct. 26–Nov. 16, 2011.

familiar faces

*Unused hours from PPL-Dollars in 2011 will roll over to 2012. If you would like to acquire additional hours in 2012, you must make that election during Open Enrollment.

Bob Donovan JT3 Director of Human Resources

Table of conTenTs Your Choices, Points, and Eligibility . . . . . . . . . . . . . . . 3 How to Enroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Your Medical Benefits . . . . . . . . . . . . . . . . . . . . . . . . 5–8 Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Personal Paid Leave . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Flexible Spending Accounts . . . . . . . . . . . . . . . . . 12–13

Life Insurance, Disability Insurance, and AD&D . . . Additional Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . Benefits Any Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Enrollment Confirmation . . . . . . . . . . . . . . . . . . . . . . . Helpful Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Important Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . .

14 15 16 17 18 19

3

Benefit Decision Guide

Who’s eligible? All full-time JT3 employees are eligible to participate in the company’s benefits programs, including medical, dental, and vision coverage. In addition, your spouse/domestic partner and minor dependents (regardless of student status) through the month they turn 26, including children, stepchildren, and children for whom you have legal guardianship, may be enrolled in medical coverage. Medical coverage is also available for your unmarried children who have mental or physical disabilities and who are not capable of supporting themselves. Your spouse/domestic partner and minor dependents up through age 19 and full-time students through the month they turn 26 can enroll in vision and dental plans.

Don’t neeD meDical?

JT3 tIPs

Thanks to Phil Culver, Kimberly Ferris, Susan Hymas, Lynette Pavilcek, Dawn Ryan, Carmel Salgado, and Brent Smith for letting us use their photos for this year’s Open Enrollment campaign .

PoinTs To Purchase your benefiTs Our cafeteria plan provides eligible employees with certain employer-paid benefits and the option to exchange unused points for cash. Each employee is given points valued at $1,700. You can use these points to purchase benefits, including: • Medical insurance • Dental insurance • Vision insurance • Additional paid leave time (i.e., PPL-Points)

If you waive medical coverage, we’ll give you an extra $1,000 for you to use toward other benefits and/or purchased personal leave (PPL-Points).

jt3benefits.com

Open Enrollment Benefit Decision GuiDe

Nevada

Open Enrollment Benefit Decision GuiDe

California

Open Enrollment Benefit Decision GuiDe

Utah

E XCE L L E NC E

SPECIAL PURPOSE COMMUNICATIONS DIVISION

PAMPHLETS, BROCHURES AND COLLATERAL ENTRY JT3 Open Enrollment Package 2012 SUBMITTED BY Nancy Syzdek, APR, and Robert Donovan from JT3; Victor Rodriguez, Kathy Callahan, and Alex Frazier from eurie creative; Connie Jensen, and Janae Hanson from ADP. BQ

COMPANY JT3 LLC

JUDGES’ COMMENTS

Research-based planning process beginning with a clear business need and measurable objectives ensured a successful presentation of clear and concise information.


B RO N Z E QU I L L PAMPHLETS, BROCHURES AND COLLATERAL ENTRY Las Vegas Natural History Museum Teacher Guide SUBMITTED BY Victor Rodriguez, Alex Frazier, Kathy Callahan, and Michael Ventucci from eurie creative; Marilyn Gillespie and Pam Thomas from the Las Vegas Natural History Museum. COMPANY eurie creative; Las Vegas Natural History Museum.

SPECIAL PURPOSE COMMUNICATIONS DIVISION JUDGES’ COMMENTS

This guide makes it easy for our busy teachers to plan an effective educational visit to the museum. Produced on a small budget, it has the look and feel of a more expensive paper selection. Information is easy to understand.

BQ


ME R IT SOCIAL MEDIA DIVISION *

SOCIAL NETWORKS (LINKEDIN, FACEBOOK, ETC.) ENTRY Nevada State Bank $20K Giveaway You Vote. Schools Win.

At Nevada State Bank, we believe in the power of education and the difference it makes in the community. Nevada schools need funding now more than ever. While we continually strive to volunteer and invest in our children’s future, we want your participation, too. We are giving away a total of $20,000 to three schools who get the most votes on our Facebook page. Beginning August 21 through October 14, 2011, log on to Facebook and “like” us, then cast your vote for a deserving K-12 public school.

SUBMITTED BY Sandi Milton, Kathleen Foley, Kristin Mekitterick, Suken Shah, and Ryan Foytik

It’s up to you, Nevada—where can we make a difference?

2

3

Click

Vote

1

Log on to

facebook.com/ NevadaStateBank

COMPANY Nevada State Bank

on “Like”

for your school

1st Place

2nd Place

3rd Place

$10,000

$6,000

$4,000

Open to all public schools in the state of Nevada. You may vote a maximum of once per day. The winner will be announced the week of October 24 in honor of Nevada Day.

JUDGES’ COMMENTS Driving traffic to your Facebook page from a wide variety of sources was a solid, integrated strategy that your audience embraced.

www.nsbank.com | Facebook@nsbank.com Member

FDIC

*Official Terms and Conditions apply. Visit nsbank.com/20k rules. © 2011 Nevada for Stateofficial Bank

Member

FDIC

© 2011 Nevada State Bank

*

At Nevada State Bank, we believe in the power of education and the difference it makes in our communities. Our schools need funding now, more than ever. Help us invest in our children’s future. Three schools with the most votes will win a combined $20,000! Just log on to Facebook, “like” our page, then vote for a deserving K-12 public school no later than October 14, 2011. It’s up to you, Nevada – You Vote. Schools Win.

1st Place

2nd Place

3rd Place

$10,000

$6,000

$4,000

www.nsbank.com Facebook@nsbank.com

Member

FDIC

© 2011 Nevada State Bank

Member

FDIC

© 2011 Nevada State Bank

BQ

Member

FDIC

© 2011 Nevada State Bank

Member

FDIC

© 2011 Nevada State Bank

Member

FDIC

© 2011 Nevada State Bank

Member

FDIC

© 2011 Nevada State Bank


2012 open enrollment

Open Enrollment 2012

Choices, points, and eligibility

Your Benefits choices for next Year

make the most of Your Benefits in 2012

JT3 is pleased to offer a generous benefits package for you and your family. As you’ve probably heard by now, it’s time to consider your benefits choices for next year. This guide highlights the 2012 benefits package. Although there are no major plan design changes for 2012, please carefully evaluate your options. The medical comparison chart is included within this booklet. We’ve also enclosed your customized enrollment worksheet showing your current coverage options and the estimated 2012 costs. JT3 shares the costs of benefits coverage for you and your covered dependents. Because we have a Section 125 plan, also known as a cafeteria plan, your costs for many of your benefits are deducted from your paycheck before federal income, Social Security, and state (if applicable) taxes are withheld. This lowers the amount of your taxable pay, which in turn lowers the taxes you pay from your paycheck and keeps more in your wallet. Due to increasing health care costs, there will be some changes in the monthly premiums and deductibles next year. Fortunately, our wellness programs and cost controls have kept these increases at minimum levels. We’re scheduling Open Enrollment briefings in your area in October. Please watch for announcements with dates and times. If you’re not able to make a briefing, please contact your local HR representative. Thank you for your hard work for JT3 and dedication to serving our customer.

choices Some of your benefits will automatically carry over into 2012. Some will not. You will need to re-enroll in the following benefits to continue coverage next year: • Flexible spending accounts - Health care - Dependent care

noTes:

Sincerely,

2

• Purchased paid leave - Dollars* - Points

• Legal plan (Hyatt)

If you do not elect these benefits, your coverage for them will be terminated at the end of 2011. For your convenience, we’re keeping the enrollment system at jt3benefits.com available 24 hours a day, seven days a week, during Open Enrollment, Oct. 26–Nov. 16, 2011.

familiar faces

*Unused hours from PPL-Dollars in 2011 will roll over to 2012. If you would like to acquire additional hours in 2012, you must make that election during Open Enrollment.

Bob Donovan JT3 Director of Human Resources

Table of conTenTs Your Choices, Points, and Eligibility . . . . . . . . . . . . . . . 3 How to Enroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Your Medical Benefits . . . . . . . . . . . . . . . . . . . . . . . . 5–8 Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Personal Paid Leave . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Flexible Spending Accounts . . . . . . . . . . . . . . . . . 12–13

Life Insurance, Disability Insurance, and AD&D . . . Additional Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . Benefits Any Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Enrollment Confirmation . . . . . . . . . . . . . . . . . . . . . . . Helpful Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Important Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . .

14 15 16 17 18 19

3

Benefit Decision Guide

Who’s eligible? All full-time JT3 employees are eligible to participate in the company’s benefits programs, including medical, dental, and vision coverage. In addition, your spouse/domestic partner and minor dependents (regardless of student status) through the month they turn 26, including children, stepchildren, and children for whom you have legal guardianship, may be enrolled in medical coverage. Medical coverage is also available for your unmarried children who have mental or physical disabilities and who are not capable of supporting themselves. Your spouse/domestic partner and minor dependents up through age 19 and full-time students through the month they turn 26 can enroll in vision and dental plans.

Don’t neeD meDical?

JT3 tIPs

Thanks to Phil Culver, Kimberly Ferris, Susan Hymas, Lynette Pavilcek, Dawn Ryan, Carmel Salgado, and Brent Smith for letting us use their photos for this year’s Open Enrollment campaign .

PoinTs To Purchase your benefiTs Our cafeteria plan provides eligible employees with certain employer-paid benefits and the option to exchange unused points for cash. Each employee is given points valued at $1,700. You can use these points to purchase benefits, including: • Medical insurance • Dental insurance • Vision insurance • Additional paid leave time (i.e., PPL-Points)

If you waive medical coverage, we’ll give you an extra $1,000 for you to use toward other benefits and/or purchased personal leave (PPL-Points).

jt3benefits.com

Open Enrollment Benefit Decision GuiDe

Nevada

Open Enrollment Benefit Decision GuiDe

California

Open Enrollment Benefit Decision GuiDe

Utah

B RO N Z E QU I L L

TOTAL INTEGRATED COMMUNICATIONS OR MARKETING PROGRAM DIVISION

SHORT-TERM

JUDGES’ COMMENTS

ENTRY JT3 Open Enrollment Short-term Campaign

Solid research used before and after helped set and exceed appropriate measureable objectives tied to behavior change. Lessons learned will ensure work continues to benefit the business. Congratulations on a program well planned, measured and executed.

SUBMITTED BY Nancy Syzdek, APR, Robert Donovan, Sandra Harrison, Corrie Shields, Victor Rodriguez, Kathy Callahan, Alex Frazier, Connie Jensen, Janae Hanson COMPANY JT3 LLC

BQ


ME R IT TOTAL INTEGRATED COMMUNICATION OR MARKETING PROGRAM DIVISION SHORT-TERM ENTRY Mlife Insider Trivia Challenge SUBMITTED BY Jenny Titus COMPANY MGM Grand JUDGES’ COMMENTS Impressive, complete coverage and use of media. Great design elements. A creative way to build off engagement and launch portal.

ME R IT TOTAL INTEGRATED COMMUNICATION OR MARKETING PROGRAM DIVISION SHORT-TERM ENTRY Bally Technologies’ Cash Wizard Game Launch SUBMITTED BY Judy Sandgren, Laura Olson-Reyes, and eurie creative COMPANY Bally Technologies JUDGES’ COMMENTS The design, writing and theme of this integrated campaign are clever and deliver your messages effectively. Bringing the character to life to engage audiences was very clever.

BQ

Congratulations! You are the recipient of dinner for 2 at The Buffet at ARIA (Alcohol and gratuity not included)

Please contact Claudia Albrecht, ARIA Marketing, at 702-590-7204 to make your reservations at least three days in advance. Monday-Friday from 9 a.m. until 5 p.m. Offer expires August 31, 2012 and is based on availability and is non-transferable. NOT VALID ON HOLIDAY WEEKENDS OR SPECIAL EVENTS.


Animal

Panic and shock are bigger killers than venom. Can you handle it? LIVE INDOOR SHOWS 11 AM AND 1 PM LIVE INDOOR ANImAL ShOw

FREE for members or with general admission

JuLy 1 thROugh AuguSt 14 BIg SpRINgS thEAtER DAILy 11 Am AND 1 pm FREE for members or with general admission

please, no flash photography.

Daily July 1 through august 14

SP11_VENOM-INDOOR BANNER-ASTP.indd 1

6/22/11 7:57 AM

Daily in the Origen Museum SP11_VENOM-PC-ASTP.indd 1

E XCE L L E NC E

6/21/11 11:06 AM

TOTAL INTEGRATED COMMUNICATIONS OR MARKETING PROGRAM DIVISION

SHORT-TERM

JUDGES’ COMMENTS

ENTRY VENOM! Animal show creative collateral

Love the simplicity and strength of the graphic approach. Great thought process about potential audiences.

SUBMITTED BY Jennifer Inaba, Charlene West, Lisa Reiss, Thomas O’Toole, Aaron Micallef, and Amy Febbo COMPANY SNWA

BQ


LAS VEGAS

I’m a LAS VEGAS

LAS VEGAS

LAS VEGAS

LAS VEGAS Presented by Las Vegas Natural History Museum 900 N. Las Vegas Boulevard Las Vegas, NV 89101 702.384.3466 tel 702.384.5343 fax info@lvscifest.com email www.lasvegassciencefestival.com

LAS VEGAS

• • • •• • • • • ••••••••••• • • •• • • • •• • • • ••••••••••••• • • • •• • • • • • • • • • •• •• • • • • • • • •• •• • • • • • • • • • • • • • • • • • • • • • • • • • Science in LaS VegaS? What are the oddS? Las Vegas – renowned as the entertainment capital of the World. But a hotbed for science? You can bet on it! Las Vegas, and all of Southern Nevada for that matter, has a long history with applied science. One of the greatest engineering projects of the 20th Century, the Hoover Dam, was built here. Southern Nevada played a major role in the advent of the nuclear age. Our State is a leader in the development of advanced mining techniques. And our desert environment has long served as the proving grounds for advancements in aerospace.

LAS VEGAS

Welcome

But it’s not just about history. Southern Nevada continues to take a leadership role in science and engineering – from the development of green energy technologies to state-of-the-art resource management and conservation. Our community also leads the way in health-related research with the opening of world-class brain institute and cancer research facility along with a respected medical school. Local university staff includes world-recognized researchers, innovators and even Nobel Prize winners. Geologists and environmental scientists flock to Southern Nevada to access some of the most beautiful and scientifically beneficial public lands in the West. Las Vegas is home to the premier research facility on the desert environment. The largest professional association for veterinarians is based here along with a world-class veterinary surgery-training center. We have six science-related museums and countless organizations for science enthusiasts.

Siete días de la ciencia y la diversión para toda la familia. Le invitamos a participar en la primera Festival de Ciencias de Las Vegas que se celebra el 1-7 de mayo, 2011. La Festival de Ciencias de Las Vegas será una celebración de todo que se relaciona con las ciencias en el sur del estado de Nevada. Los niños escolares, familias, estudiantes universitarios, miembros de la comunidad, y profesionales en nuestra ciudad participarán en varios eventos durante la semana del Festival de Ciencias de Las Vegas para celebrar y aprender más sobre las ciencias innovadores y únicas del sur de Nevada. Para más información, véase la página web del Festival de Ciencias de Las Vegas: LasVegasScience Festival.com Por favor, comparta esta información con sus estudiantes y sus familias, miembros de la comunidad, y las organizaciones de comercio, porque habrá oportunidades para aprender sobre las ciencias y su importancia en nuestra comunidad a través de actividades que se puede hacer durante los fines de semana o diariamente. ¡Esperamos que participe con nosotros durante una semana de ciencias en el valle de Las Vegas!

And of course, science, technology, engineering and mathematics (STEM) – is at the very heart of what Southern Nevada is best known for. The most innovative resorts, extravagant entertainment options and even the odds-makers rely on STEM-professionals to make it all work. For one week in May 2011, we will recognize and celebrate everything and anything science-related in Southern Nevada. Over eighty organizations are already involved. The weeklong festival includes dozens of exciting public events, a multitude of in-school K-12 and university-level programs, and a culminating Expo event that is expected to attract over 10,000 participants.

and a special thanks to our sponsors! entrada gratuita!

Recreated PMS

We invite you to join us in supporting what is destined to become the largest sciencerelated event ever produced in Southern Nevada. With your support, the success of the first ever Las Vegas Science Festival is a sure bet!

Persona de contacto del Distrito Escolar del Condado de Clark :

Mary Pike Director of Science, Health, Physical Education, and Foreign Language Curriculum & Professional Development Division

702-799-2348 | pikem@interact.ccsd.net

LAS VEGAS

EVEr WondEr... About the technology that makes Las Vegas amazing? How researchers are making our community healthier? Why our valley changed from a prehistoric forest to a desert?

Science in Vegas What are the Odds? LasVegasScienceFestival.com

E XCE L L E NC E

TOTAL INTEGRATED COMMUNICATIONS OR MARKETING PROGRAM DIVISION

SHORT-TERM

JUDGES’ COMMENTS

ENTRY 2011 Las Vegas Science Festival

Excellent planning with appropriate goals and objectives. Measurement methodology is appropriate and thorough. Result is an event that exceeded expectations.

SUBMITTED BY Victor Rodriguez, Kathy Callahan, Alex Frazier, Cat Dixon, and Michael Venetucci from eurie creative; John Good and Marilyn Gillespie from the Las Vegas Science Festival BQ

COMPANY eurie creative, The Las Vegas Science Festival


IABC BRONZE QUILLS 30TH ANNIVERSARY CELEBRATION AND AWARDS PRESENTATION

IABC LAS VEGAS

“Revitalizing Las Vegas” The Four Seasons Hotel I Thursday, June 23, 2011

1980-2010

Why come to this year’s Bronze Quills?

DATE Thursday, June 23, 2011 TIME 4:00 pm - 6:00 pm

Because it’s the most important one in 30 years. Can you believe that our Bronze Quill program turns 30 this year? For this special occasion, we’re celebrating in a way that goes beyond the usual festivities. Instead of the usual luncheon format, this year’s event includes a cocktail reception. In addition to acknowledging 2010s most award-winning work, we’ll celebrate those who’ve played key roles in revitalizing our community. And that’s not even the half of it. Want the full details? Just click on the RSVP button below. While you’re at it, why not go ahead and reserve your place? We do hope you’ll join us for our most important event of the year. http://iabcbronzequill2011.eventbrite.com/

PLACE The Four Seasons Hotel 3960 Las Vegas Blvd. South Las Vegas, NV 89119 RSVP $45 IABC Members $60 Non-Members $35 Students A partial list of events, organizations and supporters to be recognized

Platinum Sponsors

2010 Hispanic Heritage Month Campaign AIGA Las Vegas Brett Wesley Gallery Camp Vegas 2010 Chinese Association of Las Vegas City of Las Vegas

Gold Sponsors

City of North Las Vegas Colors of Lupus Nevada Color Reflections Cultural Diversity Foundation ®

Accelerate learning

n

Invest in imagination

n

Spark regional recovery

Gaia Flowers & Gifts Las Vegas-Clark County Library District Foundation Las Vegas Cultural Corridor

Silver Sponsors

Las Vegas Science Festival Las Vegas Convention & Visitors Authority MGM Grand Hotel & Casino MGM Grand NOW program Nevada Contractor Magazine R&R Partners Regional Transportation Commission of Southern Nevada

Bronze Sponsors

Southwest Gas Corporation

exhibit

Studio J The Firm Public Relations

bringing science & culture to life™

text font

Sponsors

The Neon Museum The Smith Center for the Performing Arts Trifecta Gallery University of Nevada, Las Vegas XCD Chinese Creative Cultural Exchange YMCA of Southern Nevada

About our keynote speaker : Bennett Peji Bennett Peji was a featured speaker outlined font from the USA at the 2010 ICOGRADA World Design Congress in Madrid, Spain, and has spoken at over 40 conferences worldwide. Bennett is inspired by multi-faceted businesses, communities, and cities. He serves as a Commissioner of Arts and Culture for the City of San Diego and was 2009 Chairman of the Asian Business Association of San Diego, whose member network spans from India to the Philippines, Korea to Malaysia, and China to Laos. He serves on City of San Diego Mayor Jerry Sander’s Civic Leadership Team and the Boards and Commissions Advisory Group, and is a director of the Filipino-American Chamber of Commerce. Earlier this year Bennett captivated our Las Vegas audience as he presented: “Brand it Right! Energize Your Business! Energize Your City!”

BQ POSTER.indd 1

“Revitalizing Las Vegas”

“Revitalizing Las Vegas”

SPONSOR

SPONSOR

Sonny Barton

James Korandanis

Rock ‘n Roll Wine

Rock ‘n Roll Wine

“Revitalizing Las Vegas”

“Revitalizing Las Vegas”

SPONSOR

SPONSOR

Chris Hammond

Rockey Montez-Carr

Rock ‘n Roll Wine

Color Reflections

“Revitalizing Las Vegas”

“Revitalizing Las Vegas”

Eligibility time frame has been extended from November 2009 to December 2010!

6/16/11 11:35 AM

Download your Call for Entries here!

3

V

B RO N Z E QU I L L

TOTAL INTEGRATED COMMUNICATIONS SPONSOR OR MARKETING PROGRAM DIVISION

SPONSOR

Randy Phillips

Mike Hopper

Color Reflections

Sin City Madmen

SHORT-TERM

JUDGES’ COMMENTS

ENTRY IABC/Las Vegas Bronze Quills 2011 Awards Gala

Very complete and compelling work plan. Work overcame many challenges successfully.

SUBMITTED BY Victor Rodriguez, Alex Frazier, Cat Dixon, and Kathy Callahan from eurie creative; Joanna Blockey from IABC/Las Vegas; and designers Ali Farid and Charlene West COMPANY eurie creative, IABC/Las Vegas

BQ


E XCE L L E NC E LONG-TERM

JUDGES’ COMMENTS

ENTRY Vegas Spin-Off DJ Contest

Incredibly well planned and executed program aimed at your audience. This high-energy program used multiple channels in an integrated manner. Congratulations on your success in increasing visitation to Vegas.

SUBMITTED BY LVCVA, Aurrice Duke, Erin McCleskey, Shane Collins, Chris Scott BQ

TOTAL INTEGRATED COMMUNICATIONS OR MARKETING PROGRAM DIVISION

COMPANY R&R Partners on behalf of LVCVA


COURTESY JUNE JOHNS

COURTESY RYAN REASON

COURTESY LARRY BURTON

2012

The Year of Downtown A CELEBRATION OF THE LANDMARK PROJECTS OPENING IN 2012

Featuring a panel discussion moderated by Flo Rogers of Nevada Public Radio: Myron Martin, The Smith Center for the Performing Arts Linda Quinn, DISCOVERY Children’s Museum • Danielle Kelly, Neon Museum Jonathan Ullman, The Mob Museum • Betsy Fretwell, Las Vegas City Hall Zachary Ware, Zappos.com

Wednesday, October 12, 2011

VOTE ONLINE NOW!

Hosted wine bar by Newland and FFW Public Relations: 5 to 6 p.m. Presentation of CAPTURE DOWNTOWN! Photo Competition winners: 6 p.m. Panel Discussion: 6:15 to 7:15 p.m.

Pick your favorite photo from the entries submitted to

CAPTURE DOWNTOWN!

FREE – PUBLIC WELCOME Free Parking: Fifth Street School lot off of Fourth Street, across the street in City lot at SE corner of Clark and Fourth Street, meters along Clark Street between 4th and Las Vegas Blvd.

DOWNTOWN LAS VEGAS PHOTO COMPETITION Choose the photo you think best exemplifies downtown Las Vegas. Voting begins September 1 and ends September 22. The people’s choice award photo and those selected by the jury will be announced at the Symphony Park Lecture on October 12, and in the Las Vegas Review-Journal special downtown section. Vote for your favorite downtown photo on the Las Vegas Review-Journal website! Thanks. GO TO: www.lvrj.com FIND: CONTESTS AND PROMOTIONS CLICK: the camera lens icon shown here

s to these businesses and own supporters who generously d prizes for winners of the CAPDowntown Photo Competition:

SELINA AND ERYN TO PROVIDE LOGOS OF DONORS HERE.

Fifth Street School Auditorium 401 So. Fourth Street, Las Vegas, NV 89101

Inset photo courtesy of Ryan Reason

IEDC 2011 AWARD NOMINATION PhotoCompPeopleChoice_RJ4.9x7.25.indd 2 Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal People’s Vote Ad

Sponsored in part by: Photo Competition sponsored in part by: symphonypark.com Sponsored by

8/24/11 5:02 PM

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal Lecture Series Ad

Thanks to these businesses and downtown supporters who generously donated prizes for winners of the CAPTURE DOWNTOWN Photo Competition:

SPRINGS PRESERV E

Downtown Cocktail Room The Beat Coffeehouse and Records Golden Nugget Hotel & Casino Mundo Bar + Bistro Lola’s Louisiana Kitchen Chicago Joe’s Restaurant

The Lady Silvia Resnicks Grocery Insert Coin(s) Tinoco’s Kitchen Hennessey’s Las Vegas Vanguard Lounge

IEDC 2011 AWARD NOMINATION FFW_Downtown_Tabloid_DPCsupporters.indd 1 Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal Thank You Ad

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Publicity Tool Kit

10/11/11 9:53 AM

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Media Coverage

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: 2012: The Year of Downtown

E XCE L L E NC E

TOTAL INTEGRATED COMMUNICATIONS OR MARKETING PROGRAM DIVISION

LONG-TERM

JUDGES’ COMMENTS

ENTRY Downtown Las Vegas PR Initiative

A creative campaign on a limited budget. The program integrates your campaign across multiple media and ways of engaging your audience.

SUBMITTED BY June Johns, Brenda Hughes, Nancy Higgins, Melissa Warren, Eryn Sebelius, Selina Melancon, and Marsha Mac Eachern COMPANY City of Las Vegas Economic & Urban Development Department, Newland Real Estate Group, LLC, Faiss Foley Warren Public Relations and Government Affairs

BQ


ME R IT TOTAL INTEGRATED COMMUNICATION OR MARKETING PROGRAM DIVISION LONG-TERM ENTRY Yes! Cares Senior Program SUBMITTED BY Georgeann Pizzi and Kassi Belz COMPANY MassMedia Corporate Communications JUDGES’ COMMENTS Well thought-out campaign planned with the audience in mind. All aspects of the campaign provided your client a well-rounded approach that delivered business results.

ME R IT

JT 3

WRITING

vol

2

issue

3

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

3

FEATURE WRITING

Words From the Top

4

Surviving the Cuts

5

Get Ready to Choose Know Your Numbers! Update Your Beneficiaries

ENTRY “Gem in a Junkyard”

6

Going Green

8

On Scene Thanks Again

SUBMITTED BY Nancy Syzdek, APR

Gem in a

COMPANY JT3 LLC

When JT3 Engineer Jake Martins went shopping for spare parts in 2009, he never expected to find a gold mine. He was charged with finding a way to keep a Long-Track radar system up and running at China Lake’s Electronic Combat Range (ECR). Since the system was developed in the 1960s and produced half a world away, there was no eBay or catalog to turn to for parts. Thanks to some help from the Foreign Material Acquisitions Support Office, JT3 caught wind of a system in the Czech Republic. Its owner was willing to let it be picked over for spare parts to keep the ECR system running in California.

JUDGES’ COMMENTS Research-based newsletter enables setting objectives fitting the business need. Well written and fun to read, both fitting the target audience.

When Jake arrived on site with his government counterpart, Robert Cavenaugh, he kept his expectations low. Buried at the back of a rural

motorcycle shop, they found a beat-up LongTrack radar. Left behind when the Soviet Union dissolved, an enterprising local thought it would be a good thing to hold onto. When Jake climbed inside the iron beast, he was certainly thankful for the owner’s post-Cold War hoarding. Despite the vehicle’s rough exterior, the system inside was in near pristine condition. (Continued on Page 2)

Words From the Top

A meSSAGe FROm JT3 PReSideNT AlAN HUNTeR Hello and, again, welcome to Inside JT3. Summer is officially over, kids are back in school, and we are nearing the end of another contract year. It’s been a great year at JT3, and while the world around us remains inexplicably crazy, we should all be happy to be where we are. This issue of Inside JT3 touches on employee benefits — so I thought I would take that a step farther. We at JT3 expect certain things from all of our employees. Similarly, you as employees can expect certain things from JT3. This balance is the foundation of a company and a work force that share common goals and work as an effective team. The only way we can be sure this balance exists is if I share with you what JT3 expects of you and what I think you can expect of JT3. To start this process, I have provided below the list of things the other senior staff members and I believe you can expect from JT3.

What You Can expeCt FroM Jt3

Moving the beast The team was thrilled with its find and within 24 hours opted to move the entire 75,000-pound system from the Czech Republic to its new home at ECR. The team found an exclusive yacht charting and porting agency with the capability and willingness to move it to American shores. From there, it was loaded and trucked across the country. Parking it on site was no easy feat. The leaky vehicle couldn’t move far under its own power, so it was pushed, pulled, and dragged into place with a crane. Even though the shipping costs exceeded the purchase price, ECR’s team had a hunch that the system’s value would far exceed its price tag.

surprises under the hood The team’s next task was to assess the condition of the system. “Under the rusted hulk of metal was a system that had been used for less than 200 hours,” recalls Bueford Hightower, an L3 teammate who helped on the assessment crew led by Pat Hester.

BQ

2

The system’s value would far exceed its price tag. “Wiring harnesses were intact; interior rubber gaskets were still supple. Inside, there wasn’t any rust or corrosion.” Although the team had to fix a few things to test other system components, they quickly determined that the new acquisition was better than the one they were trying to fix. According to Bueford, “The evaluation showed it could be better than the old system, which was a maintenance nightmare.”

getting online Thanks to the hard work of Jake, Pat, and the rest of the team (composed of Arcata and L3 technicians and mechanical staff), the Long-Track radar was online and supporting missions within three months.

Combined with the “Thin Skin” acquisition search radar next door, engineers can get a three-dimensional scan of the skies for up to 300 kilometers. Thanks to these radars, pilots can test countermeasures with multiple frequencies and pulse repetition rates. Having these systems in operations at ECR is very important to the government’s training efforts, says Jake, who’s worked with the LongTrack radar for about five years. “These systems are commonly used by countries hostile to the U.S., and providing realistic threats in training is very important.” The systems are incredibly durable, outlasting any U.S.-manufactured counterpart by years. Once it arrives at a location, it can deploy within 30 minutes. If it needs to “bug out,” it can be on the road in 20 minutes or less. However, keeping the system running is no easy job for Dave Hughes and Viola Owens, two Arcata electronic technicians charged with keeping the Long-Track radar and her neighbor running on demand. During missions,

crews squeeze into a dark cave in the belly of the tank, don headsets (to drown the deafening 400 hertz fan noise and to hear each other speak), turn switches to operate the radar system, and calibrate dials — all of which are labeled in Russian. Although crews aren’t fluent in Russian, they’ve learned enough to decipher the old manuals and the instrumentation.

solutions in reverse Jake’s team spends most of its time reverse engineering its way into solving problems. “They don’t send us to school for this,” Jake says. “We come with a basic understanding of radio frequencies and figure it out.” So the team’s focus is often on understanding the principles and theories that drive the system. The practice reduces errors and leads to better solutions. “In the end, the program illustrates the value of innovation, creativity, and hard work,” claims ECR Range Manager Matt Densmore. “I’m very proud of the work our team has done on this program and the incredible value we’ve delivered to our customer.”

• The opportunity to provide a vital • A collaborative team environment service to your country by performing and co-workers who are valued for tasks critical to national security their spirit and attitude as well as their technical skills • The opportunity to contribute to the safety and success of America’s • Industry-leading technology Warfighters and processes achieved through continuous assessment, evaluation, • A challenging and stimulating work and feedback environment focused on meaningful and rewarding work • Compensation and rewards based on individual merit and performance, • A collegial atmosphere and a sense of and cost-effective benefits for you community and your family

v

(Continued from Page 1)

• Proactive and supportive leadership that encourages a culture of mutual respect and technical excellence

• Education opportunities and development of skills that you can use throughout your career

• Timely, open, and honest communication

• A smooth transition and a warm welcome for those who served our country in the military

In the next issue, I will include those things we expect of you as employees. I am very interested in your thoughts, comments, or suggestions relative to this list. I want to ensure that we are in general agreement. I would like for JT3 to be the best company you have ever worked for or could ever work for, and your feedback can help us get there.

3


ME R IT

JT 3

WRITING

vol

2

issue

2

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

Working in

FEATURE WRITING

1

Working in a Vacuum

3

Words From the Top Picture Perfect

By Nancy Syzdek, JT3 Corporate Communications

Checkmate

ENTRY “Working in a Vacuum”

4

Double-Checking

5

More Than a Century of Innovation

6

Cloud Computing

8

Medical Mystery

9

Extra Duty

10 Defending Against the Dark Arts 11 Give Pets the Coolest Summer Ever

SUBMITTED BY Nancy Syzdek, APR

12 You’re In a Fit Company

COMPANY JT3 LLC

Imagine a place where you could work without interference. No cell phones. No radios. No sound. Silence. It’s a place where your ideas could be tested. Successes and failures would be based on their own merits, as there is no random fluke to credit or blame. Think of all the amazing things you could get done. That place exists at Edwards Air Force Base. It’s the Benefield Anechoic Facility, or the BAF for short. And there’s no other place quite like it in the entire world. If you’ve never seen It, imagine the largest airplane hangar you’ve ever seen. Within that hangar is a steel-plate box with more than 4.62 million cubic feet of space (just a bit larger than the volume of 52 Olympic-sized swimming pools). The box is welded so tightly that most radio frequencies can’t penetrate it. The only opening is a 250-ton steel door that is now open (it’ll take 40 minutes to close), allowing you to peek at the 816,000 pyramid-shaped

JUDGES’ COMMENTS A well-written, engaging article. The very clear and detailed budget helped me understand the work document. Use of comparisons helped increase understanding.

cones lining the walls, ceiling, and floor. In the center of the room, you see an 80-foot-diameter turntable that can turn a full 360 degrees while carrying more than a million pounds. You could scream and never be heard. The size and specs of the facility are indicators of its use: testing equipment and systems in an environment that simulates free space. (Continued on Page 2)

Words From the Top A MESSAGE FroM JT3 PrESIDENT AlAN huNTEr hEllo, AND WElCoME To ANoThEr ISSuE oF INSIDE JT3.

Picture Perfect

ThE BAF, was used in 2007 to shoot a high-powered action film. Which one was it?

Send your guesses to nancy.syzdek@jt3.com. Be the first correct guess from your state to win a prize!

(Continued from Page 1)

Because the BAF blocks out any external interference, engineers like Dave Cooper can test separate components or entire systems to see how they’ll perform in a radio frequency (RF) sealed environment. That way, they can make adjustments before taking things out into a dynamic real-world environment where subtleties are harder to detect. Testing in the BAF environment saves the customer time and money. Joe Everett, JT3’s BAF department manager, notes, “Rather than the ‘fly-fix-fly’ approach, we can make adjustments and retest sooner.” The facility allows engineers to determine an aircraft’s RF signature. “It paints a picture for us to see how others, including allies and enemies, will see our planes on their radars,” explains Joe. “It allows us to observe how two or more targets communicate

2

using RF in a controlled environment.” Tests in the BAF also allow engineers to see what RF the planes pick up from other sources. Those sources could include electronic warfare jamming signals to confuse the plane and its pilot. “We have creative enemies, and our mission is to stay ahead of them,” says Dave Cooper, a Spiral employee and manager at the BAF.

its 2004 5- and 6-series models in the facility. BMW needed to ensure the RF emissions from the cars met stringent European standards. While BMW could have tested anywhere in the world, it chose the BAF because of its proximity to the company’s other Southern California testing centers and the facility’s capacity to test all three models in one day.

A unIque Asset

AlwAys busy

The BAF is not the military’s only anechoic chamber. Joe notes, “PAX River has a chamber, and there’s one in Germany, but neither is the size of ours.” Dave notes, “Lots of places can test at the component level, but this is one of the few places we can test the whole plane for interoperability.” In fact, the BAF has hosted testing on planes as large as the B-52 and C-17.

Although the BAF runs only about 10 tests a year, the nearly 150 personnel supporting the facility (including nearly 50 from JT3 and teammates) are always busy. According to Dave, some tests last just one day, and some last as long as six months. “Every test has its challenges; they come with the immensely diverse environment we provide here. Even with all the challenges we face, our main focus is defending our pilots and protecting our country’s assets.”

The BAF can test more than aircraft and military systems. In fact, in 2003, BMW tested (at its expense)

lAst Issue, we talked about Col. Richard “Moody” Suter’s Red Flag program at NTTR. We asked you to tell us which other program is credited to Suter. Congratulations to S. Yogi Hymas (Utah), Steve Friberg (Nevada), and Mike Betzer (California) for being our first correct answers from each state. The answer? It was “Checkmate,” a strategic U.S. Air Force think tank. The Warrior Preparation Center, founded near Ramstein Air Base in Germany, was also correct.

In this issue, among other things, we are highlighting the work we do at the Benefield Anechoic Facility (BAF) at Edwards AFB and also profiling Unisys, our IT partner and largest (by number of people on the J-Tech contract) teammate. It is good to be able to say we are in the midst of another very productive and successful year at JT3 and on the J-Tech contract. While we are still working every day to control and reduce costs to help our customers meet their budgets, we have been able to do so with no impact to the quality and quantity of work we get done. In fact, our latest Award Fee score reflects the customer’s perception that we continue to get better and better at what we do. Each of you contributes to that success through hard work and long hours. We are expecting a very busy summer — with most locations anticipating very heavy mission schedules. I plan on spending as much time as possible this summer visiting as many work locations as I can. I would like to see people, places, and systems I haven’t seen in a while (or at all), so if you haven’t seen me around your work area for a couple of years or so (and would like to), let me know. My e-mail address is alan.hunter@jt3.com, and my phone number in Las Vegas is (702) 492-2113. Send me a message or call me, and I will make an effort to get out to see you. Finally, it wouldn’t really be a message from me if I didn’t say something about safety. We have put a lot of work into safety at JT3 over the last few years. We have a great safety program and some really exceptional statistics. The National Bureau of Labor Statistics has established the average, or standard, injury rate for our type of industry at 3.6 injuries per 200,000 hours worked. JT3’s rate runs at 1.1 or 1.2. So, statistically, we are doing great. But I would like our number to be zero. The injuries we do have do not impact our Award Fee score, and low statistical results ensure our insurance rates are low. It is all about people getting hurt. I have always said that even one injury is one too many. It is going to be a hot and busy summer. Please watch out for yourself and those around you. We are all so lucky to be doing what we are doing. Let’s not spoil it by getting hurt. Thank you all once more for your talent, dedication, hard work, and great attitude. Let’s have a great summer!

3

ME R IT WRITING EDITORIAL, OP-ED, WHITE PAPER ENTRY World’s Largest Slot Tournament White Paper SUBMITTED BY Laura Olson-Reyes COMPANY Bally Technologies JUDGES’ COMMENTS A compelling story – good case for differentiating Bally’s policies – with a strong audience description.

BQ


E XCE L L E NC E WRITING SERIES

JUDGES’ COMMENTS

ENTRY UNLV Impact Series

A very clear explanation of business need and great use of budget. Your segmented approach to the information by focusing on the different colleges/divisions truly aimed at your audiences. Congratulations on your success in engaging your audiences.

SUBMITTED BY Donna McAleer COMPANY UNLV

BQ

WRITING


JT 3

vol

2

issue

3

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

3

Words From the Top

4

Surviving the Cuts

5

JT 3

Get Ready to Choose Know Your Numbers! Update Your Beneficiaries

6

Going Green

8

On Scene

vol

2

issue

2

E m p l o y E E N E w s & I N f o r m aT I o N f r o m a N d a r o u N d T h E J -T E c h c o N T r a c T

Thanks Again

Working in

1

Working in a Vacuum

3

Words From the Top Picture Perfect

By Nancy Syzdek, JT3 Corporate Communications

Checkmate

Gem in a When Jake arrived on site with his government counterpart, Robert Cavenaugh, he kept his expectations low. Buried at the back of a rural

Double-Checking

5

More Than a Century of Innovation

6

Cloud Computing

8

Medical Mystery

9

Extra Duty

10 Defending Against the Dark Arts

When JT3 Engineer Jake Martins went shopping for spare parts in 2009, he never expected to find a gold mine. He was charged with finding a way to keep a Long-Track radar system up and running at China Lake’s Electronic Combat Range (ECR). Since the system was developed in the 1960s and produced half a world away, there was no eBay or catalog to turn to for parts. Thanks to some help from the Foreign Material Acquisitions Support Office, JT3 caught wind of a system in the Czech Republic. Its owner was willing to let it be picked over for spare parts to keep the ECR system running in California.

4

11 Give Pets the Coolest Summer Ever 12 You’re In a Fit Company

JT 3

motorcycle shop, they found a beat-up LongTrack radar. Left behind when the Soviet Union vol issue dissolved, an enterprising local thought it would be a good thing to hold onto. When Jake climbed inside the iron beast, he was certainly m p lhoarding. o y E E N E w s & I N f o r m a T I o N f r o m a N d a r o u N d T h E J - T E c h c oImagine N T r a c T a place where you could work without interference. No cell phones. No radios. thankful for the owner’s post-ColdEWar Despite the vehicle’s rough exterior, the system No sound. Silence. It’s a place where your ideas could be tested. Successes and failures inside was in near pristine condition.

2

1

would be based on their own merits, as there is no random fluke to credit or blame. Think of all the amazing things you could get done. That place exists at Edwards Air Force Base. It’s the Benefield Anechoic Facility, or the BAF for short. And there’s no other place quite like it in the entire world.

(Continued on Page 2)

FlAG WAviNG JT3’s innovative and passionate support of Red Flag

1

Flag Waving

3 Words From If you’ve never seen It, imagine the largest Top that airplane hangar you’ve ever seen. the Within hangar is a steel-plate box with than 4.62 4 more Welcome QSEC million cubic feet of space (just a bit larger than 6 Savings Bonds the volume of 52 Olympic-sized swimming Put Money in pools). The box is welded so tightly that the Bank most radio frequencies can’t penetrate it. The only Inside JT3 opening is a 250-ton steel door that is now Earns Accolades open (it’ll take 40 minutes to close), allowing you to peek at the 816,000 pyramid-shaped 7 Traveling Abroad?

It’s a classroom like no other. Yes, there are students in uniform. There are experienced professors sharing their academic and professional experiences. There are tests as well. But the grades for this class are different from any class most have ever taken. Scores are doled out in terms of hits, kills, and rescues.

Open Enrollment Benefit Decision GuiDe

8

Watch Your Back

9

A Short Story of the Long Tenure of a Good Man

cones lining the walls, ceiling, and floor. In the center of the room, you see an 80-foot-diameter turntable that can turn a full 360 degrees while carrying more than a million pounds. You could scream and never be heard. The size and specs of the facility are indicators of its use: testing equipment and systems in an environment that simulates free space. (Continued on Page 2)

Memoriam

Packed into an amPhitheater-like room,

nearly 400 pilots and crew members watch the exercises from a recent Red Flag training mission. On one screen, they see the computeranimated dogfight playing out between the aggressor red squad and the defender blue squad from a third-party perspective. On two other screens, the perspectives of the lead pilots from each side play out simultaneously. It’s a video game like no other. While the storyline is fiction and much of the munitions aren’t live, these animations represent real pilots in real planes preparing for a real battle.

Utah

The movie unfolding in front of these pilotstudents is produced by JT3 and its teammates from Arcata Associates and QSEC. Four people support the audiovisual displays from the projection booth, but the data goes through many other JT3 hands before the images hit the screen. (Continued on Page 2)

And the Answer Is 10 New Year; No More Excuses A Humble Hero 11 New FSA Restrictions for 2011 Brush Up on Your Sweet Smarts 12 JT3 Launches Job Line

“At Red Flag, we want pilots to experience realistic battle environments,” explains Janice Shelby, an Arcata employee (and JT3 teammate) who supervises the Mission Debriefing Systems for the 98th Range Wing. These training exercises not only make pilots better, but they also make them safer. Red Flag started in 1975 after post-Vietnam War studies showed pilots with more than 10 realistically simulated combat missions could dramatically increase their survivability while reducing loss and damage to aircraft and other assets. “These exercises keep our pilots safer and make them more effective.”

Open Enrollment Benefit Decision GuiDe

Open Enrollment Benefit Decision GuiDe

California Nevada

2012 open enrollment

Open Enrollment 2012

Choices, points, and eligibility

Your Benefits choices for next Year

make the most of Your Benefits in 2012

JT3 is pleased to offer a generous benefits package for you and your family. As you’ve probably heard by now, it’s time to consider your benefits choices for next year. This guide highlights the 2012 benefits package. Although there are no major plan design changes for 2012, please carefully evaluate your options. The medical comparison chart is included within this booklet. We’ve also enclosed your customized enrollment worksheet showing your current coverage options and the estimated 2012 costs. JT3 shares the costs of benefits coverage for you and your covered dependents. Because we have a Section 125 plan, also known as a cafeteria plan, your costs for many of your benefits are deducted from your paycheck before federal income, Social Security, and state (if applicable) taxes are withheld. This lowers the amount of your taxable pay, which in turn lowers the taxes you pay from your paycheck and keeps more in your wallet. Due to increasing health care costs, there will be some changes in the monthly premiums and deductibles next year. Fortunately, our wellness programs and cost controls have kept these increases at minimum levels. We’re scheduling Open Enrollment briefings in your area in October. Please watch for announcements with dates and times. If you’re not able to make a briefing, please contact your local HR representative. Thank you for your hard work for JT3 and dedication to serving our customer.

choices Some of your benefits will automatically carry over into 2012. Some will not. You will need to re-enroll in the following benefits to continue coverage next year: • Flexible spending accounts - Health care - Dependent care

noTes:

familiar faces

2

E XCE L L E NC E

• Purchased paid leave - Dollars* - Points

• Legal plan (Hyatt)

*Unused hours from PPL-Dollars in 2011 will roll over to 2012. If you would like to acquire additional hours in 2012, you must make that election during Open Enrollment.

Bob Donovan JT3 Director of Human Resources

Table of conTenTs Your Choices, Points, and Eligibility . . . . . . . . . . . . . . . 3 How to Enroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Your Medical Benefits . . . . . . . . . . . . . . . . . . . . . . . . 5–8 Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Personal Paid Leave . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Flexible Spending Accounts . . . . . . . . . . . . . . . . . 12–13

Life Insurance, Disability Insurance, and AD&D . . . 14 Additional Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Benefits Any Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Enrollment Confirmation . . . . . . . . . . . . . . . . . . . . . . . 17 Helpful Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Important Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

JT3 tIPs

Thanks to Phil Culver, Kimberly Ferris, Susan Hymas, Lynette Pavilcek, Dawn Ryan, Carmel Salgado, and Brent Smith for letting us use their photos for this year’s Open Enrollment campaign .

If you do not elect these benefits, your coverage for them will be terminated at the end of 2011. For your convenience, we’re keeping the enrollment system at jt3benefits.com available 24 hours a day, seven days a week, during Open Enrollment, Oct. 26–Nov. 16, 2011.

Sincerely,

3

Benefit Decision Guide

PoinTs To Purchase your benefiTs Our cafeteria plan provides eligible employees with certain employer-paid benefits and the option to exchange unused points for cash. Each employee is given points valued at $1,700. You can use these points to purchase benefits, including: • Medical insurance • Dental insurance • Vision insurance • Additional paid leave time (i.e., PPL-Points) Who’s eligible? All full-time JT3 employees are eligible to participate in the company’s benefits programs, including medical, dental, and vision coverage. In addition, your spouse/domestic partner and minor dependents (regardless of student status) through the month they turn 26, including children, stepchildren, and children for whom you have legal guardianship, may be enrolled in medical coverage. Medical coverage is also available for your unmarried children who have mental or physical disabilities and who are not capable of supporting themselves. Your spouse/domestic partner and minor dependents up through age 19 and full-time students through the month they turn 26 can enroll in vision and dental plans.

Don’t neeD meDical? If you waive medical coverage, we’ll give you an extra $1,000 for you to use toward other benefits and/or purchased personal leave (PPL-Points).

jt3benefits.com

WRITING

WRITING PORTFOLIO

JUDGES’ COMMENTS

SUBMITTED BY Nancy Syzdek, APR

Writing is enticing, clear and appropriate for the audience. Tying measurable objectives to business need shows a clear link in how communications help meet business needs.

COMPANY JT3 LLC

BQ


SPECIAL DESIGN AWA R D

TV, email and web banner Ads

COMPUTER-GENERATED ILLUSTRATION ENTRY Springs Preserve Dia de Muertos Illustration SUBMITTED BY Public Information, Springs Preserve, Diana Diaz, Jason Gifford, Cathy Leece, Angelica Maralason, and Lisa Riess

JUDGES’ COMMENTS

Great foresight in creating an illustration that is appealing in B/W; color; and numerous backgrounds. Good explanation of symbolism.

COMPANY Public Information/Springs Preserve/ LVVWD/SNWA BQ

TV, email and web banner Ads

TV, email and web banner Ads

TV, email and web banner Ads


LAS VEGAS

SOCI A L RELE VA NCE AWA R D

I’m a LAS VEGAS

LAS VEGAS

LAS VEGAS

LAS VEGAS Presented by Las Vegas Natural History Museum 900 N. Las Vegas Boulevard Las Vegas, NV 89101 702.384.3466 tel 702.384.5343 fax info@lvscifest.com email www.lasvegassciencefestival.com

LAS VEGAS

• • • •• • • • • ••••••••••• • • •• • • • •• • • • ••••••••••••• • • • •• • • • • • • • • • •• •• • • • • • • • •• •• • • • • • • • • • • • • • • • • • • • • • • • • • Science in LaS VegaS? What are the oddS? Las Vegas – renowned as the entertainment capital of the World. But a hotbed for science? You can bet on it! Las Vegas, and all of Southern Nevada for that matter, has a long history with applied science. One of the greatest engineering projects of the 20th Century, the Hoover Dam, was built here. Southern Nevada played a major role in the advent of the nuclear age. Our State is a leader in the development of advanced mining techniques. And our desert environment has long served as the proving grounds for advancements in aerospace. But it’s not just about history. Southern Nevada continues to take a leadership role in science and engineering – from the development of green energy technologies to state-of-the-art resource management and conservation. Our community also leads the way in health-related research with the opening of world-class brain institute and cancer research facility along with a respected medical school. Local university staff includes world-recognized researchers, innovators and even Nobel Prize winners.

LAS VEGAS

Welcome

Geologists and environmental scientists flock to Southern Nevada to access some of the most beautiful and scientifically beneficial public lands in the West. Las Vegas is home to the premier research facility on the desert environment. The largest professional association for veterinarians is based here along with a world-class veterinary surgery-training center. We have six science-related museums and countless organizations for science enthusiasts.

Siete días de la ciencia y la diversión para toda la familia. Le invitamos a participar en la primera Festival de Ciencias de Las Vegas que se celebra el 1-7 de mayo, 2011. La Festival de Ciencias de Las Vegas será una celebración de todo que se relaciona con las ciencias en el sur del estado de Nevada. Los niños escolares, familias, estudiantes universitarios, miembros de la comunidad, y profesionales en nuestra ciudad participarán en varios eventos durante la semana del Festival de Ciencias de Las Vegas para celebrar y aprender más sobre las ciencias innovadores y únicas del sur de Nevada. Para más información, véase la página web del Festival de Ciencias de Las Vegas: LasVegasScience Festival.com Por favor, comparta esta información con sus estudiantes y sus familias, miembros de la comunidad, y las organizaciones de comercio, porque habrá oportunidades para aprender sobre las ciencias y su importancia en nuestra comunidad a través de actividades que se puede hacer durante los fines de semana o diariamente. ¡Esperamos que participe con nosotros durante una semana de ciencias en el valle de Las Vegas!

And of course, science, technology, engineering and mathematics (STEM) – is at the very heart of what Southern Nevada is best known for. The most innovative resorts, extravagant entertainment options and even the odds-makers rely on STEM-professionals to make it all work. For one week in May 2011, we will recognize and celebrate everything and anything science-related in Southern Nevada. Over eighty organizations are already involved. The weeklong festival includes dozens of exciting public events, a multitude of in-school K-12 and university-level programs, and a culminating Expo event that is expected to attract over 10,000 participants.

and a special thanks to our sponsors! entrada gratuita!

Recreated PMS

We invite you to join us in supporting what is destined to become the largest sciencerelated event ever produced in Southern Nevada. With your support, the success of the first ever Las Vegas Science Festival is a sure bet!

Persona de contacto del Distrito Escolar del Condado de Clark :

Mary Pike Director of Science, Health, Physical Education, and Foreign Language Curriculum & Professional Development Division

702-799-2348 | pikem@interact.ccsd.net

LAS VEGAS

EVEr WondEr... About the technology that makes Las Vegas amazing? How researchers are making our community healthier? Why our valley changed from a prehistoric forest to a desert?

Science in Vegas What are the Odds? LasVegasScienceFestival.com

SHORT-TERM

JUDGES’ COMMENTS

ENTRY 2011 Las Vegas Science Festival

Excellent planning with appropriate goals and objectives. Measurement methodology is appropriate and thorough. Result is an event that exceeded expectations.

SUBMITTED BY Victor Rodriguez, Kathy Callahan, Alex Frazier, Cat Dixon, and Michael Venetucci from eurie creative; John Good and Marilyn Gillespie from the Las Vegas Science Festival COMPANY eurie creative, The Las Vegas Science Festival

BQ


JUDGE’ S CHOICE AWA R D JILL F OLA N

Animal

Panic and shock are bigger killers than venom. Can you handle it? LIVE INDOOR SHOWS 11 AM AND 1 PM LIVE INDOOR ANImAL ShOw

FREE for members or with general admission

JuLy 1 thROugh AuguSt 14 BIg SpRINgS thEAtER DAILy 11 Am AND 1 pm FREE for members or with general admission

please, no flash photography.

Daily July 1 through august 14

SP11_VENOM-INDOOR BANNER-ASTP.indd 1

6/22/11 7:57 AM

Daily in the Origen Museum SP11_VENOM-PC-ASTP.indd 1

SHORT-TERM

JUDGES’ COMMENTS

ENTRY VENOM! Animal show creative collateral

Love the simplicity and strength of the graphic approach. Great thought process about potential audiences.

SUBMITTED BY Jennifer Inaba, Charlene West, Lisa Reiss, Thomas O’Toole, Aaron Micallef, and Amy Febbo BQ

6/21/11 11:06 AM

COMPANY SNWA


JUDGE’ S CHOICE AWA R D C INDY S C HM IE G, ABC 2012 open enrollment

Open Enrollment 2012

Choices, points, and eligibility

Your Benefits choices for next Year

make the most of Your Benefits in 2012

JT3 is pleased to offer a generous benefits package for you and your family. As you’ve probably heard by now, it’s time to consider your benefits choices for next year. This guide highlights the 2012 benefits package. Although there are no major plan design changes for 2012, please carefully evaluate your options. The medical comparison chart is included within this booklet. We’ve also enclosed your customized enrollment worksheet showing your current coverage options and the estimated 2012 costs. JT3 shares the costs of benefits coverage for you and your covered dependents. Because we have a Section 125 plan, also known as a cafeteria plan, your costs for many of your benefits are deducted from your paycheck before federal income, Social Security, and state (if applicable) taxes are withheld. This lowers the amount of your taxable pay, which in turn lowers the taxes you pay from your paycheck and keeps more in your wallet. Due to increasing health care costs, there will be some changes in the monthly premiums and deductibles next year. Fortunately, our wellness programs and cost controls have kept these increases at minimum levels. We’re scheduling Open Enrollment briefings in your area in October. Please watch for announcements with dates and times. If you’re not able to make a briefing, please contact your local HR representative. Thank you for your hard work for JT3 and dedication to serving our customer.

choices Some of your benefits will automatically carry over into 2012. Some will not. You will need to re-enroll in the following benefits to continue coverage next year: • Flexible spending accounts - Health care - Dependent care

noTes:

Sincerely,

2

• Purchased paid leave - Dollars* - Points

• Legal plan (Hyatt)

If you do not elect these benefits, your coverage for them will be terminated at the end of 2011. For your convenience, we’re keeping the enrollment system at jt3benefits.com available 24 hours a day, seven days a week, during Open Enrollment, Oct. 26–Nov. 16, 2011.

familiar faces

*Unused hours from PPL-Dollars in 2011 will roll over to 2012. If you would like to acquire additional hours in 2012, you must make that election during Open Enrollment.

Bob Donovan JT3 Director of Human Resources

Table of conTenTs Your Choices, Points, and Eligibility . . . . . . . . . . . . . . . 3 How to Enroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Your Medical Benefits . . . . . . . . . . . . . . . . . . . . . . . . 5–8 Dental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Personal Paid Leave . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Flexible Spending Accounts . . . . . . . . . . . . . . . . . 12–13

Life Insurance, Disability Insurance, and AD&D . . . Additional Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . Benefits Any Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Enrollment Confirmation . . . . . . . . . . . . . . . . . . . . . . . Helpful Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Important Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . .

14 15 16 17 18 19

3

Benefit Decision Guide

Who’s eligible? All full-time JT3 employees are eligible to participate in the company’s benefits programs, including medical, dental, and vision coverage. In addition, your spouse/domestic partner and minor dependents (regardless of student status) through the month they turn 26, including children, stepchildren, and children for whom you have legal guardianship, may be enrolled in medical coverage. Medical coverage is also available for your unmarried children who have mental or physical disabilities and who are not capable of supporting themselves. Your spouse/domestic partner and minor dependents up through age 19 and full-time students through the month they turn 26 can enroll in vision and dental plans.

Don’t neeD meDical?

JT3 tIPs

Thanks to Phil Culver, Kimberly Ferris, Susan Hymas, Lynette Pavilcek, Dawn Ryan, Carmel Salgado, and Brent Smith for letting us use their photos for this year’s Open Enrollment campaign .

PoinTs To Purchase your benefiTs Our cafeteria plan provides eligible employees with certain employer-paid benefits and the option to exchange unused points for cash. Each employee is given points valued at $1,700. You can use these points to purchase benefits, including: • Medical insurance • Dental insurance • Vision insurance • Additional paid leave time (i.e., PPL-Points)

If you waive medical coverage, we’ll give you an extra $1,000 for you to use toward other benefits and/or purchased personal leave (PPL-Points).

jt3benefits.com

Open Enrollment Benefit Decision GuiDe

Nevada

Open Enrollment Benefit Decision GuiDe

California

Open Enrollment Benefit Decision GuiDe

Utah

SHORT-TERM

JUDGES’ COMMENTS

ENTRY JT3 Open Enrollment Short-term Campaign

Solid research used before and after helped set and exceed appropriate measureable objectives tied to behavior change. Lessons learned will ensure work continues to benefit the business. Congratulations on a program well planned, measured and executed.

SUBMITTED BY Nancy Syzdek, APR, Robert Donovan, Sandra Harrison, Corrie Shields, Victor Rodriguez, Kathy Callahan, Alex Frazier, Connie Jensen, Janae Hanson COMPANY JT3 LLC

BQ


J U DGE’S CHOICE AWARD B RIA NA S HA R P COURTESY JUNE JOHNS

COURTESY RYAN REASON

COURTESY LARRY BURTON

2012

The Year of Downtown A CELEBRATION OF THE LANDMARK PROJECTS OPENING IN 2012

Featuring a panel discussion moderated by Flo Rogers of Nevada Public Radio: Myron Martin, The Smith Center for the Performing Arts Linda Quinn, DISCOVERY Children’s Museum • Danielle Kelly, Neon Museum Jonathan Ullman, The Mob Museum • Betsy Fretwell, Las Vegas City Hall Zachary Ware, Zappos.com

Wednesday, October 12, 2011 Fifth Street School Auditorium 401 So. Fourth Street, Las Vegas, NV 89101

Inset photo courtesy of Ryan Reason

VOTE ONLINE NOW!

Hosted wine bar by Newland and FFW Public Relations: 5 to 6 p.m. Presentation of CAPTURE DOWNTOWN! Photo Competition winners: 6 p.m. Panel Discussion: 6:15 to 7:15 p.m.

Pick your favorite photo from the entries submitted to

CAPTURE DOWNTOWN!

FREE – PUBLIC WELCOME Free Parking: Fifth Street School lot off of Fourth Street, across the street in City lot at SE corner of Clark and Fourth Street, meters along Clark Street between 4th and Las Vegas Blvd.

DOWNTOWN LAS VEGAS PHOTO COMPETITION Choose the photo you think best exemplifies downtown Las Vegas. Voting begins September 1 and ends September 22. The people’s choice award photo and those selected by the jury will be announced at the Symphony Park Lecture on October 12, and in the Las Vegas Review-Journal special downtown section. Vote for your favorite downtown photo on the Las Vegas Review-Journal website! Thanks. GO TO: www.lvrj.com FIND: CONTESTS AND PROMOTIONS CLICK: the camera lens icon shown here

anks to these businesses and wntown supporters who generously nated prizes for winners of the CAPRE Downtown Photo Competition:

STING – SELINA AND ERYN TO PROVIDE LOGOS OF DONORS HERE.

IEDC 2011 AWARD NOMINATION PhotoCompPeopleChoice_RJ4.9x7.25.indd 2 Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal People’s Vote Ad

Sponsored in part by: Photo Competition sponsored in part by: symphonypark.com Sponsored by

8/24/11 5:02 PM

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal Lecture Series Ad

Thanks to these businesses and downtown supporters who generously donated prizes for winners of the CAPTURE DOWNTOWN Photo Competition:

S PRINGS PRES ERVE

Downtown Cocktail Room The Beat Coffeehouse and Records Golden Nugget Hotel & Casino Mundo Bar + Bistro Lola’s Louisiana Kitchen Chicago Joe’s Restaurant

The Lady Silvia Resnicks Grocery Insert Coin(s) Tinoco’s Kitchen Hennessey’s Las Vegas Vanguard Lounge

IEDC 2011 AWARD NOMINATION FFW_Downtown_Tabloid_DPCsupporters.indd 1 Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Review-Journal Thank You Ad

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Publicity Tool Kit

10/11/11 9:53 AM

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: Media Coverage

IEDC 2011 AWARD NOMINATION Category 3: General Purpose Promotion Nominee: Downtown Las Vegas Marketing Initiative Entrant: City of Las Vegas Econ. & Urban Dev. Dept. Promotional Piece: 2012: The Year of Downtown

LONG-TERM

JUDGES’ COMMENTS

ENTRY Downtown Las Vegas PR Initiative

A creative campaign on a limited budget. The program integrates your campaign across multiple media and ways of engaging your audience.

SUBMITTED BY June Johns, Brenda Hughes, Nancy Higgins, Melissa Warren, Eryn Sebelius, Selina Melancon, and Marsha Mac Eachern

BQ

COMPANY City of Las Vegas Economic & Urban Development Department, Newland Real Estate Group, LLC, Faiss Foley Warren Public Relations and Government Affairs


BEST OF SHOW PAMPHLETS, BROCHURES AND COLLATERAL ENTRY Las Vegas Natural History Museum Teacher Guide SUBMITTED BY Victor Rodriguez, Alex Frazier, Kathy Callahan, and Michael Ventucci from eurie creative; Marilyn Gillespie and Pam Thomas from the Las Vegas Natural History Museum.

JUDGES’ COMMENTS

This guide makes it easy for our busy teachers to plan an effective educational visit to the museum. Produced on a small budget, it has the look and feel of a more expensive paper selection. Information is easy to understand.

COMPANY eurie creative; Las Vegas Natural History Museum. BQ


PARTNERSHIP DIRECTORY COLOR REFLECTIONS

ROCK ‘N ROLL WINE, LLC

3560 South Valley View Boulevard / Las Vegas, NV 89103 702-262-9300 / www.color-reflections.com/lvnv Joe Castellano / joe@crvegas.com Shannon Dillinger-Martin / shannon@crvegas.com Color Reflections is the most complete high end digital imaging and grand format network in Las Vegas. Our portfolio of services includes Durst Lambda Photo Prints and Murals, Grand Format Banners and Signs, Directto-Media UV printing, Trade Show Displays and Graphics, Billboards, Vehicle Wraps, Custom POP and Retail Displays, Banner Stands, Promotional Items and much more. Whether it is a single unit or thousands, an 8” x 10” print or 50’ x 200’ larger banner, whether delivering locally or drop shipping to 200 locations, whatever your needs are, Color Reflections can handle it. We are the best at what we do and we take great pride in our work. Our diverse portfolio of equipment and services ensures the highest quality fastest turnaround for any and all types of graphics no matter what or where your needs are.

68838 W. Charleston Blvd. / Las Vegas, NV 89101 702-240-3066 / www.rocknrollwine.com Chris Hammond / chris@rocknrollwine.com Sonny Barton / sonny@rocknrollwine.com Founded by Sommelier Chris Hammond and business partner Sonny Barton, Rock ‘n Roll Wine is a wine events, marketing and promotions company dedicated to revolutionizing the way people approach, perceive and enjoy wine. At Rock ‘n Roll Wine we produce monthly high-energy events in Las Vegas, Los Angeles and Ann Arbor, in addition to making our our musicthemed line of wine. We believe the wine experience is just as important as the quality of the wine.

JT3 LLC 821 GRIER DR. / LAS VEGAS, NV 89119 888-367-4935 / WWW.JT3.COM JT3 LLC is a joint venture company combining the management skills, military experience, and technical knowledge of URS and Raytheon. Supporting the J-Tech contract, JT3 provides engineering and technical expertise to four western military ranges (AFTC, NTTR, UTTR, and China Lake ECR) for testing of new and modified weapons systems, new tactics development, and ongoing military training.

eurie creative 1001 S. 3rd Street, 270 / Las Vegas, NV 89101 702-383-9805 / www.euriecretive.com Victor Rodriguez / victor@euriecreative.com eurie creative is a strategic communications firm. We are about designing partnerships through branding, integrated communications and community outreach. Our “eurie cares” outreach program helps our non-profit partners stretch their marketing commuication dollars so they can maximize the benefits that go to people who need it most. eurie creative is a certified minority-owned business.

R&R PARTNERS Las Vegas 900 S. Pavillion Center Dr. / Las Vegas, NV 89144 702-228-0222 / www.rrpartners.com Out of complexity, one simple goal: Success. Since 1974, we’ve helped our clients thrive in complex business climates. We’re experts in assisting companies and organizations capitalize on crucial moments such as a repositioning for growth, new product launch, M&A, product or market crisis, legislative threat or community revitalization. Building Brands. Protecting Brands. With deep roots in political campaigns, we’ve always understood that the only successful communication is communication that motivates people to act. BQ

ROYAL PRINTING 3390 S. Valley View Blvd. / Las Vegas, NV 89102 702-362-0940 / royalprinting.com Shane Clark / shane@royalprinting.com Since 1989, Royal Printing has provided our clients high quality printing and excellent service. From disk to delivery, Royal Printing is a complete facility with state of the art prepress and proofing, full color offset printing, bindery services and mailing. Royal Printing is staffed with experienced printing professionals who will ensure that your jobs are completed on time and within your budget. We understand that in today’s competitive marketplace you require a high level of quality and service. At Royal Printing we will meet and exceed your every expectation.

SINCITY MADMEN 117 Water Street / Henderson, NV 89015 702-327-8139 / www.sincitymadmen.com Mike Hopper / mike@sincitymadmen.com SINCITYMADMEN provides unique solutions which integrate VIDEO, 3D and INTERACTIVE DESIGN. Projects range from website development, online training, 3D realization, special FX, event video/graphics and custom application development. Think of us as “brand in motion.”


2012 ROYAL PRINTING IS PROUD TO SUPPORT IABC/LAS VEGAS AND CONGRATULATES THE 2012 BRONZE QUILLS WINNERS

FINE COMMERCIAL OFFSET PRINTING. Since 1989, Royal Printing has provided our clients high quality printing and excellent service. From disk to delivery, Royal Printing is a complete facility with state of the art prepress and proofing, full color offset printing, bindery services and mailing. Our experienced printing professionals will ensure that your jobs are completed on time and within your budget. We understand that in today’s competitive marketplace you require a high level of quality and service. At Royal Printing we will meet and exceed your every expectation.

Contact Shane Clark today at 702-362-0940.


TEST. TACTICS. TR A I N I NG. Congratulations to the 2012 Bronze Quill Winners

n

learn more at www.jt3.com

n


A BIG CONGRATULATIONS TO THIS YEAR’S WINNERS

We design partnerships. www.euriecreative.com 1001 S 3rd St I Suite 270 I Las Vegas NV 89101 I 702.383.9805 t I euriecreative.com


CONGRATULATIONS TO IABC/LAS VEGAS AND THE 2012 BRONZE QUILLS AT COLOR REFLECTIONS, providing a full spectrum of digital imaging and traditional photographic services is a small part of a very big picture. As innovators in photographic reproduction services, we employ technology, networked across platforms and across the continent, to create a whole new realm of imaging possibilities. We have developed a reputation for providing your world’s most life-like reproductions with uncompromising customer service. www.crvegas.com / 702.262.9300


THANK YOU to our 31th Anniversary Bronze Quills Team Co-Chairs Victor Rodriguez Joanna Blockey, ABC Branding Team Ali Farid Victor Rodriguez Charlene West Event Team Kathy Callahlan Denise Crouse Jennifer DiBlasi Cat Dixon Alex Frazier Johnny Garcia Sonya Ruffin, APR Jim Villela

ERS. S N N I N O I ILL W U T Q A E L NZ

UL THE BRO T A R ONG TO AL

C

072298.01_R&R IABC Program Ad _4C_InDesign CS5,_Trim(7" x 4.75") • loaded 5/19


A

BIG THANK YOU

TO OUR PARTNERS

As we celebrate the people, organizations, businesses and events that revitalize and grow our beautiful city, our Bronze Quills sponsors also show their support. This year’s Bronze Quills event set a new standard in recognizing Vegas Valley communications and business leaders. Thank you to our partners for making this amazing event possible. Please help us help them by patronizing their businesses.

Gold Sponsors

Silver Sponsor

Bronze Sponsor

Sponsors

ÂŽ

www.iabclasvegas.com

IABC 31st Program Book  

Winners of the IABC Bronze Quill 31st awards show program book