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YOUR MARK 2012 SILVER QUILL

WINNERS


2012 PPR SILVER QUILLS PPR SILVER QUILLS MERIT

ABOUT THE SILVER QUILL AWARDS PROGRAM The Silver Quill Awards provide communication professionals throughout the International Association of Business Communicators (IABC) Pacific Plains Region with an opportunity to make their mark at the IABC regional level. The awards recognize work that has exceeded expectations, demonstrated outstanding creativity, and furthered organizational goals by boosting revenue, rallying employees, knocking socks off, and otherwise contributing to a wildly successful outcome for their organizations. Silver Quill Awards honor communications that demonstrate: • Setting and meeting objectives that deliver valuable, measurable results to the organization. • Using strategic thinking, creativity, ingenuity or whatever it takes to get the job done. • Measuring outcomes that demonstrate success.

ABOUT THE JUDGING The Silver Quill Awards recognize excellence in communications, selecting the best of the best in the region. With a stringent review process conducted by highly qualified JUDGES’, winning a Silver Quill is no small feat. Evaluation of the 2012 Silver Quill Awards’ entries was completed by an expert panel of experienced JUDGES from IABC Kansas City, many of whom are Accredited Business Communicators (ABCs) or IABC members who had previously earned IABC Quill awards. The judging process sets a very high standard for entrants by using guidelines from the IABC Gold Quill Awards, an international recognition program for communicators. Award winners receive either an Award of Excellence or an Award of Merit. • Excellence awards have earned a 5.75 or greater score on a 7-point scale. • Merit winners have earned a 5.25 or greater score on a 7-point scale. CONGRATULATIONS TO THE 2012 PACIFIC PLAINS REGION SILVER QUILL AWARD WINNERS!

YOU’VE MADE YOUR MARK IN 2012!


2012 PPR SILVER QUILLS PPR SILVER QUILLS MERIT

ABOUT THE IABC PACIFIC PLAINS REGION

IABC’s Pacific Plains Region supports the leaders and members of 20 chapters with resources and professional development opportunities. Our initiatives are designed to foster a collegial environment for high-achieving communication professionals who seek to expand their professional networks, improve their communication skills, and develop their leadership potential. Their participation enables them to add value to their organizations and find new ways to realize their own full potential. The Pacific Plains’ 20 chapters cover a wide geographic area – Illinois to Hawaii, California to North Dakota – and include scores of members at large who live outside local chapter boundaries. Our chapters include: Chicago

Orange County, CA

Great Plains (Bismarck, ND and vicinity)

Oregon/Columbia

Hawaii

Sacramento, CA and vicinity

Iowa

San Diego, CA and vicinity

Las Vegas, NV

San Francisco, CA and vicinity

Lincoln, NE and vicinity

Seattle, WA and vicinity

Los Angeles, CA

Silicon Valley, CA

Madison, WI and vicinity

St. Louis, MO and vicinity

Minnesota

Tucson, AZ and vicinity

Omaha, NE and vicinity

Utah

http://pacificplains.iabc.com


2012 PPR SILVER QUILLS PPR SILVER QUILLS MERIT

2012-2013 IABC PACIFIC PLAINS BOARD OF DIRECTORS Brett Pyrtle Director IABC Minnesota

CHAPTER ADVOCATES

Margaret O’Hanlon Deputy Director IABC San Francisco

Rhonda Sciarra IABC St. Louis

Sandra McMerty Past Director IABC Great Plains Jill Daneu Communications Director IABC Minnesota

Kim Kavalec, ABC IABC Omaha

Briana Sharp IABC Los Angeles Rob Walgren IABC Seattle Molly Walker IABC San Francisco

Mary Ann McCauley, ABC Finance Director IABC Minnesota Morgan Leu Parkhurst Professional Development Director IABC Iowa

2012 SILVER QUILL AWARDS COMMITTEE Ann Krzmarzick, ABC Chair IABC Minnesota

Jill Folan PPR Board Advisor IABC Chicago

Victor Rodriguez Creative Communications Design Sponsor IABC Las Vegas

Cindy Schmieg, ABC Registration Coordinator IABC Minnesota

Jennifer Peters Judging Coordinator IABC Omaha Amy Kot Writing / Theme IABC Los Angeles

Jill Daneu Website and Communications IABC Minnesota Margaret O’Hanlon Advisor IABC San Francisco


EXCELLENCE WINNERS


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY MULTI-AUDIENCE COMMUNICATION Communications Division Eden Prairie, MN Member: IABC Minnesota

#1 Logos Logo including “Eden Prairie”

“#1 Best Place to Live Communication Plan” City of Eden Prairie

Eden Prairie is ranked number 1 on MONEY magazine’s 2010 list of the 100 “Best Places#1toLogosLive” in America! The rankings were announced July 12 on NBC’s TODAY Show, and Eden Prairie landed higher on the list than any other Minnesota city. “We are pleased that Eden Prairie has been recognized as one of the top cities in this country,” said Mayor Phil Young. “I think it’s important to recognize it is an honor for the entire community. Eden Prairie has great schools, great businesses and great people. All of that and more is considered by MONEY when evaluating each city.” Every two years, the editors of MONEY magazine start with a full list of cities with populations of 50,000 to 300,000. After several months spent researching economics and quality of life, the list is narrowed to a group of finalists, which are visited by the MONEY team. These visits allow

the team to interview residents, community leaders and Logo including Prairie” local officials before “Eden compiling the final “Best Places to Live” rankings.

Logo not including “Eden Prairie”

The City of Eden Prairie has consistently been ranked in the top 100 “Best Places to Live” in America since 2006. “We work hard to make Eden Prairie a truly great place to live, and we look forward to the results of the MONEY magazine research every couple years,” said Young. “This is the highest ranking Eden Prairie has ever received from MONEY, and we’re very proud of that, but it’s the people who live and work here who make it the best.” For more information and a link to MONEY magazine’s 2010 list of the top 100 “Best Places to Live” in America, visit edenprairie.org.

JUDGES’ COMMENTS: The work plan was done very well. Great measurable goals and objectives. The communications plan was thorough, and materials supported the plan. Excellent work that clearly grew pride among city workers and citizens. Well done!

Logo not including “


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY MARKETING COMMUNICATION Submitted by eurie creative: Victor Rodriguez Judy Sandgren Laura Olson-Reyes Las Vegas, NV Member: IABC Las Vegas

“Cash Wizard Game Launch Campaign” Bally Technologies, Inc.

JUDGES’ COMMENTS: Thank you for including detailed budget information. Good understanding of your audience! Overall – a very solid entry. This was thorough and creative. The bobble head and video were especially well done. Excellent job executing, despite your challenges.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY EMPLOYEE / MEMBER COMMUNICATION Kristin Graham Bellevue, WA Member: IABC Seattle

“Expedia 15th Anniversary and Company Meeting” Expedia, Inc. .

CASUAL CONVERSATIONS ... RATHER THAN FORMAL PRESENTATIONS DOOR CLINGS OF NEW COMPANY VALUES

JUDGES’ COMMENTS: Planning and use of various mediums to communicate was excellent. Great variety of celebratory elements, including the employee-submitted videos and photos. And the flash mob was so cool.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY EMPLOYEE / MEMBER COMMUNICATION David Grossman Chicago, IL Member: IABC Chicago

“Changing Culture Starting at the Top” The Grossman Group

Accor North America and Motel 6 / Studio 6 faced mounting external and internal challenges as it sought to grow and better serve guests amid the recession. The Grossman Group built a comprehensive communication program to drive culture change from the top, grow leaders’ communication capability, engage employees like never before, and create sustainable communication processes. They helped roll out the strategy and in doing so, established a disciplined, repeatable communication system for communicating business issues with employees over time. The program achieved its goals, including the primary goal to change the trajectory of business results. In the summer of 2011, the company beat its peers, achieving the best performance in the brand’s history. Employee understanding translated into significant business results as guest satisfaction improved, according to guest surveys. And, the company surpassed its annual goals for reducing guest complaints, achieving its best quality performance in more than 20 years.

JUDGES’ COMMENTS: Very detailed – love all the research. The 6-tionary was very creative. I love to see messaging toolkits for managers! Thanks for defining your audience so well.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY HUMAN RESOURCES AND BENEFITS COMMUNICATION MGMRI Corporate Benefits Winston-Salem, NC

“MGM Resorts International Direct Care Health Plan Campaign” Aon Hewitt

JUDGES’ COMMENTS: Well-written, descriptive work plan. Benefits materials are colorful, approachable and action-oriented. Impressive achievement of numerous campaign goals. Yay for research driving your strategy!


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY HUMAN RESOURCES AND BENEFITS COMMUNICATION

The Clorox Company Total Rewards

Checklist

Mark Your Calendar

Call the Ayco AnswerLine® at 866-907-4479 to speak with a financial counselor and understand how to make the most of the new Clorox retirement plan. It’s free and unlimited! Attend an Ayco on-site or Web-based group

Dan Shore, Linda Sinkewicz Oakland, CA

Introducing the new

Ayco will be hosting a free financial planning group seminar onsite or via the Internet on the following date and time. Take advantage of the opportunity to get free expert information on how to effectively plan for your retirement under the new Clorox plan.

seminar in May or June to learn more about the new retirement plan. Go to myClorox.com for the on-site schedule and information on how to sign up for the Web-based seminars.

Date:

Total Rewards Portfolio

Member: IABC San Francisco

Your Retirement

Visit myClorox.com this summer to learn more about the retirement plan and access interactive modelers that will show you what you need to do to reach your retirement goals.

Time:

After July 1, log on to T. Rowe Price to review your investment elections and, if necessary, make adjustments to match your risk profile and take advantage of the new 401(k) investment funds.

Location:

Beginning January 1, make sure you’re contributing at least 4 percent of pay to your 401(k) plan to receive the full company match for 2012 and beyond.

“A Dramatic Shift in Total Rewards”

Contacts

The Clorox Company

Ayco

866-907-4479 or log on via myClorox.com

T. Rowe Price

800-922-9945 or log on via myClorox.com or rps.troweprice.com

Clorox HR

HR@clorox.com

Call Ayco for advice You can talk to a financial counselor at any time by calling the Ayco AnswerLine®

The quarterly payout is calculated as follows: Quarterly Plant Results x Employee’s Eligible Earnings for Quarter* = Total Quarterly Payout Example:

Metric

Measure

Safety

Safety Pillar Scorecard

35%

Quality

IM Scorecard

25%

Weight

Operating Cost Per Unit

10%

Cost

Productivity

4 percent bi-weekly 401(k) contribution in lieu of match (July 1 through December 31, 2011 only)

Manufacturing Variable Pay (MVP)

Quarterly Payout Calculation

Note: MVP plant and company components and weighting are subject to change year over year.

are weighted as follows:

6 percent annual 401(k) contribution 4 percent bi-weekly 401(k) match (starts Jan. 1)

866-907-4479

Plan Components & Weighting

The MVP components are weighted equally for all eligible employees. The MVP plant components

The New Clorox Retirement Plan

WCM Cost Savings

20%

OEE or CPMD

10%

Metric

Weight Plant Results Calculation Subtotal

Safety

35%

4%

.35 x .04

0.014

Quality

25%

1%

.25 x .01

0.0025

Cost (OCPU)

10%

4%

.10 x .04

0.004

Cost (WCM)

20%

5%

.20 x .05

0.010

Productivity

10%

0%

.10 x .00

0.000

Quarterly Plant Result

Total Quarterly Payout = $292.95

Weighting is heavier on proactive preventive behaviors (safety improvements, safety observations, etc.) to safeguard employees.

The company component is based on the corporate results identified for the Annual Incentive Plan (AIP)—50% net customer sales (NCS) and

Annual Payout Calculation The annual payout is calculated as follows: Annual Corporate Results x Annual Target x Employee’s Eligible Earnings for the Year* = Total Annual Payout

50% economic profit (EP). Together, the plant and company components make up the targeted 4% annual incentive. 2% Plant Target + 2% Company Target =

0.0305

Employee’s Eligible Earnings for Quarter x $9,450

Example:

4% Total MVP Target

Corporate result is 102%, plant target is 2% and the employee’s eligible annual earnings is $37,800.

Acronyms: IM (Improvement Methodologies); WCM (World Class Manufacturing); OEE (Overall Equipment Effectiveness); CPMD (Cases Per Machine Day).

* See plan documentation for the definition of eligible earnings.

In this example, the payout calculation is:

You and Clorox. The path forward...

1.02 x .02 x $37,800 = $771.12

...At a Glance

a note about eligibility: Throughout this document, the terms “employees” or “eligible employees” apply to U.S. nonunion employees only. Union employees should check with their local representative to understand what policies may or may not apply to their situation.

the neW

PorTfolio…at a glance On the following pages—and through the new myClorox.com web site—you’ll find details about the plan changes. Some of the changes required that the company make additional investments. Reducing healthcare costs and expanding bonus eligibility—two changes employees told us were very important to them—required that Clorox increase spending in these areas. Below is a quick overview of the new portfolio:

❚ Simplifying our retirement program to a fixed 6 percent annual 401(k) contribution and a 4 percent biweekly 401(k) match—thereby stabilizing year-to-year company contributions and giving employees more flexibility to invest their retirement dollars as they choose.

❚ Reducing healthcare premiums—by up to 30 percent or more, depending on your situation and the actions you take.

❚ Offering additional benefits, including vacation purchase, long-term care insurance and free financial planning.

❚ Combining the current UnitedHealthcare PPO (Clorox Medical Plan) and Consumer Driven Health (CDH) plans into one plan—while continuing to offer HMOs.

❚ Creating common time-and-attendance policies for production and nonproduction sites.

❚ Enhancing dental and vision benefits. ❚ Providing a new wellness program with additional premium reductions and a fitness subsidy.

OPPORTUNITY $17.5 million $10.2m RetiRement

$17.5 million

❚ Eliminating all future contributions to the cash balance pension plan—your cash balance account will continue to grow through interest earnings. ❚ Implementing a Roth 401(k) option.

❚ Developing the resources you need to help you take more control in understanding and managing your total rewards portfolio, including a new online resource, myClorox.com, which over time will let you see for yourself—in real time—the total value of your total rewards portfolio.

❚ Providing cash bonus opportunities for all employees.

REINVESTMENT $17.5 million $6.9m health & WelFaRe

$2.8m time oFF $6.9m Spending eFFiCienCieS and pRioR SaVingS

$3.8m inCentiVeS $4.0m neW beneFitS

fully reinvested

Visit myClorox.com to review a comprehensive set of questions and answers and to submit a question of your own. For information about other resources available to help you understand the portfolio changes and how they affect you, see page 34.

while retaining an above-market retirement plan

$0.4m h & W

people liKe me: emploYee pRoFileS undeR the neW planS Through the all-new myClorox.com, you can review profiles of fictional employees and a statement of their total rewards under the new design. Look for the profile that most closely matches your situation to get a sense of how the changes may affect you. Then, be sure to return to the site in the weeks ahead when you can model your own profile.

Check out the NEW myClorox.com web site at www.myClorox.com 4

© The Clorox Company 2011

© The Clorox Company 2011

JUDGES’ COMMENTS: Very thoughtful, integrated benefits communication program, which shows a strong strategy and execution. Love “The Challenge,” “What You Told Us,” etc. Very detailed and specific objectives. You had great results. Congrats!

5


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY DIGITAL COMMUNICATION Michele Ragon San Jose, CA Member: IABC Silicon Valley

“MC Recap” Cisco Systems, Inc.

JUDGES’ COMMENTS: Very detailed, thoughtful description of workforce and target audience of managers. Great detail in the need/opportunity and the audience data/responses from 2011 surveys vs. 2012 surveys. Nice work on the sample, too.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY DIGITAL COMMUNICATION Tracey Barnett Portland, OR Member: IABC Oregon Columbia

“Transforming an Annual Report” Legacy Health

JUDGES’ COMMENTS: Web development is excellent. The use of video and paper reduction was a strength. Campaign was holistic, specific and fresh – consistent across multiple audiences.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY DIGITAL COMMUNICATION Steve Hubert San Diego, CA Member: IABC San Diego

“2010 Annual Report: Water Works” San Diego County Water Authority

JUDGES’ COMMENTS: Thorough but concise information in each area of the work plan. Attractive and engaging annual report – love the emphasis in going online and reducing use of paper. The report survey was helpful.


MERIT EXCELLENCE

employees make to help realize Cisco's vision, leadership and management of the company. Mangers are measured on how well they communicate Pulse results to their teams and must act to improve those that affect their performance. The very high employee participation numbers are a source of pride for Cisco and by publishing them, the company is showing employees their voices are heard. We PPR SILVER QUILLS PPR SILVER QUILLS knew we were onto something big when we looked at the web metrics—10,128 visitors, 10,384 views and an average dwell time of more than a minute. This showed a marked increase over the two reminder articles for Pulse that CEC published in 2010, the first with 6603 visitors and 7275 views and the second with 8313 visitors and 9327 views.

CATEGORY DIGITAL COMMUNICATION Michele Ragon San Jose, CA Member: IABC Silicon Valley

“Cisco by the Numbers” Cisco Systems, Inc. May 23, 2011 This is another BTN that encouraged employee participation in a yearly companywide activity to endorse their shared Cisco values. Validation of company ethics is mandatory at Cisco; every single employee must complete a review of the Code of Business Conduct. This article captured 12,961 views, well above the average views of about 8,500 and a dwell time of 2.1 minutes for any CEC article.

June 22, 2011 One of Cisco’s five foundational strategic priorities, the exploding video market will drive Cisco’s future growth. Results of this study show very clearly that this promising market is vital to the company. This BTN attracted a record 19,151 views, the highest for BTN for the year, and more than 2 minutes average dwell time per visitor.

July 1, 2011 Collaboration is another of Cisco’s top five foundational priorities that all employees should know, and WebEx is a popular collaborative business tool marketed by Cisco—in fact, the market leader in web conferencing. WebEx is also video-intensive—another foundational priority for Cisco. This BTN captured 13,105 views with a 2-minute average dwell time per visitor.

By the Numbers: How It Works Cisco By the Numbers (BTN) combines a simple, eye-catching graphic with a number that is always a key statistic about the company or the industry. If the teaser interests the readers and they wish to know more, they can click the graphic to open a short article and read what the number actually means. The article includes a short title, the graphic, a paragraph or two of text, then links to the source of the information and to more BTN facts. For example, a graphic simply shows the number “85%” and an image of the Fortune 500 in the background. When readers click on the article, they see a title— “Collaboration,” referring to one of Cisco’s five foundational priorities—and the reader immediately knows the text will reveal something new about this aspect of Cisco. The article then explains the number: “About 85% of Fortune 500 companies use Cisco Unified Communications to combine all forms of business communications into a single solution…” and links for more information.

JUDGES’ COMMENTS: Wow. Fantastic entry. Thank you for sharing details about your audience. Very creative way to present “corporate” information. Your work product was spot on. Excellent idea!


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY AUDIOVISUAL

Ruth Savolaine Chicago, IL Member: IABC Chicago

“Using Humor for the Code of Ethics Videos” Cisco Systems

JUDGES’ COMMENTS: Interesting to read about Cisco’s partnership with Second City Communications. Appreciate seeing the thought and care used to make sure the globally diverse employee base was considered. Detailed roll-out time line is impressive. Kudos!


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY WRITING

Lynn Benjamin Chicago, IL Member: IABC Chicago

“Monday Routine” Federal Reserve Bank – Chicago

JUDGES’ COMMENTS: Description of needs and goals are strong. I like the below the fold format. Subjects look relaxed and conversational. Nice short pieces to read, too.


PPR SILVER QUILLS EXCELLENCE PPR SILVER QUILLS MERIT

CATEGORY WRITING

Kaela Wasnich Honolulu, HI

fir s t through t h e years

a message from the president Welcome to our special edition newsletter honoring First Insurance Company of Hawaii’s centennial anniversary. Inside, we look back at our history as a company and all the memorable moments we have shared so far this year. We hope you enjoy the journey! If there is a single unifying thread that ties together our ten decades in Hawaii, it is our people and partners. Zeno Myers founded our company in 1911, based on the conviction that Hawaii needed a local insurance industry built on homegrown expertise. We remain at the forefront of the industry 100 years later thanks to the many thousands of people who have worked for and with First Insurance since 1911. Their hard work and passion have afforded us a rich past and the promise of an even brighter future.

Member: IABC Hawaii

As you go through the newsletter, some of you may note the ways in which First Insurance has changed

Allen Uyeda, President & CEO

“First Insurance Centennial” First Insurance Co. of Hawaii

our name and symbol A name says a lot about a person as well as a company. For us, this was just as true in 1911 as it is today. Our original name, and the name we went by for several decades, was “Home Insurance Company of Hawaii.” As the first property and casualty insurance company to call Hawaii “home” – staffed as we were by “homegrown” talent and propelled by a desire to keep a portion of insurance premiums at “home” – the name encapsulated our company’s very reason for being.

Like our name, our logo has undergone some changes through the years, but the inspiration for our symbol, the Royal Poinciana tree, has stayed the same. For many years, a mosaic of the Royal Poinciana tree adorned First Insurance Center’s lobby wall. Next to it were the words: “As the sheltering tree preserves the home, so does the Home protect the people of Hawaii.”

On the occasion of our 50th anniversary in 1961, our name was changed to the one we know and recognize today – First Insurance Company of Hawaii.

With the 2011 announcement of our expanded ownership by Tokio Marine Holdings, Inc. and the celebration of our 100th anniversary, First Insurance is introducing a modern and refreshed logo to replace the one we’ve been using since 1973. It doesn’t stray from the tree image that has been always central to our corporate identity, but rather moves it into the future. You’ll be seeing this logo more and more as we begin to roll it out across all our communications. We hope you like it!

The “First” in our name evokes many things. The most obvious connotation is our history as Hawaii’s first property and casualty insurance company. But we also strive to be first in customer service, financial stability, and in the insurance products and services we offer. Our efforts have been recognized by the Ward Group, which has placed First Insurance in the top 2% of all property and casualty carriers nationwide since 2009.

Our logos in the 1920s, 1973-2011, and now (newly refreshed)

front cover page

through the years and say, “I remember the old days when...” By the same token, you may also find yourself remarking on the things that haven’t changed at all, including our commitment to serving our customers and to playing an active role in our community. We’ve traveled a long way, and yet the spirit at our company’s core has not only survived the trip, but thrived.

A S S OC I AT E A NNI V ER S A R IE S IN 2 011

Please know that as an associate, retiree, agency ur m k eyour t mark – onhFirst awa ii partner orosupporter, you a havermade Insurance and contributed to our success. Thank you for being As a partner in our 100-year journey, and aloha!and casualty Hawaii’s oldest property

25 anniversaries th

insurer, First Insurance Company has continually evolved its products and services to keep step with the social and economic changes that have transformed our island home over the past century.

The year Home Insurance was founded, Hawaii’s population numbered about 192,000, which is roughly equivalent to the current population of the Big Island. Today, our state’s total population exceeds 1,360,000. That’s a sizeable insurance market, and the number of local, national and foreign competitors vying for that business in 2011 reflects this. As Hawaii’s population has increased, so have the number of cars on the road. In 1913, there were 2,235 licensed automobiles in Hawaii. The territory’s first traffic light was installed 23 years later at the intersection of Nuuanu and Beretania. Since then, we’ve built not one, not two, but three interstate highways on Oahu. In 2011, heavy traffic is a regular part of our lives. And no wonder: Today

the number of registered motor vehicles on Hawaii’s roads totals more than 1.1 million.

Organizer and first manager of Home Insurance, Zeno Myers

Associates on our 25th anniversary…

industries that had dominated Hawaii’s economy and political power structure for decades.

Allen Uyeda Joanne Ferreira April Putnam Francine Wong Henry Nakazato Phoi Tram Valerie Lui-Kwan

30 anniversaries

By 1961, the 50th anniversary of First Insurance’s founding, about 300,000 visitors were arriving in Hawaii each year. In contrast, visitor arrivals are expected to top 7 million in 2011. Now we find ourselves on the cusp of a possible new revolution, as Hawaii’s business community and local and state governments push to diversify our economy while still maintaining a healthy tourism industry.

th

Mar. 2 Jul. 13 Jul. 14 Jul. 20 Jul. 21 Nov. 9 Dec. 1 Dec. 14

… and in 1975

Through the many social and economic changes of the past 10 decades, First Insurance has worked hard to remain relevant to the families and businesses of Hawaii by listening to our independent agencies; knowing our market; diversifying our products and service offerings to sustain us through ups and downs in the market; and by responding to emerging market needs by rolling out new and enhanced programs, products and coverages.

our people When Home Insurance was founded in 1911, all of Hawaii’s insurance premiums were flowing out of the territory to U.S. and foreign carriers. Some people doubted if a local insurance company could survive. An article in Honolulu Star-Bulletin from August 10, 1917 documented those early doubts: “…when the company was started some six years ago, the general impression among the insurance fraternity seemed to be that a local company could not exist and some of the wisest ones predicted a complete failure within a few months.”

Hawaii’s population increase through the years has also resulted in demand for more homes. The first state to enact Our commercial lines products have a condominium law in 1961, Hawaii expanded to reflect the contemporary approved its first condominium project face of Hawaii, including those that same year. Many condos sprang up designed for golf and country clubs, during the major construction boom contractors, hotels, condominiums, and thebottom: 1960s and mid-1970s. Inname 1968,change intrucking and transportation companies. from topofto Lobby mosaic, our 1961, a Royal Poinciana tree – Hawaii’s first fee homes in Mililani In 2011, we provide the only true simple, master-planned community personal lines package policy in the – went on sale. A few decades later, state and the only hybrid personal auto Kapolei development began to take off. sales model that allows consumers to Several Neighbor Island communities quote and bind their auto policy online, have experienced similar growth. by calling a First Insurance sales advisor, The economic landscape of Hawaii has also transformed over the past 100 years. Early employees of Home Insurance may have witnessed the SS Malolo, the first of Matson’s luxurious passenger liners, make its maiden voyage from the west coast and dock at Honolulu Harbor in 1927. Thirty-two short years later, in 1959, Pan Am began jet aircraft service to Hawaii, marking the birth of our modern tourism industry and the gradual decline of the sugar and pineapple

Jan. 21 Apr. 28 Jun. 2 Sep. 8 Oct. 14 Oct. 20 Nov. 20

The company’s continued success offered validation of the value of a local insurance industry, peopled by staff who lived in and understood Hawaii. After all, who better to handle Hawaii’s insurance needs and claims than the very people who call Hawaii home? In the January 1, 1915 issue of “The Pacific Commercial Advertiser,” the company’s organizer and first manager, Zeno Myers, was quoted as saying, “The Home Insurance Company of Hawaii has passed the experimental stage. We have every reason to feel proud of what has been accomplished.”

or through their independent agent. As Hawaii’s consumers have moved online for more of their personal auto insurance needs, First has been there to meet them.

Today, all of First Insurance’s associates can take pride in helping to protect and further this legacy.

Will our book of business and products look different 25 years from now? Almost certainly. When Hawaii changes, we change too. The only constant is our continual adjustments to deal with market events and meet the evolving insurance needs of Hawaii’s people and businesses.

Home Insurance started with a staff of three. Today First Insurance employs more than 300 associates. Of these: • Sixty-four, or 20%, were working at FICOH when it celebrated its 75th anniversary in 1986 • Approximately 30 graduated from the UH Shidler College of Business • And 20 have earned the CPCU designation, the nation’s premier property-casualty

Sylvia Agno Laura Lum Patti Kashiwabara Sharon Kato Donna Mitani Benita Locquiao Darrell Lum Marsha Niimi

35 anniversaries th

Jan. 17 Apr. 19 Jun. 8 Jun. 18 Sep. 16 Oct. 18

Linda Kai Faye Cudal Sandy Baldwin Kim Ebanez Tony Abad Wenona Johnson

40 anniversaries th

insurance credential

Over the course of 2011, our associates have earned dozens of professional designations to build their skills and expertise. They’ve also earned our company local and national recognition, including:

Jan. 11 Maggie Hayes Aug. 10 Ben Bondroff

45 anniversary th

• “Best Insurance Company” in Honolulu Magazine

Aug. 15 Janice Fukuya

• Hawaii Business’ Best Places to Work • Ward’s 50 designation for third year in a row, which places us in the top 2% of property and casualty carriers nationwide

If only our early associates, agents, and supporters could see us now!

Janice Fukuya celebrated 45 years at First Insurance in August 2011

49 anniversary th

top: List of claims paid by Home Insurance in October 1937 center: Motor vehicles and accidents are on the rise in 1930s Honolulu bottom: The Hawaii we know today continues to transform

(a First Insurance record) Jul. 3 Stanley Lee

First Celebrates!

Food for Family & Friends

Vol. XII Issue 15

Favorite recipes of First Insurance’s associates, retirees and agency partners

August 15, 2011

  Allen B. Uyeda Last week was a marathon of activity. In the span of a few days, we enjoyed a grand centennial celebration on the Iolani Palace grounds with our fellow Associates, friends and partners, welcomed visitors who had traveled long distances to join us for our anniversary, and celebrated the exciting news that our long-time supporter and part owner, Tokio Marine, would be acquiring the remaining ownership interest in our 100-year-old company.



as they Iniki,some TokioofMarine has givenabout us another terrific opportunity to create a better future for our Now that we’ve had the weekend toJust recover, I’d did like after to share my reflections company and the community. And they by have highMarine expectations for us. It’s up to us to seize this opportunity so that Tokio Marine as an organization, what the announcement of our acquisition Tokio now, a new FICOH Associates means about us and for us, and why100 thisyears newsfrom should make us generation even more of optimistic about our can look back on this moment as another milestone in our company’s andyou proud history. future as we continue to work to execute our business plan. I also want to long remind to take advantage of the communications posted on our intranet, and to bring any questions you may have to your officer. Part of the value we bring to Tokio Marine is our deep roots in the Hawaii community. What they call corporate social weimportance call community action. Both are investing based in a shared philosophy that we cannot build a profitable In a world where everything changes all the time, Tokio Marine responsibility, understands the of preparing for and organization survive over the long-term if weTokio fail to invest in the community where we live and operate. We depend in the future. Taking a long-term view of their business is a fundamental partand of its culture. Established in 1879, on Associates’ creativity, talent knowledge to remain an industry leader, but we also depend on you to be the face Marine already had offices in London, Paris and New York by 1880. After WWII, when they lostand many of their international of FICOH in our you for everything offices, they rebuilt. They have consistently made decisions based on what theycommunity. believe will Thank help ensure their stability you and do for FICOH both at and outside of work, and happy centennial. profitability now and down the road. Photo: Jason Ishihara

Today, expanding globally is one of the key strategies Tokio Marine is employing to secure CAA5795 a healthy long-term future. In implementing this strategy, they have focused on acquiring profitable companies like Kiln, Philadelphia Insurance, and now First Insurance. But they are also venturing into new markets where they see future potential for growth. They were one of the first global insurance companies to provide Islamic insurance in the Middle East and Southeast Asia, investments that may not pay dividends for another 5-10 years. Patience is a rare quality among corporations that Tokio Marine possesses.

    

Our own history with Tokio Marine demonstrates their ability to look beyond immediate gains toward the future. After Hurricane Iniki, First Insurance was in dire straits. To many outside parties, our value as an ongoing entity was questionable. Tokio Marine saw otherwise. As a minority shareholder, they didn’t have to infuse us with capital, but they did, giving First the opportunity to remake itself. This chance wasn’t wasted on our Associates. Many of you helped change FICOH’s destiny by building FICOH to be Photo: Shauna Goya stronger than before. Tokio Marine’s $165 million valuation for half of our company today is a testament to the tremendous care all Associates have invested in making FICOH the best it can be.

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Photo: Luke Takaya

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Photo: Kimberly Chikazawa

If you locate your CNA identification number somewhere in this newsletter, you’re a lucky winner! Contact Kimberly Chikazawa in Marketing to pick up your prize. Holomua will return to its regular length on Aug. 31.

JUDGES’ COMMENTS: Good focus on specific goals, objectives and measurements. Nice graphics on newsletter (tied to employee emotions). Communications strongly supported the need/ opportunity.


MERIT WINNERS


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CATEGORY COMMUNITY RELATIONS Julee Cunningham Seattle, WA Member: IABC Seattle

“Meet the Renewables Performance” Snohomish County PUD

JUDGES’ COMMENTS: Great graphic look to the materials – very appropriate to the audience. Trading cards are a nice addition. Quotes from educators are effective in showing support of the program. Great use of stats to support need and defined opportunities to drive solution.

CATEGORY MARKETING COMMUNICATION Mark Kretschmar Shoreview, MN Member: IABC Minnesota

“An Easier Sensor” Lion Precision

JUDGES’ COMMENTS: Great measurable goals! Fun ideas to gather research without spending budget dollars. Nice overview of budget allocation. I like the crowd-sourcing use of Facebook for branding. Very thorough work plan and entry.


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CATEGORY EMPLOYEE / MEMBER COMMUNICATION Karen George Anoka, MN Member: IABC Minnesota

“Online Employee Orientation” Anoka-Hennepin School District

JUDGES’ COMMENTS: Great job defining your audience and making goals that you had a clear way of measuring. The info was relevant and straight forward.

CATEGORY EMPLOYEE / MEMBER COMMUNICATION Renate E. Kammersgard Santa Clara, CA Member: IABC Silicon Valley

“CBU Internal Communications Program” Symantec - Consumer Business

JUDGES’ COMMENTS: Well thought out plan overall. Branding was strong. Excellent metrics that show connection to business goals. The best part was the creative and human use of the video. Great job!


MERIT

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CATEGORY EMPLOYEE / MEMBER COMMUNICATION Michele Ragon San Jose, CA Member: IABC Silicon Valley

“The Insight Series” Cisco Systems, Inc.

JUDGES’ COMMENTS: Brilliant approach to an all-too-common problem. Simple yet complex. The Insight Series was innovative – especially the online Q&A provided by VP and EVP staff.

CATEGORY HUMAN RESOURCES AND BENEFITS COMMUNICATION Submitted by: Kesinee Yip, Towers Watson for Seagate Technology San Francisco, CA Member: IABC San Francisco

“Seagate Technology”

OPEN ENROLLMENT

OPEN ENROLLMENT

2012

2012 NOVEMBER 7 – 18, 2011

OPEN ENROLLMENT IS NOVEMBER 7 -18, 2011

We’re going

green Open Enrollment 2012 will be all electronic. Watch for e-mail the week of October 31. Going electronic for Open Enrollment saves over 3 tons of paper and $45,000!

JUDGES’ COMMENTS: Clear goals. Love the eMag – great use of technology to share message.


MERIT

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CATEGORY SPECIAL EVENTS – INTERNAL OR EXTERNAL Marilyn Olson San Francisco, CA Member: IABC San Francisco

“Dell’s ‘The Power to Do More’ Campaign Launch” WPP Team Dell

JUDGES’ COMMENTS: Good description of company’s situation. Creative solution and comprehensive budget management. You did a lot with limited resources. Good research on need/opportunity.

CATEGORY SPECIAL EVENTS – INTERNAL OR EXTERNAL California Credit Union League Ontario, CA

“AMC 2011 Campaign — Turning Point” California Credit Union League

Are You Ready to Find Your Turning Point?

Core Values, New Vision

California and Nevada Credit Union Leagues 2011 Annual Meeting and Convention October 26–28, 2011 • Manchester Grand Hyatt, San Diego, California

Featuring:

2011–2012 Calendar

Salim Ismail—Angel investor; former Vice President, Yahoo; Global Ambassador, Singularity University On the topic of Disruptive Convergence

David Pogue—New York Times Technology Columnist; CBS Sunday Morning Tech Correspondent “Why Products Fail” Charlene Li—Expert on social media and marketing; co-author of best-selling book Groundswell “Social Media Techniques and Tools for a New Economy”

P.O. Box 51476 • Ontario, CA 91761-0076

Jeffrey Cufaude—Principal, Idea Architects

2011 Annual Meeting & Convention October 26–28, 2011 Manchester Grand Hyatt San Diego, California

“Making Innovation

an Everyday Effort”

Todd Buchholz—Former White House Director of Economic Policy; CNBC regular “Adapting to the Ever-Changing Global Economy” And much more, including: NEW Mid-Sized Credit Union Networking Session on Saturday, October 29 • NEW Chairmen’s Roundtable Session • Discussion Point follow-up sessions with Li, Pogue, Ismail, and Buchholz • Breakout Sessions • PAC Golf Tournament • Networking Opportunities • Exhibit Hall

Register today at amc.ccul.org from your PC or any mobile device.

It all happens next month. REGISTER NOW at amc.ccul.org from your PC or any mobile device. Speakers and sessions are subject to change. Separate registration required for the PAC Golf Tournament.

Core Values, New Vision

JUDGES’ COMMENTS: Great use of the campaign budget and campaign timeframe. The personalized calendar was fun. Great reflective theme of “Turning Point.”


MERIT

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CATEGORY SPECIAL EVENTS – INTERNAL OR EXTERNAL Kim Becker City of Henderson, NV

“Midnite Madness Marketing Plan” Parks & Recreation Department

JUDGES’ COMMENTS: Issue/need was addressed right away. Very clear. You overcame a tough challenge with the vendor – great job and excellent results. Good job addressing the targeted audience.

FOX 5 MORE/ BALLY TECHNOLOGIES C4AD CONTEST Jan 26. 2012 - Design R3

CATEGORY SOCIAL MEDIA Bally Marketing Department Las Vegas, NV

“Celebrity for a Day” Bally Technologies, Inc.

FOX 5 MORE/ BALLY TECHNOLOGIES C4AD FOX 5 MORE/ BALLY TECHNOLOGIES C4AD CONTEST

Jan 26. 2012 - Design R3

Jan 26. 2012 - Design R3

Not Yet “Liked” Version

“Liked” Version

Not Yet “Liked” Version

JUDGES’ COMMENTS: Knowledge of audience, specific goals, clear solution, great results for coming in budget and short timeframe. Excellent audience info. Solid measurable goals.

“Liked” Version


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CATEGORY SOCIAL MEDIA Patrick Donovan St. Louis, MO Member: IABC St. Louis

“Ask the Pharmacist” BJC HealthCare

JUDGES’ COMMENTS: This entry is well done. The work presented is clear. This is a creative approach to a business need. It was a good use of resources (creative and opportunistic). This path has great potential – keep doing video and using social media.

CATEGORY DIGITAL COMMUNICATION Chris Wain Portland, OR Member: IABC Oregon Columbia

“Legacy Health: MyLegacy Intranet” Legacy Health

JUDGES’ COMMENTS: There were many aspects that I liked about this initiative. Research was good to identify voice of the customer (design workshops, usability testing). Great site! In my experience, SharePoint sites that look that good require a lot of development time.


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CATEGORY PUBLICATIONS Corporate Communications Team St. Louis, MO Member: IABC St. Louis

“Graybar Outlook” Graybar

JUDGES’ COMMENTS: This magazine reflects the spirit and values of Graybar and both its active and retired employees. Your complete description of your need, intended audience and challenges gave me great context for why you did the work that you did.

CATEGORY PUBLICATIONS

2 0 11 P R O F I L E O F T H E

A MERIC A N C ASINO G A MBL ER AND GA MING INDUST RY

Bally Marketing Department Las Vegas, NV

E X E C U T IV E S U M M A R Y

NORTH AMERICAN GAMING INDUSTRY

“Profile of the American Casino Gambler” Bally Technologies, Inc.

• Gambling is a popular form of adult entertainment in North America, with a quarter of the adults gambling at a casino at least once a year. They patronize one million Electronic Gaming Machines (EGM) and 23,000 table games in 1,300 casinos. Those who gamble at a casino at least once a year are defined as “American casino gamblers”. • Casino gambling is a popular form of adult entertainment with one out of four North Americans gambling in a casino at least once a year. Thirty percent of them are frequent gamblers visiting casinos at least once a month. • American casino gamblers on average make 11 visits to a casino in a year with an average budget of $240 per visit. • The gaming industry in North America, particularly in the United States, was affected by the sluggish economy. Visitor volumes and average spending declined in 2008 and 2009. However, there are early signs of a recovery with visitation and revenue decline coming to a halt and staying somewhat uniform throughout 2010.

E X ECU T I V E SUMM A RY

AMERICAN CASINO GAMBLERS ARE DIFFERENT FROM NON-CASINO GAMBLERS IN MANY WAYS. • American casino gamblers are more likely to hold a positive attitude towards the future. They believe that both economy and their personal finances will improve in the next 12 months. • They are confident of the financial decisions they make and have a better financial plan for their retirement. • Their social lives include more leisure activities than non-gamblers social lives, have twice as large an entertainment budget and engage in a wide variety of activities; Watching movies, listening to music, dinning out and recreational shopping are common among them. They are also great sports enthusiasts with the NFL and CFL being their preferred sports leagues to watch. Casino gamblers travel twice as much as non-gamblers on leisure and tend to pick gaming destinations over many other options. • They have a higher affinity for new technology and tend to purchase new technology before non-casino gamblers. Almost half of the American casino gamblers are ‘Techno Elites’, a group of people who have fully embraced technology in their lives. • They have a high level of engagement in online activities, especially in social-media. Facebook and YouTube are the two most popular sites for social-networking among American casino gamblers. • One in five American casino gamblers gamble online as well. Most of them wager money on online poker rooms.

2 011 P RO F IL E O F T HE A M E R I C A N C A S I N O G A M BL E R

4

BALLY TEC HNOLOGIES CO NFID ENTIA L

JUDGES’ COMMENTS: Great layout. Love the simple design – excellent way to present a lot of information. I would think that the new publication is highly valued by Bally sales and marketing. Clear, compelling charts and tables used throughout.


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CATEGORY PUBLICATIONS Blaise Tracy Denver, CO

2011 VOL. 5, ISSUE 1 2011 VOL. 5, ISSUE 2

StOrIES Of thE DaVIta VILLagE

Member: IABC Denver

The Heart of a Volunteer

“DaVita Magazine 2011” Village Communications, DaVita

Becoming Better Human Beings

DWOM: A life-changing personal growth program

Inventing the Future Taking our daughters and sons to work

Poetry and Photos from the Village Like this one!

MagazInE

StOrIES Of thE DaVIta VILLagE

MagazInE

To My Kidney Family NBA great talks of the challenges of being on the winning team When Passion Meets Ingenuity ... The Sky is the Limit An ordinary man with extraordinary life experiences

A New Lens on Life

How to capture the moment in photographs

Tips for Icebreakers & Team Building

JUDGES’ COMMENTS: The subject matter is very heart warming and addresses a need to encourage people who work to make a difference. Love that articles are written by employees. You overcame a lot of challenges – great job!

CATEGORY WRITING

Lynn Benjamin Chicago, IL Member: IABC Chicago

“Below the Fold” Federal Reserve Bank – Chicago

JUDGES’ COMMENTS: Very fun stories to read. Not boring “corporate communication.” Interesting approach, casual, get-to-know you info, obviously appeals to a diverse population. Well done.


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Jim Thielman Minneapolis, MN Member: IABC Minnesota

“Web Writing for Reputation” General Mills

JUDGES’ COMMENTS: The use of interesting, engaging and relevant information to tell stories and engage readers was well done. The writing samples did meet the need and was written so a broad audience could understand/relate.

December 2011 • Employee Benefits Newsletter • Issue 3

October 2011 • Employee Benefits Newsletter • Issue 1

November 2011 • Employee Benefits Newsletter • Issue 2

CATEGORY PUBLICATION DESIGN

Get Ready

Kraft Foods/Towers Watson Chicago, IL Member: IABC Chicago

“Annual Enrollment Newsletter Series” Kraft Foods/Towers Watson

to Start the Year Off

Right

Enrollment Is Here Annual Enrollment is November 4 – 21, 2011

Salaried, Non-Union Hourly

Salaried, Non-Union Hourly

Mark your calendar! Annual Enrollment is November 4-21, 2011

Salaried, Non-Union Hourly

New Year, New Plan This is the first in a series of newsletters designed to help you understand your 2012 health care benefits and prepare you for Annual Enrollment. Read on to learn more about: • The Kraft Foods Medical Plan and prescription drug benefit • How the Health Savings Account works • Taking advantage of Healthy Living Rewards • Aetna Health Assessment requirements for 2012.

What’s Changing for 2012

Important Notes about 2012 Annual Enrollment

• One medical plan: For 2012, Kraft Foods will offer one medical plan to eligible employees — the Kraft Foods Medical Plan featuring a Health Savings Account (HSA). The $600 Deductible Plan will no longer be offered in 2012. See page 2. • New prescription drug provider: Prescription drug coverage currently provided by CVS Caremark will be provided by Aetna beginning on January 1, 2012. Aetna has a strategic partnership with CVS Caremark, so you can use the same network of pharmacies to fill your prescription. • Aetna Health Assessment and Disease Management Program surcharges apply to spouses and domestic partners:* Surcharges will apply if spouses or domestic partners are enrolled in the Kraft Foods Medical Plan or Kaiser Permanente High Deductible Plan and do not participate in certain health management programs. See pages 11 and 12. • Healthy Living Rewards: Taking steps to maintain or improve your health will be rewarded. Kraft Foods will contribute up to an additional $500 to your HSA for managing and improving your health. The incentive is available for employees who complete Healthy Living Rewards activities. See page 10. • Spousal surcharge amount increasing: The monthly surcharge will increase from $100 to $125 if you choose to cover your spouse under the Kraft Foods Medical Plan and he or she has access to other medical coverage through an employer-sponsored plan.

• If you are currently enrolled in the $600 Deductible Plan or the Kaiser Deductible Plan or are not currently enrolled in medical coverage, you must actively enroll or you will not have medical coverage for 2012. • If you are currently enrolled in the Health Savings Account Plan, you will be automatically enrolled in the Kraft Foods Medical Plan for 2012. However, if you want to contribute to your HSA in 2012, you must actively enroll. Please take the time to carefully review the Annual Enrollment materials to better understand what’s changing for 2012. And don’t forget to enroll for benefits between November 4 and November 21.

The benefit changes for 2012 represent the continuation of our journey to empower you to take ownership of your physical, personal and financial wellbeing. At the same time, Kraft Foods continues to offer affordable and accessible benefits to all employees. Following is an overview of the 2012 changes.

You are strongly encouraged to actively enroll in your 2012 benefits. Listed below is what happens to your medical coverage if you do not enroll during Annual Enrollment:

* If you enroll in Health Plan Hawaii, the Health Assessment and Disease Management Program surcharges do not apply. If you enroll in the Kaiser Permanente High Deductible Plan, the Disease Management Program surcharges do not apply.

What’s Not Changing for 2012 There are no significant changes to the following plans: • Dental • Long-Term Disability • Basic Life Insurance • Short-Term Disability or Accident and Sickness Coverage

• Business Travel Accident • Group Long-Term Care Insurance Insurance • Group Universal Life Insurance • Auto Insurance • Group Personal Accident • Homeowners Insurance Insurance • Group Legal Services Plan

1

JUDGES’ COMMENTS: Creative rationale and solution paired with strong objectives. Newsletters’ designs are easy to read, colorful and consistent in displaying information. The use of Kraft Foods’ products is effective in reinforcing the company’s benefit plan. Nice job!


MERIT

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CATEGORY PUBLICATION DESIGN Jennifer Niemela Minneapolis, MN

“Teradata Magazine Q2/11, Q3/11, Q4/11” MSP Communications

JUDGES’ COMMENTS: Teredata Magazine is a professionally designed publication that seems to fit your target audience well. Clever headlines. Photography and graphics are top-notch.

CATEGORY PUBLICATION DESIGN Crystal Shif Rosemead, CA

“Inside Edison” Southern California Edison

JUDGES’ COMMENTS: Fantastic makeover of the old publication! More colorful, modern and engaging. I like trying to get info about employees other than top managers.


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CATEGORY PUBLICATION DESIGN

WARDROUNDS

WARDROUNDS

S U M M E R 2 0 11

VOLUME 28, NUMBER 2

W I N T E R 2 0 1 0 –11

Michele M. Weber Chicago, IL

Cover Story:

p.18

Body of Knowledge

Cover Story:

Member: IABC Chicago

“Ward Rounds Print Redesign”

p.10

Confronting Concussions p.10

Address all correspondence to: Northwestern University Feinberg School of Medicine Office of Communications 420 East Superior Street Rubloff 12th Floor Chicago, IL 60611

Back to Northwestern

Departments

Contents Call or e-mail us at 312.503.1246 or ward-rounds@northwestern.edu ©2011 Northwestern University Ward Rounds is a federally registered trademark of Northwestern University.

p.14

In the Know: 2010 Medical School Alumni Update

p.18

Ward Rounds’ new online issue launches March 8.

Unlocking Health Disparities

Senior Executive Director of Communications Tom Garritano Communications Director/Editor Michele M. Weber Contributing Writers Katie Costello Devon McPhee Marla Paul Cheryl SooHoo Samantha Vizer Editorial Board Richard Ferkel, MD ’77 Kerry Humes, MD ’90 Rebecca Katzman, PhD ’04

WARDROUNDS

Northwestern University Feinberg School of Medicine

June Macchiaverna, PT ’75 Julie Melchior, MD ’91 Ukeme Umana, MD ’85 Bruce Henschen, Class of 2012 Jeff Glassroth, MD, Interim Dean Ginny Darakjian, Assistant Dean for Alumni Relations Katherine E. Kurtz, Dean for Development Robert M. Rosa, MD, Dean for Regulatory Affairs and Chief Compliance Officer Tom Garritano, Senior Executive Director of Communications Michele M. Weber, Comm. Director

Dean’s Message

p.14

p.03

Ward Rounds News Alumni News

For the Health of Women

p.23 p.23

President’s Message

p.28

Progress Notes

p.32

Upcoming Events

Alumni Association F. Douglas Carr, MD ’78, MMM, President James A. Hill, MD ’74, GME ’79, President-elect

p.02

Ward Rounds is published quarterly for alumni and friends of Northwestern University Feinberg School of Medicine and the McGaw Medical Center graduate medical education programs. Material in Ward Rounds may not be reproduced without prior consent and proper credit.

p.18

Features:

Unlocking Health Disparities

WARDROUNDS W I N T E R 2 0 1 1 – 12

VOLUME 28, NUMBER 4

New study investigates the health effects of incarceration on minorities

Design Firebelly Design

Cover Story:

«

Cover Photography Courtesy of AP Images

p.10

p.14

Confronting Concussions

In the Know

The NFL is tackling the long-term effects of head trauma

p.12

New Kid on the Block

Alumni update on medical school progress in 2010 p.18

A Cut Above the Rest

the northwestern juvenile project is a longitudinal study that has followed more than 1,800 delinquent youth since the ’90s.

p.22

Medical School Roundup

ward rounds winter 2010-11 — p.01

JUDGES’ COMMENTS: The audience details are invaluable in regards to re-design, and they were well-stated. It can be difficult to place creative into words, but the re-design matches the language.

CATEGORY PHOTOGRAPHY Jennifer Niemela Minneapolis, MN

“Photo: page 69, Teradata Magazine, Q2/11” MSP Communications

JUDGES’ COMMENTS: Photography definitely makes the human-to-technology company connection effectively. Great detail provided in work plan about the magazine’s audience.


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CATEGORY ADVERTISING (CONVENTIONAL MEDIA) Kristine Thompson Inver Grove, MN Member: IABC Minnesota

“CHS Connects You to Something Bigger” CHS Inc. When you work with your aligned cooperative and CHS, you’re connected to something bigger. So you can accomplish even more.

When you work with your cooperative and CHS, you’re connected to something bigger. So you can accomplish even more. Chadd Berger trusts his aligned cooperative for expert agronomic advice and all his corn, soybean and wheat inputs. “I’m loyal to the cooperative because they are very knowledgeable. Ag is changing fast, but one thing remains the same: when we work with our cooperative, the money stays here to help keep our small town strong.” Share your story at chsinc.com/connected or 877-709-0007.

chsinc.com/connected

©2012 CHS Inc.

©2011 CHS Inc. CHS is listed on NASDAQ at CHSCP.

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When you work with your cooperative and CHS, you’re connected to something bigger. So you

When you work with your aligned cooperative and CHS, you’re connected to something bigger. So you can accomplish even more.

can accomplish even more. The Klingenbergs rely on their cooperative for excellent service and the latest technologies. “They provide detailed soil maps and help us determine different rates of inputs; that’s important when we’re spending $40 a minute fertilizing our fi elds. We’re a small player, so it’s good to know our cooperative is part of a bigger system that can negotiate prices and handle the logistics of world markets.” Share your story at chsinc.com/connected or call 877-709-0007.

chsinc.com/connected ©2012 CHS Inc. CHS is listed on NASDAQ at CHSCP.

©2012 CHS Inc.

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JUDGES’ COMMENTS: I love the creativity and practicality involved in using customer photos and quotes. The pictures are consistent with some diversity and are nicely done. Beautiful ads. They were well-executed and aligned perfectly with the work plan. The work plan was also well done – you should consider entering in a more robust division another time.


2012 PPR SILVER QUILLS PPR SILVER QUILLS MERIT

THANKS TO OUR 2012 SPONSORS! eurie creative 1001 S. 3rd Street, 270 / Las Vegas, NV 89101 702-383-9805 / www.euriecreative.com Victor Rodriguez / victor@euriecreative.com eurie creative is a strategic communications firm. We are about designing partnerships through branding, integrated communications and community outreach. Our “eurie cares” outreach program helps our non-profit partners stretch their marketing communication dollars so they can maximize the benefits that go to people who need it most. eurie creative is a certified minority-owned business. QUADWILLIAMSON Stefan Fenster 214-906-1918 / www.qg.com To fortify the success of your print and other media, look no further than Quad. When you partner with us, you tap into a single source for dynamic, data-driven strategies, winning creative, industry-leading imaging, press and finishing technologies, and full-service mailing and distribution capabilities. What’s more: Our services, manufacturing workflows and communications systems are seamlessly integrated. That enables us to significantly streamline the development of targeted, relevant print and multi-channel solutions that generate higher response at a lower cost and with faster time-to-market. Your processes are simplified. Your focus remains on growing your business. And you gain a substantial advantage in your marketplace.

SPONSORSHIP OPPORTUNITIES The Silver Quill Awards Program provides the perfect opportunity to reinforce your reputation with current clients and to make your mark with even more potential clients. Sponsor­ship allows you to reach business communicators who have key decisionmaking power regarding business partnerships. The Pacific Plains Region offers various ways to sponsor the Silver Quill Awards Program. Don’t miss this opportunity to showcase your own excellence and be associated with the best of the best! For more information, visit http://pacificplains.iabc.com/silverquill-awards/professional_communicator_recognition.html.

VOLUNTEER OPPORTUNITIES The IABC Pacific Plains Region invites any IABC member located within the Pacific Plains Region to nominate him or herself for either board or committee service. The board term runs from July through June, so nominees must prepare a nomination package during the Spring. For more information, visit: http:// pacificplains.iabc.com/business-communications-resources/ overview.html. Also, please contact any board member for more information; for a list of board members, see: http:// pacificplains.iabc.com/business-communications-resources/ pacific_plains_board.html. If you are interested in serving on the Silver Quill Awards or other committee, contact iabcpacificplains2@yahoo.com.


C O N G R AT U L AT I O N S TO THE I A B C PA C I F I C P L A I N S R E G I O N AND THIS YEAR’S S I LV E R Q U I L L W I N N E R S

AWARD-WIN N IN G G R APH I C C O M M UN I C ATI O N S S T RAT E G I S T S

We design partnerships. We deliver results. eurie creative is a strategic graphic communications firm. We are about designing partnerships through branding, integrated communications and community outreach. We are a certified minority-owned company.

Contact us today : Call Victor Rodriguez at 702.383.9805 : euriecreative.com : facebook.com/euriecreative


Congratulations to this year’s Silver Quill winners. QuadWilliamson is proud to support the IABC Pacific Plains Region

Stefan Fenster / 214-906-1918 / www.qg.com


IABC 2012 Silver Quill Winners