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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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INDEX INTRODUCTION TO THE BRAND ........................................................................................................................................................................pg.06 BRAND IMAGE DEVELOPMENT .............................................................................................................................................................................pg.16 A BRAND, A WORLD ..................................................................................................................................................................................................pg.31

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INTRODUCTION TO THE BRAND

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013


RATIONAL PROJECT

Lovin’Italy. Simplicity, elegance, high quality. Italian cuisine has always been the symbol of previous values in ​​ the world, and Lovin’Italy is a further demonstration. Through careful analysis, we have tried to graphically make the best identity visual that was valid under all points of view: Lovin’Italy, in fact, is a symbol of elegance and high quality, but it is a fast food restaurant, so also young, modern and cosmopolitan. Below we will view the brand, the path of its development and the multiple applications to which it lends.

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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B/W BRAND AND MAXIMUM REDUCTION PERMITTED

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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GREYSCALE BRAND AND MAXIMUM REDUCTION PERMITTED

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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COLOUR BRAND AND MAXIMUM REDUCTION PERMITTED

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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NEGATIVE BRAND AND MAXIMUM REDUCTION PERMITTED

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOGOTYPE AND INSTITUTIONAL COLOUR

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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CONSTRUCTIVE OF THE TOP PARTICULAR OF THE BRAND

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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ADJUSTMENT OF THE CHARACTERS USED FOR MONOGRAM

PRE ADJUSTMENT POST ADJUSTMENT

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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CONTAINMENT GRID OF THE BRAND AND MODULAR RELATIONS BETWEEN THE PARTS

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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INSTITUTIONAL FONT

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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BRAND IMAGE DEVELOPMENT

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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VISUALIZE THE IDENTITY

Create a strong visual identity, of impact and valid on the market. These are the foundations basis for the Lovin’Italy Brand Identity. As they say, the eye wants its part, and with Lovin’italy there will be no disappointments. Attention to detail, in its entirety: from business cards to flyers advertising, from the envelope to the badges for staff, from the envelopes for letters to the menu, nothing was left to chance.

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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BUSINESS CARDS

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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BUSINESS CARDS TECHNICAL SPECIFICATIONS

TEXT BODY Names 11 pt General Info 9 pt

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LETTERHEAD

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LETTERHEAD TECHNICAL SPECIFICATIONS

TEXT BODY 9 on 11 pt

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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ENVELOPES

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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ENVELOPES TECHNICAL SPECIFICATIONS

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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DOCUMENT HOLDER

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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DOCUMENT HOLDER TECHNICAL SPECIFICATIONS

CONSTRUCTION NOTES 1 - Hot glue in the lower part of the area to die cut 2 - Holes for elastic closure 5 mm diameter

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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A BRAND, A WORLD

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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GADGET

MUG

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

CUTLERY

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GADGET

PLACEMAT

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

NAPKINS

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GADGET

HOTCUP

LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

SHOPPER

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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AN INNER WORLD...

Waiting to be discovered. Through a global characterization, the customer will be encouraged to discover the Lovin’Italy world, and to taste all the dishes of choice in that it serves.

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...AND ONE OUTER...

An exterior mood, as well as internal. Lovin’Italy, among its services, can also provide a convenient take away for customers who have more of a hurry. And not only that, for those who want to enjoy even at home the real Italian taste, Lovin’italy has top quality products you can buy.

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...TO BE ALWAYS PRESENT.

Advertising in the round. A wide poster campaign will help to spread the news of the upcoming openings of Lovin’Italy restaurants, intriguing potential customers to come and try the tasty products. In the meantime, a functional web service will provide to the client the pleasure to preview the reastaurant and book our delicacies from home.

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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LOVIN’ITALY BRAND PROPOSAL - A PROJECT BY EUGENIO DE RISO, 2013

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Lovin'Italy - Brand Book