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Kolding School of Design April 2009 Signe Mårbjerg Thomsen, ID Camilla van Norde, IM Soleil ZumBrunn, IM Birk Marcus Hansen, IM Lærke Thorst Balslev, IM Soleil, Camilla, Signe, Birk og Lærke

contact: soleil_zumbrunn@dskd.dk


CULTURAL PROBES

Soleil, Camilla, Signe, Birka og LĂŚrke


FIELD RESEARCH

Soleil, Camilla, Signe, Birk og LĂŚrke


NEEDS

• • • • •

Safety Engine sounds Surrounding sounds Spacious Compartments Powerlessness

Soleil, Camilla, Signe, Birk og Lærke


BARRIERS

• • • • •

Sound issues Habits - not willing to convert Battery lifetime Powerlessness Prejudice opinions

Soleil, Camilla, Signe, Birk og Lærke


SOLUTIONS

Soleil, Camilla, Signe, Birk og LĂŚrke


SELECTED SOLUTION GPS

Surround sound speakers inform about approaching objects

Bluetooth signal with GPS coordinates

Soleil, Camilla, Signe, Birk og LĂŚrke


SENSES

Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


PROTOTYPE ONE

Soleil, Camilla, Signe, Birk og LĂŚrke


PROTOTYPE IN ACTION

Soleil, Camilla, Signe, Birk og Lærke


PROTOTYPE TWO

Soleil, Camilla, Signe, Birk og LĂŚrke


THE DIFFERENT SOUNDS Bird

Soleil, Camilla, Signe, Birk og Lærke


THE DIFFERENT SOUNDS Bird Saw

Soleil, Camilla, Signe, Birk og Lærke


THE DIFFERENT SOUNDS Bird Saw Wobble

Soleil, Camilla, Signe, Birk og Lærke


THE DIFFERENT SOUNDS Bird Saw Wobble Arcade

Soleil, Camilla, Signe, Birk og LĂŚrke


THE DIFFERENT SOUNDS Bird Saw Wobble Arcade Vacuum

Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


ELSE Female 84 years old

Adventures Open minded Cares about security Recently renewed her driving license

Soleil, Camilla, Signe, Birk og LĂŚrke


CUSTOMER JOURNEY

Soleil, Camilla, Signe, Birk og Lærke


AWARENESS Advertises in the local newspapers

Soleil, Camilla, Signe, Birk og LĂŚrke


INFORMATION Consulting with the electric vehicle dealer

Soleil, Camilla, Signe, Birk og LĂŚrke


HEARING TEST Sound sampling

Soleil, Camilla, Signe, Birk og LĂŚrke


TEST DRIVE Understanding the SurroundSecurity system

Soleil, Camilla, Signe, Birk og LĂŚrke


DELIVERY Service assistant available

Soleil, Camilla, Signe, Birk og LĂŚrke


CUSTOMER JOURNEY

Soleil, Camilla, Signe, Birk og Lærke


Soleil, Camilla, Signe, Birk og LĂŚrke


Soleil, Camilla, Signe, Birk og LĂŚrke


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