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Etownian The

elizabethtown college

media kit 2011-2012


About the College... approximately 2,000 full-time students

123 full-time faculty

85% of students live on campus

emphasis on business, education, liberal arts


About the Etownian... established in 1904 published weekly on Thursdays

over 70% of students actively read the Etownian awarded overall First Place with Special Merit for 2010 by American Scholastic Press Assoc. distributed free of charge to all members of the Elizabethtown College campus community


Publication Schedule 2011-2012 Schedule August 25* September 15 September 22 September 29 October 13* October 20 October 27 November 3 November 10 November 17 December 8

January 26* February 2 February 9 February 16 February 23 March 22 March 29 April 19 April 26* May 3

*=Special Issue; see pg. 5

NOTE: All ads must be submitted to etownianads@etown.edu 5 DAYS prior to publication date.


Special Issues First-Year Issue

August 25

The first-year issue is geared for our incoming freshmen class and showcases many fun and interesting activities in the Elizabethtown area. Very popular issue for advertisers to introduce themselves to our new students through advertisements and coupons.

Homecoming

October 13

Etown’s Homecoming Weekend coincides with Parents Weekend and brings many different readers onto campus. This issue will focus on the hundreds of alumni coming back on campus and is a great spot for advertisers to show their support for past Blue Jays.

Welcome Back

January 26

Our Welcome Back issue will focus on the start of the spring semester, and is a great opportunity to reach out to new transfer students or students who were abroad in the fall. Many businesses preview their events/specials during the spring semester months.

TGIS

April 26

TGIS (Thank God It’s Spring) is an annual event at Elizabethtown that brings together the College and community for one final fun weekend before finals. This would be a great issue to offer ads geared toward fun or graduating seniors/job opportunities.


Advertisement Pricing Standard Display Pricing Advertisement Size

B&W Price Color Price

Sixteenth Page (7.875 col. in.) Eighth Page (15.75 col. in.) Quarter Page (31.5 col. in.) Half Page (63 col. in.) Full Page (126 col. in.)

$53.16 $106.31 $212.63 $425.25 $850.50

$66.94 $133.88 $267.75 $535.50 $1,071.00

*Prices are per issue Col. in. = Column Inches B&W = $6.75/column inch Color = $8.50/column inch

Flip the page to see our multi-issue and local specials!

Specifications: Each of our pages consists of 6 columns. These columns have a width of about 1.78 inches, with a 0.1667 in. gutter (space) between them. Each page has 11.5� x 21� of printable space. Click here to see examples of the above sizes


Advertisement Pricing (cont.) Classified Advertisements Classified advertisements are presented in Times New Roman font, size 10, center justified. No images, colors, or special formatting are permitted. Classified advertisements will be one column in width, and the height will vary depending on the length of the advertisement.

Base price = $7.50 for 25 words Additional words = $0.25 each *95 word limit per advertisement

Advertising Policies After placing an advertisement, you will receive an invoice within 7 days of publication. Please return a check payable to “Elizabethtown College� to this address: The Etownian One Alpha Drive Elizabethtown, Pa. 17022 Payment is due within 45 days of the publication date. After this time, a 5% fine will be assessed for each 15-day period that the payment is late.


Sponsorship Pricing Local Pricing Advertisement Size

B&W Price Color Price

Sixteenth Page (7.875 col. in.) Eighth Page (15.75 col. in.) Quarter Page (31.5 col. in.) Half Page (63 col. in.) Full Page (126 col. in.)

$26.58 $53.16 $106.32 $212.63 $425.25

$33.47 $66.94 $133.88 $267.75 $535.50

*For local pricing, business must have primary location in Lancaster Co., Pa. Standard Sponsorship Discounts Consecutive Weeks

% Off

Savings

2 Weeks 3 Weeks 4 Weeks 5 Weeks 10 Weeks

5% 10% 20% 30% 50%

Up to $107.10 off Up to $321.30 off Up to $856.80 off Up to $1,606.50 off Up to $5,355.00 off

Local Sponsorship Discounts Consecutive Weeks

% Off

Savings

2 Weeks 3 Weeks 4 Weeks 5 Weeks 10 Weeks

5% 10% 20% 30% 40%

Up to $53.55 off Up to $160.65 off Up to $428.40 off Up to $803.25 off Up to $2,142.00 off


Online Advertising Banner Ads 728x90 2 Weeks = $75 4 Weeks = $60 468x60 2 Weeks = $60 4 Weeks = $50 125x125 2 Weeks = $40 4 Weeks = $35 *All online ads must be submitted in JPEG format. Please provide the click-through link along with the image to be displayed.

Classifieds Please go to Etownian.com/ classifieds for online pricing information


The

E

One Alpha Drive Elizabethtown, PA 17022 717-361-1132 Editor@etown.edu www.Etownian.com

2011-2012 Media Kit Updated  

2011 - 2012 Media Kit for the Etownian, Elizabethtown College's student newspaper.

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