Billion Dollar Campaign Billion Dollar Campaign - Mobile Marketing Today Mobile marketing generally describes marketing on or using a mobile phone, such as a cellular phones, tablets, or laptops. One of the unique features of mobile marketing is that it is often userinitiated and user-controlled, and requires the express consent of the user to receive future communications. Approximately 4.6 billion cell-phones exist globally, compared to 1.1 billion computers. Cellular phones currently outnumber TV sets by over 3 to 1, and PC based web users by over 4 to 1, and also the total laptop and desktop PC population by nearly 5 to 1. Therefore, it is actually difficult to ignore this trend as a way of generating revenue for the business or for yourself. Text Messaging For Business Text messaging, also called Short Message Service (SMS), has been doing use since approximately 1992, and is confined to 140 bytes per message, or about 160 characters inside the English alphabet. SMS is popular in Europe, Asia (though in Japan SMS has been largely superseded by mobile internet email), the United New, Australia and States Zealand, and it is growing in popularity in Africa. About 3.5 billion sms messages are sent everyday.